CORPORATE EXCELLENCE CATEGORY
Dong Tay Promotion Corporation
Information about the Company
Dong Tay Promotion Corporation (Dong Tay Promotion) was established in 2000. In addition to its creative formats that own creative copyrights, Dong Tay Promotion is the first company in Vietnam to buy “million dollar–investment” formats such as Vietnam Idol (2006), and So You Think You Can Dance (2010). Recent highlights include On Gioi Cau Day Roi, 7 Nu Cuoi Xuan, Nhanh Nhu Chop, Ky Uc Vui Ve, Running Man Vietnam (2021), 2 Days 1 Night (2022-2023), Hanh Trinh Ruc Ro (2023), La Ca Hat Ca (2023), The Wall Duet, and more.
Dong Tay Promotion produces content for key TV stations, including game shows, reality shows, music shows, travel shows, and variety shows. Dong Tay Promotion is now Vietnam's largest content provider for TV shows.
Corporate Culture & Company Activities
Dong Tay Promotion's 360-degree engagement culture permeates everything that it does. This is especially true when it comes to content creation. At the start of every content consideration, input from various sectors such as Production, PR, Media, Client, Digital Platforms, and the Audience is very important. As a result of this, all Dong Tay Promotion employees are orientated to thinking, understanding, and acting as a Brand Ambassador.
Dong Tay Promotion is aware of the responsibility it has in the community. In 2015, Dong Tay Promotion started producing a TV program, Build A Bridge, to support the Nam Phuong Foundation with the purpose of raising social awareness of the plight of children drowning in the Mekong Delta, Vietnam. Thus far, 21 bridges have been built in 8 far-flung provinces with VND 25.5 billion in donations. Thanks to the success of this project, 14.5 million safe crossing areas have been provided to these rural communities.
Besides that, the purpose of the Dream House project is to build houses for poor children whose homes are in deplorable conditions. 550 houses have been built to date, giving these children a safe place to study and nurture hope for a better tomorrow.
Dong Tay Promotion Corporation (Dong Tay Promotion) was established in 2000. In addition to its creative formats that own creative copyrights, Dong Tay Promotion is the first company in Vietnam to buy “million dollar–investment” formats such as Vietnam Idol (2006), and So You Think You Can Dance (2010). Recent highlights include On Gioi Cau Day Roi, 7 Nu Cuoi Xuan, Nhanh Nhu Chop, Ky Uc Vui Ve, Running Man Vietnam (2021), 2 Days 1 Night (2022-2023), Hanh Trinh Ruc Ro (2023), La Ca Hat Ca (2023), The Wall Duet, and more.
Dong Tay Promotion produces content for key TV stations, including game shows, reality shows, music shows, travel shows, and variety shows. Dong Tay Promotion is now Vietnam's largest content provider for TV shows.
Corporate Culture & Company Activities
Dong Tay Promotion's 360-degree engagement culture permeates everything that it does. This is especially true when it comes to content creation. At the start of every content consideration, input from various sectors such as Production, PR, Media, Client, Digital Platforms, and the Audience is very important. As a result of this, all Dong Tay Promotion employees are orientated to thinking, understanding, and acting as a Brand Ambassador.
Dong Tay Promotion is aware of the responsibility it has in the community. In 2015, Dong Tay Promotion started producing a TV program, Build A Bridge, to support the Nam Phuong Foundation with the purpose of raising social awareness of the plight of children drowning in the Mekong Delta, Vietnam. Thus far, 21 bridges have been built in 8 far-flung provinces with VND 25.5 billion in donations. Thanks to the success of this project, 14.5 million safe crossing areas have been provided to these rural communities.
Besides that, the purpose of the Dream House project is to build houses for poor children whose homes are in deplorable conditions. 550 houses have been built to date, giving these children a safe place to study and nurture hope for a better tomorrow.
First with charisma
Future Direction
Humanity is in the midst of its fastest technological change. Currently, people can create content, socialize, and gather information with a small handheld device called the smartphone. In the past, prime time was the television’s timeframe to show the best programs. Today, depending on the nature of work and daily activities, each person has a different prime time.
Dong Tay Promotion recognizes this trend and has taken a stake in this growing phenomenon. Dong Tay Promotion is building content that is easily accessible on multiple platforms and devices, especially digital channels, to have its great content be able to reach as many people as possible at any time, anywhere.
Humanity is in the midst of its fastest technological change. Currently, people can create content, socialize, and gather information with a small handheld device called the smartphone. In the past, prime time was the television’s timeframe to show the best programs. Today, depending on the nature of work and daily activities, each person has a different prime time.
Dong Tay Promotion recognizes this trend and has taken a stake in this growing phenomenon. Dong Tay Promotion is building content that is easily accessible on multiple platforms and devices, especially digital channels, to have its great content be able to reach as many people as possible at any time, anywhere.
CORPORATE EXCELLENCE CATEGORY
Dong Tay Promotion Corporation
Information about the Company
Dong Tay Promotion Corporation (Dong Tay Promotion) was established in 2000. In addition to its creative formats that own creative copyrights, Dong Tay Promotion is the first company in Vietnam to buy “million dollar–investment” formats such as Vietnam Idol (2006), and So You Think You Can Dance (2010). Recent highlights include On Gioi Cau Day Roi, 7 Nu Cuoi Xuan, Nhanh Nhu Chop, Ky Uc Vui Ve, Running Man Vietnam (2021), 2 Days 1 Night (2022-2023), Hanh Trinh Ruc Ro (2023), La Ca Hat Ca (2023), The Wall Duet, and more.
Dong Tay Promotion produces content for key TV stations, including game shows, reality shows, music shows, travel shows, and variety shows. Dong Tay Promotion is now Vietnam's largest content provider for TV shows.
Corporate Culture & Company Activities
Dong Tay Promotion's 360-degree engagement culture permeates everything that it does. This is especially true when it comes to content creation. At the start of every content consideration, input from various sectors such as Production, PR, Media, Client, Digital Platforms, and the Audience is very important. As a result of this, all Dong Tay Promotion employees are orientated to thinking, understanding, and acting as a Brand Ambassador.
Dong Tay Promotion is aware of the responsibility it has in the community. In 2015, Dong Tay Promotion started producing a TV program, Build A Bridge, to support the Nam Phuong Foundation with the purpose of raising social awareness of the plight of children drowning in the Mekong Delta, Vietnam. Thus far, 21 bridges have been built in 8 far-flung provinces with VND 25.5 billion in donations. Thanks to the success of this project, 14.5 million safe crossing areas have been provided to these rural communities.
Besides that, the purpose of the Dream House project is to build houses for poor children whose homes are in deplorable conditions. 550 houses have been built to date, giving these children a safe place to study and nurture hope for a better tomorrow.
Dong Tay Promotion Corporation (Dong Tay Promotion) was established in 2000. In addition to its creative formats that own creative copyrights, Dong Tay Promotion is the first company in Vietnam to buy “million dollar–investment” formats such as Vietnam Idol (2006), and So You Think You Can Dance (2010). Recent highlights include On Gioi Cau Day Roi, 7 Nu Cuoi Xuan, Nhanh Nhu Chop, Ky Uc Vui Ve, Running Man Vietnam (2021), 2 Days 1 Night (2022-2023), Hanh Trinh Ruc Ro (2023), La Ca Hat Ca (2023), The Wall Duet, and more.
Dong Tay Promotion produces content for key TV stations, including game shows, reality shows, music shows, travel shows, and variety shows. Dong Tay Promotion is now Vietnam's largest content provider for TV shows.
Corporate Culture & Company Activities
Dong Tay Promotion's 360-degree engagement culture permeates everything that it does. This is especially true when it comes to content creation. At the start of every content consideration, input from various sectors such as Production, PR, Media, Client, Digital Platforms, and the Audience is very important. As a result of this, all Dong Tay Promotion employees are orientated to thinking, understanding, and acting as a Brand Ambassador.
Dong Tay Promotion is aware of the responsibility it has in the community. In 2015, Dong Tay Promotion started producing a TV program, Build A Bridge, to support the Nam Phuong Foundation with the purpose of raising social awareness of the plight of children drowning in the Mekong Delta, Vietnam. Thus far, 21 bridges have been built in 8 far-flung provinces with VND 25.5 billion in donations. Thanks to the success of this project, 14.5 million safe crossing areas have been provided to these rural communities.
Besides that, the purpose of the Dream House project is to build houses for poor children whose homes are in deplorable conditions. 550 houses have been built to date, giving these children a safe place to study and nurture hope for a better tomorrow.
First with charisma
Future Direction
Humanity is in the midst of its fastest technological change. Currently, people can create content, socialize, and gather information with a small handheld device called the smartphone. In the past, prime time was the television’s timeframe to show the best programs. Today, depending on the nature of work and daily activities, each person has a different prime time.
Dong Tay Promotion recognizes this trend and has taken a stake in this growing phenomenon. Dong Tay Promotion is building content that is easily accessible on multiple platforms and devices, especially digital channels, to have its great content be able to reach as many people as possible at any time, anywhere.
Humanity is in the midst of its fastest technological change. Currently, people can create content, socialize, and gather information with a small handheld device called the smartphone. In the past, prime time was the television’s timeframe to show the best programs. Today, depending on the nature of work and daily activities, each person has a different prime time.
Dong Tay Promotion recognizes this trend and has taken a stake in this growing phenomenon. Dong Tay Promotion is building content that is easily accessible on multiple platforms and devices, especially digital channels, to have its great content be able to reach as many people as possible at any time, anywhere.