COCOON | APEA - Asia Pacific Enterprise Awards Asia Pacific Enterprise Awards
parallax background

INSPIRATIONAL BRAND CATEGORY

COCOON

Information about the Company & Brand
COCOON’s philosophy is that it is a corporation of nature lovers who have a strong passion for discovering familiar ingredients in Vietnamese daily life such as vegetables and fruits, to incorporate them into cosmetic products.

The company’s mission is to give its customers healthy, youthful, vibrant skin and hair using simple and familiar ingredients that they eat every day. COCOON always keeps in mind to apply the benefits of local food combined with scientific understanding to create cosmetic products that are safe and effective for everyone. The arduous journey to true beauty is not its customers’ task alone, COCOON will accompany customers on that journey.

COCOON is committed to providing products that are made with ingredients that are 100% of clear origin and safe for the skin; all ingredients in its products have documents proving their origin from domestic and foreign raw material suppliers. All products are studied for 12 to 24 months and are tested for microbiology, pH, stability over time, temperature, and irritation (according to the standards of the DRC Japan center with a branch in Thailand).

The brand also ensures its products fully meet the regulations and circulation on the market according to the regulations of the Ministry of Health of Vietnam. Of course, COCOON bans hundreds of hazardous ingredients and regularly updates this list according to the standards of the Vietnamese Ministry of Health.

The corporation also ensures that its products are 100% vegan. It does not use ingredients derived from animals commonly found in cosmetics such as honey, beeswax, sheep wool fat, sheep placenta, snail fluid, shark liver oil, silk, etc. Instead, it uses and maximizes the potential of active ingredients, extracted from plants without the support of materials of animal origin.

Brand Elements
COCOON’s products are now widely available in over 2,000 cosmetic stores, trusted pharmacies, and convenience stores across Vietnam. Additionally, its products have been launched in several countries and regions, including Malaysia, Indonesia, the United States, Australia, Canada, Mongolia, Taiwan, and more.

Focusing on product quality and celebrating the beauty of Vietnam through the nation’s unique agricultural products, COCOON has gained growing admiration from customers. This brand’s products not only offer effective, gentle, and safe beauty solutions for skin and hair but also bring a 'fresh wave' to the local cosmetics industry, building trust among domestic consumers.

COCOON has become a trusted Vietnamese cosmetics brand that users frequently choose to incorporate into their personal care routines.

Inspiring Identity
Like a cocoon that cherishes and nurtures a small worm to one day transform into a beautiful and splendid butterfly, COCOON is also a "home" to cherish and nurture a small worm so that one day it will turn into a beautiful and splendid butterfly. In this sense, COCOON is the "home" that cares for Vietnamese skin and hair, helping them become more beautiful, more complete, and shine in their own way.

COCOON was born with a simple reason to beautify Vietnamese people with close and familiar ingredients. Nature also favors Vietnam's nature with an extremely rich plant ecosystem from fruit trees to herbs. Inside them hide valuable nutrients that are not only delicious to eat but also very good for skin and hair. Therefore, there is no reason for the company to refuse such a readily available and wonderful source of raw materials.

Cosmetics, like food, are all “nutritious foods” that bring beauty to people. With the progress of society, people tend to seek plant-based foods to protect their health. Along with this mindset, vegan cosmetics also began to become a favorite trend of many people following a green lifestyle. This is the reason why COCOON researches and constantly launches 100% vegan cosmetic products.

Achievements & Impact
Within 5 years of developing products along with its distribution system, COCOON has been present at more than 2000 points of sale and is proud to be the best-selling Vietnamese cosmetic brand in nationwide cosmetic chains such as Watsons, Guardian, Sociolla, Beauty Box, and many more.

COCOON is also honored to be the first Vietnamese cosmetic brand to be certified by the animal welfare organization PETA and approved in the Leaping Bunny program ‘Cruelty-Free International’ for committing to no animal testing and cruelty to animals. All of these cosmetic products are marked with a “rabbit” symbol on the packaging for easy identification by consumers. The company’s staff follows its policies and actively monitors its suppliers to ensure that its products continue to comply with the Leaping Bunny and PETA criteria.

As COCOON products are 100% vegan, they are registered by The Vegan Society—a long-standing educational charity providing information and guidance on various aspects of vegan life. With the "sunflower" symbol, The Vegan Society is also one of the most prestigious certifications for products that are free of animal ingredients and not tested on animals.

In 2023 and 2024, COCOON was recognized by domestic and foreign partners for the brand's efforts and contributions to the Vietnamese cosmetic market with valuable awards.

Future Direction
COCOON will continue to enhance product quality and explore additional unique local ingredients from Vietnam. At the same time, the brand will launch new products to meet the needs of Vietnamese consumers and expand exports to new markets. Alongside these efforts, the brand will also pursue projects focused on environmental and community impact, aligned with its vegan philosophy.

INSPIRATIONAL BRAND CATEGORY

COCOON

Information about the Company & Brand
COCOON’s philosophy is that it is a corporation of nature lovers who have a strong passion for discovering familiar ingredients in Vietnamese daily life such as vegetables and fruits, to incorporate them into cosmetic products.

The company’s mission is to give its customers healthy, youthful, vibrant skin and hair using simple and familiar ingredients that they eat every day. COCOON always keeps in mind to apply the benefits of local food combined with scientific understanding to create cosmetic products that are safe and effective for everyone. The arduous journey to true beauty is not its customers’ task alone, COCOON will accompany customers on that journey.

COCOON is committed to providing products that are made with ingredients that are 100% of clear origin and safe for the skin; all ingredients in its products have documents proving their origin from domestic and foreign raw material suppliers. All products are studied for 12 to 24 months and are tested for microbiology, pH, stability over time, temperature, and irritation (according to the standards of the DRC Japan center with a branch in Thailand).

The brand also ensures its products fully meet the regulations and circulation on the market according to the regulations of the Ministry of Health of Vietnam. Of course, COCOON bans hundreds of hazardous ingredients and regularly updates this list according to the standards of the Vietnamese Ministry of Health.

The corporation also ensures that its products are 100% vegan. It does not use ingredients derived from animals commonly found in cosmetics such as honey, beeswax, sheep wool fat, sheep placenta, snail fluid, shark liver oil, silk, etc. Instead, it uses and maximizes the potential of active ingredients, extracted from plants without the support of materials of animal origin.

Brand Elements
COCOON’s products are now widely available in over 2,000 cosmetic stores, trusted pharmacies, and convenience stores across Vietnam. Additionally, its products have been launched in several countries and regions, including Malaysia, Indonesia, the United States, Australia, Canada, Mongolia, Taiwan, and more.

Focusing on product quality and celebrating the beauty of Vietnam through the nation’s unique agricultural products, COCOON has gained growing admiration from customers. This brand’s products not only offer effective, gentle, and safe beauty solutions for skin and hair but also bring a 'fresh wave' to the local cosmetics industry, building trust among domestic consumers.

COCOON has become a trusted Vietnamese cosmetics brand that users frequently choose to incorporate into their personal care routines.
Inspiring Identity
Like a cocoon that cherishes and nurtures a small worm to one day transform into a beautiful and splendid butterfly, COCOON is also a "home" to cherish and nurture a small worm so that one day it will turn into a beautiful and splendid butterfly. In this sense, COCOON is the "home" that cares for Vietnamese skin and hair, helping them become more beautiful, more complete, and shine in their own way.

COCOON was born with a simple reason to beautify Vietnamese people with close and familiar ingredients. Nature also favors Vietnam's nature with an extremely rich plant ecosystem from fruit trees to herbs. Inside them hide valuable nutrients that are not only delicious to eat but also very good for skin and hair. Therefore, there is no reason for the company to refuse such a readily available and wonderful source of raw materials.

Cosmetics, like food, are all “nutritious foods” that bring beauty to people. With the progress of society, people tend to seek plant-based foods to protect their health. Along with this mindset, vegan cosmetics also began to become a favorite trend of many people following a green lifestyle. This is the reason why COCOON researches and constantly launches 100% vegan cosmetic products.

Achievements & Impact
Within 5 years of developing products along with its distribution system, COCOON has been present at more than 2000 points of sale and is proud to be the best-selling Vietnamese cosmetic brand in nationwide cosmetic chains such as Watsons, Guardian, Sociolla, Beauty Box, and many more.

COCOON is also honored to be the first Vietnamese cosmetic brand to be certified by the animal welfare organization PETA and approved in the Leaping Bunny program ‘Cruelty-Free International’ for committing to no animal testing and cruelty to animals. All of these cosmetic products are marked with a “rabbit” symbol on the packaging for easy identification by consumers. The company’s staff follows its policies and actively monitors its suppliers to ensure that its products continue to comply with the Leaping Bunny and PETA criteria.

As COCOON products are 100% vegan, they are registered by The Vegan Society—a long-standing educational charity providing information and guidance on various aspects of vegan life. With the "sunflower" symbol, The Vegan Society is also one of the most prestigious certifications for products that are free of animal ingredients and not tested on animals.

In 2023 and 2024, COCOON was recognized by domestic and foreign partners for the brand's efforts and contributions to the Vietnamese cosmetic market with valuable awards.

Future Direction
COCOON will continue to enhance product quality and explore additional unique local ingredients from Vietnam. At the same time, the brand will launch new products to meet the needs of Vietnamese consumers and expand exports to new markets. Alongside these efforts, the brand will also pursue projects focused on environmental and community impact, aligned with its vegan philosophy.