DatVietVAC Group Holdings | APEA - Asia Pacific Enterprise Awards Asia Pacific Enterprise Awards
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CORPORATE EXCELLENCE CATEGORY

DatVietVAC Group Holdings

Information about the Company
Founded in 1994, DatVietVAC Group Holdings (DatVietVAC) has been at the forefront of shaping and designing the digital transformation of Vietnam's media and entertainment industry.

With member companies such as Vie Channel, Dong Tay Promotion, M&T Pictures, DatVietMEDIA, TKL, and others, which possess exceptional content capabilities, DatVietVAC consistently asserts its leading position by pioneering the creation of products that fully cater to the entertainment preferences of Vietnamese audiences. This has contributed to strong collaborations with the majority of leading artists in Vietnam, as well as gaining the trust of many customers both domestically and internationally.

Currently, on its journey of digital transformation, DatVietVAC is continuously expanding its investments in the digital sector through the development of core companies such as VieON, VieNETWORK, VieDIGITAL, VieZ, VieSHOP, and more.

Operating in a creative culture, DatVietVAC regards this culture as the guiding "soul" of its business, creating competitive advantages for its member enterprises in the market. Investing in the development of high-quality human resources and creating a healthy working environment are top priorities, contributing to a solid foundation for a robust development journey. Its efforts have been recognized through several notable awards throughout many years.

DatVietVAC’s vision is to transform the way of thinking about media, communication, and entertainment, while its mission is to become an ‘Architect’ of the Media Entertainment Technology ecosystem, dominating the most influential community with personalized content creation and IP monetization on multiple platforms. Its lasting heritage can be seen in its company motto of “First with Charisma”.

Corporate Culture & Company Activities
As a market leader, DatVietVAC has created an inclusive and impassioned workplace, implementing professional working practices to foster its digital DNA. This DNA is defined as speed, logic, accuracy, and data-proven practices. DatVietVAC members have a clear sense of effective work and strive to continuously improve.

It regularly organizes group-wide activities and engages in community initiatives to strengthen connections between leaders and employees, as well as among employees. These have included military exercises, training courses, team building activities, gala dinners, Happy Friday office gatherings, as well as a myriad of internal activities such as a 'Trend Maker' Creativity Contest, ‘Story of GenV’, and a ‘One More Step Fitness’ competition.

Contributing to the community has been a longtime endeavor of DatVietVAC. This includes its patronage of the Nam Phuong Foundation, which is in its tenth year of building bridges for underdeveloped localities. Other involvements include the British Business Group Vietnam’s annual Charity Fun Run, Fulbright University’s Fun Run, delivering essential care packages to families during Covid-19, gifting VieON cards to provide entertainment and relief to quarantine areas, drives to rescue farmers’ products, and more.
Achievements and Impact
Its impact on the Vietnamese cultural landscape is enormous; DatVietVAC's blockbuster content leaves a mark in the hearts of audiences with impressive achievements. These include Rap Việt (a cultural phenomenon in Vietnam) with 12 billion global views across platforms including VieON, Facebook, TikTok, and YouTube; Hành Trình Rực Rỡ: accumulated 2.2 billion views with all episodes reaching #1 in VTV ratings; 2 Days 1 Night Season 2 (a reality TV show): garnered 2.4 billion views during its first season and holiday special, propelling its cast to become the most-discussed celebrities of the show's run. In its second season, the show continues to receive strong support from the audience, consistently trending as the top YouTube series; The Masked Singer Vietnam Season 2: just the hashtag #CaSiMatNa received 1.4 billion views on TikTok, season 1 which amassed over 1 billion views, it trended as a social media topic, and the follow-up “All Star Concert” was the largest outdoor event of 2022 with over 20,000 attendees; ""Cây Táo Nở Hoa'' and “Gạo Nếp Gạo Tẻ” (drama series with 6.2 billion views); “Nữ Chủ” (mini-series with 330 million views); and ""Người Ấy Là Ai?” (the first dating show in Vietnam to spread LGBTQ+ awareness and encourage positive sentiments with over 500 million views).

DatVietVAC's blockbusters not only continuously dominate trending positions on YouTube, but it has also won many local and international awards and propelled many emerging artists to the limelight.

As Vietnam’s largest provider of entertainment, DatVietVAC has the potential to greatly impact entire future generations in all aspects of life from thinking to world perception. Its content has crossed borders, appealing mainly to the many diaspora of Vietnamese communities around the world.

DatVietVAC is currently placing its focus on investing in digital transformation and expanding investments in digital ventures, including VieNETWORK, VieON, VieSHOP, VieZ, and more. Among these, VieON is the company’s flagship product with numerous awards, such as the APEA 2022 - Inspirational Brand Award.

On 5th October, 2023, DatVietVAC and its member company, Dong Tay Promotion, continued to be recognized in the Corporate Excellence category at the 2023 Asia Pacific Enterprise Awards. This recognition is a testament to the efforts and achievements both in business and commitments to creating value for the community.

Through its member companies in the industry, DatVietVAC continues to provide premium content customized for each consumer by making significant investments in new formats, and manufacturing, while utilizing technology to understand consumer preferences.

Currently, DatVietVAC has its head office in HCMC with branches in Hanoi and Da Nang, employing more than 800 full-time employees.

Future Direction
Premium content is DatVietVAC’s DNA and the company is known for its smash-hit shows within general entertainment programs such as gameshows, TV shows, TV movies, and dramas. To keep up with the fast-changing viewing preferences, the company is also the market leader in providing content in categories such as news, music, e-sports, and kids’ entertainment.

As the Vietnamese viewers’ media consumption pattern changes from traditional media to various digital platforms, DatVietVAC has continued to be at the forefront of providing premium, innovative, and cutting-edge entertainment formats. The company is now undertaking a dramatic digital transformation to be the market leader in technology in the Media & Entertainment industry with its own OTT - VieON, various UGC (user-generated content) initiatives, e-sports, mobile gaming, and data analytics.

DatVietVAC will continue to thrive and attract leading players in the region, such as investors, start-ups, and business partners, developing the next chapter in the Vietnamese media landscape.

CORPORATE EXCELLENCE CATEGORY

DatVietVAC Group Holdings

Information about the Company
Founded in 1994, DatVietVAC Group Holdings (DatVietVAC) has been at the forefront of shaping and designing the digital transformation of Vietnam's media and entertainment industry.

With member companies such as Vie Channel, Dong Tay Promotion, M&T Pictures, DatVietMEDIA, TKL, and others, which possess exceptional content capabilities, DatVietVAC consistently asserts its leading position by pioneering the creation of products that fully cater to the entertainment preferences of Vietnamese audiences. This has contributed to strong collaborations with the majority of leading artists in Vietnam, as well as gaining the trust of many customers both domestically and internationally.

Currently, on its journey of digital transformation, DatVietVAC is continuously expanding its investments in the digital sector through the development of core companies such as VieON, VieNETWORK, VieDIGITAL, VieZ, VieSHOP, and more.

Operating in a creative culture, DatVietVAC regards this culture as the guiding "soul" of its business, creating competitive advantages for its member enterprises in the market. Investing in the development of high-quality human resources and creating a healthy working environment are top priorities, contributing to a solid foundation for a robust development journey. Its efforts have been recognized through several notable awards throughout many years.

DatVietVAC’s vision is to transform the way of thinking about media, communication, and entertainment, while its mission is to become an ‘Architect’ of the Media Entertainment Technology ecosystem, dominating the most influential community with personalized content creation and IP monetization on multiple platforms. Its lasting heritage can be seen in its company motto of “First with Charisma”.

Corporate Culture & Company Activities
As a market leader, DatVietVAC has created an inclusive and impassioned workplace, implementing professional working practices to foster its digital DNA. This DNA is defined as speed, logic, accuracy, and data-proven practices. DatVietVAC members have a clear sense of effective work and strive to continuously improve.

It regularly organizes group-wide activities and engages in community initiatives to strengthen connections between leaders and employees, as well as among employees. These have included military exercises, training courses, team building activities, gala dinners, Happy Friday office gatherings, as well as a myriad of internal activities such as a 'Trend Maker' Creativity Contest, ‘Story of GenV’, and a ‘One More Step Fitness’ competition.

Contributing to the community has been a longtime endeavor of DatVietVAC. This includes its patronage of the Nam Phuong Foundation, which is in its tenth year of building bridges for underdeveloped localities. Other involvements include the British Business Group Vietnam’s annual Charity Fun Run, Fulbright University’s Fun Run, delivering essential care packages to families during Covid-19, gifting VieON cards to provide entertainment and relief to quarantine areas, drives to rescue farmers’ products, and more.
Achievements and Impact
Its impact on the Vietnamese cultural landscape is enormous; DatVietVAC's blockbuster content leaves a mark in the hearts of audiences with impressive achievements. These include Rap Việt (a cultural phenomenon in Vietnam) with 12 billion global views across platforms including VieON, Facebook, TikTok, and YouTube; Hành Trình Rực Rỡ: accumulated 2.2 billion views with all episodes reaching #1 in VTV ratings; 2 Days 1 Night Season 2 (a reality TV show): garnered 2.4 billion views during its first season and holiday special, propelling its cast to become the most-discussed celebrities of the show's run. In its second season, the show continues to receive strong support from the audience, consistently trending as the top YouTube series; The Masked Singer Vietnam Season 2: just the hashtag #CaSiMatNa received 1.4 billion views on TikTok, season 1 which amassed over 1 billion views, it trended as a social media topic, and the follow-up “All Star Concert” was the largest outdoor event of 2022 with over 20,000 attendees; ""Cây Táo Nở Hoa'' and “Gạo Nếp Gạo Tẻ” (drama series with 6.2 billion views); “Nữ Chủ” (mini-series with 330 million views); and ""Người Ấy Là Ai?” (the first dating show in Vietnam to spread LGBTQ+ awareness and encourage positive sentiments with over 500 million views).

DatVietVAC's blockbusters not only continuously dominate trending positions on YouTube, but it has also won many local and international awards and propelled many emerging artists to the limelight.

As Vietnam’s largest provider of entertainment, DatVietVAC has the potential to greatly impact entire future generations in all aspects of life from thinking to world perception. Its content has crossed borders, appealing mainly to the many diaspora of Vietnamese communities around the world.

DatVietVAC is currently placing its focus on investing in digital transformation and expanding investments in digital ventures, including VieNETWORK, VieON, VieSHOP, VieZ, and more. Among these, VieON is the company’s flagship product with numerous awards, such as the APEA 2022 - Inspirational Brand Award.

On 5th October, 2023, DatVietVAC and its member company, Dong Tay Promotion, continued to be recognized in the Corporate Excellence category at the 2023 Asia Pacific Enterprise Awards. This recognition is a testament to the efforts and achievements both in business and commitments to creating value for the community.

Through its member companies in the industry, DatVietVAC continues to provide premium content customized for each consumer by making significant investments in new formats, and manufacturing, while utilizing technology to understand consumer preferences.

Currently, DatVietVAC has its head office in HCMC with branches in Hanoi and Da Nang, employing more than 800 full-time employees.

Future Direction
Premium content is DatVietVAC’s DNA and the company is known for its smash-hit shows within general entertainment programs such as gameshows, TV shows, TV movies, and dramas. To keep up with the fast-changing viewing preferences, the company is also the market leader in providing content in categories such as news, music, e-sports, and kids’ entertainment.

As the Vietnamese viewers’ media consumption pattern changes from traditional media to various digital platforms, DatVietVAC has continued to be at the forefront of providing premium, innovative, and cutting-edge entertainment formats. The company is now undertaking a dramatic digital transformation to be the market leader in technology in the Media & Entertainment industry with its own OTT - VieON, various UGC (user-generated content) initiatives, e-sports, mobile gaming, and data analytics.

DatVietVAC will continue to thrive and attract leading players in the region, such as investors, start-ups, and business partners, developing the next chapter in the Vietnamese media landscape.