VUS | APEA - Asia Pacific Enterprise Awards Asia Pacific Enterprise Awards
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INSPIRATIONAL BRAND CATEGORY

VUS

Information about the Company & Brand
VUS is an international standard English language system with 85 branches nationwide, trusted by 2.7 million Vietnamese families for over nearly 30 years of operation.

VUS ELT goes beyond English language training—it also helps build holistic personal growth by empowering and manifesting the aspirations of both parents and their children via education. VUS understands education is not an individual's journey; it is a collaborative effort that brings together learners, parents, and educators, where the combined efforts of all parties are reflected in the individual's educational journey.

Brand Elements
With four values that have been VUS's pillars, the company aims to build a positive corporate culture and progressive human resource policies. These values are (1) Reliability: VUS takes pride in assuring the reliability of its training and services, (2) Care: VUS puts emphasis on empathizing and taking the right actions, (3) Collaboration: VUS always collaborates to bring out the best in people, and (4) Inspiration: VUS strives for a better future for all.

VUS has grown exponentially over the past 30 years to become the biggest English language training institution in Vietnam. The company has 85 centers in Ho Chi Minh City, Ha Noi, Binh Duong, Dong Nai, Ba Ria - Vung Tau, and many more areas; 2,900+ Vietnamese teachers and teaching assistants who are experienced and qualified expatriates; and nearly 1,800 professional school administrators and supporting staff members. The company also has more than 2,700 Vietnamese families that have chosen VUS as their children’s trusted companion in their quest for English proficiency.

Inspiring Identity
In an ever-evolving world, where questions outnumber answers, VUS stands as a beacon of enlightenment. The company believes in nurturing not just learners, but thinkers, questioners, and innovators. Its commitment is not only to teach but also to foster a mindset that seeks to understand, empathize, and grow.

VUS recognizes that the quest for knowledge is innate. The wonder in a child's eyes when pondering the existence of Santa Claus, the eagerness to communicate across linguistic barriers, the curiosity about the future synergy between humans and robots, the ability to empathize with the happiness of others, or valuing diverse opinions–these are not just questions, but sparks that ignite lifelong learning. The company aims to fuel these sparks, empowering children to find not just answers, but also new questions that push the boundaries of their understanding.

VUS understands that children wondering, “Why can’t my parents answer all my questions?” stems from a place of growing independence. VUS is committed to being that safe and caring space where young minds can freely express and explore their thoughts, even those that diverge from the norm.

This journey of empowerment is not one to take alone. It is a collaborative effort where parents, educators, and students come together. Parents play a crucial role in fueling their children’s spark and VUS consists of not just educators, but trusted mentors, and experienced guideposts assisting parent and child to equip them with the tools and confidence to navigate their own path. This allows parents to step back, not out, supporting with a watchful eye and open arms as children carve their unique path in life.

VUS pledges to continuously innovate and adapt to ensure that every learner is equipped not just with academic knowledge, but with the wisdom, empathy, and critical thinking skills needed for the questions of tomorrow.

Achievements & Impact
VUS has been a strategic partner of international publishers such as Oxford University Press, National Geographic Learning, Cambridge University Press and Assessment, British Council IELTS Vietnam, Macmillan Education, BSD, and HatchXR.

Utilizing its educational partnerships with the world's leading publishers, VUS has offered learners internationally standardized programs such as SmartKids, SuperKids, Young Leaders, IELTS, English Hub, and iTalk that help them step forward into a bright future.

Future Direction
The company intends to become the No.1 English and after-school education hub empowered by technology, bringing trustworthy and inspiring experiences.

INSPIRATIONAL BRAND CATEGORY

VUS

Information about the Company & Brand
VUS is an international standard English language system with 85 branches nationwide, trusted by 2.7 million Vietnamese families for over nearly 30 years of operation.

VUS ELT goes beyond English language training—it also helps build holistic personal growth by empowering and manifesting the aspirations of both parents and their children via education. VUS understands education is not an individual's journey; it is a collaborative effort that brings together learners, parents, and educators, where the combined efforts of all parties are reflected in the individual's educational journey.

Brand Elements
With four values that have been VUS's pillars, the company aims to build a positive corporate culture and progressive human resource policies. These values are (1) Reliability: VUS takes pride in assuring the reliability of its training and services, (2) Care: VUS puts emphasis on empathizing and taking the right actions, (3) Collaboration: VUS always collaborates to bring out the best in people, and (4) Inspiration: VUS strives for a better future for all.

VUS has grown exponentially over the past 30 years to become the biggest English language training institution in Vietnam. The company has 85 centers in Ho Chi Minh City, Ha Noi, Binh Duong, Dong Nai, Ba Ria - Vung Tau, and many more areas; 2,900+ Vietnamese teachers and teaching assistants who are experienced and qualified expatriates; and nearly 1,800 professional school administrators and supporting staff members. The company also has more than 2,700 Vietnamese families that have chosen VUS as their children’s trusted companion in their quest for English proficiency.
Inspiring Identity
In an ever-evolving world, where questions outnumber answers, VUS stands as a beacon of enlightenment. The company believes in nurturing not just learners, but thinkers, questioners, and innovators. Its commitment is not only to teach but also to foster a mindset that seeks to understand, empathize, and grow.

VUS recognizes that the quest for knowledge is innate. The wonder in a child's eyes when pondering the existence of Santa Claus, the eagerness to communicate across linguistic barriers, the curiosity about the future synergy between humans and robots, the ability to empathize with the happiness of others, or valuing diverse opinions–these are not just questions, but sparks that ignite lifelong learning. The company aims to fuel these sparks, empowering children to find not just answers, but also new questions that push the boundaries of their understanding.

VUS understands that children wondering, “Why can’t my parents answer all my questions?” stems from a place of growing independence. VUS is committed to being that safe and caring space where young minds can freely express and explore their thoughts, even those that diverge from the norm.

This journey of empowerment is not one to take alone. It is a collaborative effort where parents, educators, and students come together. Parents play a crucial role in fueling their children’s spark and VUS consists of not just educators, but trusted mentors, and experienced guideposts assisting parent and child to equip them with the tools and confidence to navigate their own path. This allows parents to step back, not out, supporting with a watchful eye and open arms as children carve their unique path in life.

VUS pledges to continuously innovate and adapt to ensure that every learner is equipped not just with academic knowledge, but with the wisdom, empathy, and critical thinking skills needed for the questions of tomorrow.

Achievements & Impact
VUS has been a strategic partner of international publishers such as Oxford University Press, National Geographic Learning, Cambridge University Press and Assessment, British Council IELTS Vietnam, Macmillan Education, BSD, and HatchXR.

Utilizing its educational partnerships with the world's leading publishers, VUS has offered learners internationally standardized programs such as SmartKids, SuperKids, Young Leaders, IELTS, English Hub, and iTalk that help them step forward into a bright future.

Future Direction
The company intends to become the No.1 English and after-school education hub empowered by technology, bringing trustworthy and inspiring experiences.