Information about the Company
Founded in 2018 by CEO Lam Thanh Kim and Vietnamese singer and beauty icon Ho Ngoc Ha, M.O.I Cosmetics Company Limited (M.O.I Cosmetics) has quickly become a powerhouse in the beauty industry. With a strong focus on targeting Generation Y and Z consumers, the brand has gained immense popularity in Vietnam, selling over 4 million products in just five years. M.O.I Cosmetics has positioned itself as the go-to brand, offering high-quality, affordable products formulated for the region's tropical climate with ingredients sourced from Korea. The success of M.O.I Cosmetics began with the sell-out launch of Ho Ngoc Ha's Secret Lipstick in 2018, followed by the rapid popularity of subsequent trending beauty products. The company also secured a strategic partnership with CMG.ASIA in 2019, leading to a remarkable 200% revenue increase that year.
Despite the challenges of the Covid-19 pandemic, M.O.I Cosmetics continued its growth trajectory by launching Rice Masks, maintaining a strong year-on-year sales growth rate of 144%. M.O.I Cosmetics’ products are currently available at 100+ retail stores and through thousands of online distributors across Vietnam and beyond. Celebrating its fifth anniversary in May 2023, the company aims to achieve a yearly growth rate of 150%, solidifying its position as the leading local beauty brand in Vietnam and Southeast Asia.
The company’s vision is to become Vietnam's leading beauty brand by providing professional career opportunities for millions of Vietnamese while its mission is to empower and inspire Vietnamese women to feel beautiful and confident.
Corporate Culture & Company Activities
M.O.I Cosmetics focuses on its core values of Efficiency, Trustworthiness, Responsiveness, Pride, Continuous Learning, and Community to shape the daily operations, decision-making processes, and interactions within the company, creating an environment that fosters growth, innovation, and a deep sense of achievement. These values directly impact employee satisfaction, customer trust, and the overall success of the organization. In addition to its core values, M.O.I Cosmetics is deeply committed to empowering Vietnamese women and creating a positive impact within the local community.
The company recognizes the unique challenges faced by women in society and endeavors to uplift and support them through various initiatives. M.O.I Cosmetics actively promotes women's empowerment by providing career opportunities, professional development, and leadership roles within the organization. By designing and developing beauty products specifically tailored to the needs of Vietnamese women, M.O.I Cosmetics helps enhance their confidence and self-esteem. Through the use of high-quality, affordable, and locally sourced products, M.O.I Cosmetics enables women to express their unique beauty while embracing their cultural identity.
Through its unwavering commitment to women's empowerment, M.O.I Cosmetics strives to break down barriers, challenge societal norms, and inspire Vietnamese women to dream big and achieve their goals. By fostering a culture of support, inclusivity, and opportunity, M.O.I Cosmetics encourages women to pursue their passions, overcome obstacles, and contribute to a more equitable and prosperous society.
Founded in 2018 by CEO Lam Thanh Kim and Vietnamese singer and beauty icon Ho Ngoc Ha, M.O.I Cosmetics Company Limited (M.O.I Cosmetics) has quickly become a powerhouse in the beauty industry. With a strong focus on targeting Generation Y and Z consumers, the brand has gained immense popularity in Vietnam, selling over 4 million products in just five years. M.O.I Cosmetics has positioned itself as the go-to brand, offering high-quality, affordable products formulated for the region's tropical climate with ingredients sourced from Korea. The success of M.O.I Cosmetics began with the sell-out launch of Ho Ngoc Ha's Secret Lipstick in 2018, followed by the rapid popularity of subsequent trending beauty products. The company also secured a strategic partnership with CMG.ASIA in 2019, leading to a remarkable 200% revenue increase that year.
Despite the challenges of the Covid-19 pandemic, M.O.I Cosmetics continued its growth trajectory by launching Rice Masks, maintaining a strong year-on-year sales growth rate of 144%. M.O.I Cosmetics’ products are currently available at 100+ retail stores and through thousands of online distributors across Vietnam and beyond. Celebrating its fifth anniversary in May 2023, the company aims to achieve a yearly growth rate of 150%, solidifying its position as the leading local beauty brand in Vietnam and Southeast Asia.
The company’s vision is to become Vietnam's leading beauty brand by providing professional career opportunities for millions of Vietnamese while its mission is to empower and inspire Vietnamese women to feel beautiful and confident.
Corporate Culture & Company Activities
M.O.I Cosmetics focuses on its core values of Efficiency, Trustworthiness, Responsiveness, Pride, Continuous Learning, and Community to shape the daily operations, decision-making processes, and interactions within the company, creating an environment that fosters growth, innovation, and a deep sense of achievement. These values directly impact employee satisfaction, customer trust, and the overall success of the organization. In addition to its core values, M.O.I Cosmetics is deeply committed to empowering Vietnamese women and creating a positive impact within the local community.
The company recognizes the unique challenges faced by women in society and endeavors to uplift and support them through various initiatives. M.O.I Cosmetics actively promotes women's empowerment by providing career opportunities, professional development, and leadership roles within the organization. By designing and developing beauty products specifically tailored to the needs of Vietnamese women, M.O.I Cosmetics helps enhance their confidence and self-esteem. Through the use of high-quality, affordable, and locally sourced products, M.O.I Cosmetics enables women to express their unique beauty while embracing their cultural identity.
Through its unwavering commitment to women's empowerment, M.O.I Cosmetics strives to break down barriers, challenge societal norms, and inspire Vietnamese women to dream big and achieve their goals. By fostering a culture of support, inclusivity, and opportunity, M.O.I Cosmetics encourages women to pursue their passions, overcome obstacles, and contribute to a more equitable and prosperous society.
M.O.I COSMETICS - Make Over Image
Achievements and Impact
In 2018, M.O.I Cosmetics’ revenue reached VND 30 billion with over 300,000 products sold to the market with a distributor system that expanded to 3 big cities. In 2019, its revenue was nearly 300% compared to 2018, reaching VND 84 billion, and had nationwide distributor systems with 1000+ distributors.
In 2020, its revenue continuously increased, reaching VND 120 billion; the brand was visible at top beauty stores in the country including Beauty Box, Sociolla, Fbeauty, Guardian, and more. In 2021, its revenue reached VND 69 billion with 500,000 products sold to market, having navigated its growth successfully despite the pandemic.
In 2022, the company’s revenue was VND 95.8 billion with 800,000 products sold to market. M.O.I Cosmetics also expanded the growth of its distribution network by 279% with the launch of official e-commerce stores.
Future Direction
M.O.I Cosmetics has set a growth target of 150% per year. To achieve this goal, the company plans to expand its consumer segment and product portfolio.
M.O.I Cosmetics’ roadmap involves developing products that cater to customers throughout their life cycle. Starting with lipsticks, it has expanded to offer makeup products at various levels such as skincare, hair care, and specialized products such as anti-aging and assistance for the elderly. Additionally, M.O.I Cosmetics has a dedicated category for mothers and babies, aiming to be present at every stage of life, from birth to old age.
This strategic approach allows M.O.I Cosmetics to address the diverse needs of its customers and fuel its growth in the beauty industry. By continuously innovating and developing new products, M.O.I Cosmetics is well-positioned to achieve its ambitious growth target while providing comprehensive beauty solutions for customers at every phase of life.
In 2018, M.O.I Cosmetics’ revenue reached VND 30 billion with over 300,000 products sold to the market with a distributor system that expanded to 3 big cities. In 2019, its revenue was nearly 300% compared to 2018, reaching VND 84 billion, and had nationwide distributor systems with 1000+ distributors.
In 2020, its revenue continuously increased, reaching VND 120 billion; the brand was visible at top beauty stores in the country including Beauty Box, Sociolla, Fbeauty, Guardian, and more. In 2021, its revenue reached VND 69 billion with 500,000 products sold to market, having navigated its growth successfully despite the pandemic.
In 2022, the company’s revenue was VND 95.8 billion with 800,000 products sold to market. M.O.I Cosmetics also expanded the growth of its distribution network by 279% with the launch of official e-commerce stores.
Future Direction
M.O.I Cosmetics has set a growth target of 150% per year. To achieve this goal, the company plans to expand its consumer segment and product portfolio.
M.O.I Cosmetics’ roadmap involves developing products that cater to customers throughout their life cycle. Starting with lipsticks, it has expanded to offer makeup products at various levels such as skincare, hair care, and specialized products such as anti-aging and assistance for the elderly. Additionally, M.O.I Cosmetics has a dedicated category for mothers and babies, aiming to be present at every stage of life, from birth to old age.
This strategic approach allows M.O.I Cosmetics to address the diverse needs of its customers and fuel its growth in the beauty industry. By continuously innovating and developing new products, M.O.I Cosmetics is well-positioned to achieve its ambitious growth target while providing comprehensive beauty solutions for customers at every phase of life.
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M.O.I COSMETICS COMPANY LIMITED
Information about the Company
Founded in 2018 by CEO Lam Thanh Kim and Vietnamese singer and beauty icon Ho Ngoc Ha, M.O.I Cosmetics Company Limited (M.O.I Cosmetics) has quickly become a powerhouse in the beauty industry. With a strong focus on targeting Generation Y and Z consumers, the brand has gained immense popularity in Vietnam, selling over 4 million products in just five years. M.O.I Cosmetics has positioned itself as the go-to brand, offering high-quality, affordable products formulated for the region's tropical climate with ingredients sourced from Korea. The success of M.O.I Cosmetics began with the sell-out launch of Ho Ngoc Ha's Secret Lipstick in 2018, followed by the rapid popularity of subsequent trending beauty products. The company also secured a strategic partnership with CMG.ASIA in 2019, leading to a remarkable 200% revenue increase that year.
Despite the challenges of the Covid-19 pandemic, M.O.I Cosmetics continued its growth trajectory by launching Rice Masks, maintaining a strong year-on-year sales growth rate of 144%. M.O.I Cosmetics’ products are currently available at 100+ retail stores and through thousands of online distributors across Vietnam and beyond. Celebrating its fifth anniversary in May 2023, the company aims to achieve a yearly growth rate of 150%, solidifying its position as the leading local beauty brand in Vietnam and Southeast Asia.
The company’s vision is to become Vietnam's leading beauty brand by providing professional career opportunities for millions of Vietnamese while its mission is to empower and inspire Vietnamese women to feel beautiful and confident.
Corporate Culture & Company Activities
M.O.I Cosmetics focuses on its core values of Efficiency, Trustworthiness, Responsiveness, Pride, Continuous Learning, and Community to shape the daily operations, decision-making processes, and interactions within the company, creating an environment that fosters growth, innovation, and a deep sense of achievement. These values directly impact employee satisfaction, customer trust, and the overall success of the organization. In addition to its core values, M.O.I Cosmetics is deeply committed to empowering Vietnamese women and creating a positive impact within the local community.
The company recognizes the unique challenges faced by women in society and endeavors to uplift and support them through various initiatives. M.O.I Cosmetics actively promotes women's empowerment by providing career opportunities, professional development, and leadership roles within the organization. By designing and developing beauty products specifically tailored to the needs of Vietnamese women, M.O.I Cosmetics helps enhance their confidence and self-esteem. Through the use of high-quality, affordable, and locally sourced products, M.O.I Cosmetics enables women to express their unique beauty while embracing their cultural identity.
Through its unwavering commitment to women's empowerment, M.O.I Cosmetics strives to break down barriers, challenge societal norms, and inspire Vietnamese women to dream big and achieve their goals. By fostering a culture of support, inclusivity, and opportunity, M.O.I Cosmetics encourages women to pursue their passions, overcome obstacles, and contribute to a more equitable and prosperous society.
Founded in 2018 by CEO Lam Thanh Kim and Vietnamese singer and beauty icon Ho Ngoc Ha, M.O.I Cosmetics Company Limited (M.O.I Cosmetics) has quickly become a powerhouse in the beauty industry. With a strong focus on targeting Generation Y and Z consumers, the brand has gained immense popularity in Vietnam, selling over 4 million products in just five years. M.O.I Cosmetics has positioned itself as the go-to brand, offering high-quality, affordable products formulated for the region's tropical climate with ingredients sourced from Korea. The success of M.O.I Cosmetics began with the sell-out launch of Ho Ngoc Ha's Secret Lipstick in 2018, followed by the rapid popularity of subsequent trending beauty products. The company also secured a strategic partnership with CMG.ASIA in 2019, leading to a remarkable 200% revenue increase that year.
Despite the challenges of the Covid-19 pandemic, M.O.I Cosmetics continued its growth trajectory by launching Rice Masks, maintaining a strong year-on-year sales growth rate of 144%. M.O.I Cosmetics’ products are currently available at 100+ retail stores and through thousands of online distributors across Vietnam and beyond. Celebrating its fifth anniversary in May 2023, the company aims to achieve a yearly growth rate of 150%, solidifying its position as the leading local beauty brand in Vietnam and Southeast Asia.
The company’s vision is to become Vietnam's leading beauty brand by providing professional career opportunities for millions of Vietnamese while its mission is to empower and inspire Vietnamese women to feel beautiful and confident.
Corporate Culture & Company Activities
M.O.I Cosmetics focuses on its core values of Efficiency, Trustworthiness, Responsiveness, Pride, Continuous Learning, and Community to shape the daily operations, decision-making processes, and interactions within the company, creating an environment that fosters growth, innovation, and a deep sense of achievement. These values directly impact employee satisfaction, customer trust, and the overall success of the organization. In addition to its core values, M.O.I Cosmetics is deeply committed to empowering Vietnamese women and creating a positive impact within the local community.
The company recognizes the unique challenges faced by women in society and endeavors to uplift and support them through various initiatives. M.O.I Cosmetics actively promotes women's empowerment by providing career opportunities, professional development, and leadership roles within the organization. By designing and developing beauty products specifically tailored to the needs of Vietnamese women, M.O.I Cosmetics helps enhance their confidence and self-esteem. Through the use of high-quality, affordable, and locally sourced products, M.O.I Cosmetics enables women to express their unique beauty while embracing their cultural identity.
Through its unwavering commitment to women's empowerment, M.O.I Cosmetics strives to break down barriers, challenge societal norms, and inspire Vietnamese women to dream big and achieve their goals. By fostering a culture of support, inclusivity, and opportunity, M.O.I Cosmetics encourages women to pursue their passions, overcome obstacles, and contribute to a more equitable and prosperous society.
M.O.I COSMETICS - Make Over Image
Achievements and Impact
In 2018, M.O.I Cosmetics’ revenue reached VND 30 billion with over 300,000 products sold to the market with a distributor system that expanded to 3 big cities. In 2019, its revenue was nearly 300% compared to 2018, reaching VND 84 billion, and had nationwide distributor systems with 1000+ distributors.
In 2020, its revenue continuously increased, reaching VND 120 billion; the brand was visible at top beauty stores in the country including Beauty Box, Sociolla, Fbeauty, Guardian, and more. In 2021, its revenue reached VND 69 billion with 500,000 products sold to market, having navigated its growth successfully despite the pandemic.
In 2022, the company’s revenue was VND 95.8 billion with 800,000 products sold to market. M.O.I Cosmetics also expanded the growth of its distribution network by 279% with the launch of official e-commerce stores.
Future Direction
M.O.I Cosmetics has set a growth target of 150% per year. To achieve this goal, the company plans to expand its consumer segment and product portfolio.
M.O.I Cosmetics’ roadmap involves developing products that cater to customers throughout their life cycle. Starting with lipsticks, it has expanded to offer makeup products at various levels such as skincare, hair care, and specialized products such as anti-aging and assistance for the elderly. Additionally, M.O.I Cosmetics has a dedicated category for mothers and babies, aiming to be present at every stage of life, from birth to old age.
This strategic approach allows M.O.I Cosmetics to address the diverse needs of its customers and fuel its growth in the beauty industry. By continuously innovating and developing new products, M.O.I Cosmetics is well-positioned to achieve its ambitious growth target while providing comprehensive beauty solutions for customers at every phase of life.
In 2018, M.O.I Cosmetics’ revenue reached VND 30 billion with over 300,000 products sold to the market with a distributor system that expanded to 3 big cities. In 2019, its revenue was nearly 300% compared to 2018, reaching VND 84 billion, and had nationwide distributor systems with 1000+ distributors.
In 2020, its revenue continuously increased, reaching VND 120 billion; the brand was visible at top beauty stores in the country including Beauty Box, Sociolla, Fbeauty, Guardian, and more. In 2021, its revenue reached VND 69 billion with 500,000 products sold to market, having navigated its growth successfully despite the pandemic.
In 2022, the company’s revenue was VND 95.8 billion with 800,000 products sold to market. M.O.I Cosmetics also expanded the growth of its distribution network by 279% with the launch of official e-commerce stores.
Future Direction
M.O.I Cosmetics has set a growth target of 150% per year. To achieve this goal, the company plans to expand its consumer segment and product portfolio.
M.O.I Cosmetics’ roadmap involves developing products that cater to customers throughout their life cycle. Starting with lipsticks, it has expanded to offer makeup products at various levels such as skincare, hair care, and specialized products such as anti-aging and assistance for the elderly. Additionally, M.O.I Cosmetics has a dedicated category for mothers and babies, aiming to be present at every stage of life, from birth to old age.
This strategic approach allows M.O.I Cosmetics to address the diverse needs of its customers and fuel its growth in the beauty industry. By continuously innovating and developing new products, M.O.I Cosmetics is well-positioned to achieve its ambitious growth target while providing comprehensive beauty solutions for customers at every phase of life.