Shiseido Cosmetics VietNam Co., Ltd | APEA - Asia Pacific Enterprise Awards Asia Pacific Enterprise Awards

INSPIRATIONAL BRAND CATEGORY

Shiseido Cosmetics VietNam Co., Ltd

Information about the Company & Brand
In 1872, Shiseido Cosmetics VietNam Co., Ltd (Shiseido) opened its doors in Ginza, Tokyo. The family business started as Japan's first Western-style pharmacy and eventually transformed into a global beauty giant. It currently operates in approximately 120 countries and regions around the world. Shiseido's history and tradition are characterized by a long string of innovations and category firsts that have repeatedly set new standards and whose effects have rippled across the entire beauty industry.

150 years later, Shiseido’s commitment to innovation is as steadfast as ever. Based in Japan, the company aims to transcend borders and boundaries and venture beyond the cosmetics business, realize Beauty Innovations through the creation of unique products, deliver new values, and actively contribute to the happiness of its customers across the globe through beauty.

The company is aiming to "become a Global Winner with our heritage", it is focused on becoming the most trusted beauty company in the world and remaining vital for the next 100 years and beyond.

Besides that, it has demonstrated great respect for society, the environment, and nature. Shiseido's approach has been to create social value across its business activities, and now with its corporate mission, “BEAUTY INNOVATIONS FOR A BETTER WORLD”, it aims to solve social issues through an approach that can only be unique to a beauty company. This will be done while working towards greater sustainability, and enriching people's lives.

Brand Elements
Since its founding in 1872, Shiseido has fused art and science to create extraordinary beauty, beauty that is relevant and evolves with the times. This vision is as alive now as it was then. Today, the company is committed to helping create a better world. A world in which people are happier through beauty; through all the fulfillment, joy, and vibrant energy that it brings along. To achieve that, Shiseido strives to instill its vision into every aspect of its creations: From ingredients to texture, comfort, packaging, and beyond, all of the company’s products (across all Shiseido brands) reflect this unwavering commitment. Summarily, Shiseido, believes that it will be able to “create happiness for all through beauty”.

Part of Shiseido’s brand strategy is to fulfill every customer's beauty needs and expectations by offering them a wide array of brands through a multitude of retail channels. These channels cover the company’s prestigious line-up of luxury skincare and makeup products available through beauty consultancy at department stores, including SHISEIDO, Clé de Peau Beauté, and NARS, to its self-selection skincare brands available mainly at drugstores, such as ELIXIR. Shiseido also offers luxury fragrances created in collaboration with world-renowned designers.

The Shiseido brand works hard to further build a distinctive and concentrated brand portfolio as well as create social value for its customers.
Inspiring Identity
Art and science are deeply ingrained in Shisedo’s DNA. From the very beginning, these ideals have been present in every aspect of its business, working hand-in-hand to inspire beauty innovations and create new and unique approaches to beauty.

Shinzo Fukuhara, the first President of Shiseido, believed in the "richness in everything". He placed beauty sensibilities and emotional depth at the core of the company, and Shiseido’s business is based on this philosophy. The company has continued to nurture this philosophy to this day. By collaborating with its network of artists and galleries, the company has developed programs designed to educate and inspire its employees. By stimulating their sense of beauty and appreciation of aesthetics, the company aims to inspire and enrich society.

Shiseido's rich heritage is the source of its corporate culture. It explains the company’s beginnings and its founder's vision of beauty; it celebrates accomplishments made under the Shiseido brand; and it defines its purpose as the company moves into the future. Since its foundation in 1872, Shiseido has developed a heritage of innovation, transformation, and the creation of social value.

To grow Shiseido’s business and continue to create social value, its heritage serves as its inspiration and driving force. All members of Shiseido must nurture this heritage while strengthening the bonds created by its shared corporate culture. As a global beauty company, it considers its mission to inspire the world with Shiseido’s vision of beauty which was born in Japan — using it to stimulate a diversity of values and create a new and rich culture worldwide.

Achievements & Impact
With the aim of becoming a "Personal Beauty Wellness Company", which will allow individuals to realize health and beauty throughout their lifetime, Shiseido utilizes its strength accumulated through years of skin research to obtain and analyze data on the skin, body, and mind. This, in turn, has enabled the company to provide beauty solutions combined with diversified approaches including ingestible products, devices, and exercise accessories.

Future Direction
In 2022, Shiseido marked an incredible milestone and celebrated the company’s 150th anniversary since its founding. Now, with its sights set on the next 150 years, Shiseido will kick off 2023 as a dynamic and prosperous year. The year will be a time to go after its goals and create its own opportunities, marking an important shift to a more proactive stance in the global market.

While the core of Shiseido's business operations revolves around cosmetics, such as skincare, makeup, and fragrance, its scope of business activities expands into a wide range of other areas, which includes restaurants and education/childcare. The company’s wish and purpose is to contribute to society through the creation of Beauty Innovations that are unique to Shiseidom, creating new value that enriches the lives of its global customers.

Prestige brands are Shiseido’s undisputed strength and this is what it will be placing as the highest priority moving forward. More specifically, the company will focus on achieving growth by concentrating its investment in SHISEIDO, Clé de Peau Beauté, NARS, and Tory Burch. Additionally, in the Asian region, Shiseido’s efforts will concentrate on promoting its Japanese brands such as ELIXIR, ANESSA, and “d program”.

Concurrently, Shiseido is investing its energies into Perfect Cover, a brand that supports a better quality of life, so that the company can contribute to society through Shiseido’s core beauty business.

INSPIRATIONAL BRAND CATEGORY

Shiseido Cosmetics VietNam Co., Ltd

Information about the Company & Brand
In 1872, Shiseido Cosmetics VietNam Co., Ltd (Shiseido) opened its doors in Ginza, Tokyo. The family business started as Japan's first Western-style pharmacy and eventually transformed into a global beauty giant. It currently operates in approximately 120 countries and regions around the world. Shiseido's history and tradition are characterized by a long string of innovations and category firsts that have repeatedly set new standards and whose effects have rippled across the entire beauty industry.

150 years later, Shiseido’s commitment to innovation is as steadfast as ever. Based in Japan, the company aims to transcend borders and boundaries and venture beyond the cosmetics business, realize Beauty Innovations through the creation of unique products, deliver new values, and actively contribute to the happiness of its customers across the globe through beauty.

The company is aiming to "become a Global Winner with our heritage", it is focused on becoming the most trusted beauty company in the world and remaining vital for the next 100 years and beyond.

Besides that, it has demonstrated great respect for society, the environment, and nature. Shiseido's approach has been to create social value across its business activities, and now with its corporate mission, “BEAUTY INNOVATIONS FOR A BETTER WORLD”, it aims to solve social issues through an approach that can only be unique to a beauty company. This will be done while working towards greater sustainability, and enriching people's lives.

Brand Elements
Since its founding in 1872, Shiseido has fused art and science to create extraordinary beauty, beauty that is relevant and evolves with the times. This vision is as alive now as it was then. Today, the company is committed to helping create a better world. A world in which people are happier through beauty; through all the fulfillment, joy, and vibrant energy that it brings along. To achieve that, Shiseido strives to instill its vision into every aspect of its creations: From ingredients to texture, comfort, packaging, and beyond, all of the company’s products (across all Shiseido brands) reflect this unwavering commitment. Summarily, Shiseido, believes that it will be able to “create happiness for all through beauty”.

Part of Shiseido’s brand strategy is to fulfill every customer's beauty needs and expectations by offering them a wide array of brands through a multitude of retail channels. These channels cover the company’s prestigious line-up of luxury skincare and makeup products available through beauty consultancy at department stores, including SHISEIDO, Clé de Peau Beauté, and NARS, to its self-selection skincare brands available mainly at drugstores, such as ELIXIR. Shiseido also offers luxury fragrances created in collaboration with world-renowned designers.

The Shiseido brand works hard to further build a distinctive and concentrated brand portfolio as well as create social value for its customers.
Inspiring Identity
Art and science are deeply ingrained in Shisedo’s DNA. From the very beginning, these ideals have been present in every aspect of its business, working hand-in-hand to inspire beauty innovations and create new and unique approaches to beauty.

Shinzo Fukuhara, the first President of Shiseido, believed in the "richness in everything". He placed beauty sensibilities and emotional depth at the core of the company, and Shiseido’s business is based on this philosophy. The company has continued to nurture this philosophy to this day. By collaborating with its network of artists and galleries, the company has developed programs designed to educate and inspire its employees. By stimulating their sense of beauty and appreciation of aesthetics, the company aims to inspire and enrich society.

Shiseido's rich heritage is the source of its corporate culture. It explains the company’s beginnings and its founder's vision of beauty; it celebrates accomplishments made under the Shiseido brand; and it defines its purpose as the company moves into the future. Since its foundation in 1872, Shiseido has developed a heritage of innovation, transformation, and the creation of social value.

To grow Shiseido’s business and continue to create social value, its heritage serves as its inspiration and driving force. All members of Shiseido must nurture this heritage while strengthening the bonds created by its shared corporate culture. As a global beauty company, it considers its mission to inspire the world with Shiseido’s vision of beauty which was born in Japan — using it to stimulate a diversity of values and create a new and rich culture worldwide.

Achievements & Impact
With the aim of becoming a "Personal Beauty Wellness Company", which will allow individuals to realize health and beauty throughout their lifetime, Shiseido utilizes its strength accumulated through years of skin research to obtain and analyze data on the skin, body, and mind. This, in turn, has enabled the company to provide beauty solutions combined with diversified approaches including ingestible products, devices, and exercise accessories.

Future Direction
In 2022, Shiseido marked an incredible milestone and celebrated the company’s 150th anniversary since its founding. Now, with its sights set on the next 150 years, Shiseido will kick off 2023 as a dynamic and prosperous year. The year will be a time to go after its goals and create its own opportunities, marking an important shift to a more proactive stance in the global market.

While the core of Shiseido's business operations revolves around cosmetics, such as skincare, makeup, and fragrance, its scope of business activities expands into a wide range of other areas, which includes restaurants and education/childcare. The company’s wish and purpose is to contribute to society through the creation of Beauty Innovations that are unique to Shiseidom, creating new value that enriches the lives of its global customers.

Prestige brands are Shiseido’s undisputed strength and this is what it will be placing as the highest priority moving forward. More specifically, the company will focus on achieving growth by concentrating its investment in SHISEIDO, Clé de Peau Beauté, NARS, and Tory Burch. Additionally, in the Asian region, Shiseido’s efforts will concentrate on promoting its Japanese brands such as ELIXIR, ANESSA, and “d program”.

Concurrently, Shiseido is investing its energies into Perfect Cover, a brand that supports a better quality of life, so that the company can contribute to society through Shiseido’s core beauty business.