Information about the Company & Brand
Established in 1993, Asia Commercial Bank (ACB) is one of the largest and fastest-growing joint-stock banks in Vietnam.
With the vision of becoming a leading bank in Vietnam, ACB places the customer at the center of all its activities. ACB is one of the few banks with a customer experience management department to enhance the quality of customer experience. ACB's 5 core values are Integrity, Prudence, Innovation, Harmony, and Efficiency. ACB is now known as one of the leading retail banks in Vietnam with high business efficiency, quality products and services, a cohesive and sustainable development work environment, and good risk management.
Great banks require great employees who are motivated to serve customers while maintaining the safety and security of the bank. ACB has received many awards and recognitions that acknowledge the company as a great place to work and as among the best risk management enterprises.
With a credit scale of over VND 434 trillion at the end of June 2023, a 4.9% increase from the beginning of the year, ACB demonstrates a clear direction and focus on sustainable development. The growth rate in the second quarter increased by 5.5%, nearly VND 23 trillion compared to the first quarter. ACB’s ability to mobilize capital for growth is the best in the entire industry, reaching VND 432 trillion, a 4.5% increase from the beginning of the year. The company’s CASA ratio also increased to 20.9% from 19.8% at the end of the first quarter.
Besides that, ACB’s customers view it as the best retail bank in Vietnam thanks to various competitive advantages of providing high-quality human resources for over 30 years. These advantages include a prudent lending policy, a good risk management system, extensive experience in retail banking, quality products and services, deep customer relationships, great customer experience, and an inspirational identity.
Brand Elements
Through its development efforts, ACB has achieved several successes including being placed among the Top 3 in the joint-stock commercial bank category as evaluated by YouGov.
Its other recognitions include awards from notable enterprises and establishments for various facets of the bank’s business. This recognition covers everything such as providing exemplary products and services, being a leading licensee for various matters (card acquisition, card balance, spending volume, and card activation balance), being among the best working places in Vietnam, having stellar corporate sustainability, and many more.
Established in 1993, Asia Commercial Bank (ACB) is one of the largest and fastest-growing joint-stock banks in Vietnam.
With the vision of becoming a leading bank in Vietnam, ACB places the customer at the center of all its activities. ACB is one of the few banks with a customer experience management department to enhance the quality of customer experience. ACB's 5 core values are Integrity, Prudence, Innovation, Harmony, and Efficiency. ACB is now known as one of the leading retail banks in Vietnam with high business efficiency, quality products and services, a cohesive and sustainable development work environment, and good risk management.
Great banks require great employees who are motivated to serve customers while maintaining the safety and security of the bank. ACB has received many awards and recognitions that acknowledge the company as a great place to work and as among the best risk management enterprises.
With a credit scale of over VND 434 trillion at the end of June 2023, a 4.9% increase from the beginning of the year, ACB demonstrates a clear direction and focus on sustainable development. The growth rate in the second quarter increased by 5.5%, nearly VND 23 trillion compared to the first quarter. ACB’s ability to mobilize capital for growth is the best in the entire industry, reaching VND 432 trillion, a 4.5% increase from the beginning of the year. The company’s CASA ratio also increased to 20.9% from 19.8% at the end of the first quarter.
Besides that, ACB’s customers view it as the best retail bank in Vietnam thanks to various competitive advantages of providing high-quality human resources for over 30 years. These advantages include a prudent lending policy, a good risk management system, extensive experience in retail banking, quality products and services, deep customer relationships, great customer experience, and an inspirational identity.
Brand Elements
Through its development efforts, ACB has achieved several successes including being placed among the Top 3 in the joint-stock commercial bank category as evaluated by YouGov.
Its other recognitions include awards from notable enterprises and establishments for various facets of the bank’s business. This recognition covers everything such as providing exemplary products and services, being a leading licensee for various matters (card acquisition, card balance, spending volume, and card activation balance), being among the best working places in Vietnam, having stellar corporate sustainability, and many more.
Inspiring Identity
As of 2023, ACB officially presents its orientation as an ESG bank (Environmental - Social – Governance) and adheres to a set of standards and measurable factors related to sustainable development and a business's impact on the community. Since its establishment, ACB has continuously invested in and upgraded standards related to G (governance) and S (social) factors. The E (environmental) factor emerged around 10 years ago when Mr. Tran Hung Huy, Chairman of the Board, successfully launched the “Green Again O” campaign.
Changing the mindset and behavior of nearly 15,000 employees to take environmental responsibility has been a significant challenge demanding the steadfastness and serious commitment of ACB's leadership over an extended period. The effect of the “Green Again O” campaign on ACB’s culture can be seen as the percentage of employees concerned about environmental protection has risen from 6% to over 90%. This change in environmental awareness at ACB has solidified sustainably, with over 93% of ACB employees committing to ESG along with the bank.
In Vietnam, ACB is a pioneering bank systematically following the ESG orientation and producing an annual sustainable development report with specific evaluation criteria. ACB's leadership ambition does not stop at implementing ESG internally but aims to spread the idea of sustainable development to ACB's ecosystem, including partners, shareholders, customers, and the community. Achieving this may take an additional 10, 20, or even 30 years, but it will be a valuable and meaningful legacy that ACB leaves for future generations.
Achievements & Impact
ACB is a banking brand actively undergoing digital transformation and investing 1 trillion VND annually in technology development. ACB's business model is changing to lead with digital transformation and its business strategy is data-driven.
The bank strives to build a comprehensive digital experience for customers by collaborating with giants such as FPT, and VNG, and partnering with Momo, Zalo Pay, and many other leading digital ecosystems in Vietnam, to create new technology products. Currently, ACB has introduced “ACB Lite”, an automated banking network aimed at providing modern lifestyle conveniences. Estimated to cover up to 80% of banking services, the “ACB Lite” self-service points have been established.
Digital transformation activities enable the ACB brand to reach and connect with customers more quickly, as well as have a direct impact on business performance. Over the past 10 years, ACB's credit and deposit scale has increased fourfold, profit has increased 17 times, while the number of employees has only increased by 0.3 times, and the number of distribution channels has increased by just 0.12 times. The number of transactions and transaction value has increased by 12 times in the past 5 years.
Future Direction
For the next five years, technology and digital transformation will be the biggest challenges in the banking industry. To cope with this challenge, ACB has been focusing on technology infrastructure and human development that align with its customer-centric strategy to adapt to the changes in the banking industry.
As of 2023, ACB officially presents its orientation as an ESG bank (Environmental - Social – Governance) and adheres to a set of standards and measurable factors related to sustainable development and a business's impact on the community. Since its establishment, ACB has continuously invested in and upgraded standards related to G (governance) and S (social) factors. The E (environmental) factor emerged around 10 years ago when Mr. Tran Hung Huy, Chairman of the Board, successfully launched the “Green Again O” campaign.
Changing the mindset and behavior of nearly 15,000 employees to take environmental responsibility has been a significant challenge demanding the steadfastness and serious commitment of ACB's leadership over an extended period. The effect of the “Green Again O” campaign on ACB’s culture can be seen as the percentage of employees concerned about environmental protection has risen from 6% to over 90%. This change in environmental awareness at ACB has solidified sustainably, with over 93% of ACB employees committing to ESG along with the bank.
In Vietnam, ACB is a pioneering bank systematically following the ESG orientation and producing an annual sustainable development report with specific evaluation criteria. ACB's leadership ambition does not stop at implementing ESG internally but aims to spread the idea of sustainable development to ACB's ecosystem, including partners, shareholders, customers, and the community. Achieving this may take an additional 10, 20, or even 30 years, but it will be a valuable and meaningful legacy that ACB leaves for future generations.
Achievements & Impact
ACB is a banking brand actively undergoing digital transformation and investing 1 trillion VND annually in technology development. ACB's business model is changing to lead with digital transformation and its business strategy is data-driven.
The bank strives to build a comprehensive digital experience for customers by collaborating with giants such as FPT, and VNG, and partnering with Momo, Zalo Pay, and many other leading digital ecosystems in Vietnam, to create new technology products. Currently, ACB has introduced “ACB Lite”, an automated banking network aimed at providing modern lifestyle conveniences. Estimated to cover up to 80% of banking services, the “ACB Lite” self-service points have been established.
Digital transformation activities enable the ACB brand to reach and connect with customers more quickly, as well as have a direct impact on business performance. Over the past 10 years, ACB's credit and deposit scale has increased fourfold, profit has increased 17 times, while the number of employees has only increased by 0.3 times, and the number of distribution channels has increased by just 0.12 times. The number of transactions and transaction value has increased by 12 times in the past 5 years.
Future Direction
For the next five years, technology and digital transformation will be the biggest challenges in the banking industry. To cope with this challenge, ACB has been focusing on technology infrastructure and human development that align with its customer-centric strategy to adapt to the changes in the banking industry.
INSPIRATIONAL BRAND CATEGORY
Asia Commercial Bank (ACB)
Information about the Company & Brand
Established in 1993, Asia Commercial Bank (ACB) is one of the largest and fastest-growing joint-stock banks in Vietnam.
With the vision of becoming a leading bank in Vietnam, ACB places the customer at the center of all its activities. ACB is one of the few banks with a customer experience management department to enhance the quality of customer experience. ACB's 5 core values are Integrity, Prudence, Innovation, Harmony, and Efficiency. ACB is now known as one of the leading retail banks in Vietnam with high business efficiency, quality products and services, a cohesive and sustainable development work environment, and good risk management.
Great banks require great employees who are motivated to serve customers while maintaining the safety and security of the bank. ACB has received many awards and recognitions that acknowledge the company as a great place to work and as among the best risk management enterprises.
With a credit scale of over VND 434 trillion at the end of June 2023, a 4.9% increase from the beginning of the year, ACB demonstrates a clear direction and focus on sustainable development. The growth rate in the second quarter increased by 5.5%, nearly VND 23 trillion compared to the first quarter. ACB’s ability to mobilize capital for growth is the best in the entire industry, reaching VND 432 trillion, a 4.5% increase from the beginning of the year. The company’s CASA ratio also increased to 20.9% from 19.8% at the end of the first quarter.
Besides that, ACB’s customers view it as the best retail bank in Vietnam thanks to various competitive advantages of providing high-quality human resources for over 30 years. These advantages include a prudent lending policy, a good risk management system, extensive experience in retail banking, quality products and services, deep customer relationships, great customer experience, and an inspirational identity.
Brand Elements
Through its development efforts, ACB has achieved several successes including being placed among the Top 3 in the joint-stock commercial bank category as evaluated by YouGov.
Its other recognitions include awards from notable enterprises and establishments for various facets of the bank’s business. This recognition covers everything such as providing exemplary products and services, being a leading licensee for various matters (card acquisition, card balance, spending volume, and card activation balance), being among the best working places in Vietnam, having stellar corporate sustainability, and many more.
Established in 1993, Asia Commercial Bank (ACB) is one of the largest and fastest-growing joint-stock banks in Vietnam.
With the vision of becoming a leading bank in Vietnam, ACB places the customer at the center of all its activities. ACB is one of the few banks with a customer experience management department to enhance the quality of customer experience. ACB's 5 core values are Integrity, Prudence, Innovation, Harmony, and Efficiency. ACB is now known as one of the leading retail banks in Vietnam with high business efficiency, quality products and services, a cohesive and sustainable development work environment, and good risk management.
Great banks require great employees who are motivated to serve customers while maintaining the safety and security of the bank. ACB has received many awards and recognitions that acknowledge the company as a great place to work and as among the best risk management enterprises.
With a credit scale of over VND 434 trillion at the end of June 2023, a 4.9% increase from the beginning of the year, ACB demonstrates a clear direction and focus on sustainable development. The growth rate in the second quarter increased by 5.5%, nearly VND 23 trillion compared to the first quarter. ACB’s ability to mobilize capital for growth is the best in the entire industry, reaching VND 432 trillion, a 4.5% increase from the beginning of the year. The company’s CASA ratio also increased to 20.9% from 19.8% at the end of the first quarter.
Besides that, ACB’s customers view it as the best retail bank in Vietnam thanks to various competitive advantages of providing high-quality human resources for over 30 years. These advantages include a prudent lending policy, a good risk management system, extensive experience in retail banking, quality products and services, deep customer relationships, great customer experience, and an inspirational identity.
Brand Elements
Through its development efforts, ACB has achieved several successes including being placed among the Top 3 in the joint-stock commercial bank category as evaluated by YouGov.
Its other recognitions include awards from notable enterprises and establishments for various facets of the bank’s business. This recognition covers everything such as providing exemplary products and services, being a leading licensee for various matters (card acquisition, card balance, spending volume, and card activation balance), being among the best working places in Vietnam, having stellar corporate sustainability, and many more.
Inspiring Identity
As of 2023, ACB officially presents its orientation as an ESG bank (Environmental - Social – Governance) and adheres to a set of standards and measurable factors related to sustainable development and a business's impact on the community. Since its establishment, ACB has continuously invested in and upgraded standards related to G (governance) and S (social) factors. The E (environmental) factor emerged around 10 years ago when Mr. Tran Hung Huy, Chairman of the Board, successfully launched the “Green Again O” campaign.
Changing the mindset and behavior of nearly 15,000 employees to take environmental responsibility has been a significant challenge demanding the steadfastness and serious commitment of ACB's leadership over an extended period. The effect of the “Green Again O” campaign on ACB’s culture can be seen as the percentage of employees concerned about environmental protection has risen from 6% to over 90%. This change in environmental awareness at ACB has solidified sustainably, with over 93% of ACB employees committing to ESG along with the bank.
In Vietnam, ACB is a pioneering bank systematically following the ESG orientation and producing an annual sustainable development report with specific evaluation criteria. ACB's leadership ambition does not stop at implementing ESG internally but aims to spread the idea of sustainable development to ACB's ecosystem, including partners, shareholders, customers, and the community. Achieving this may take an additional 10, 20, or even 30 years, but it will be a valuable and meaningful legacy that ACB leaves for future generations.
Achievements & Impact
ACB is a banking brand actively undergoing digital transformation and investing 1 trillion VND annually in technology development. ACB's business model is changing to lead with digital transformation and its business strategy is data-driven.
The bank strives to build a comprehensive digital experience for customers by collaborating with giants such as FPT, and VNG, and partnering with Momo, Zalo Pay, and many other leading digital ecosystems in Vietnam, to create new technology products. Currently, ACB has introduced “ACB Lite”, an automated banking network aimed at providing modern lifestyle conveniences. Estimated to cover up to 80% of banking services, the “ACB Lite” self-service points have been established.
Digital transformation activities enable the ACB brand to reach and connect with customers more quickly, as well as have a direct impact on business performance. Over the past 10 years, ACB's credit and deposit scale has increased fourfold, profit has increased 17 times, while the number of employees has only increased by 0.3 times, and the number of distribution channels has increased by just 0.12 times. The number of transactions and transaction value has increased by 12 times in the past 5 years.
Future Direction
For the next five years, technology and digital transformation will be the biggest challenges in the banking industry. To cope with this challenge, ACB has been focusing on technology infrastructure and human development that align with its customer-centric strategy to adapt to the changes in the banking industry.
As of 2023, ACB officially presents its orientation as an ESG bank (Environmental - Social – Governance) and adheres to a set of standards and measurable factors related to sustainable development and a business's impact on the community. Since its establishment, ACB has continuously invested in and upgraded standards related to G (governance) and S (social) factors. The E (environmental) factor emerged around 10 years ago when Mr. Tran Hung Huy, Chairman of the Board, successfully launched the “Green Again O” campaign.
Changing the mindset and behavior of nearly 15,000 employees to take environmental responsibility has been a significant challenge demanding the steadfastness and serious commitment of ACB's leadership over an extended period. The effect of the “Green Again O” campaign on ACB’s culture can be seen as the percentage of employees concerned about environmental protection has risen from 6% to over 90%. This change in environmental awareness at ACB has solidified sustainably, with over 93% of ACB employees committing to ESG along with the bank.
In Vietnam, ACB is a pioneering bank systematically following the ESG orientation and producing an annual sustainable development report with specific evaluation criteria. ACB's leadership ambition does not stop at implementing ESG internally but aims to spread the idea of sustainable development to ACB's ecosystem, including partners, shareholders, customers, and the community. Achieving this may take an additional 10, 20, or even 30 years, but it will be a valuable and meaningful legacy that ACB leaves for future generations.
Achievements & Impact
ACB is a banking brand actively undergoing digital transformation and investing 1 trillion VND annually in technology development. ACB's business model is changing to lead with digital transformation and its business strategy is data-driven.
The bank strives to build a comprehensive digital experience for customers by collaborating with giants such as FPT, and VNG, and partnering with Momo, Zalo Pay, and many other leading digital ecosystems in Vietnam, to create new technology products. Currently, ACB has introduced “ACB Lite”, an automated banking network aimed at providing modern lifestyle conveniences. Estimated to cover up to 80% of banking services, the “ACB Lite” self-service points have been established.
Digital transformation activities enable the ACB brand to reach and connect with customers more quickly, as well as have a direct impact on business performance. Over the past 10 years, ACB's credit and deposit scale has increased fourfold, profit has increased 17 times, while the number of employees has only increased by 0.3 times, and the number of distribution channels has increased by just 0.12 times. The number of transactions and transaction value has increased by 12 times in the past 5 years.
Future Direction
For the next five years, technology and digital transformation will be the biggest challenges in the banking industry. To cope with this challenge, ACB has been focusing on technology infrastructure and human development that align with its customer-centric strategy to adapt to the changes in the banking industry.