Information about the Company & Brand
ROX Group is known as one of the leading private economic groups operating in many fields including Urban & Industrial Park Development; Management; Real Estate Leasing; Trade or Service; Hotels; Energy; and Finance or Banking.
With the mindset of overcoming all challenges to succeed, ROX Group has constantly grown and become a multi-sector conglomerate, following its mission “For A More Utility & Convenient Life.” Through diversified services and products, the conglomerate always aims to provide optimal integrated solutions for customers, creating better living values for people and society.
With a keen eye on market trends and a commitment to professional management, the ROX Group has consistently expanded its operations year after year. Enterprises managed and operated by ROX Group have made their mark on the market with a variety of brands, products, and services, operating widely in most of the major provinces in the country.
Brand Elements
Founded in 1996 as Nam Thăng Joint Stock Company, one of the largest private export companies in Northern Vietnam, ROX Group began its journey with over 2,000 employees and millions of dollars in export revenue. After 28 years, it was officially rebranded as ROX Group in January 2024. This transformation marks its status as a leading multi-sector investment group in Vietnam, pioneering the creation of value for Vietnamese people through its diverse ecosystem, encompassing finance, banking, services, and urban development.
With a presence in 52 out of 64 provinces and an expanding international footprint, ROX Group is at the forefront of delivering new living standards to Vietnamese people. The Group’s brand archetype as "The Duty-Fulfiller" is evident through its continuous and meaningful CSR activities under the ROX Share initiative, contributing significantly to the community and society.
Through its member brands (ROX Living, ROX Key, ROX Cons, TNTech by ROX, TNPM by ROX, SOJO Hotels by ROX, and MSB), ROX Group has consistently been the top choice for residential real estate, industrial real estate, tourism, construction, property management, technology, and human resources services.
ROX Group is known as one of the leading private economic groups operating in many fields including Urban & Industrial Park Development; Management; Real Estate Leasing; Trade or Service; Hotels; Energy; and Finance or Banking.
With the mindset of overcoming all challenges to succeed, ROX Group has constantly grown and become a multi-sector conglomerate, following its mission “For A More Utility & Convenient Life.” Through diversified services and products, the conglomerate always aims to provide optimal integrated solutions for customers, creating better living values for people and society.
With a keen eye on market trends and a commitment to professional management, the ROX Group has consistently expanded its operations year after year. Enterprises managed and operated by ROX Group have made their mark on the market with a variety of brands, products, and services, operating widely in most of the major provinces in the country.
Brand Elements
Founded in 1996 as Nam Thăng Joint Stock Company, one of the largest private export companies in Northern Vietnam, ROX Group began its journey with over 2,000 employees and millions of dollars in export revenue. After 28 years, it was officially rebranded as ROX Group in January 2024. This transformation marks its status as a leading multi-sector investment group in Vietnam, pioneering the creation of value for Vietnamese people through its diverse ecosystem, encompassing finance, banking, services, and urban development.
With a presence in 52 out of 64 provinces and an expanding international footprint, ROX Group is at the forefront of delivering new living standards to Vietnamese people. The Group’s brand archetype as "The Duty-Fulfiller" is evident through its continuous and meaningful CSR activities under the ROX Share initiative, contributing significantly to the community and society.
Through its member brands (ROX Living, ROX Key, ROX Cons, TNTech by ROX, TNPM by ROX, SOJO Hotels by ROX, and MSB), ROX Group has consistently been the top choice for residential real estate, industrial real estate, tourism, construction, property management, technology, and human resources services.
Inspiring Identity
The brand-building journey of ROX Group began with realizing its goal of international expansion. After over two years of research and consultation with leading branding experts, the organization chose the inspiring new name—ROX Group. ROX Group embodies a pioneering spirit, relentless innovation, and creativity aimed at achieving the highest standards and values across multiple sectors, bringing convenience and benefits to its customers and partners.
Aligned with its mission, ROX Group strives to build and maintain its image of "The Duty-Fulfiller" characterized by three core attributes: Humanity, Innovation, and Internationality, ingrained in every individual within the organization.
‘Humanity’ represents the understanding that positive outcomes stem from sharing positive values both internally and with shareholders, customers, and the community. ‘Innovation’ means continually innovating working methods by adopting new technologies and improving processes to deliver optimal solutions. The Group also encourages the personal development of each employee, curating a dynamic and creative ecosystem that avoids stagnation and obsolescence. Lastly, ‘Internationality’ means developing global competencies and creating products and services that meet international standards, while expanding collaborations with top global partners.
These core attributes form the DNA of ROX and are reflected in all its business activities and corporate culture.
Achievements & Impact
The restructuring and rebranding of ROX has been meticulously planned with two major goals: preserving and enhancing the 28-year legacy of the TNG brand, and more importantly, "internationalizing" the brand from its inception with a globally oriented positioning. Beyond rebranding at the group level, the Group has developed a multi-layered brand architecture for its subsidiaries to ensure consistency while maintaining the unique characteristics of each sub-brand.
This initiative has sparked a powerful wave of internal motivation, revealing a new vision for the company and driving each employee's efforts. Despite the post-COVID challenges that have troubled many businesses, especially in the real estate sector, ROX achieved impressive results in 2023. The company reported revenues of VND 57,502 billion, reflecting a growth of over 175%, and an after-tax profit of over VND 1,470 billion.
Leveraging its competitive edge and readiness to adopt world-class standards, ROX Group collaborates with top global firms such as McKinsey, Ipsos, Oracle, Microsoft, IBM, Accor, Ennismore, and many more, to continuously enhance its products and services. The company has also initiated new projects in Europe, marking the beginning of its international expansion.
Nationwide, ROX Group actively participates in CSR programs aimed at helping children and vulnerable groups. From 2021 to 2023, ROX has invested over VND 200 billion in philanthropic activities, including building schools, donating educational equipment, providing scholarships, constructing houses for the poor, organizing blood donation drives, and supplying medical equipment.
Future Direction
In the coming years, ROX Group will remain steadfast in its position as a leader in Urban and Industrial Development, Services, and Finance. By expanding its operations internationally the ROX brand has been established not only in the Vietnamese market but also as a leading multi-sector international corporation.
Increasing brand recognition in regions with key projects will be the initial step to making the ROX name more familiar to the general public. For its B2B customers, the Group will continue to innovate, listen to their feedback, and provide increasingly comprehensive solutions that align with its commitment to optimal convenience and harmonious benefits for all parties.
The ROX Group will also expand its CSR initiatives under the ROX Share program, reinforcing its role within the community. The Group will integrate ESG standards deeply into its business operations and align with selected goals from the United Nations' 17 Sustainable Development Goals. This is a crucial new direction set by the ROX Board of Directors for the company's development roadmap.
The brand-building journey of ROX Group began with realizing its goal of international expansion. After over two years of research and consultation with leading branding experts, the organization chose the inspiring new name—ROX Group. ROX Group embodies a pioneering spirit, relentless innovation, and creativity aimed at achieving the highest standards and values across multiple sectors, bringing convenience and benefits to its customers and partners.
Aligned with its mission, ROX Group strives to build and maintain its image of "The Duty-Fulfiller" characterized by three core attributes: Humanity, Innovation, and Internationality, ingrained in every individual within the organization.
‘Humanity’ represents the understanding that positive outcomes stem from sharing positive values both internally and with shareholders, customers, and the community. ‘Innovation’ means continually innovating working methods by adopting new technologies and improving processes to deliver optimal solutions. The Group also encourages the personal development of each employee, curating a dynamic and creative ecosystem that avoids stagnation and obsolescence. Lastly, ‘Internationality’ means developing global competencies and creating products and services that meet international standards, while expanding collaborations with top global partners.
These core attributes form the DNA of ROX and are reflected in all its business activities and corporate culture.
Achievements & Impact
The restructuring and rebranding of ROX has been meticulously planned with two major goals: preserving and enhancing the 28-year legacy of the TNG brand, and more importantly, "internationalizing" the brand from its inception with a globally oriented positioning. Beyond rebranding at the group level, the Group has developed a multi-layered brand architecture for its subsidiaries to ensure consistency while maintaining the unique characteristics of each sub-brand.
This initiative has sparked a powerful wave of internal motivation, revealing a new vision for the company and driving each employee's efforts. Despite the post-COVID challenges that have troubled many businesses, especially in the real estate sector, ROX achieved impressive results in 2023. The company reported revenues of VND 57,502 billion, reflecting a growth of over 175%, and an after-tax profit of over VND 1,470 billion.
Leveraging its competitive edge and readiness to adopt world-class standards, ROX Group collaborates with top global firms such as McKinsey, Ipsos, Oracle, Microsoft, IBM, Accor, Ennismore, and many more, to continuously enhance its products and services. The company has also initiated new projects in Europe, marking the beginning of its international expansion.
Nationwide, ROX Group actively participates in CSR programs aimed at helping children and vulnerable groups. From 2021 to 2023, ROX has invested over VND 200 billion in philanthropic activities, including building schools, donating educational equipment, providing scholarships, constructing houses for the poor, organizing blood donation drives, and supplying medical equipment.
Future Direction
In the coming years, ROX Group will remain steadfast in its position as a leader in Urban and Industrial Development, Services, and Finance. By expanding its operations internationally the ROX brand has been established not only in the Vietnamese market but also as a leading multi-sector international corporation.
Increasing brand recognition in regions with key projects will be the initial step to making the ROX name more familiar to the general public. For its B2B customers, the Group will continue to innovate, listen to their feedback, and provide increasingly comprehensive solutions that align with its commitment to optimal convenience and harmonious benefits for all parties.
The ROX Group will also expand its CSR initiatives under the ROX Share program, reinforcing its role within the community. The Group will integrate ESG standards deeply into its business operations and align with selected goals from the United Nations' 17 Sustainable Development Goals. This is a crucial new direction set by the ROX Board of Directors for the company's development roadmap.
INSPIRATIONAL BRAND CATEGORY
ROX GROUP
Information about the Company & Brand
ROX Group is known as one of the leading private economic groups operating in many fields including Urban & Industrial Park Development; Management; Real Estate Leasing; Trade or Service; Hotels; Energy; and Finance or Banking.
With the mindset of overcoming all challenges to succeed, ROX Group has constantly grown and become a multi-sector conglomerate, following its mission “For A More Utility & Convenient Life.” Through diversified services and products, the conglomerate always aims to provide optimal integrated solutions for customers, creating better living values for people and society.
With a keen eye on market trends and a commitment to professional management, the ROX Group has consistently expanded its operations year after year. Enterprises managed and operated by ROX Group have made their mark on the market with a variety of brands, products, and services, operating widely in most of the major provinces in the country.
Brand Elements
Founded in 1996 as Nam Thăng Joint Stock Company, one of the largest private export companies in Northern Vietnam, ROX Group began its journey with over 2,000 employees and millions of dollars in export revenue. After 28 years, it was officially rebranded as ROX Group in January 2024. This transformation marks its status as a leading multi-sector investment group in Vietnam, pioneering the creation of value for Vietnamese people through its diverse ecosystem, encompassing finance, banking, services, and urban development.
With a presence in 52 out of 64 provinces and an expanding international footprint, ROX Group is at the forefront of delivering new living standards to Vietnamese people. The Group’s brand archetype as "The Duty-Fulfiller" is evident through its continuous and meaningful CSR activities under the ROX Share initiative, contributing significantly to the community and society.
Through its member brands (ROX Living, ROX Key, ROX Cons, TNTech by ROX, TNPM by ROX, SOJO Hotels by ROX, and MSB), ROX Group has consistently been the top choice for residential real estate, industrial real estate, tourism, construction, property management, technology, and human resources services.
ROX Group is known as one of the leading private economic groups operating in many fields including Urban & Industrial Park Development; Management; Real Estate Leasing; Trade or Service; Hotels; Energy; and Finance or Banking.
With the mindset of overcoming all challenges to succeed, ROX Group has constantly grown and become a multi-sector conglomerate, following its mission “For A More Utility & Convenient Life.” Through diversified services and products, the conglomerate always aims to provide optimal integrated solutions for customers, creating better living values for people and society.
With a keen eye on market trends and a commitment to professional management, the ROX Group has consistently expanded its operations year after year. Enterprises managed and operated by ROX Group have made their mark on the market with a variety of brands, products, and services, operating widely in most of the major provinces in the country.
Brand Elements
Founded in 1996 as Nam Thăng Joint Stock Company, one of the largest private export companies in Northern Vietnam, ROX Group began its journey with over 2,000 employees and millions of dollars in export revenue. After 28 years, it was officially rebranded as ROX Group in January 2024. This transformation marks its status as a leading multi-sector investment group in Vietnam, pioneering the creation of value for Vietnamese people through its diverse ecosystem, encompassing finance, banking, services, and urban development.
With a presence in 52 out of 64 provinces and an expanding international footprint, ROX Group is at the forefront of delivering new living standards to Vietnamese people. The Group’s brand archetype as "The Duty-Fulfiller" is evident through its continuous and meaningful CSR activities under the ROX Share initiative, contributing significantly to the community and society.
Through its member brands (ROX Living, ROX Key, ROX Cons, TNTech by ROX, TNPM by ROX, SOJO Hotels by ROX, and MSB), ROX Group has consistently been the top choice for residential real estate, industrial real estate, tourism, construction, property management, technology, and human resources services.
Inspiring Identity
The brand-building journey of ROX Group began with realizing its goal of international expansion. After over two years of research and consultation with leading branding experts, the organization chose the inspiring new name—ROX Group. ROX Group embodies a pioneering spirit, relentless innovation, and creativity aimed at achieving the highest standards and values across multiple sectors, bringing convenience and benefits to its customers and partners.
Aligned with its mission, ROX Group strives to build and maintain its image of "The Duty-Fulfiller" characterized by three core attributes: Humanity, Innovation, and Internationality, ingrained in every individual within the organization.
‘Humanity’ represents the understanding that positive outcomes stem from sharing positive values both internally and with shareholders, customers, and the community. ‘Innovation’ means continually innovating working methods by adopting new technologies and improving processes to deliver optimal solutions. The Group also encourages the personal development of each employee, curating a dynamic and creative ecosystem that avoids stagnation and obsolescence. Lastly, ‘Internationality’ means developing global competencies and creating products and services that meet international standards, while expanding collaborations with top global partners.
These core attributes form the DNA of ROX and are reflected in all its business activities and corporate culture.
Achievements & Impact
The restructuring and rebranding of ROX has been meticulously planned with two major goals: preserving and enhancing the 28-year legacy of the TNG brand, and more importantly, "internationalizing" the brand from its inception with a globally oriented positioning. Beyond rebranding at the group level, the Group has developed a multi-layered brand architecture for its subsidiaries to ensure consistency while maintaining the unique characteristics of each sub-brand.
This initiative has sparked a powerful wave of internal motivation, revealing a new vision for the company and driving each employee's efforts. Despite the post-COVID challenges that have troubled many businesses, especially in the real estate sector, ROX achieved impressive results in 2023. The company reported revenues of VND 57,502 billion, reflecting a growth of over 175%, and an after-tax profit of over VND 1,470 billion.
Leveraging its competitive edge and readiness to adopt world-class standards, ROX Group collaborates with top global firms such as McKinsey, Ipsos, Oracle, Microsoft, IBM, Accor, Ennismore, and many more, to continuously enhance its products and services. The company has also initiated new projects in Europe, marking the beginning of its international expansion.
Nationwide, ROX Group actively participates in CSR programs aimed at helping children and vulnerable groups. From 2021 to 2023, ROX has invested over VND 200 billion in philanthropic activities, including building schools, donating educational equipment, providing scholarships, constructing houses for the poor, organizing blood donation drives, and supplying medical equipment.
Future Direction
In the coming years, ROX Group will remain steadfast in its position as a leader in Urban and Industrial Development, Services, and Finance. By expanding its operations internationally the ROX brand has been established not only in the Vietnamese market but also as a leading multi-sector international corporation.
Increasing brand recognition in regions with key projects will be the initial step to making the ROX name more familiar to the general public. For its B2B customers, the Group will continue to innovate, listen to their feedback, and provide increasingly comprehensive solutions that align with its commitment to optimal convenience and harmonious benefits for all parties.
The ROX Group will also expand its CSR initiatives under the ROX Share program, reinforcing its role within the community. The Group will integrate ESG standards deeply into its business operations and align with selected goals from the United Nations' 17 Sustainable Development Goals. This is a crucial new direction set by the ROX Board of Directors for the company's development roadmap.
The brand-building journey of ROX Group began with realizing its goal of international expansion. After over two years of research and consultation with leading branding experts, the organization chose the inspiring new name—ROX Group. ROX Group embodies a pioneering spirit, relentless innovation, and creativity aimed at achieving the highest standards and values across multiple sectors, bringing convenience and benefits to its customers and partners.
Aligned with its mission, ROX Group strives to build and maintain its image of "The Duty-Fulfiller" characterized by three core attributes: Humanity, Innovation, and Internationality, ingrained in every individual within the organization.
‘Humanity’ represents the understanding that positive outcomes stem from sharing positive values both internally and with shareholders, customers, and the community. ‘Innovation’ means continually innovating working methods by adopting new technologies and improving processes to deliver optimal solutions. The Group also encourages the personal development of each employee, curating a dynamic and creative ecosystem that avoids stagnation and obsolescence. Lastly, ‘Internationality’ means developing global competencies and creating products and services that meet international standards, while expanding collaborations with top global partners.
These core attributes form the DNA of ROX and are reflected in all its business activities and corporate culture.
Achievements & Impact
The restructuring and rebranding of ROX has been meticulously planned with two major goals: preserving and enhancing the 28-year legacy of the TNG brand, and more importantly, "internationalizing" the brand from its inception with a globally oriented positioning. Beyond rebranding at the group level, the Group has developed a multi-layered brand architecture for its subsidiaries to ensure consistency while maintaining the unique characteristics of each sub-brand.
This initiative has sparked a powerful wave of internal motivation, revealing a new vision for the company and driving each employee's efforts. Despite the post-COVID challenges that have troubled many businesses, especially in the real estate sector, ROX achieved impressive results in 2023. The company reported revenues of VND 57,502 billion, reflecting a growth of over 175%, and an after-tax profit of over VND 1,470 billion.
Leveraging its competitive edge and readiness to adopt world-class standards, ROX Group collaborates with top global firms such as McKinsey, Ipsos, Oracle, Microsoft, IBM, Accor, Ennismore, and many more, to continuously enhance its products and services. The company has also initiated new projects in Europe, marking the beginning of its international expansion.
Nationwide, ROX Group actively participates in CSR programs aimed at helping children and vulnerable groups. From 2021 to 2023, ROX has invested over VND 200 billion in philanthropic activities, including building schools, donating educational equipment, providing scholarships, constructing houses for the poor, organizing blood donation drives, and supplying medical equipment.
Future Direction
In the coming years, ROX Group will remain steadfast in its position as a leader in Urban and Industrial Development, Services, and Finance. By expanding its operations internationally the ROX brand has been established not only in the Vietnamese market but also as a leading multi-sector international corporation.
Increasing brand recognition in regions with key projects will be the initial step to making the ROX name more familiar to the general public. For its B2B customers, the Group will continue to innovate, listen to their feedback, and provide increasingly comprehensive solutions that align with its commitment to optimal convenience and harmonious benefits for all parties.
The ROX Group will also expand its CSR initiatives under the ROX Share program, reinforcing its role within the community. The Group will integrate ESG standards deeply into its business operations and align with selected goals from the United Nations' 17 Sustainable Development Goals. This is a crucial new direction set by the ROX Board of Directors for the company's development roadmap.