Information about the Company & Brand
Acecook Vietnam Joint Stock Company was established in 1993 and began manufacturing its products in 1995. The company has continuously grown and received the trust of consumers, thus becoming the leading instant noodle manufacturer in Vietnam, specializing in nutritious, high-quality instant food products.
To serve and satisfy the needs of various customer groups, Acecook Vietnam has constantly made strong efforts to diversify its product portfolio which includes packed instant noodles, rice fibers, vermicelli, and products packaged in different formats (bowl, cup, and tray,) and new product categories such as instant porridge.
Offering various well-received flavors, Acecook’s Hao Hao instant noodles are produced with Japanese standards and technology, together with continuous and meticulous management, support, and supervision from well-trained Japanese and Vietnamese personnel. These factors guarantee the quality of Hao Hao’s instant noodle packaging before entering the market, making it a consistent and trusted brand for Vietnamese consumers ever since it was launched.
Brand Elements
Hao Hao is the most preferred instant noodle brand and was the highest-ranked brand in terms of volume and value share in the instant noodles category for 12 consecutive months from October 2022 to September 2023 (according to the certification from the market research company Nielsen).
Hao Hao's success is a clear testament to Acecook Vietnam's journey to conquer the taste of Vietnamese consumers. Acecook Vietnam shared that, not only does Hao Hao have flavors that appeal to Vietnamese tastes, but each product from Acecook Vietnam is also guaranteed to have the highest quality thanks to a strictly-managed production line and production regulations following Japanese standards.
It has been almost 3 decades since Acecook's arrival in Vietnam, which not only marks an important milestone in its production and business but is also a journey of sharing flavors made with love for Vietnamese families, bringing high-quality meals to consumers.
Acecook Vietnam is committed to accompanying, constantly improving, and launching a variety of products such as instant noodles, rice noodles, and vermicelli with the aim of receiving the trust and support of millions of Vietnamese families.
Acecook Vietnam Joint Stock Company was established in 1993 and began manufacturing its products in 1995. The company has continuously grown and received the trust of consumers, thus becoming the leading instant noodle manufacturer in Vietnam, specializing in nutritious, high-quality instant food products.
To serve and satisfy the needs of various customer groups, Acecook Vietnam has constantly made strong efforts to diversify its product portfolio which includes packed instant noodles, rice fibers, vermicelli, and products packaged in different formats (bowl, cup, and tray,) and new product categories such as instant porridge.
Offering various well-received flavors, Acecook’s Hao Hao instant noodles are produced with Japanese standards and technology, together with continuous and meticulous management, support, and supervision from well-trained Japanese and Vietnamese personnel. These factors guarantee the quality of Hao Hao’s instant noodle packaging before entering the market, making it a consistent and trusted brand for Vietnamese consumers ever since it was launched.
Brand Elements
Hao Hao is the most preferred instant noodle brand and was the highest-ranked brand in terms of volume and value share in the instant noodles category for 12 consecutive months from October 2022 to September 2023 (according to the certification from the market research company Nielsen).
Hao Hao's success is a clear testament to Acecook Vietnam's journey to conquer the taste of Vietnamese consumers. Acecook Vietnam shared that, not only does Hao Hao have flavors that appeal to Vietnamese tastes, but each product from Acecook Vietnam is also guaranteed to have the highest quality thanks to a strictly-managed production line and production regulations following Japanese standards.
It has been almost 3 decades since Acecook's arrival in Vietnam, which not only marks an important milestone in its production and business but is also a journey of sharing flavors made with love for Vietnamese families, bringing high-quality meals to consumers.
Acecook Vietnam is committed to accompanying, constantly improving, and launching a variety of products such as instant noodles, rice noodles, and vermicelli with the aim of receiving the trust and support of millions of Vietnamese families.
Inspiring Identity
Hao Hao’s brand journey of "Glorious Thrive" has been successful despite a year full of difficulties and challenges. The brand still manages to secure its top position firmly as "Vietnamese’ National Instant Noodle Brand" with its impressive growth in 2023.
2023 was considered a difficult year for the instant noodle industry. After the impact of the pandemic and economic challenges, consumers cut back on spending and are more financially cautious with daily habits, including spending on essentials and habitual products. This shift in consumer behavior impacted the instant noodle industry, leading to a market decline where sales of pack instant noodles decreased by 3.9% and cup instant noodles decreased by 11.7%.
To overcome difficulties and challenges, Hao Hao has continuously invested in product quality to meet increasing demands from consumers. In addition, the brand also strives to increase engagement with users through a series of creative campaigns that leave unforgettable impressions.
Not only is Hao Hao loved for its quality over the years, but it is also highly appreciated by users for its efforts to contribute to the community. The brand believes that social responsibility is an indispensable part of its sustainable development journey.
Achievements & Impact
The Hao Hao brand’s average annual consumption includes a sales volume of 2.2 billion packs of instant noodles by the end of 2023 and a total sales volume of 35.3 billion packs over 23 years.
The main customer group using Acecook Vietnam's products are domestic and international consumers who need convenient, simple, delicious, and nutritious meals. In addition to high quality and convenience, price is also a major concern to consumers. Therefore, the company classifies its products into different price segments, serving different consumer groups. The recognition rate of the Hao Hao brand is over 99% with a usage rate of over 68%.
Currently, the company has about 200 distributors nationwide. Wholesale and retail stores (including supermarket channels) serve as intermediaries that help connect products from distributors to customers directly.
As of today, Acecook Vietnam directly serves about 5,500 wholesale stores, 140,000 retail stores, and 6,500 supermarket stores nationwide. Hao Hao products are sold at over 95% of instant noodle shops and have the highest market share in the industry.
Suppliers are also included in Acecook Vietnam’s "Happy Customers" category of stakeholders. These are businesses that provide production ingredients, and materials or outsource printing, packaging, logistics, etc. They play an important role in providing necessary resources for the company’s production and business activities.
Future Direction
A report from the World Instant Noodles Association (WINA) shows that in 2022, Vietnam's total demand for instant noodles ranked third in the world at about 8.5 billion packages, and ranked first in the world in terms of the number of instant noodle packs consumed.
The average Vietnamese person consumes 85 packs of instant noodles per year. With such large demand, the Vietnamese instant noodle market attracts an incredibly high level of competition since there are currently around 50 instant noodle manufacturing companies in Vietnam, including domestic and overseas competitors.
The global instant noodle market size is expected to increase from USD 54.6 billion in 2022 to USD 81.84 billion in 2029. With the vision to become the most popular instant noodle brand, Acecook Vietnam will take responsibility for enhancing the brand image to add more values and positive perceptions to Hao Hao – a national instant noodle brand that is good for health and indispensable on Vietnamese dining tables.
Hao Hao’s brand journey of "Glorious Thrive" has been successful despite a year full of difficulties and challenges. The brand still manages to secure its top position firmly as "Vietnamese’ National Instant Noodle Brand" with its impressive growth in 2023.
2023 was considered a difficult year for the instant noodle industry. After the impact of the pandemic and economic challenges, consumers cut back on spending and are more financially cautious with daily habits, including spending on essentials and habitual products. This shift in consumer behavior impacted the instant noodle industry, leading to a market decline where sales of pack instant noodles decreased by 3.9% and cup instant noodles decreased by 11.7%.
To overcome difficulties and challenges, Hao Hao has continuously invested in product quality to meet increasing demands from consumers. In addition, the brand also strives to increase engagement with users through a series of creative campaigns that leave unforgettable impressions.
Not only is Hao Hao loved for its quality over the years, but it is also highly appreciated by users for its efforts to contribute to the community. The brand believes that social responsibility is an indispensable part of its sustainable development journey.
Achievements & Impact
The Hao Hao brand’s average annual consumption includes a sales volume of 2.2 billion packs of instant noodles by the end of 2023 and a total sales volume of 35.3 billion packs over 23 years.
The main customer group using Acecook Vietnam's products are domestic and international consumers who need convenient, simple, delicious, and nutritious meals. In addition to high quality and convenience, price is also a major concern to consumers. Therefore, the company classifies its products into different price segments, serving different consumer groups. The recognition rate of the Hao Hao brand is over 99% with a usage rate of over 68%.
Currently, the company has about 200 distributors nationwide. Wholesale and retail stores (including supermarket channels) serve as intermediaries that help connect products from distributors to customers directly.
As of today, Acecook Vietnam directly serves about 5,500 wholesale stores, 140,000 retail stores, and 6,500 supermarket stores nationwide. Hao Hao products are sold at over 95% of instant noodle shops and have the highest market share in the industry.
Suppliers are also included in Acecook Vietnam’s "Happy Customers" category of stakeholders. These are businesses that provide production ingredients, and materials or outsource printing, packaging, logistics, etc. They play an important role in providing necessary resources for the company’s production and business activities.
Future Direction
A report from the World Instant Noodles Association (WINA) shows that in 2022, Vietnam's total demand for instant noodles ranked third in the world at about 8.5 billion packages, and ranked first in the world in terms of the number of instant noodle packs consumed.
The average Vietnamese person consumes 85 packs of instant noodles per year. With such large demand, the Vietnamese instant noodle market attracts an incredibly high level of competition since there are currently around 50 instant noodle manufacturing companies in Vietnam, including domestic and overseas competitors.
The global instant noodle market size is expected to increase from USD 54.6 billion in 2022 to USD 81.84 billion in 2029. With the vision to become the most popular instant noodle brand, Acecook Vietnam will take responsibility for enhancing the brand image to add more values and positive perceptions to Hao Hao – a national instant noodle brand that is good for health and indispensable on Vietnamese dining tables.
INSPIRATIONAL BRAND CATEGORY
ACECOOK VIETNAM JOINT STOCK COMPANY
Information about the Company & Brand
Acecook Vietnam Joint Stock Company was established in 1993 and began manufacturing its products in 1995. The company has continuously grown and received the trust of consumers, thus becoming the leading instant noodle manufacturer in Vietnam, specializing in nutritious, high-quality instant food products.
To serve and satisfy the needs of various customer groups, Acecook Vietnam has constantly made strong efforts to diversify its product portfolio which includes packed instant noodles, rice fibers, vermicelli, and products packaged in different formats (bowl, cup, and tray,) and new product categories such as instant porridge.
Offering various well-received flavors, Acecook’s Hao Hao instant noodles are produced with Japanese standards and technology, together with continuous and meticulous management, support, and supervision from well-trained Japanese and Vietnamese personnel. These factors guarantee the quality of Hao Hao’s instant noodle packaging before entering the market, making it a consistent and trusted brand for Vietnamese consumers ever since it was launched.
Brand Elements
Hao Hao is the most preferred instant noodle brand and was the highest-ranked brand in terms of volume and value share in the instant noodles category for 12 consecutive months from October 2022 to September 2023 (according to the certification from the market research company Nielsen).
Hao Hao's success is a clear testament to Acecook Vietnam's journey to conquer the taste of Vietnamese consumers. Acecook Vietnam shared that, not only does Hao Hao have flavors that appeal to Vietnamese tastes, but each product from Acecook Vietnam is also guaranteed to have the highest quality thanks to a strictly-managed production line and production regulations following Japanese standards.
It has been almost 3 decades since Acecook's arrival in Vietnam, which not only marks an important milestone in its production and business but is also a journey of sharing flavors made with love for Vietnamese families, bringing high-quality meals to consumers.
Acecook Vietnam is committed to accompanying, constantly improving, and launching a variety of products such as instant noodles, rice noodles, and vermicelli with the aim of receiving the trust and support of millions of Vietnamese families.
Acecook Vietnam Joint Stock Company was established in 1993 and began manufacturing its products in 1995. The company has continuously grown and received the trust of consumers, thus becoming the leading instant noodle manufacturer in Vietnam, specializing in nutritious, high-quality instant food products.
To serve and satisfy the needs of various customer groups, Acecook Vietnam has constantly made strong efforts to diversify its product portfolio which includes packed instant noodles, rice fibers, vermicelli, and products packaged in different formats (bowl, cup, and tray,) and new product categories such as instant porridge.
Offering various well-received flavors, Acecook’s Hao Hao instant noodles are produced with Japanese standards and technology, together with continuous and meticulous management, support, and supervision from well-trained Japanese and Vietnamese personnel. These factors guarantee the quality of Hao Hao’s instant noodle packaging before entering the market, making it a consistent and trusted brand for Vietnamese consumers ever since it was launched.
Brand Elements
Hao Hao is the most preferred instant noodle brand and was the highest-ranked brand in terms of volume and value share in the instant noodles category for 12 consecutive months from October 2022 to September 2023 (according to the certification from the market research company Nielsen).
Hao Hao's success is a clear testament to Acecook Vietnam's journey to conquer the taste of Vietnamese consumers. Acecook Vietnam shared that, not only does Hao Hao have flavors that appeal to Vietnamese tastes, but each product from Acecook Vietnam is also guaranteed to have the highest quality thanks to a strictly-managed production line and production regulations following Japanese standards.
It has been almost 3 decades since Acecook's arrival in Vietnam, which not only marks an important milestone in its production and business but is also a journey of sharing flavors made with love for Vietnamese families, bringing high-quality meals to consumers.
Acecook Vietnam is committed to accompanying, constantly improving, and launching a variety of products such as instant noodles, rice noodles, and vermicelli with the aim of receiving the trust and support of millions of Vietnamese families.
Inspiring Identity
Hao Hao’s brand journey of "Glorious Thrive" has been successful despite a year full of difficulties and challenges. The brand still manages to secure its top position firmly as "Vietnamese’ National Instant Noodle Brand" with its impressive growth in 2023.
2023 was considered a difficult year for the instant noodle industry. After the impact of the pandemic and economic challenges, consumers cut back on spending and are more financially cautious with daily habits, including spending on essentials and habitual products. This shift in consumer behavior impacted the instant noodle industry, leading to a market decline where sales of pack instant noodles decreased by 3.9% and cup instant noodles decreased by 11.7%.
To overcome difficulties and challenges, Hao Hao has continuously invested in product quality to meet increasing demands from consumers. In addition, the brand also strives to increase engagement with users through a series of creative campaigns that leave unforgettable impressions.
Not only is Hao Hao loved for its quality over the years, but it is also highly appreciated by users for its efforts to contribute to the community. The brand believes that social responsibility is an indispensable part of its sustainable development journey.
Achievements & Impact
The Hao Hao brand’s average annual consumption includes a sales volume of 2.2 billion packs of instant noodles by the end of 2023 and a total sales volume of 35.3 billion packs over 23 years.
The main customer group using Acecook Vietnam's products are domestic and international consumers who need convenient, simple, delicious, and nutritious meals. In addition to high quality and convenience, price is also a major concern to consumers. Therefore, the company classifies its products into different price segments, serving different consumer groups. The recognition rate of the Hao Hao brand is over 99% with a usage rate of over 68%.
Currently, the company has about 200 distributors nationwide. Wholesale and retail stores (including supermarket channels) serve as intermediaries that help connect products from distributors to customers directly.
As of today, Acecook Vietnam directly serves about 5,500 wholesale stores, 140,000 retail stores, and 6,500 supermarket stores nationwide. Hao Hao products are sold at over 95% of instant noodle shops and have the highest market share in the industry.
Suppliers are also included in Acecook Vietnam’s "Happy Customers" category of stakeholders. These are businesses that provide production ingredients, and materials or outsource printing, packaging, logistics, etc. They play an important role in providing necessary resources for the company’s production and business activities.
Future Direction
A report from the World Instant Noodles Association (WINA) shows that in 2022, Vietnam's total demand for instant noodles ranked third in the world at about 8.5 billion packages, and ranked first in the world in terms of the number of instant noodle packs consumed.
The average Vietnamese person consumes 85 packs of instant noodles per year. With such large demand, the Vietnamese instant noodle market attracts an incredibly high level of competition since there are currently around 50 instant noodle manufacturing companies in Vietnam, including domestic and overseas competitors.
The global instant noodle market size is expected to increase from USD 54.6 billion in 2022 to USD 81.84 billion in 2029. With the vision to become the most popular instant noodle brand, Acecook Vietnam will take responsibility for enhancing the brand image to add more values and positive perceptions to Hao Hao – a national instant noodle brand that is good for health and indispensable on Vietnamese dining tables.
Hao Hao’s brand journey of "Glorious Thrive" has been successful despite a year full of difficulties and challenges. The brand still manages to secure its top position firmly as "Vietnamese’ National Instant Noodle Brand" with its impressive growth in 2023.
2023 was considered a difficult year for the instant noodle industry. After the impact of the pandemic and economic challenges, consumers cut back on spending and are more financially cautious with daily habits, including spending on essentials and habitual products. This shift in consumer behavior impacted the instant noodle industry, leading to a market decline where sales of pack instant noodles decreased by 3.9% and cup instant noodles decreased by 11.7%.
To overcome difficulties and challenges, Hao Hao has continuously invested in product quality to meet increasing demands from consumers. In addition, the brand also strives to increase engagement with users through a series of creative campaigns that leave unforgettable impressions.
Not only is Hao Hao loved for its quality over the years, but it is also highly appreciated by users for its efforts to contribute to the community. The brand believes that social responsibility is an indispensable part of its sustainable development journey.
Achievements & Impact
The Hao Hao brand’s average annual consumption includes a sales volume of 2.2 billion packs of instant noodles by the end of 2023 and a total sales volume of 35.3 billion packs over 23 years.
The main customer group using Acecook Vietnam's products are domestic and international consumers who need convenient, simple, delicious, and nutritious meals. In addition to high quality and convenience, price is also a major concern to consumers. Therefore, the company classifies its products into different price segments, serving different consumer groups. The recognition rate of the Hao Hao brand is over 99% with a usage rate of over 68%.
Currently, the company has about 200 distributors nationwide. Wholesale and retail stores (including supermarket channels) serve as intermediaries that help connect products from distributors to customers directly.
As of today, Acecook Vietnam directly serves about 5,500 wholesale stores, 140,000 retail stores, and 6,500 supermarket stores nationwide. Hao Hao products are sold at over 95% of instant noodle shops and have the highest market share in the industry.
Suppliers are also included in Acecook Vietnam’s "Happy Customers" category of stakeholders. These are businesses that provide production ingredients, and materials or outsource printing, packaging, logistics, etc. They play an important role in providing necessary resources for the company’s production and business activities.
Future Direction
A report from the World Instant Noodles Association (WINA) shows that in 2022, Vietnam's total demand for instant noodles ranked third in the world at about 8.5 billion packages, and ranked first in the world in terms of the number of instant noodle packs consumed.
The average Vietnamese person consumes 85 packs of instant noodles per year. With such large demand, the Vietnamese instant noodle market attracts an incredibly high level of competition since there are currently around 50 instant noodle manufacturing companies in Vietnam, including domestic and overseas competitors.
The global instant noodle market size is expected to increase from USD 54.6 billion in 2022 to USD 81.84 billion in 2029. With the vision to become the most popular instant noodle brand, Acecook Vietnam will take responsibility for enhancing the brand image to add more values and positive perceptions to Hao Hao – a national instant noodle brand that is good for health and indispensable on Vietnamese dining tables.