
MASTER ENTREPRENEUR CATEGORY
Nguyen Thi My Phuong
CEO
Information about Entrepreneur
Ms. Nguyen Thi My Phuong is CEO of Tien Phuoc, a reputable real estate developer and investor in Vietnam. Joining the family business in 2003 and officially taking over the operation in 2013, she has always been a leader in transforming the strategy of Tien Phuoc focusing on developing two main businesses, real estate development, and healthcare.
Her background in finance and business management enables her strong skills to smoothly operate the organization with Tien Phuoc’s strategic aim. Moreover, she has been continuously learning through her intensive experience with strategic foreign partners to promote the reputation of Tien Phuoc in the market.
Other Interesting Facts about Entrepreneur
Her values reflect in the Tien Phuoc’s core values, which are learning, devotion, and collaboration.
In her free time, she enjoys reading, doing outdoor activities, and traveling. She has been through many countries and finished ample international marathons such as Dalat Ultra Trails and TCB HCMC International Marathon. She has led the BOD team of 24 people to conquer Fansipan Peak and Tu Lan Cave Excursion. She believes nothing is impossible and if there is a will, there will be a way. Therefore, she always finds ways to challenge herself as well as her team to obtain more stamina and sustain herself through any hardship.
Ms. Nguyen Thi My Phuong is CEO of Tien Phuoc, a reputable real estate developer and investor in Vietnam. Joining the family business in 2003 and officially taking over the operation in 2013, she has always been a leader in transforming the strategy of Tien Phuoc focusing on developing two main businesses, real estate development, and healthcare.
Her background in finance and business management enables her strong skills to smoothly operate the organization with Tien Phuoc’s strategic aim. Moreover, she has been continuously learning through her intensive experience with strategic foreign partners to promote the reputation of Tien Phuoc in the market.
Other Interesting Facts about Entrepreneur
Her values reflect in the Tien Phuoc’s core values, which are learning, devotion, and collaboration.
In her free time, she enjoys reading, doing outdoor activities, and traveling. She has been through many countries and finished ample international marathons such as Dalat Ultra Trails and TCB HCMC International Marathon. She has led the BOD team of 24 people to conquer Fansipan Peak and Tu Lan Cave Excursion. She believes nothing is impossible and if there is a will, there will be a way. Therefore, she always finds ways to challenge herself as well as her team to obtain more stamina and sustain herself through any hardship.

Hope is important, courage is essential, action is everything.
Company Achievements & Role as Entrepreneur
During her hard work as a leader in Tien Phuoc, Ms. Phuong Nguyen has contributed to the success of Tien Phuoc and joint venture companies. Many projects have earned creditworthiness and prestige in the domestic and international markets.
In 2012, Tien Phuoc was awarded Merit Certificate from Vietnam Prime Minister for South Rach Chiec LLC, a joint venture company with Keppel Land Company, in which Ms. Phuong Nguyen took the role as Deputy General Director. From 2010 to 2020, it received Asia Pacific Property Awards over the years for Tien Phuoc residential projects, namely The Estella, Senturia Vuon Lai, and Senturia Nam Sai Gon. In 2018, Tien Phuoc earned the Top 100 Vietnam Excellent Brands Awards and Top 10 Developers Vietnam.
In her leadership, the staff is encouraged to think creatively, to be confident in expressing ideas, and team working. Those values have been built to the value of the products offered to the buyers. With more than 200 employees, the daily workload has been conducted in an enthusiastic, devoted, and decent manner. Operational excellence with the consistency of employees creating the values for Tien Phuoc products and services to the market.
Vision, Mission, & Future Plans
Listed by Forbes Vietnam as one of the 10 successors of reputable family businesses, Ms. Phuong Nguyen keeps on the vision of the Chairman, namely building a strong reputation and brand name for Tien Phuoc. To achieve this, she believes in the mission of Tien Phuoc to enrich life experience, create holistic lifestyle services, and provide consistent experiences through operational excellence and values.
Internally, she plans to strengthen the operational excellence of the organization so that Tien Phuoc will fulfill the vision, and mission through accomplished strategic goals. For the partners, stakeholders, and society, she has planned to create more value through cooperating and accomplishing commitments.
In doing business, the CEO believes that there should be a balance between doing things right and doing the right things to achieve the best efficiency. Together with being agile in response to a VUCA world, the business will thrive and sustain.
During her hard work as a leader in Tien Phuoc, Ms. Phuong Nguyen has contributed to the success of Tien Phuoc and joint venture companies. Many projects have earned creditworthiness and prestige in the domestic and international markets.
In 2012, Tien Phuoc was awarded Merit Certificate from Vietnam Prime Minister for South Rach Chiec LLC, a joint venture company with Keppel Land Company, in which Ms. Phuong Nguyen took the role as Deputy General Director. From 2010 to 2020, it received Asia Pacific Property Awards over the years for Tien Phuoc residential projects, namely The Estella, Senturia Vuon Lai, and Senturia Nam Sai Gon. In 2018, Tien Phuoc earned the Top 100 Vietnam Excellent Brands Awards and Top 10 Developers Vietnam.
In her leadership, the staff is encouraged to think creatively, to be confident in expressing ideas, and team working. Those values have been built to the value of the products offered to the buyers. With more than 200 employees, the daily workload has been conducted in an enthusiastic, devoted, and decent manner. Operational excellence with the consistency of employees creating the values for Tien Phuoc products and services to the market.
Vision, Mission, & Future Plans
Listed by Forbes Vietnam as one of the 10 successors of reputable family businesses, Ms. Phuong Nguyen keeps on the vision of the Chairman, namely building a strong reputation and brand name for Tien Phuoc. To achieve this, she believes in the mission of Tien Phuoc to enrich life experience, create holistic lifestyle services, and provide consistent experiences through operational excellence and values.
Internally, she plans to strengthen the operational excellence of the organization so that Tien Phuoc will fulfill the vision, and mission through accomplished strategic goals. For the partners, stakeholders, and society, she has planned to create more value through cooperating and accomplishing commitments.
In doing business, the CEO believes that there should be a balance between doing things right and doing the right things to achieve the best efficiency. Together with being agile in response to a VUCA world, the business will thrive and sustain.
MASTER ENTREPRENEUR CATEGORY
Nguyen Thi My Phuong
CEO
Information about Entrepreneur
Ms. Nguyen Thi My Phuong is CEO of Tien Phuoc, a reputable real estate developer and investor in Vietnam. Joining the family business in 2003 and officially taking over the operation in 2013, she has always been a leader in transforming the strategy of Tien Phuoc focusing on developing two main businesses, real estate development, and healthcare.
Her background in finance and business management enables her strong skills to smoothly operate the organization with Tien Phuoc’s strategic aim. Moreover, she has been continuously learning through her intensive experience with strategic foreign partners to promote the reputation of Tien Phuoc in the market.
Other Interesting Facts about Entrepreneur
Her values reflect in the Tien Phuoc’s core values, which are learning, devotion, and collaboration.
In her free time, she enjoys reading, doing outdoor activities, and traveling. She has been through many countries and finished ample international marathons such as Dalat Ultra Trails and TCB HCMC International Marathon. She has led the BOD team of 24 people to conquer Fansipan Peak and Tu Lan Cave Excursion. She believes nothing is impossible and if there is a will, there will be a way. Therefore, she always finds ways to challenge herself as well as her team to obtain more stamina and sustain herself through any hardship.
Ms. Nguyen Thi My Phuong is CEO of Tien Phuoc, a reputable real estate developer and investor in Vietnam. Joining the family business in 2003 and officially taking over the operation in 2013, she has always been a leader in transforming the strategy of Tien Phuoc focusing on developing two main businesses, real estate development, and healthcare.
Her background in finance and business management enables her strong skills to smoothly operate the organization with Tien Phuoc’s strategic aim. Moreover, she has been continuously learning through her intensive experience with strategic foreign partners to promote the reputation of Tien Phuoc in the market.
Other Interesting Facts about Entrepreneur
Her values reflect in the Tien Phuoc’s core values, which are learning, devotion, and collaboration.
In her free time, she enjoys reading, doing outdoor activities, and traveling. She has been through many countries and finished ample international marathons such as Dalat Ultra Trails and TCB HCMC International Marathon. She has led the BOD team of 24 people to conquer Fansipan Peak and Tu Lan Cave Excursion. She believes nothing is impossible and if there is a will, there will be a way. Therefore, she always finds ways to challenge herself as well as her team to obtain more stamina and sustain herself through any hardship.

Hope is important, courage is essential, action is everything.
Company Achievements & Role as Entrepreneur
During her hard work as a leader in Tien Phuoc, Ms. Phuong Nguyen has contributed to the success of Tien Phuoc and joint venture companies. Many projects have earned creditworthiness and prestige in the domestic and international markets.
In 2012, Tien Phuoc was awarded Merit Certificate from Vietnam Prime Minister for South Rach Chiec LLC, a joint venture company with Keppel Land Company, in which Ms. Phuong Nguyen took the role as Deputy General Director. From 2010 to 2020, it received Asia Pacific Property Awards over the years for Tien Phuoc residential projects, namely The Estella, Senturia Vuon Lai, and Senturia Nam Sai Gon. In 2018, Tien Phuoc earned the Top 100 Vietnam Excellent Brands Awards and Top 10 Developers Vietnam.
In her leadership, the staff is encouraged to think creatively, to be confident in expressing ideas, and team working. Those values have been built to the value of the products offered to the buyers. With more than 200 employees, the daily workload has been conducted in an enthusiastic, devoted, and decent manner. Operational excellence with the consistency of employees creating the values for Tien Phuoc products and services to the market.
Vision, Mission, & Future Plans
Listed by Forbes Vietnam as one of the 10 successors of reputable family businesses, Ms. Phuong Nguyen keeps on the vision of the Chairman, namely building a strong reputation and brand name for Tien Phuoc. To achieve this, she believes in the mission of Tien Phuoc to enrich life experience, create holistic lifestyle services, and provide consistent experiences through operational excellence and values.
Internally, she plans to strengthen the operational excellence of the organization so that Tien Phuoc will fulfill the vision, and mission through accomplished strategic goals. For the partners, stakeholders, and society, she has planned to create more value through cooperating and accomplishing commitments.
In doing business, the CEO believes that there should be a balance between doing things right and doing the right things to achieve the best efficiency. Together with being agile in response to a VUCA world, the business will thrive and sustain.
During her hard work as a leader in Tien Phuoc, Ms. Phuong Nguyen has contributed to the success of Tien Phuoc and joint venture companies. Many projects have earned creditworthiness and prestige in the domestic and international markets.
In 2012, Tien Phuoc was awarded Merit Certificate from Vietnam Prime Minister for South Rach Chiec LLC, a joint venture company with Keppel Land Company, in which Ms. Phuong Nguyen took the role as Deputy General Director. From 2010 to 2020, it received Asia Pacific Property Awards over the years for Tien Phuoc residential projects, namely The Estella, Senturia Vuon Lai, and Senturia Nam Sai Gon. In 2018, Tien Phuoc earned the Top 100 Vietnam Excellent Brands Awards and Top 10 Developers Vietnam.
In her leadership, the staff is encouraged to think creatively, to be confident in expressing ideas, and team working. Those values have been built to the value of the products offered to the buyers. With more than 200 employees, the daily workload has been conducted in an enthusiastic, devoted, and decent manner. Operational excellence with the consistency of employees creating the values for Tien Phuoc products and services to the market.
Vision, Mission, & Future Plans
Listed by Forbes Vietnam as one of the 10 successors of reputable family businesses, Ms. Phuong Nguyen keeps on the vision of the Chairman, namely building a strong reputation and brand name for Tien Phuoc. To achieve this, she believes in the mission of Tien Phuoc to enrich life experience, create holistic lifestyle services, and provide consistent experiences through operational excellence and values.
Internally, she plans to strengthen the operational excellence of the organization so that Tien Phuoc will fulfill the vision, and mission through accomplished strategic goals. For the partners, stakeholders, and society, she has planned to create more value through cooperating and accomplishing commitments.
In doing business, the CEO believes that there should be a balance between doing things right and doing the right things to achieve the best efficiency. Together with being agile in response to a VUCA world, the business will thrive and sustain.