Information about the Company & Brand
FWD Group is a pan-Asian life insurance business with more than 13 million customers across 10 markets, including some of the fastest-growing insurance markets in the world.
With more than a decade of experience delivering the vision of changing the way people feel about insurance in Asia, the FWD Group has become synonymous with positive change in the insurance landscape. In an industry often perceived as complex and distant in Vietnam, FWD Vietnam Life Insurance Company Limited (FWD Vietnam) has stood out as a transformative force, challenging conventional norms and reshaping the narrative around insurance since its establishment in 2016.
FWD Vietnam believes in demystifying insurance and bringing tangible value to its customers' lives. By pioneering groundbreaking products and services, the company strives to make insurance more accessible, relevant, and empowering.
Extending beyond providing financial security, the company’s mission is to foster trust, understanding, and resilience in an ever-evolving world. As trailblazers in the industry who convey and encourage the "celebrate living" spirit, FWD Vietnam has redefined the purpose of insurance, not just as a safety net but as a catalyst for personal growth, enjoyment, and peace of mind.
The company’s commitment to delivering real, meaningful benefits to customers sets FWD Vietnam apart, setting new benchmarks and a new standard for excellence in Vietnam’s life insurance industry.
Brand Elements
FWD Vietnam adopts a customer-centric, technology-driven strategy to introduce innovative offerings, user-friendly products, and seamless insurance solutions. As a brand deeply rooted in customer needs, FWD Vietnam distinguishes itself as an experiential brand that places customers at the core of its operations.
In a departure from traditional risk-centric approaches, FWD Vietnam embraces a refreshing "celebrate living" ethos. Since its inception, FWD Vietnam has orchestrated a myriad of experiential campaigns designed not only to connect with customers but also to inspire the Vietnamese community to pursue their passions with joy.
Music, a symbol of energy, positivity, and innovation, serves as a key element across FWD Vietnam's initiatives. Events like the "Press Play" Bus and FWD Music Fest, coupled with cutting-edge technology, create immersive experiences where customers interact, build connections, and embark on journeys fueled by their passions.
These experiential initiatives have not only garnered widespread public interest but have also earned accolades from esteemed national and international platforms, underscoring FWD's effectiveness in engaging and resonating with its audience.
FWD Group is a pan-Asian life insurance business with more than 13 million customers across 10 markets, including some of the fastest-growing insurance markets in the world.
With more than a decade of experience delivering the vision of changing the way people feel about insurance in Asia, the FWD Group has become synonymous with positive change in the insurance landscape. In an industry often perceived as complex and distant in Vietnam, FWD Vietnam Life Insurance Company Limited (FWD Vietnam) has stood out as a transformative force, challenging conventional norms and reshaping the narrative around insurance since its establishment in 2016.
FWD Vietnam believes in demystifying insurance and bringing tangible value to its customers' lives. By pioneering groundbreaking products and services, the company strives to make insurance more accessible, relevant, and empowering.
Extending beyond providing financial security, the company’s mission is to foster trust, understanding, and resilience in an ever-evolving world. As trailblazers in the industry who convey and encourage the "celebrate living" spirit, FWD Vietnam has redefined the purpose of insurance, not just as a safety net but as a catalyst for personal growth, enjoyment, and peace of mind.
The company’s commitment to delivering real, meaningful benefits to customers sets FWD Vietnam apart, setting new benchmarks and a new standard for excellence in Vietnam’s life insurance industry.
Brand Elements
FWD Vietnam adopts a customer-centric, technology-driven strategy to introduce innovative offerings, user-friendly products, and seamless insurance solutions. As a brand deeply rooted in customer needs, FWD Vietnam distinguishes itself as an experiential brand that places customers at the core of its operations.
In a departure from traditional risk-centric approaches, FWD Vietnam embraces a refreshing "celebrate living" ethos. Since its inception, FWD Vietnam has orchestrated a myriad of experiential campaigns designed not only to connect with customers but also to inspire the Vietnamese community to pursue their passions with joy.
Music, a symbol of energy, positivity, and innovation, serves as a key element across FWD Vietnam's initiatives. Events like the "Press Play" Bus and FWD Music Fest, coupled with cutting-edge technology, create immersive experiences where customers interact, build connections, and embark on journeys fueled by their passions.
These experiential initiatives have not only garnered widespread public interest but have also earned accolades from esteemed national and international platforms, underscoring FWD's effectiveness in engaging and resonating with its audience.
Inspiring Identity
The life insurance market in Vietnam has encountered notable obstacles, marked by a crisis in customer trust and a lack of engagement with insurance brands. This poses a significant challenge for all industry players, particularly for newer entrants like FWD Vietnam, prompting a continuous quest for innovative approaches to revamp customer experiences and change the way people feel about insurance.
Recognizing that individuals often set aside their dreams due to life's myriad concerns, FWD Vietnam emerges as a steadfast ally, offering unwavering support and encouragement to help individuals reignite their aspirations. The brand's uplifting "celebrate living" ethos, embodied by the symbolic "Play button" logo, serves as a constant reminder to embrace life's possibilities. Through flagship events like the annual FWD Music Fest and various brand campaigns, FWD Vietnam harnesses the power of positive energy to inspire the community to pursue their dreams with vigor.
Embracing a digital-first philosophy, FWD Vietnam leverages cutting-edge technology across its products and services to set itself apart in the market and elevate industry standards. With digitally integrated offerings like the FWD Clarity series, designed to simplify insurance concepts for customers, and the FWD Mind Strength platform, dedicated to supporting mental well-being, FWD Vietnam exemplifies its commitment to enhancing customer experiences. Notably, FWD Vietnam's customer-centric digital self-service claims process, introduced in 2022, has garnered impressive net promoter score ratings, reinforcing the brand's dedication to user-friendly and efficient solutions.
Achievements & Impact
Pioneering a transformative journey in the insurance landscape of Vietnam, FWD Vietnam has emerged as a dynamic force, leaving a lasting impact on Vietnamese customers and communities through its innovative products and iconic experiential platforms.
Placing the utmost emphasis on customer satisfaction, FWD Vietnam has gone above and beyond to provide unparalleled benefits to its customers. Redefining industry standards, FWD Vietnam stands out by minimizing exclusions to an unprecedented 1-6 terms while keeping premiums unchanged, thereby ensuring maximum protection for its customers. The “FWD Care” program has become a beacon of support, surpassing contractual benefits and garnering high praise from customers for its unwavering assistance.
Harnessing the power of technology, FWD Vietnam has revolutionized the customer experience, with initiatives like FWD Clarity simplifying insurance jargon and pioneering e-commerce platforms as distribution channels. Embracing a fully digital approach, FWD Vietnam has seamlessly transitioned to 100% paperless and cashless transactions, ensuring customer comfort and security throughout their journey. Remarkably, catching up with the worldwide trend, FWD Group embarked on its AI journey in 2019 and now has almost 200 active AI models applied across its business, with over 600 use cases.
Continuing its commitment to sustainable growth, FWD Group has bolstered its investment in FWD Vietnam, recently increasing its charter capital to VND 19,102 billion. This move underscores FWD's dedication to long-term development in the Vietnamese market, solidifying its position as a trusted partner in the community.
The vibrancy and positivity exuded by FWD Vietnam's branded events and campaigns, particularly the annual FWD Music Fest, have resonated deeply with Vietnamese customers, fostering significant engagement and spreading the brand's "celebrate living" ethos far and wide. These initiatives stand as a testament to FWD Vietnam's enduring gratitude towards its customers, showcasing its unwavering commitment to building lasting relationships and making a meaningful difference in the lives of the Vietnamese people.
Future Direction
The future direction of FWD Vietnam has an impressive outlook, with the brand continuing its path of innovation. By leveraging cutting-edge technology like AI and cloud systems, the company is poised to enhance customer experiences and streamline operations on a significant scale. With a solid foundation in place and a clear focus on deploying generative AI across various functions, FWD Vietnam is set to lead the way in leveraging AI to drive growth and efficiency. This strategic approach will not only benefit customers through improved services but also position the company for sustained success in a competitive market.
The life insurance market in Vietnam has encountered notable obstacles, marked by a crisis in customer trust and a lack of engagement with insurance brands. This poses a significant challenge for all industry players, particularly for newer entrants like FWD Vietnam, prompting a continuous quest for innovative approaches to revamp customer experiences and change the way people feel about insurance.
Recognizing that individuals often set aside their dreams due to life's myriad concerns, FWD Vietnam emerges as a steadfast ally, offering unwavering support and encouragement to help individuals reignite their aspirations. The brand's uplifting "celebrate living" ethos, embodied by the symbolic "Play button" logo, serves as a constant reminder to embrace life's possibilities. Through flagship events like the annual FWD Music Fest and various brand campaigns, FWD Vietnam harnesses the power of positive energy to inspire the community to pursue their dreams with vigor.
Embracing a digital-first philosophy, FWD Vietnam leverages cutting-edge technology across its products and services to set itself apart in the market and elevate industry standards. With digitally integrated offerings like the FWD Clarity series, designed to simplify insurance concepts for customers, and the FWD Mind Strength platform, dedicated to supporting mental well-being, FWD Vietnam exemplifies its commitment to enhancing customer experiences. Notably, FWD Vietnam's customer-centric digital self-service claims process, introduced in 2022, has garnered impressive net promoter score ratings, reinforcing the brand's dedication to user-friendly and efficient solutions.
Achievements & Impact
Pioneering a transformative journey in the insurance landscape of Vietnam, FWD Vietnam has emerged as a dynamic force, leaving a lasting impact on Vietnamese customers and communities through its innovative products and iconic experiential platforms.
Placing the utmost emphasis on customer satisfaction, FWD Vietnam has gone above and beyond to provide unparalleled benefits to its customers. Redefining industry standards, FWD Vietnam stands out by minimizing exclusions to an unprecedented 1-6 terms while keeping premiums unchanged, thereby ensuring maximum protection for its customers. The “FWD Care” program has become a beacon of support, surpassing contractual benefits and garnering high praise from customers for its unwavering assistance.
Harnessing the power of technology, FWD Vietnam has revolutionized the customer experience, with initiatives like FWD Clarity simplifying insurance jargon and pioneering e-commerce platforms as distribution channels. Embracing a fully digital approach, FWD Vietnam has seamlessly transitioned to 100% paperless and cashless transactions, ensuring customer comfort and security throughout their journey. Remarkably, catching up with the worldwide trend, FWD Group embarked on its AI journey in 2019 and now has almost 200 active AI models applied across its business, with over 600 use cases.
Continuing its commitment to sustainable growth, FWD Group has bolstered its investment in FWD Vietnam, recently increasing its charter capital to VND 19,102 billion. This move underscores FWD's dedication to long-term development in the Vietnamese market, solidifying its position as a trusted partner in the community.
The vibrancy and positivity exuded by FWD Vietnam's branded events and campaigns, particularly the annual FWD Music Fest, have resonated deeply with Vietnamese customers, fostering significant engagement and spreading the brand's "celebrate living" ethos far and wide. These initiatives stand as a testament to FWD Vietnam's enduring gratitude towards its customers, showcasing its unwavering commitment to building lasting relationships and making a meaningful difference in the lives of the Vietnamese people.
Future Direction
The future direction of FWD Vietnam has an impressive outlook, with the brand continuing its path of innovation. By leveraging cutting-edge technology like AI and cloud systems, the company is poised to enhance customer experiences and streamline operations on a significant scale. With a solid foundation in place and a clear focus on deploying generative AI across various functions, FWD Vietnam is set to lead the way in leveraging AI to drive growth and efficiency. This strategic approach will not only benefit customers through improved services but also position the company for sustained success in a competitive market.
INSPIRATIONAL BRAND CATEGORY
FWD VIETNAM LIFE INSURANCE COMPANY LIMITED
Information about the Company & Brand
FWD Group is a pan-Asian life insurance business with more than 13 million customers across 10 markets, including some of the fastest-growing insurance markets in the world.
With more than a decade of experience delivering the vision of changing the way people feel about insurance in Asia, the FWD Group has become synonymous with positive change in the insurance landscape. In an industry often perceived as complex and distant in Vietnam, FWD Vietnam Life Insurance Company Limited (FWD Vietnam) has stood out as a transformative force, challenging conventional norms and reshaping the narrative around insurance since its establishment in 2016.
FWD Vietnam believes in demystifying insurance and bringing tangible value to its customers' lives. By pioneering groundbreaking products and services, the company strives to make insurance more accessible, relevant, and empowering.
Extending beyond providing financial security, the company’s mission is to foster trust, understanding, and resilience in an ever-evolving world. As trailblazers in the industry who convey and encourage the "celebrate living" spirit, FWD Vietnam has redefined the purpose of insurance, not just as a safety net but as a catalyst for personal growth, enjoyment, and peace of mind.
The company’s commitment to delivering real, meaningful benefits to customers sets FWD Vietnam apart, setting new benchmarks and a new standard for excellence in Vietnam’s life insurance industry.
Brand Elements
FWD Vietnam adopts a customer-centric, technology-driven strategy to introduce innovative offerings, user-friendly products, and seamless insurance solutions. As a brand deeply rooted in customer needs, FWD Vietnam distinguishes itself as an experiential brand that places customers at the core of its operations.
In a departure from traditional risk-centric approaches, FWD Vietnam embraces a refreshing "celebrate living" ethos. Since its inception, FWD Vietnam has orchestrated a myriad of experiential campaigns designed not only to connect with customers but also to inspire the Vietnamese community to pursue their passions with joy.
Music, a symbol of energy, positivity, and innovation, serves as a key element across FWD Vietnam's initiatives. Events like the "Press Play" Bus and FWD Music Fest, coupled with cutting-edge technology, create immersive experiences where customers interact, build connections, and embark on journeys fueled by their passions.
These experiential initiatives have not only garnered widespread public interest but have also earned accolades from esteemed national and international platforms, underscoring FWD's effectiveness in engaging and resonating with its audience.
FWD Group is a pan-Asian life insurance business with more than 13 million customers across 10 markets, including some of the fastest-growing insurance markets in the world.
With more than a decade of experience delivering the vision of changing the way people feel about insurance in Asia, the FWD Group has become synonymous with positive change in the insurance landscape. In an industry often perceived as complex and distant in Vietnam, FWD Vietnam Life Insurance Company Limited (FWD Vietnam) has stood out as a transformative force, challenging conventional norms and reshaping the narrative around insurance since its establishment in 2016.
FWD Vietnam believes in demystifying insurance and bringing tangible value to its customers' lives. By pioneering groundbreaking products and services, the company strives to make insurance more accessible, relevant, and empowering.
Extending beyond providing financial security, the company’s mission is to foster trust, understanding, and resilience in an ever-evolving world. As trailblazers in the industry who convey and encourage the "celebrate living" spirit, FWD Vietnam has redefined the purpose of insurance, not just as a safety net but as a catalyst for personal growth, enjoyment, and peace of mind.
The company’s commitment to delivering real, meaningful benefits to customers sets FWD Vietnam apart, setting new benchmarks and a new standard for excellence in Vietnam’s life insurance industry.
Brand Elements
FWD Vietnam adopts a customer-centric, technology-driven strategy to introduce innovative offerings, user-friendly products, and seamless insurance solutions. As a brand deeply rooted in customer needs, FWD Vietnam distinguishes itself as an experiential brand that places customers at the core of its operations.
In a departure from traditional risk-centric approaches, FWD Vietnam embraces a refreshing "celebrate living" ethos. Since its inception, FWD Vietnam has orchestrated a myriad of experiential campaigns designed not only to connect with customers but also to inspire the Vietnamese community to pursue their passions with joy.
Music, a symbol of energy, positivity, and innovation, serves as a key element across FWD Vietnam's initiatives. Events like the "Press Play" Bus and FWD Music Fest, coupled with cutting-edge technology, create immersive experiences where customers interact, build connections, and embark on journeys fueled by their passions.
These experiential initiatives have not only garnered widespread public interest but have also earned accolades from esteemed national and international platforms, underscoring FWD's effectiveness in engaging and resonating with its audience.
Inspiring Identity
The life insurance market in Vietnam has encountered notable obstacles, marked by a crisis in customer trust and a lack of engagement with insurance brands. This poses a significant challenge for all industry players, particularly for newer entrants like FWD Vietnam, prompting a continuous quest for innovative approaches to revamp customer experiences and change the way people feel about insurance.
Recognizing that individuals often set aside their dreams due to life's myriad concerns, FWD Vietnam emerges as a steadfast ally, offering unwavering support and encouragement to help individuals reignite their aspirations. The brand's uplifting "celebrate living" ethos, embodied by the symbolic "Play button" logo, serves as a constant reminder to embrace life's possibilities. Through flagship events like the annual FWD Music Fest and various brand campaigns, FWD Vietnam harnesses the power of positive energy to inspire the community to pursue their dreams with vigor.
Embracing a digital-first philosophy, FWD Vietnam leverages cutting-edge technology across its products and services to set itself apart in the market and elevate industry standards. With digitally integrated offerings like the FWD Clarity series, designed to simplify insurance concepts for customers, and the FWD Mind Strength platform, dedicated to supporting mental well-being, FWD Vietnam exemplifies its commitment to enhancing customer experiences. Notably, FWD Vietnam's customer-centric digital self-service claims process, introduced in 2022, has garnered impressive net promoter score ratings, reinforcing the brand's dedication to user-friendly and efficient solutions.
Achievements & Impact
Pioneering a transformative journey in the insurance landscape of Vietnam, FWD Vietnam has emerged as a dynamic force, leaving a lasting impact on Vietnamese customers and communities through its innovative products and iconic experiential platforms.
Placing the utmost emphasis on customer satisfaction, FWD Vietnam has gone above and beyond to provide unparalleled benefits to its customers. Redefining industry standards, FWD Vietnam stands out by minimizing exclusions to an unprecedented 1-6 terms while keeping premiums unchanged, thereby ensuring maximum protection for its customers. The “FWD Care” program has become a beacon of support, surpassing contractual benefits and garnering high praise from customers for its unwavering assistance.
Harnessing the power of technology, FWD Vietnam has revolutionized the customer experience, with initiatives like FWD Clarity simplifying insurance jargon and pioneering e-commerce platforms as distribution channels. Embracing a fully digital approach, FWD Vietnam has seamlessly transitioned to 100% paperless and cashless transactions, ensuring customer comfort and security throughout their journey. Remarkably, catching up with the worldwide trend, FWD Group embarked on its AI journey in 2019 and now has almost 200 active AI models applied across its business, with over 600 use cases.
Continuing its commitment to sustainable growth, FWD Group has bolstered its investment in FWD Vietnam, recently increasing its charter capital to VND 19,102 billion. This move underscores FWD's dedication to long-term development in the Vietnamese market, solidifying its position as a trusted partner in the community.
The vibrancy and positivity exuded by FWD Vietnam's branded events and campaigns, particularly the annual FWD Music Fest, have resonated deeply with Vietnamese customers, fostering significant engagement and spreading the brand's "celebrate living" ethos far and wide. These initiatives stand as a testament to FWD Vietnam's enduring gratitude towards its customers, showcasing its unwavering commitment to building lasting relationships and making a meaningful difference in the lives of the Vietnamese people.
Future Direction
The future direction of FWD Vietnam has an impressive outlook, with the brand continuing its path of innovation. By leveraging cutting-edge technology like AI and cloud systems, the company is poised to enhance customer experiences and streamline operations on a significant scale. With a solid foundation in place and a clear focus on deploying generative AI across various functions, FWD Vietnam is set to lead the way in leveraging AI to drive growth and efficiency. This strategic approach will not only benefit customers through improved services but also position the company for sustained success in a competitive market.
The life insurance market in Vietnam has encountered notable obstacles, marked by a crisis in customer trust and a lack of engagement with insurance brands. This poses a significant challenge for all industry players, particularly for newer entrants like FWD Vietnam, prompting a continuous quest for innovative approaches to revamp customer experiences and change the way people feel about insurance.
Recognizing that individuals often set aside their dreams due to life's myriad concerns, FWD Vietnam emerges as a steadfast ally, offering unwavering support and encouragement to help individuals reignite their aspirations. The brand's uplifting "celebrate living" ethos, embodied by the symbolic "Play button" logo, serves as a constant reminder to embrace life's possibilities. Through flagship events like the annual FWD Music Fest and various brand campaigns, FWD Vietnam harnesses the power of positive energy to inspire the community to pursue their dreams with vigor.
Embracing a digital-first philosophy, FWD Vietnam leverages cutting-edge technology across its products and services to set itself apart in the market and elevate industry standards. With digitally integrated offerings like the FWD Clarity series, designed to simplify insurance concepts for customers, and the FWD Mind Strength platform, dedicated to supporting mental well-being, FWD Vietnam exemplifies its commitment to enhancing customer experiences. Notably, FWD Vietnam's customer-centric digital self-service claims process, introduced in 2022, has garnered impressive net promoter score ratings, reinforcing the brand's dedication to user-friendly and efficient solutions.
Achievements & Impact
Pioneering a transformative journey in the insurance landscape of Vietnam, FWD Vietnam has emerged as a dynamic force, leaving a lasting impact on Vietnamese customers and communities through its innovative products and iconic experiential platforms.
Placing the utmost emphasis on customer satisfaction, FWD Vietnam has gone above and beyond to provide unparalleled benefits to its customers. Redefining industry standards, FWD Vietnam stands out by minimizing exclusions to an unprecedented 1-6 terms while keeping premiums unchanged, thereby ensuring maximum protection for its customers. The “FWD Care” program has become a beacon of support, surpassing contractual benefits and garnering high praise from customers for its unwavering assistance.
Harnessing the power of technology, FWD Vietnam has revolutionized the customer experience, with initiatives like FWD Clarity simplifying insurance jargon and pioneering e-commerce platforms as distribution channels. Embracing a fully digital approach, FWD Vietnam has seamlessly transitioned to 100% paperless and cashless transactions, ensuring customer comfort and security throughout their journey. Remarkably, catching up with the worldwide trend, FWD Group embarked on its AI journey in 2019 and now has almost 200 active AI models applied across its business, with over 600 use cases.
Continuing its commitment to sustainable growth, FWD Group has bolstered its investment in FWD Vietnam, recently increasing its charter capital to VND 19,102 billion. This move underscores FWD's dedication to long-term development in the Vietnamese market, solidifying its position as a trusted partner in the community.
The vibrancy and positivity exuded by FWD Vietnam's branded events and campaigns, particularly the annual FWD Music Fest, have resonated deeply with Vietnamese customers, fostering significant engagement and spreading the brand's "celebrate living" ethos far and wide. These initiatives stand as a testament to FWD Vietnam's enduring gratitude towards its customers, showcasing its unwavering commitment to building lasting relationships and making a meaningful difference in the lives of the Vietnamese people.
Future Direction
The future direction of FWD Vietnam has an impressive outlook, with the brand continuing its path of innovation. By leveraging cutting-edge technology like AI and cloud systems, the company is poised to enhance customer experiences and streamline operations on a significant scale. With a solid foundation in place and a clear focus on deploying generative AI across various functions, FWD Vietnam is set to lead the way in leveraging AI to drive growth and efficiency. This strategic approach will not only benefit customers through improved services but also position the company for sustained success in a competitive market.