Information about the Company & Brand
Green and Smart Mobility JSC (GSM) is a leader in green transportation, offering the world’s first fully electric mobility platform, Xanh SM. This cutting-edge platform is transforming the transportation sector with its noise-free and emission-free electric vehicles, setting new industry standards.
Operating across 61 provinces in Vietnam, Xanh SM is executing its "Go Green Global" strategy to expand its green transportation solutions internationally. Laos represents the company’s first international market, with plans to launch in Indonesia by the end of 2024.
Through the integration of exceptional customer service and a fleet composed entirely of 100% VinFast electric vehicles, Xanh SM has established electric mobility as a widely accepted transportation solution. The platform has gained strong support from both local residents and environmentally conscious tourists seeking sustainable public transportation options.
Brand Elements
Since its launch in April 2023, Xanh SM has rapidly transformed the public's perception of green transportation with its noise-free, emission-free electric taxis, and scooters, becoming a preferred choice for customers.
The brand is recognized for its commitment to quality, professionalism, and attention to detail. Xanh SM drivers undergo comprehensive training in driving skills and service protocols, ensuring they uphold high standards of service, from maintaining pristine uniforms to delivering courteous and professional customer interactions.
This focus on excellence has fueled Xanh SM’s rapid expansion across Vietnam, with operations now spanning 61 cities and provinces and a fleet of 80,000 vehicles, including self-owned electric cars, scooters, and partner vehicles. By the end of 2023, Xanh SM had captured nearly 20% of the market, securing the second-largest market share—twice that of the third-largest competitor, which held a 9.21% market share. This impressive growth underscores the company's potential and the strong confidence customers have in its services.
Green and Smart Mobility JSC (GSM) is a leader in green transportation, offering the world’s first fully electric mobility platform, Xanh SM. This cutting-edge platform is transforming the transportation sector with its noise-free and emission-free electric vehicles, setting new industry standards.
Operating across 61 provinces in Vietnam, Xanh SM is executing its "Go Green Global" strategy to expand its green transportation solutions internationally. Laos represents the company’s first international market, with plans to launch in Indonesia by the end of 2024.
Through the integration of exceptional customer service and a fleet composed entirely of 100% VinFast electric vehicles, Xanh SM has established electric mobility as a widely accepted transportation solution. The platform has gained strong support from both local residents and environmentally conscious tourists seeking sustainable public transportation options.
Brand Elements
Since its launch in April 2023, Xanh SM has rapidly transformed the public's perception of green transportation with its noise-free, emission-free electric taxis, and scooters, becoming a preferred choice for customers.
The brand is recognized for its commitment to quality, professionalism, and attention to detail. Xanh SM drivers undergo comprehensive training in driving skills and service protocols, ensuring they uphold high standards of service, from maintaining pristine uniforms to delivering courteous and professional customer interactions.
This focus on excellence has fueled Xanh SM’s rapid expansion across Vietnam, with operations now spanning 61 cities and provinces and a fleet of 80,000 vehicles, including self-owned electric cars, scooters, and partner vehicles. By the end of 2023, Xanh SM had captured nearly 20% of the market, securing the second-largest market share—twice that of the third-largest competitor, which held a 9.21% market share. This impressive growth underscores the company's potential and the strong confidence customers have in its services.
Inspiring Identity
Xanh SM is more than just an electric ride-hailing platform; it has established itself as a forward-thinking brand with a mission to develop a sustainable green transportation network. The company aims to lead the way in shaping a greener, more sustainable future for the transportation sector.
Xanh SM collaborates with a wide range of partners, including individual entrepreneurs and transportation enterprises, to expand its electric vehicle fleet through the Xanh SM Platform. This initiative is designed to optimize societal resources, reduce environmental impact, and foster the growth of a sustainable green transportation ecosystem.
A growing number of large transportation companies have transitioned their fleets to VinFast electric vehicles, recognizing the economic and environmental benefits. By partnering with Xanh SM, these companies have reduced operational costs while contributing to environmental sustainability.
To date, Xanh SM has established partnerships with over 70 transportation companies, enabling the deployment of electric taxis across 10 additional provinces and steadily advancing its goal of creating a nationwide green transport network.
Achievements & Impact
In just 18 months, Xanh SM has successfully served millions of customers, collectively covering over 1 billion kilometers of emission-free, noise-free travel. This operation has contributed to a reduction of nearly 150,000 tons of CO² emissions—equivalent to the carbon offset of nearly 7 million trees in a single year. These accomplishments highlight the company’s success and its significant positive impact on the environment.
Xanh SM’s achievements are supported by a dedicated workforce of over 70,000 employees across the country. The company’s taxi drivers are full-time employees who receive comprehensive social welfare benefits, including social insurance, health insurance, unemployment insurance, and paid leave. They also undergo continuous training to enhance their service skills, so they can proudly represent the company as professional and courteous "Green Ambassadors".
For transport businesses seeking to electrify their fleets, Xanh SM provides consulting, training, and platform-sharing services to facilitate the transition to green mobility. With extensive experience in managing large-scale electric fleets nationwide, Xanh SM offers a proven model that enables partners to confidently adopt electric vehicles, backed by the company’s support and expertise.
Future Direction
Xanh SM’s double recognition at the APEA 2024—winning both the “Fast Enterprise Award” and the “Inspirational Brand Award”—underscores the company’s rapid growth in Vietnam and opens doors for collaboration with over 2,000 businesses across Asia, enhancing its international brand presence.
Looking forward, Xanh SM is accelerating its international expansion, showcasing the capabilities of Vietnamese enterprises and reinforcing its commitment to creating sustainable value for communities and the environment. The company is focused on growing its green transportation network globally, with plans to enter the Indonesian market by the end of 2024 and pursue additional partnerships across Asia.
Xanh SM is more than just an electric ride-hailing platform; it has established itself as a forward-thinking brand with a mission to develop a sustainable green transportation network. The company aims to lead the way in shaping a greener, more sustainable future for the transportation sector.
Xanh SM collaborates with a wide range of partners, including individual entrepreneurs and transportation enterprises, to expand its electric vehicle fleet through the Xanh SM Platform. This initiative is designed to optimize societal resources, reduce environmental impact, and foster the growth of a sustainable green transportation ecosystem.
A growing number of large transportation companies have transitioned their fleets to VinFast electric vehicles, recognizing the economic and environmental benefits. By partnering with Xanh SM, these companies have reduced operational costs while contributing to environmental sustainability.
To date, Xanh SM has established partnerships with over 70 transportation companies, enabling the deployment of electric taxis across 10 additional provinces and steadily advancing its goal of creating a nationwide green transport network.
Achievements & Impact
In just 18 months, Xanh SM has successfully served millions of customers, collectively covering over 1 billion kilometers of emission-free, noise-free travel. This operation has contributed to a reduction of nearly 150,000 tons of CO² emissions—equivalent to the carbon offset of nearly 7 million trees in a single year. These accomplishments highlight the company’s success and its significant positive impact on the environment.
Xanh SM’s achievements are supported by a dedicated workforce of over 70,000 employees across the country. The company’s taxi drivers are full-time employees who receive comprehensive social welfare benefits, including social insurance, health insurance, unemployment insurance, and paid leave. They also undergo continuous training to enhance their service skills, so they can proudly represent the company as professional and courteous "Green Ambassadors".
For transport businesses seeking to electrify their fleets, Xanh SM provides consulting, training, and platform-sharing services to facilitate the transition to green mobility. With extensive experience in managing large-scale electric fleets nationwide, Xanh SM offers a proven model that enables partners to confidently adopt electric vehicles, backed by the company’s support and expertise.
Future Direction
Xanh SM’s double recognition at the APEA 2024—winning both the “Fast Enterprise Award” and the “Inspirational Brand Award”—underscores the company’s rapid growth in Vietnam and opens doors for collaboration with over 2,000 businesses across Asia, enhancing its international brand presence.
Looking forward, Xanh SM is accelerating its international expansion, showcasing the capabilities of Vietnamese enterprises and reinforcing its commitment to creating sustainable value for communities and the environment. The company is focused on growing its green transportation network globally, with plans to enter the Indonesian market by the end of 2024 and pursue additional partnerships across Asia.
INSPIRATIONAL BRAND CATEGORY
XANH SM
Information about the Company & Brand
Green and Smart Mobility JSC (GSM) is a leader in green transportation, offering the world’s first fully electric mobility platform, Xanh SM. This cutting-edge platform is transforming the transportation sector with its noise-free and emission-free electric vehicles, setting new industry standards.
Operating across 61 provinces in Vietnam, Xanh SM is executing its "Go Green Global" strategy to expand its green transportation solutions internationally. Laos represents the company’s first international market, with plans to launch in Indonesia by the end of 2024.
Through the integration of exceptional customer service and a fleet composed entirely of 100% VinFast electric vehicles, Xanh SM has established electric mobility as a widely accepted transportation solution. The platform has gained strong support from both local residents and environmentally conscious tourists seeking sustainable public transportation options.
Brand Elements
Since its launch in April 2023, Xanh SM has rapidly transformed the public's perception of green transportation with its noise-free, emission-free electric taxis, and scooters, becoming a preferred choice for customers.
The brand is recognized for its commitment to quality, professionalism, and attention to detail. Xanh SM drivers undergo comprehensive training in driving skills and service protocols, ensuring they uphold high standards of service, from maintaining pristine uniforms to delivering courteous and professional customer interactions.
This focus on excellence has fueled Xanh SM’s rapid expansion across Vietnam, with operations now spanning 61 cities and provinces and a fleet of 80,000 vehicles, including self-owned electric cars, scooters, and partner vehicles. By the end of 2023, Xanh SM had captured nearly 20% of the market, securing the second-largest market share—twice that of the third-largest competitor, which held a 9.21% market share. This impressive growth underscores the company's potential and the strong confidence customers have in its services.
Green and Smart Mobility JSC (GSM) is a leader in green transportation, offering the world’s first fully electric mobility platform, Xanh SM. This cutting-edge platform is transforming the transportation sector with its noise-free and emission-free electric vehicles, setting new industry standards.
Operating across 61 provinces in Vietnam, Xanh SM is executing its "Go Green Global" strategy to expand its green transportation solutions internationally. Laos represents the company’s first international market, with plans to launch in Indonesia by the end of 2024.
Through the integration of exceptional customer service and a fleet composed entirely of 100% VinFast electric vehicles, Xanh SM has established electric mobility as a widely accepted transportation solution. The platform has gained strong support from both local residents and environmentally conscious tourists seeking sustainable public transportation options.
Brand Elements
Since its launch in April 2023, Xanh SM has rapidly transformed the public's perception of green transportation with its noise-free, emission-free electric taxis, and scooters, becoming a preferred choice for customers.
The brand is recognized for its commitment to quality, professionalism, and attention to detail. Xanh SM drivers undergo comprehensive training in driving skills and service protocols, ensuring they uphold high standards of service, from maintaining pristine uniforms to delivering courteous and professional customer interactions.
This focus on excellence has fueled Xanh SM’s rapid expansion across Vietnam, with operations now spanning 61 cities and provinces and a fleet of 80,000 vehicles, including self-owned electric cars, scooters, and partner vehicles. By the end of 2023, Xanh SM had captured nearly 20% of the market, securing the second-largest market share—twice that of the third-largest competitor, which held a 9.21% market share. This impressive growth underscores the company's potential and the strong confidence customers have in its services.
Inspiring Identity
Xanh SM is more than just an electric ride-hailing platform; it has established itself as a forward-thinking brand with a mission to develop a sustainable green transportation network. The company aims to lead the way in shaping a greener, more sustainable future for the transportation sector.
Xanh SM collaborates with a wide range of partners, including individual entrepreneurs and transportation enterprises, to expand its electric vehicle fleet through the Xanh SM Platform. This initiative is designed to optimize societal resources, reduce environmental impact, and foster the growth of a sustainable green transportation ecosystem.
A growing number of large transportation companies have transitioned their fleets to VinFast electric vehicles, recognizing the economic and environmental benefits. By partnering with Xanh SM, these companies have reduced operational costs while contributing to environmental sustainability.
To date, Xanh SM has established partnerships with over 70 transportation companies, enabling the deployment of electric taxis across 10 additional provinces and steadily advancing its goal of creating a nationwide green transport network.
Achievements & Impact
In just 18 months, Xanh SM has successfully served millions of customers, collectively covering over 1 billion kilometers of emission-free, noise-free travel. This operation has contributed to a reduction of nearly 150,000 tons of CO² emissions—equivalent to the carbon offset of nearly 7 million trees in a single year. These accomplishments highlight the company’s success and its significant positive impact on the environment.
Xanh SM’s achievements are supported by a dedicated workforce of over 70,000 employees across the country. The company’s taxi drivers are full-time employees who receive comprehensive social welfare benefits, including social insurance, health insurance, unemployment insurance, and paid leave. They also undergo continuous training to enhance their service skills, so they can proudly represent the company as professional and courteous "Green Ambassadors".
For transport businesses seeking to electrify their fleets, Xanh SM provides consulting, training, and platform-sharing services to facilitate the transition to green mobility. With extensive experience in managing large-scale electric fleets nationwide, Xanh SM offers a proven model that enables partners to confidently adopt electric vehicles, backed by the company’s support and expertise.
Future Direction
Xanh SM’s double recognition at the APEA 2024—winning both the “Fast Enterprise Award” and the “Inspirational Brand Award”—underscores the company’s rapid growth in Vietnam and opens doors for collaboration with over 2,000 businesses across Asia, enhancing its international brand presence.
Looking forward, Xanh SM is accelerating its international expansion, showcasing the capabilities of Vietnamese enterprises and reinforcing its commitment to creating sustainable value for communities and the environment. The company is focused on growing its green transportation network globally, with plans to enter the Indonesian market by the end of 2024 and pursue additional partnerships across Asia.
Xanh SM is more than just an electric ride-hailing platform; it has established itself as a forward-thinking brand with a mission to develop a sustainable green transportation network. The company aims to lead the way in shaping a greener, more sustainable future for the transportation sector.
Xanh SM collaborates with a wide range of partners, including individual entrepreneurs and transportation enterprises, to expand its electric vehicle fleet through the Xanh SM Platform. This initiative is designed to optimize societal resources, reduce environmental impact, and foster the growth of a sustainable green transportation ecosystem.
A growing number of large transportation companies have transitioned their fleets to VinFast electric vehicles, recognizing the economic and environmental benefits. By partnering with Xanh SM, these companies have reduced operational costs while contributing to environmental sustainability.
To date, Xanh SM has established partnerships with over 70 transportation companies, enabling the deployment of electric taxis across 10 additional provinces and steadily advancing its goal of creating a nationwide green transport network.
Achievements & Impact
In just 18 months, Xanh SM has successfully served millions of customers, collectively covering over 1 billion kilometers of emission-free, noise-free travel. This operation has contributed to a reduction of nearly 150,000 tons of CO² emissions—equivalent to the carbon offset of nearly 7 million trees in a single year. These accomplishments highlight the company’s success and its significant positive impact on the environment.
Xanh SM’s achievements are supported by a dedicated workforce of over 70,000 employees across the country. The company’s taxi drivers are full-time employees who receive comprehensive social welfare benefits, including social insurance, health insurance, unemployment insurance, and paid leave. They also undergo continuous training to enhance their service skills, so they can proudly represent the company as professional and courteous "Green Ambassadors".
For transport businesses seeking to electrify their fleets, Xanh SM provides consulting, training, and platform-sharing services to facilitate the transition to green mobility. With extensive experience in managing large-scale electric fleets nationwide, Xanh SM offers a proven model that enables partners to confidently adopt electric vehicles, backed by the company’s support and expertise.
Future Direction
Xanh SM’s double recognition at the APEA 2024—winning both the “Fast Enterprise Award” and the “Inspirational Brand Award”—underscores the company’s rapid growth in Vietnam and opens doors for collaboration with over 2,000 businesses across Asia, enhancing its international brand presence.
Looking forward, Xanh SM is accelerating its international expansion, showcasing the capabilities of Vietnamese enterprises and reinforcing its commitment to creating sustainable value for communities and the environment. The company is focused on growing its green transportation network globally, with plans to enter the Indonesian market by the end of 2024 and pursue additional partnerships across Asia.