Information about the Company & Brand
GREENFEED is a fully integrated 3F Plus food chain (Feed–Farm–Food) aiming towards building a high-quality, trusted brand that relentlessly innovates and creates sustainable values for customers and society. Currently operating 9 feed mills in Vietnam, Cambodia, Laos, and Myanmar, GREENFEED provides a wide range of offerings from high-quality feed for livestock, poultry, and aquaculture to fresh meat and ready-to-eat products.
Its sub-brand, G Kitchen embodies the vision of becoming a reliable provider in the safe-food industry, a testament to 21 years of commitment to Grow on Shared Goodness. G Kitchen’s mission is to bring genuinely fresh products, sourced from clean and traceable pork to every Vietnamese family.
Brand Elements
In line with GREENFEED’s vision and mission to build quality and trusted brands and relentlessly innovate and create sustainable values for customers and society, its G Kitchen brand is positioned as SAFE - TASTY - INNOVATIVE RECIPE - and as a leading brand in innovative products that meet Vietnamese consumers demand for new food.
In addition to business development, GREENFEED prioritizes sustainability values, ensuring the integration of environmental health, social equity, and economic vitality. The goal is to create thriving, healthy, diverse, and resilient communities for today and the future.
In terms of corporate social responsibility programs, the company has made significant contributions through two main activities, such as “Meals of Smiles” and "Supporting Farmers”. During 2021–2023, the "Meal of Smiles" initiative provided approximately 03 million nutritious meals to children in need across 14 provinces and cities in Vietnam. Notably, in 2024, the program expanded its coverage to an elementary school in rural Cambodia, marking the first time the initiative reached beyond Vietnam's borders to improve meal quality and nutrition for children in impoverished circumstances in the region. Meanwhile, the "Supporting Farmers” program has enhanced the livelihood of 2,600 farming households in 24 provinces and cities nationwide by providing husbandry training and financial assistance.
GREENFEED is a fully integrated 3F Plus food chain (Feed–Farm–Food) aiming towards building a high-quality, trusted brand that relentlessly innovates and creates sustainable values for customers and society. Currently operating 9 feed mills in Vietnam, Cambodia, Laos, and Myanmar, GREENFEED provides a wide range of offerings from high-quality feed for livestock, poultry, and aquaculture to fresh meat and ready-to-eat products.
Its sub-brand, G Kitchen embodies the vision of becoming a reliable provider in the safe-food industry, a testament to 21 years of commitment to Grow on Shared Goodness. G Kitchen’s mission is to bring genuinely fresh products, sourced from clean and traceable pork to every Vietnamese family.
Brand Elements
In line with GREENFEED’s vision and mission to build quality and trusted brands and relentlessly innovate and create sustainable values for customers and society, its G Kitchen brand is positioned as SAFE - TASTY - INNOVATIVE RECIPE - and as a leading brand in innovative products that meet Vietnamese consumers demand for new food.
In addition to business development, GREENFEED prioritizes sustainability values, ensuring the integration of environmental health, social equity, and economic vitality. The goal is to create thriving, healthy, diverse, and resilient communities for today and the future.
In terms of corporate social responsibility programs, the company has made significant contributions through two main activities, such as “Meals of Smiles” and "Supporting Farmers”. During 2021–2023, the "Meal of Smiles" initiative provided approximately 03 million nutritious meals to children in need across 14 provinces and cities in Vietnam. Notably, in 2024, the program expanded its coverage to an elementary school in rural Cambodia, marking the first time the initiative reached beyond Vietnam's borders to improve meal quality and nutrition for children in impoverished circumstances in the region. Meanwhile, the "Supporting Farmers” program has enhanced the livelihood of 2,600 farming households in 24 provinces and cities nationwide by providing husbandry training and financial assistance.
Inspiring Identity
With over two decades of industry experience, GREENFEED has effectively built a comprehensive integrated food chain known as the 3F Plus (Feed - Farm - Food). The introduction of the G Kitchen brand by GREENFEED showcases a commitment to understanding and meeting the true needs and tastes of the Vietnamese.
The G Kitchen brand was initially launched with a focus on providing genuine fresh pork products, which are of top concern in everyday Vietnamese meals. G Kitchen's fresh meat is guaranteed to meet the highest standards of meat processing and preservation. G's products are certified by the advanced HACCP and ISO 22000:2018 for quality processes, ensuring that customers receive the best quality meat. The 3F Plus food chain fosters proactive control of the product's quality, enabling users to effortlessly trace the origin of products, thereby meeting the market's demand for clean food.
Achievements & Impact
Over a 5-year journey dedicated to nourishing every Vietnamese’ meal, the G brand has successfully introduced roughly 200 nutritious product SKUs, spanning fresh, processed, and ready-to-eat options. By consistently prioritizing convenience, innovation, and diversity, each of G's products closely caters to the ever-evolving consumer tastes in all markets it serves.
G has established its presence in nearly 50 provinces and cities, partnering with 164 retailers and seasonal vendors while boasting 5,849 supermarkets and convenience stores. Its distribution spans both brick-and-mortar outlets and online platforms, including the website, the G Kitchen App, and e-commerce channels (Grab and Shopee), ensuring customers have a diverse array of flexible shopping options. In terms of partnerships, G collaborates with 215 restaurants, cafe chains, company kitchens, and industrial catering services nationwide.
Future Direction
In the coming years, GREENFEED plans to focus on a comprehensive digital marketing roadmap aimed at maximizing brand visibility and customer engagement. This roadmap includes leveraging data-driven insights to personalize customer experiences and implementing an omnichannel approach to ensure a seamless brand experience across all touchpoints. Furthermore, GREENFEED will continue to foster sustainability and social responsibility in its marketing efforts, aiming to resonate with socially conscious consumers. Through ongoing evolution and adaptation of mid- and long-term strategies, GREENFEED strives to cement its position as a market leader and drive sustainable long-term growth.
With over two decades of industry experience, GREENFEED has effectively built a comprehensive integrated food chain known as the 3F Plus (Feed - Farm - Food). The introduction of the G Kitchen brand by GREENFEED showcases a commitment to understanding and meeting the true needs and tastes of the Vietnamese.
The G Kitchen brand was initially launched with a focus on providing genuine fresh pork products, which are of top concern in everyday Vietnamese meals. G Kitchen's fresh meat is guaranteed to meet the highest standards of meat processing and preservation. G's products are certified by the advanced HACCP and ISO 22000:2018 for quality processes, ensuring that customers receive the best quality meat. The 3F Plus food chain fosters proactive control of the product's quality, enabling users to effortlessly trace the origin of products, thereby meeting the market's demand for clean food.
Achievements & Impact
Over a 5-year journey dedicated to nourishing every Vietnamese’ meal, the G brand has successfully introduced roughly 200 nutritious product SKUs, spanning fresh, processed, and ready-to-eat options. By consistently prioritizing convenience, innovation, and diversity, each of G's products closely caters to the ever-evolving consumer tastes in all markets it serves.
G has established its presence in nearly 50 provinces and cities, partnering with 164 retailers and seasonal vendors while boasting 5,849 supermarkets and convenience stores. Its distribution spans both brick-and-mortar outlets and online platforms, including the website, the G Kitchen App, and e-commerce channels (Grab and Shopee), ensuring customers have a diverse array of flexible shopping options. In terms of partnerships, G collaborates with 215 restaurants, cafe chains, company kitchens, and industrial catering services nationwide.
Future Direction
In the coming years, GREENFEED plans to focus on a comprehensive digital marketing roadmap aimed at maximizing brand visibility and customer engagement. This roadmap includes leveraging data-driven insights to personalize customer experiences and implementing an omnichannel approach to ensure a seamless brand experience across all touchpoints. Furthermore, GREENFEED will continue to foster sustainability and social responsibility in its marketing efforts, aiming to resonate with socially conscious consumers. Through ongoing evolution and adaptation of mid- and long-term strategies, GREENFEED strives to cement its position as a market leader and drive sustainable long-term growth.
INSPIRATIONAL BRAND CATEGORY
G KITCHEN BY GREENFEED VIETNAM CORPORATION
Information about the Company & Brand
GREENFEED is a fully integrated 3F Plus food chain (Feed–Farm–Food) aiming towards building a high-quality, trusted brand that relentlessly innovates and creates sustainable values for customers and society. Currently operating 9 feed mills in Vietnam, Cambodia, Laos, and Myanmar, GREENFEED provides a wide range of offerings from high-quality feed for livestock, poultry, and aquaculture to fresh meat and ready-to-eat products.
Its sub-brand, G Kitchen embodies the vision of becoming a reliable provider in the safe-food industry, a testament to 21 years of commitment to Grow on Shared Goodness. G Kitchen’s mission is to bring genuinely fresh products, sourced from clean and traceable pork to every Vietnamese family.
Brand Elements
In line with GREENFEED’s vision and mission to build quality and trusted brands and relentlessly innovate and create sustainable values for customers and society, its G Kitchen brand is positioned as SAFE - TASTY - INNOVATIVE RECIPE - and as a leading brand in innovative products that meet Vietnamese consumers demand for new food.
In addition to business development, GREENFEED prioritizes sustainability values, ensuring the integration of environmental health, social equity, and economic vitality. The goal is to create thriving, healthy, diverse, and resilient communities for today and the future.
In terms of corporate social responsibility programs, the company has made significant contributions through two main activities, such as “Meals of Smiles” and "Supporting Farmers”. During 2021–2023, the "Meal of Smiles" initiative provided approximately 03 million nutritious meals to children in need across 14 provinces and cities in Vietnam. Notably, in 2024, the program expanded its coverage to an elementary school in rural Cambodia, marking the first time the initiative reached beyond Vietnam's borders to improve meal quality and nutrition for children in impoverished circumstances in the region. Meanwhile, the "Supporting Farmers” program has enhanced the livelihood of 2,600 farming households in 24 provinces and cities nationwide by providing husbandry training and financial assistance.
GREENFEED is a fully integrated 3F Plus food chain (Feed–Farm–Food) aiming towards building a high-quality, trusted brand that relentlessly innovates and creates sustainable values for customers and society. Currently operating 9 feed mills in Vietnam, Cambodia, Laos, and Myanmar, GREENFEED provides a wide range of offerings from high-quality feed for livestock, poultry, and aquaculture to fresh meat and ready-to-eat products.
Its sub-brand, G Kitchen embodies the vision of becoming a reliable provider in the safe-food industry, a testament to 21 years of commitment to Grow on Shared Goodness. G Kitchen’s mission is to bring genuinely fresh products, sourced from clean and traceable pork to every Vietnamese family.
Brand Elements
In line with GREENFEED’s vision and mission to build quality and trusted brands and relentlessly innovate and create sustainable values for customers and society, its G Kitchen brand is positioned as SAFE - TASTY - INNOVATIVE RECIPE - and as a leading brand in innovative products that meet Vietnamese consumers demand for new food.
In addition to business development, GREENFEED prioritizes sustainability values, ensuring the integration of environmental health, social equity, and economic vitality. The goal is to create thriving, healthy, diverse, and resilient communities for today and the future.
In terms of corporate social responsibility programs, the company has made significant contributions through two main activities, such as “Meals of Smiles” and "Supporting Farmers”. During 2021–2023, the "Meal of Smiles" initiative provided approximately 03 million nutritious meals to children in need across 14 provinces and cities in Vietnam. Notably, in 2024, the program expanded its coverage to an elementary school in rural Cambodia, marking the first time the initiative reached beyond Vietnam's borders to improve meal quality and nutrition for children in impoverished circumstances in the region. Meanwhile, the "Supporting Farmers” program has enhanced the livelihood of 2,600 farming households in 24 provinces and cities nationwide by providing husbandry training and financial assistance.
Inspiring Identity
With over two decades of industry experience, GREENFEED has effectively built a comprehensive integrated food chain known as the 3F Plus (Feed - Farm - Food). The introduction of the G Kitchen brand by GREENFEED showcases a commitment to understanding and meeting the true needs and tastes of the Vietnamese.
The G Kitchen brand was initially launched with a focus on providing genuine fresh pork products, which are of top concern in everyday Vietnamese meals. G Kitchen's fresh meat is guaranteed to meet the highest standards of meat processing and preservation. G's products are certified by the advanced HACCP and ISO 22000:2018 for quality processes, ensuring that customers receive the best quality meat. The 3F Plus food chain fosters proactive control of the product's quality, enabling users to effortlessly trace the origin of products, thereby meeting the market's demand for clean food.
Achievements & Impact
Over a 5-year journey dedicated to nourishing every Vietnamese’ meal, the G brand has successfully introduced roughly 200 nutritious product SKUs, spanning fresh, processed, and ready-to-eat options. By consistently prioritizing convenience, innovation, and diversity, each of G's products closely caters to the ever-evolving consumer tastes in all markets it serves.
G has established its presence in nearly 50 provinces and cities, partnering with 164 retailers and seasonal vendors while boasting 5,849 supermarkets and convenience stores. Its distribution spans both brick-and-mortar outlets and online platforms, including the website, the G Kitchen App, and e-commerce channels (Grab and Shopee), ensuring customers have a diverse array of flexible shopping options. In terms of partnerships, G collaborates with 215 restaurants, cafe chains, company kitchens, and industrial catering services nationwide.
Future Direction
In the coming years, GREENFEED plans to focus on a comprehensive digital marketing roadmap aimed at maximizing brand visibility and customer engagement. This roadmap includes leveraging data-driven insights to personalize customer experiences and implementing an omnichannel approach to ensure a seamless brand experience across all touchpoints. Furthermore, GREENFEED will continue to foster sustainability and social responsibility in its marketing efforts, aiming to resonate with socially conscious consumers. Through ongoing evolution and adaptation of mid- and long-term strategies, GREENFEED strives to cement its position as a market leader and drive sustainable long-term growth.
With over two decades of industry experience, GREENFEED has effectively built a comprehensive integrated food chain known as the 3F Plus (Feed - Farm - Food). The introduction of the G Kitchen brand by GREENFEED showcases a commitment to understanding and meeting the true needs and tastes of the Vietnamese.
The G Kitchen brand was initially launched with a focus on providing genuine fresh pork products, which are of top concern in everyday Vietnamese meals. G Kitchen's fresh meat is guaranteed to meet the highest standards of meat processing and preservation. G's products are certified by the advanced HACCP and ISO 22000:2018 for quality processes, ensuring that customers receive the best quality meat. The 3F Plus food chain fosters proactive control of the product's quality, enabling users to effortlessly trace the origin of products, thereby meeting the market's demand for clean food.
Achievements & Impact
Over a 5-year journey dedicated to nourishing every Vietnamese’ meal, the G brand has successfully introduced roughly 200 nutritious product SKUs, spanning fresh, processed, and ready-to-eat options. By consistently prioritizing convenience, innovation, and diversity, each of G's products closely caters to the ever-evolving consumer tastes in all markets it serves.
G has established its presence in nearly 50 provinces and cities, partnering with 164 retailers and seasonal vendors while boasting 5,849 supermarkets and convenience stores. Its distribution spans both brick-and-mortar outlets and online platforms, including the website, the G Kitchen App, and e-commerce channels (Grab and Shopee), ensuring customers have a diverse array of flexible shopping options. In terms of partnerships, G collaborates with 215 restaurants, cafe chains, company kitchens, and industrial catering services nationwide.
Future Direction
In the coming years, GREENFEED plans to focus on a comprehensive digital marketing roadmap aimed at maximizing brand visibility and customer engagement. This roadmap includes leveraging data-driven insights to personalize customer experiences and implementing an omnichannel approach to ensure a seamless brand experience across all touchpoints. Furthermore, GREENFEED will continue to foster sustainability and social responsibility in its marketing efforts, aiming to resonate with socially conscious consumers. Through ongoing evolution and adaptation of mid- and long-term strategies, GREENFEED strives to cement its position as a market leader and drive sustainable long-term growth.