Information about the Company & Brand
Established on January 18th, 2007, with 100% invested capital from Japan, Dai-ichi Life Vietnam is a member of Dai-ichi Life Group—the largest life insurer in Japan. It is also one of the leading insurance companies in the world thanks to its solid financial strength and 122 years of experience.
After being in operation for 17 years, Dai-ichi Life Vietnam has built its solid foundation and stands out from the crowd with its impressive and sustainable growth. Since it was established, customer numbers have increased by 15-fold, total premiums revenue and investment capital increased by 53-fold, and total assets value increased by 94-fold.
With its key brand message “Connect Millions Of Love—Love Yourself & Your Family, Love Your Community And Love Your Earth”, Dai-ichi Life Vietnam actively advocates for community engagement initiatives and inspires consumers to promote a positive and happy lifestyle.
Brand Elements
Since its establishment, Dai-ichi Life Vietnam has affirmed its leading position in the Vietnam market, ranking third in terms of business network with 300 offices and insurance agencies, covering 63 cities and provinces nationwide. The company has affirmed its position among the top three foreign life insurance companies in Vietnam with 13% of the total premium market share in the first six months of 2024.
Putting digital transformation at the center, Dai-ichi Life Vietnam continues to improve the “Dai-ichi Connect” application for potential and existing customers. By the end of 2023, more than 850,000 customers have been recorded to access Dai-ichi Connect.
The company works to continuously expand its digital ecosystem with reputable partners; integrate the entire mAGP application to Dai-ichi Success with a completely new interface and outstanding improved functions; and launch Dai-ichi ON—the company's online insurance platform, which simplifies the online insurance purchase process and enhancing customer services.
The company also implemented AI services such as 24/7 Voicebot and Chatbot 24/7 to enhance customer services. It is the only life insurer in the market to offer a Loyalty Bonus Program to customers with a total of more than 690 million points (equal to VND 690 billion) accumulated by the end of 2023.
Beyond the insurance domain, Dai-ichi Life Vietnam has developed its value-added healthcare services through its partnership with Garmin to create a ‘Health and Happiness Digital Ecosystem’, with the aim of helping its customers and Vietnamese people live healthier and happier.
Established on January 18th, 2007, with 100% invested capital from Japan, Dai-ichi Life Vietnam is a member of Dai-ichi Life Group—the largest life insurer in Japan. It is also one of the leading insurance companies in the world thanks to its solid financial strength and 122 years of experience.
After being in operation for 17 years, Dai-ichi Life Vietnam has built its solid foundation and stands out from the crowd with its impressive and sustainable growth. Since it was established, customer numbers have increased by 15-fold, total premiums revenue and investment capital increased by 53-fold, and total assets value increased by 94-fold.
With its key brand message “Connect Millions Of Love—Love Yourself & Your Family, Love Your Community And Love Your Earth”, Dai-ichi Life Vietnam actively advocates for community engagement initiatives and inspires consumers to promote a positive and happy lifestyle.
Brand Elements
Since its establishment, Dai-ichi Life Vietnam has affirmed its leading position in the Vietnam market, ranking third in terms of business network with 300 offices and insurance agencies, covering 63 cities and provinces nationwide. The company has affirmed its position among the top three foreign life insurance companies in Vietnam with 13% of the total premium market share in the first six months of 2024.
Putting digital transformation at the center, Dai-ichi Life Vietnam continues to improve the “Dai-ichi Connect” application for potential and existing customers. By the end of 2023, more than 850,000 customers have been recorded to access Dai-ichi Connect.
The company works to continuously expand its digital ecosystem with reputable partners; integrate the entire mAGP application to Dai-ichi Success with a completely new interface and outstanding improved functions; and launch Dai-ichi ON—the company's online insurance platform, which simplifies the online insurance purchase process and enhancing customer services.
The company also implemented AI services such as 24/7 Voicebot and Chatbot 24/7 to enhance customer services. It is the only life insurer in the market to offer a Loyalty Bonus Program to customers with a total of more than 690 million points (equal to VND 690 billion) accumulated by the end of 2023.
Beyond the insurance domain, Dai-ichi Life Vietnam has developed its value-added healthcare services through its partnership with Garmin to create a ‘Health and Happiness Digital Ecosystem’, with the aim of helping its customers and Vietnamese people live healthier and happier.
Inspiring Identity
Being one of the key players in the life insurance industry in Vietnam throughout the last 17 years, Dai-ichi Life Vietnam constantly makes efforts towards sustainable development, aiming to bring peaceful lives to millions of customers and their families. The company’s key message “Connecting Millions Of Love — Love Yourself & Your Family, Love Your Community And Love Your Earth” has been spread to customers and communities through various meaningful programs and activities.
Since its establishment, the company has contributed more than VND 70 billion to CSR programs across the country. These programs include Dai-ichi Life Vietnam's "Dai-ichi Life – Road of Love", a virtual sports event that has been running since 2021. The company commits to contributing VND 1,000 for every kilometer achieved by participants to raise VND 5 billion throughout each season to support underprivileged people throughout the country.
Besides that, is the "Dai-ichi Life–Road of Love 2024" CSR project that not only raised VND 5 billion but also carried out the planting of 18,000 trees across Vietnam, aiming at reducing CO² emissions and protecting the Earth. Finally, in addition to a series of activities to enhance physical health, Dai-ichi Life Vietnam launched the CSR project “Dai-ichi Lifestyle”—a program that shares knowledge about lifestyle and mental health based on Japanese vibes.
Achievements & Impact
Since its establishment, Dai-ichi Life Vietnam has secured its solid foundation as one of the top life insurance companies in Vietnam, ranking third in terms of business network with 300 offices and insurance agencies covering 63 cities and provinces nationwide, and a workforce of more than 2,000 staff and 110,000 financial consultants (as of Dec 31, 2023).
Despite the market and economic challenges in the first six months of 2024, Dai-ichi Life Vietnam reached a total insurance premium revenue of nearly VND 9,200 billion, accounting for a market share of 13%, with a profit after tax of over VND 1,100 billion. With its investment capital of nearly VND 9,800 billion, total assets of nearly VND 67,000 billion, and accumulated profits exceeding VND 10,000 billion, Dai-ichi Life Vietnam ranks among the top 3 largest foreign life insurance companies with excellent business sustainable growth.
Future Direction
With its different strategy of being "The Best Rather Than The Largest", Dai-ichi Life Vietnam is making ongoing efforts to innovate its premier products and services, focusing on digital transformation to satisfy the highest expectation of customers through the human values of life insurance, while contributing to Vietnam’s socio-economic development. With this momentum, Dai-ichi Life Vietnam strives to become among the top 3 life insurers in terms of total premiums, customer retention, and to be the employer of choice by 2025 in Vietnam.
Being one of the key players in the life insurance industry in Vietnam throughout the last 17 years, Dai-ichi Life Vietnam constantly makes efforts towards sustainable development, aiming to bring peaceful lives to millions of customers and their families. The company’s key message “Connecting Millions Of Love — Love Yourself & Your Family, Love Your Community And Love Your Earth” has been spread to customers and communities through various meaningful programs and activities.
Since its establishment, the company has contributed more than VND 70 billion to CSR programs across the country. These programs include Dai-ichi Life Vietnam's "Dai-ichi Life – Road of Love", a virtual sports event that has been running since 2021. The company commits to contributing VND 1,000 for every kilometer achieved by participants to raise VND 5 billion throughout each season to support underprivileged people throughout the country.
Besides that, is the "Dai-ichi Life–Road of Love 2024" CSR project that not only raised VND 5 billion but also carried out the planting of 18,000 trees across Vietnam, aiming at reducing CO² emissions and protecting the Earth. Finally, in addition to a series of activities to enhance physical health, Dai-ichi Life Vietnam launched the CSR project “Dai-ichi Lifestyle”—a program that shares knowledge about lifestyle and mental health based on Japanese vibes.
Achievements & Impact
Since its establishment, Dai-ichi Life Vietnam has secured its solid foundation as one of the top life insurance companies in Vietnam, ranking third in terms of business network with 300 offices and insurance agencies covering 63 cities and provinces nationwide, and a workforce of more than 2,000 staff and 110,000 financial consultants (as of Dec 31, 2023).
Despite the market and economic challenges in the first six months of 2024, Dai-ichi Life Vietnam reached a total insurance premium revenue of nearly VND 9,200 billion, accounting for a market share of 13%, with a profit after tax of over VND 1,100 billion. With its investment capital of nearly VND 9,800 billion, total assets of nearly VND 67,000 billion, and accumulated profits exceeding VND 10,000 billion, Dai-ichi Life Vietnam ranks among the top 3 largest foreign life insurance companies with excellent business sustainable growth.
Future Direction
With its different strategy of being "The Best Rather Than The Largest", Dai-ichi Life Vietnam is making ongoing efforts to innovate its premier products and services, focusing on digital transformation to satisfy the highest expectation of customers through the human values of life insurance, while contributing to Vietnam’s socio-economic development. With this momentum, Dai-ichi Life Vietnam strives to become among the top 3 life insurers in terms of total premiums, customer retention, and to be the employer of choice by 2025 in Vietnam.
INSPIRATIONAL BRAND CATEGORY
DAI-ICHI LIFE VIETNAM
Information about the Company & Brand
Established on January 18th, 2007, with 100% invested capital from Japan, Dai-ichi Life Vietnam is a member of Dai-ichi Life Group—the largest life insurer in Japan. It is also one of the leading insurance companies in the world thanks to its solid financial strength and 122 years of experience.
After being in operation for 17 years, Dai-ichi Life Vietnam has built its solid foundation and stands out from the crowd with its impressive and sustainable growth. Since it was established, customer numbers have increased by 15-fold, total premiums revenue and investment capital increased by 53-fold, and total assets value increased by 94-fold.
With its key brand message “Connect Millions Of Love—Love Yourself & Your Family, Love Your Community And Love Your Earth”, Dai-ichi Life Vietnam actively advocates for community engagement initiatives and inspires consumers to promote a positive and happy lifestyle.
Brand Elements
Since its establishment, Dai-ichi Life Vietnam has affirmed its leading position in the Vietnam market, ranking third in terms of business network with 300 offices and insurance agencies, covering 63 cities and provinces nationwide. The company has affirmed its position among the top three foreign life insurance companies in Vietnam with 13% of the total premium market share in the first six months of 2024.
Putting digital transformation at the center, Dai-ichi Life Vietnam continues to improve the “Dai-ichi Connect” application for potential and existing customers. By the end of 2023, more than 850,000 customers have been recorded to access Dai-ichi Connect.
The company works to continuously expand its digital ecosystem with reputable partners; integrate the entire mAGP application to Dai-ichi Success with a completely new interface and outstanding improved functions; and launch Dai-ichi ON—the company's online insurance platform, which simplifies the online insurance purchase process and enhancing customer services.
The company also implemented AI services such as 24/7 Voicebot and Chatbot 24/7 to enhance customer services. It is the only life insurer in the market to offer a Loyalty Bonus Program to customers with a total of more than 690 million points (equal to VND 690 billion) accumulated by the end of 2023.
Beyond the insurance domain, Dai-ichi Life Vietnam has developed its value-added healthcare services through its partnership with Garmin to create a ‘Health and Happiness Digital Ecosystem’, with the aim of helping its customers and Vietnamese people live healthier and happier.
Established on January 18th, 2007, with 100% invested capital from Japan, Dai-ichi Life Vietnam is a member of Dai-ichi Life Group—the largest life insurer in Japan. It is also one of the leading insurance companies in the world thanks to its solid financial strength and 122 years of experience.
After being in operation for 17 years, Dai-ichi Life Vietnam has built its solid foundation and stands out from the crowd with its impressive and sustainable growth. Since it was established, customer numbers have increased by 15-fold, total premiums revenue and investment capital increased by 53-fold, and total assets value increased by 94-fold.
With its key brand message “Connect Millions Of Love—Love Yourself & Your Family, Love Your Community And Love Your Earth”, Dai-ichi Life Vietnam actively advocates for community engagement initiatives and inspires consumers to promote a positive and happy lifestyle.
Brand Elements
Since its establishment, Dai-ichi Life Vietnam has affirmed its leading position in the Vietnam market, ranking third in terms of business network with 300 offices and insurance agencies, covering 63 cities and provinces nationwide. The company has affirmed its position among the top three foreign life insurance companies in Vietnam with 13% of the total premium market share in the first six months of 2024.
Putting digital transformation at the center, Dai-ichi Life Vietnam continues to improve the “Dai-ichi Connect” application for potential and existing customers. By the end of 2023, more than 850,000 customers have been recorded to access Dai-ichi Connect.
The company works to continuously expand its digital ecosystem with reputable partners; integrate the entire mAGP application to Dai-ichi Success with a completely new interface and outstanding improved functions; and launch Dai-ichi ON—the company's online insurance platform, which simplifies the online insurance purchase process and enhancing customer services.
The company also implemented AI services such as 24/7 Voicebot and Chatbot 24/7 to enhance customer services. It is the only life insurer in the market to offer a Loyalty Bonus Program to customers with a total of more than 690 million points (equal to VND 690 billion) accumulated by the end of 2023.
Beyond the insurance domain, Dai-ichi Life Vietnam has developed its value-added healthcare services through its partnership with Garmin to create a ‘Health and Happiness Digital Ecosystem’, with the aim of helping its customers and Vietnamese people live healthier and happier.
Inspiring Identity
Being one of the key players in the life insurance industry in Vietnam throughout the last 17 years, Dai-ichi Life Vietnam constantly makes efforts towards sustainable development, aiming to bring peaceful lives to millions of customers and their families. The company’s key message “Connecting Millions Of Love — Love Yourself & Your Family, Love Your Community And Love Your Earth” has been spread to customers and communities through various meaningful programs and activities.
Since its establishment, the company has contributed more than VND 70 billion to CSR programs across the country. These programs include Dai-ichi Life Vietnam's "Dai-ichi Life – Road of Love", a virtual sports event that has been running since 2021. The company commits to contributing VND 1,000 for every kilometer achieved by participants to raise VND 5 billion throughout each season to support underprivileged people throughout the country.
Besides that, is the "Dai-ichi Life–Road of Love 2024" CSR project that not only raised VND 5 billion but also carried out the planting of 18,000 trees across Vietnam, aiming at reducing CO² emissions and protecting the Earth. Finally, in addition to a series of activities to enhance physical health, Dai-ichi Life Vietnam launched the CSR project “Dai-ichi Lifestyle”—a program that shares knowledge about lifestyle and mental health based on Japanese vibes.
Achievements & Impact
Since its establishment, Dai-ichi Life Vietnam has secured its solid foundation as one of the top life insurance companies in Vietnam, ranking third in terms of business network with 300 offices and insurance agencies covering 63 cities and provinces nationwide, and a workforce of more than 2,000 staff and 110,000 financial consultants (as of Dec 31, 2023).
Despite the market and economic challenges in the first six months of 2024, Dai-ichi Life Vietnam reached a total insurance premium revenue of nearly VND 9,200 billion, accounting for a market share of 13%, with a profit after tax of over VND 1,100 billion. With its investment capital of nearly VND 9,800 billion, total assets of nearly VND 67,000 billion, and accumulated profits exceeding VND 10,000 billion, Dai-ichi Life Vietnam ranks among the top 3 largest foreign life insurance companies with excellent business sustainable growth.
Future Direction
With its different strategy of being "The Best Rather Than The Largest", Dai-ichi Life Vietnam is making ongoing efforts to innovate its premier products and services, focusing on digital transformation to satisfy the highest expectation of customers through the human values of life insurance, while contributing to Vietnam’s socio-economic development. With this momentum, Dai-ichi Life Vietnam strives to become among the top 3 life insurers in terms of total premiums, customer retention, and to be the employer of choice by 2025 in Vietnam.
Being one of the key players in the life insurance industry in Vietnam throughout the last 17 years, Dai-ichi Life Vietnam constantly makes efforts towards sustainable development, aiming to bring peaceful lives to millions of customers and their families. The company’s key message “Connecting Millions Of Love — Love Yourself & Your Family, Love Your Community And Love Your Earth” has been spread to customers and communities through various meaningful programs and activities.
Since its establishment, the company has contributed more than VND 70 billion to CSR programs across the country. These programs include Dai-ichi Life Vietnam's "Dai-ichi Life – Road of Love", a virtual sports event that has been running since 2021. The company commits to contributing VND 1,000 for every kilometer achieved by participants to raise VND 5 billion throughout each season to support underprivileged people throughout the country.
Besides that, is the "Dai-ichi Life–Road of Love 2024" CSR project that not only raised VND 5 billion but also carried out the planting of 18,000 trees across Vietnam, aiming at reducing CO² emissions and protecting the Earth. Finally, in addition to a series of activities to enhance physical health, Dai-ichi Life Vietnam launched the CSR project “Dai-ichi Lifestyle”—a program that shares knowledge about lifestyle and mental health based on Japanese vibes.
Achievements & Impact
Since its establishment, Dai-ichi Life Vietnam has secured its solid foundation as one of the top life insurance companies in Vietnam, ranking third in terms of business network with 300 offices and insurance agencies covering 63 cities and provinces nationwide, and a workforce of more than 2,000 staff and 110,000 financial consultants (as of Dec 31, 2023).
Despite the market and economic challenges in the first six months of 2024, Dai-ichi Life Vietnam reached a total insurance premium revenue of nearly VND 9,200 billion, accounting for a market share of 13%, with a profit after tax of over VND 1,100 billion. With its investment capital of nearly VND 9,800 billion, total assets of nearly VND 67,000 billion, and accumulated profits exceeding VND 10,000 billion, Dai-ichi Life Vietnam ranks among the top 3 largest foreign life insurance companies with excellent business sustainable growth.
Future Direction
With its different strategy of being "The Best Rather Than The Largest", Dai-ichi Life Vietnam is making ongoing efforts to innovate its premier products and services, focusing on digital transformation to satisfy the highest expectation of customers through the human values of life insurance, while contributing to Vietnam’s socio-economic development. With this momentum, Dai-ichi Life Vietnam strives to become among the top 3 life insurers in terms of total premiums, customer retention, and to be the employer of choice by 2025 in Vietnam.