Information about the Company
ROX Group was formerly an enterprise operating in the field of manufacturing and developing industrial parks. With 28 years of construction and development since its foundation in 1996, ROX Group is now known as one of the leading private economic groups operating in many fields: Urban & Industrial Park Development; Management; Real Estate Leasing; Trade/Service; Hotel; Energy and Finance/Banking.
Driven by a relentless pursuit of success following its mission “For A More Utility & Convenient Life”, the ROX Group has evolved into a diversified conglomerate operating across multiple industries. Its mission is to enhance the convenience and utility of everyday life. By offering a wide range of products and services, the company strives to provide comprehensive solutions that elevate living standards for individuals and communities.
ROX Group’s operating principles are built on 5 core values: Responsibility, Honesty, Pace, Understanding, and Efficiency. Grounded in these core values, the company fosters a collaborative and inclusive work environment that leverages 4.0 technology to promote human connection.
Corporate Culture & Company Activities
Over the past 28 years, ROX Group has prioritized business development alongside fostering a strong corporate culture. One of the two key pillars of the Group is corporate culture and organizational structure. Culture plays a vital part in the process of developing the organization, orienting behavior, and instructing all members of the organization, from the leadership to the employees, to act and operate according to the shared standards that have been laid out.
ROX Group is passionate about reducing the number of obstacles that inhibit organizational flexibility. As a result, the company has met with expert consulting organizations who carried out a review of the organization's core values and released a new set of genes. The number of core values was reduced from five to three, specifically: Integrity, Responsibility, and Efficiency. Thus came the new genes of making the Group’s structure leaner, stronger, and more responsive, and it ensured that employees could adapt to any situation.
The Group is committed to creating a happy work environment with competitive compensation and benefits, comprehensive training systems for both leaders and staff, clear career development paths, and numerous cultural initiatives. ROX Group also prides itself on listening to employee feedback and implementing initiatives to improve their quality of life and work.
Besides that, with over 200 cultural activities annually, centered around three main touchpoints (ROX Business Conference, ROX Mei Festival, and meaningful ROX Share community activities) every employee can find joy, value, and a sense of connection with the organization.
ROX Group continuously introduces new initiatives to foster joy and cohesion among the team, such as training during Health Month, sharing and reading activities during Learning Month, and emotional connection activities during Happy Hour every Friday.
ROX Group was formerly an enterprise operating in the field of manufacturing and developing industrial parks. With 28 years of construction and development since its foundation in 1996, ROX Group is now known as one of the leading private economic groups operating in many fields: Urban & Industrial Park Development; Management; Real Estate Leasing; Trade/Service; Hotel; Energy and Finance/Banking.
Driven by a relentless pursuit of success following its mission “For A More Utility & Convenient Life”, the ROX Group has evolved into a diversified conglomerate operating across multiple industries. Its mission is to enhance the convenience and utility of everyday life. By offering a wide range of products and services, the company strives to provide comprehensive solutions that elevate living standards for individuals and communities.
ROX Group’s operating principles are built on 5 core values: Responsibility, Honesty, Pace, Understanding, and Efficiency. Grounded in these core values, the company fosters a collaborative and inclusive work environment that leverages 4.0 technology to promote human connection.
Corporate Culture & Company Activities
Over the past 28 years, ROX Group has prioritized business development alongside fostering a strong corporate culture. One of the two key pillars of the Group is corporate culture and organizational structure. Culture plays a vital part in the process of developing the organization, orienting behavior, and instructing all members of the organization, from the leadership to the employees, to act and operate according to the shared standards that have been laid out.
ROX Group is passionate about reducing the number of obstacles that inhibit organizational flexibility. As a result, the company has met with expert consulting organizations who carried out a review of the organization's core values and released a new set of genes. The number of core values was reduced from five to three, specifically: Integrity, Responsibility, and Efficiency. Thus came the new genes of making the Group’s structure leaner, stronger, and more responsive, and it ensured that employees could adapt to any situation.
The Group is committed to creating a happy work environment with competitive compensation and benefits, comprehensive training systems for both leaders and staff, clear career development paths, and numerous cultural initiatives. ROX Group also prides itself on listening to employee feedback and implementing initiatives to improve their quality of life and work.
Besides that, with over 200 cultural activities annually, centered around three main touchpoints (ROX Business Conference, ROX Mei Festival, and meaningful ROX Share community activities) every employee can find joy, value, and a sense of connection with the organization.
ROX Group continuously introduces new initiatives to foster joy and cohesion among the team, such as training during Health Month, sharing and reading activities during Learning Month, and emotional connection activities during Happy Hour every Friday.
Achievements and Impact
The period of 2023-2024 heralds a new chapter for ROX Group as it embarks on an ambitious corporate restructuring and strategic rebranding initiative, with the objective of cementing the Group’s domestic leadership and extending its reach into international markets.
Boasting a workforce of over 3,800 employees, ROX Group has navigated through Vietnam's most challenging economic period post-COVID, achieving a remarkable revenue of VND 57,502 billion (a growth of over 175%) and a profit exceeding VND 1,470 billion.
Its strategic focus encompasses the reorganization of its financial investments, the development of innovative products, and services grounded in the Group’s profound market understanding and advanced technological capabilities, particularly within the realms of real estate, banking, and hospitality.
ROX Group continues to uphold its market dominance domestically with expansive projects across 52 out of 64 provinces, while also establishing a foothold in the international arena with significant projects in Europe. Concurrently, the Group’s member brands, including ROX Living, ROX Key, TNPM, TNTech, and SOJO Hotels, persist in their steady growth, remaining the preferred choices in Vietnam.
Future Direction
ROX is adapting its flexible business policies to capitalize on strong sectors like finance, energy, and real estate leasing to maximize revenue and profit. The company plans to enhance service standards and invest in R&D to target new market segments, particularly the premium market. It is also preparing resources to benefit from the recovery in sectors like real estate and tourism.
To improve customer experience, ROX Group will implement the "Customer Experience Maturity" model with guidance from Ipsos. After standardizing initial project platforms in 2023, it will focus on collecting customer feedback and creating management systems to unify its customer base. Additionally, the launch of Popplife aims to enhance customer care through new loyalty solutions within ROX's ecosystem.
The Group will streamline its list of key IT projects, focusing investments particularly on infrastructure, CDP, CRM, performance management, and risk management projects. Concurrently, it aims to elevate the digital maturity level of the group and its subsidiaries, following Gartner's assessment model.
ROX Group will execute a strategy based on three main pillars: Training tailored to unit/segment characteristics; Developing career advancement paths; and Emphasizing corporate culture and employee experience. Alongside this, the Group will continue campaigns to maintain and build a sustainable employer brand with the tagline of being a company with a happy workforce.
The period of 2023-2024 heralds a new chapter for ROX Group as it embarks on an ambitious corporate restructuring and strategic rebranding initiative, with the objective of cementing the Group’s domestic leadership and extending its reach into international markets.
Boasting a workforce of over 3,800 employees, ROX Group has navigated through Vietnam's most challenging economic period post-COVID, achieving a remarkable revenue of VND 57,502 billion (a growth of over 175%) and a profit exceeding VND 1,470 billion.
Its strategic focus encompasses the reorganization of its financial investments, the development of innovative products, and services grounded in the Group’s profound market understanding and advanced technological capabilities, particularly within the realms of real estate, banking, and hospitality.
ROX Group continues to uphold its market dominance domestically with expansive projects across 52 out of 64 provinces, while also establishing a foothold in the international arena with significant projects in Europe. Concurrently, the Group’s member brands, including ROX Living, ROX Key, TNPM, TNTech, and SOJO Hotels, persist in their steady growth, remaining the preferred choices in Vietnam.
Future Direction
ROX is adapting its flexible business policies to capitalize on strong sectors like finance, energy, and real estate leasing to maximize revenue and profit. The company plans to enhance service standards and invest in R&D to target new market segments, particularly the premium market. It is also preparing resources to benefit from the recovery in sectors like real estate and tourism.
To improve customer experience, ROX Group will implement the "Customer Experience Maturity" model with guidance from Ipsos. After standardizing initial project platforms in 2023, it will focus on collecting customer feedback and creating management systems to unify its customer base. Additionally, the launch of Popplife aims to enhance customer care through new loyalty solutions within ROX's ecosystem.
The Group will streamline its list of key IT projects, focusing investments particularly on infrastructure, CDP, CRM, performance management, and risk management projects. Concurrently, it aims to elevate the digital maturity level of the group and its subsidiaries, following Gartner's assessment model.
ROX Group will execute a strategy based on three main pillars: Training tailored to unit/segment characteristics; Developing career advancement paths; and Emphasizing corporate culture and employee experience. Alongside this, the Group will continue campaigns to maintain and build a sustainable employer brand with the tagline of being a company with a happy workforce.
CORPORATE EXCELLENCE CATEGORY
ROX GROUP
Information about the Company
ROX Group was formerly an enterprise operating in the field of manufacturing and developing industrial parks. With 28 years of construction and development since its foundation in 1996, ROX Group is now known as one of the leading private economic groups operating in many fields: Urban & Industrial Park Development; Management; Real Estate Leasing; Trade/Service; Hotel; Energy and Finance/Banking.
Driven by a relentless pursuit of success following its mission “For A More Utility & Convenient Life”, the ROX Group has evolved into a diversified conglomerate operating across multiple industries. Its mission is to enhance the convenience and utility of everyday life. By offering a wide range of products and services, the company strives to provide comprehensive solutions that elevate living standards for individuals and communities.
ROX Group’s operating principles are built on 5 core values: Responsibility, Honesty, Pace, Understanding, and Efficiency. Grounded in these core values, the company fosters a collaborative and inclusive work environment that leverages 4.0 technology to promote human connection.
Corporate Culture & Company Activities
Over the past 28 years, ROX Group has prioritized business development alongside fostering a strong corporate culture. One of the two key pillars of the Group is corporate culture and organizational structure. Culture plays a vital part in the process of developing the organization, orienting behavior, and instructing all members of the organization, from the leadership to the employees, to act and operate according to the shared standards that have been laid out.
ROX Group is passionate about reducing the number of obstacles that inhibit organizational flexibility. As a result, the company has met with expert consulting organizations who carried out a review of the organization's core values and released a new set of genes. The number of core values was reduced from five to three, specifically: Integrity, Responsibility, and Efficiency. Thus came the new genes of making the Group’s structure leaner, stronger, and more responsive, and it ensured that employees could adapt to any situation.
The Group is committed to creating a happy work environment with competitive compensation and benefits, comprehensive training systems for both leaders and staff, clear career development paths, and numerous cultural initiatives. ROX Group also prides itself on listening to employee feedback and implementing initiatives to improve their quality of life and work.
Besides that, with over 200 cultural activities annually, centered around three main touchpoints (ROX Business Conference, ROX Mei Festival, and meaningful ROX Share community activities) every employee can find joy, value, and a sense of connection with the organization.
ROX Group continuously introduces new initiatives to foster joy and cohesion among the team, such as training during Health Month, sharing and reading activities during Learning Month, and emotional connection activities during Happy Hour every Friday.
ROX Group was formerly an enterprise operating in the field of manufacturing and developing industrial parks. With 28 years of construction and development since its foundation in 1996, ROX Group is now known as one of the leading private economic groups operating in many fields: Urban & Industrial Park Development; Management; Real Estate Leasing; Trade/Service; Hotel; Energy and Finance/Banking.
Driven by a relentless pursuit of success following its mission “For A More Utility & Convenient Life”, the ROX Group has evolved into a diversified conglomerate operating across multiple industries. Its mission is to enhance the convenience and utility of everyday life. By offering a wide range of products and services, the company strives to provide comprehensive solutions that elevate living standards for individuals and communities.
ROX Group’s operating principles are built on 5 core values: Responsibility, Honesty, Pace, Understanding, and Efficiency. Grounded in these core values, the company fosters a collaborative and inclusive work environment that leverages 4.0 technology to promote human connection.
Corporate Culture & Company Activities
Over the past 28 years, ROX Group has prioritized business development alongside fostering a strong corporate culture. One of the two key pillars of the Group is corporate culture and organizational structure. Culture plays a vital part in the process of developing the organization, orienting behavior, and instructing all members of the organization, from the leadership to the employees, to act and operate according to the shared standards that have been laid out.
ROX Group is passionate about reducing the number of obstacles that inhibit organizational flexibility. As a result, the company has met with expert consulting organizations who carried out a review of the organization's core values and released a new set of genes. The number of core values was reduced from five to three, specifically: Integrity, Responsibility, and Efficiency. Thus came the new genes of making the Group’s structure leaner, stronger, and more responsive, and it ensured that employees could adapt to any situation.
The Group is committed to creating a happy work environment with competitive compensation and benefits, comprehensive training systems for both leaders and staff, clear career development paths, and numerous cultural initiatives. ROX Group also prides itself on listening to employee feedback and implementing initiatives to improve their quality of life and work.
Besides that, with over 200 cultural activities annually, centered around three main touchpoints (ROX Business Conference, ROX Mei Festival, and meaningful ROX Share community activities) every employee can find joy, value, and a sense of connection with the organization.
ROX Group continuously introduces new initiatives to foster joy and cohesion among the team, such as training during Health Month, sharing and reading activities during Learning Month, and emotional connection activities during Happy Hour every Friday.
Achievements and Impact
The period of 2023-2024 heralds a new chapter for ROX Group as it embarks on an ambitious corporate restructuring and strategic rebranding initiative, with the objective of cementing the Group’s domestic leadership and extending its reach into international markets.
Boasting a workforce of over 3,800 employees, ROX Group has navigated through Vietnam's most challenging economic period post-COVID, achieving a remarkable revenue of VND 57,502 billion (a growth of over 175%) and a profit exceeding VND 1,470 billion.
Its strategic focus encompasses the reorganization of its financial investments, the development of innovative products, and services grounded in the Group’s profound market understanding and advanced technological capabilities, particularly within the realms of real estate, banking, and hospitality.
ROX Group continues to uphold its market dominance domestically with expansive projects across 52 out of 64 provinces, while also establishing a foothold in the international arena with significant projects in Europe. Concurrently, the Group’s member brands, including ROX Living, ROX Key, TNPM, TNTech, and SOJO Hotels, persist in their steady growth, remaining the preferred choices in Vietnam.
Future Direction
ROX is adapting its flexible business policies to capitalize on strong sectors like finance, energy, and real estate leasing to maximize revenue and profit. The company plans to enhance service standards and invest in R&D to target new market segments, particularly the premium market. It is also preparing resources to benefit from the recovery in sectors like real estate and tourism.
To improve customer experience, ROX Group will implement the "Customer Experience Maturity" model with guidance from Ipsos. After standardizing initial project platforms in 2023, it will focus on collecting customer feedback and creating management systems to unify its customer base. Additionally, the launch of Popplife aims to enhance customer care through new loyalty solutions within ROX's ecosystem.
The Group will streamline its list of key IT projects, focusing investments particularly on infrastructure, CDP, CRM, performance management, and risk management projects. Concurrently, it aims to elevate the digital maturity level of the group and its subsidiaries, following Gartner's assessment model.
ROX Group will execute a strategy based on three main pillars: Training tailored to unit/segment characteristics; Developing career advancement paths; and Emphasizing corporate culture and employee experience. Alongside this, the Group will continue campaigns to maintain and build a sustainable employer brand with the tagline of being a company with a happy workforce.
The period of 2023-2024 heralds a new chapter for ROX Group as it embarks on an ambitious corporate restructuring and strategic rebranding initiative, with the objective of cementing the Group’s domestic leadership and extending its reach into international markets.
Boasting a workforce of over 3,800 employees, ROX Group has navigated through Vietnam's most challenging economic period post-COVID, achieving a remarkable revenue of VND 57,502 billion (a growth of over 175%) and a profit exceeding VND 1,470 billion.
Its strategic focus encompasses the reorganization of its financial investments, the development of innovative products, and services grounded in the Group’s profound market understanding and advanced technological capabilities, particularly within the realms of real estate, banking, and hospitality.
ROX Group continues to uphold its market dominance domestically with expansive projects across 52 out of 64 provinces, while also establishing a foothold in the international arena with significant projects in Europe. Concurrently, the Group’s member brands, including ROX Living, ROX Key, TNPM, TNTech, and SOJO Hotels, persist in their steady growth, remaining the preferred choices in Vietnam.
Future Direction
ROX is adapting its flexible business policies to capitalize on strong sectors like finance, energy, and real estate leasing to maximize revenue and profit. The company plans to enhance service standards and invest in R&D to target new market segments, particularly the premium market. It is also preparing resources to benefit from the recovery in sectors like real estate and tourism.
To improve customer experience, ROX Group will implement the "Customer Experience Maturity" model with guidance from Ipsos. After standardizing initial project platforms in 2023, it will focus on collecting customer feedback and creating management systems to unify its customer base. Additionally, the launch of Popplife aims to enhance customer care through new loyalty solutions within ROX's ecosystem.
The Group will streamline its list of key IT projects, focusing investments particularly on infrastructure, CDP, CRM, performance management, and risk management projects. Concurrently, it aims to elevate the digital maturity level of the group and its subsidiaries, following Gartner's assessment model.
ROX Group will execute a strategy based on three main pillars: Training tailored to unit/segment characteristics; Developing career advancement paths; and Emphasizing corporate culture and employee experience. Alongside this, the Group will continue campaigns to maintain and build a sustainable employer brand with the tagline of being a company with a happy workforce.