Sai Gon Thuong Tin Commercial Joint Stock Bank (Sacombank) | APEA - Asia Pacific Enterprise Awards Asia Pacific Enterprise Awards

INSPIRATIONAL BRAND CATEGORY

Sai Gon Thuong Tin Commercial Joint Stock Bank (Sacombank)

Information about the Company & Brand
Sai Gon Thuong Tin Commercial Joint Stock Bank (Sacombank) is one of the first Joint Stock Commercial Banks established in Ho Chi Minh City with an initial charter capital of VND 3 billion. Throughout its development process, Sacombank has firmly applied its achievements and the quintessence of technology to flexibly implement many policies to fully ensure the interests of each shareholder, partner, customer, and investor, thereby reaching the milestone of serving up to 15 million customers.

In 2023, Sacombank is confident in its ability to continue maintaining its position, keeping the trust of shareholders, partners, customers, and investors, and is committed to writing more impressive numbers in its restructuring journey.

Brand Elements
The value of Sacombank's brand comes not only from business results, compliance with legal regulations, international standards, financial capacity, and media reputation but also from customer satisfaction with its service quality as well as the creativity of its product and service system. Thanks to those efforts, the number of customers in 2022 at Sacombank reached more than 15 million with its customer satisfaction reaching up to 99%.
Inspiring Identity
Over the past 31 years, the Sacombank brand has also evolved and become a part of the public’s everyday lives. In fact, Sacombank's volunteer programs and activities are organized to ease the burden of its customers who suffer from unlucky situations in life. To date, many of these programs have become their own brands and identities such as “Ấm tình mùa Xuân”, “Hiến máu nhân đạo - Chia sẻ từ trái tim”, “Học bổng Uơm mầm cho những ước mơ”, and more. This is because the bank believes that the general development of society is the premise and launching pad for Sacombank's success.

Achievements & Impact
Over the years, Sacombank has received numerous achievements, certificates, and awards. These recognitions come from various notable and weel respectable sources such as the State Bank of Vietnam, various departments and societies of Ho Chi Minh City, Vietnam’s Prime Minister, and different parties from Vietnam and international organizations.

Future Direction
The economy and open financial market in Vietnam are forecast to receive both opportunities and challenges during a period of many fluctuations in the world economy. Thus far, Sacombank has transformed to adapt to these challenges and is accelerating back on track after overcoming these roadblocks.

Moving forward, Sacombank will be completing its Restructuring Project; effectively exploiting its capital, increasing the efficiency of using Assets; expanding its business scale, increasing operational efficiency; enhancing brand value, developing customer trust; increasing customer experience and satisfaction; improving management and operating methods; standardizing operations, strengthening risk management; strengthening its foundation of Digital Transformation Strategy; optimizing human resource policies, promoting labor productivity; and connecting its corporate culture to its operating strategy.

INSPIRATIONAL BRAND CATEGORY

Sai Gon Thuong Tin Commercial Joint Stock Bank (Sacombank)

Information about the Company & Brand
Sai Gon Thuong Tin Commercial Joint Stock Bank (Sacombank) is one of the first Joint Stock Commercial Banks established in Ho Chi Minh City with an initial charter capital of VND 3 billion. Throughout its development process, Sacombank has firmly applied its achievements and the quintessence of technology to flexibly implement many policies to fully ensure the interests of each shareholder, partner, customer, and investor, thereby reaching the milestone of serving up to 15 million customers.

In 2023, Sacombank is confident in its ability to continue maintaining its position, keeping the trust of shareholders, partners, customers, and investors, and is committed to writing more impressive numbers in its restructuring journey.

Brand Elements
The value of Sacombank's brand comes not only from business results, compliance with legal regulations, international standards, financial capacity, and media reputation but also from customer satisfaction with its service quality as well as the creativity of its product and service system. Thanks to those efforts, the number of customers in 2022 at Sacombank reached more than 15 million with its customer satisfaction reaching up to 99%.
Inspiring Identity
Over the past 31 years, the Sacombank brand has also evolved and become a part of the public’s everyday lives. In fact, Sacombank's volunteer programs and activities are organized to ease the burden of its customers who suffer from unlucky situations in life. To date, many of these programs have become their own brands and identities such as “Ấm tình mùa Xuân”, “Hiến máu nhân đạo - Chia sẻ từ trái tim”, “Học bổng Uơm mầm cho những ước mơ”, and more. This is because the bank believes that the general development of society is the premise and launching pad for Sacombank's success.

Achievements & Impact
Over the years, Sacombank has received numerous achievements, certificates, and awards. These recognitions come from various notable and weel respectable sources such as the State Bank of Vietnam, various departments and societies of Ho Chi Minh City, Vietnam’s Prime Minister, and different parties from Vietnam and international organizations.

Future Direction
The economy and open financial market in Vietnam are forecast to receive both opportunities and challenges during a period of many fluctuations in the world economy. Thus far, Sacombank has transformed to adapt to these challenges and is accelerating back on track after overcoming these roadblocks.

Moving forward, Sacombank will be completing its Restructuring Project; effectively exploiting its capital, increasing the efficiency of using Assets; expanding its business scale, increasing operational efficiency; enhancing brand value, developing customer trust; increasing customer experience and satisfaction; improving management and operating methods; standardizing operations, strengthening risk management; strengthening its foundation of Digital Transformation Strategy; optimizing human resource policies, promoting labor productivity; and connecting its corporate culture to its operating strategy.