VINCOM RETAIL., JSC | APEA - Asia Pacific Enterprise Awards Asia Pacific Enterprise Awards
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INSPIRATIONAL BRAND CATEGORY

VINCOM RETAIL., JSC

Information about the Company & Brand
Vincom is a retail real estate company of Vingroup. Vincom Retail is a subsidiary, designated to develop and operate Vingroup’s network of shopping malls. Launched in 2004, Vincom Retail has been the largest retail property investor in Vietnam. In 2004, Vincom Retail was the pioneer in bringing the concept of a modern all-in-one shopping mall associated with international brands to the Vietnamese market, anticipating the stage of the international economic integration of Vietnam to create customers' demand and lead consumption trends.

Vincom Retail aims to maintain its market share and customer preference in the Vietnam retail property market by driving market trends and addressing changing consumer behaviors nationwide. Vincom Retail has built a modern and all-in-one retail concept. Each Vincom shopping mall is an attractive and popular destination where shoppers experience global trends in fashion, F&B, and technology.

Brand Elements
Vincom is the leading developer, owner, and operator of shopping malls in Vietnam. For consumers, Vincom is the top-of-mind destination when looking for luxury shopping, dining, entertainment experiences, and preserving memorable moments during the festive season. For tenants and the retail market, Vincom is the leading leasing partner in the market, accompanying closely tenants at every stage of the business. For the community, Vincom shopping malls have become a new symbol of modern lifestyle and urban landscape highlight of the community.

Vincom shopping malls bring a complete experience journey for customers, built from core values of Leading Products, Trendsetters, Dedicated Service, and Enhanced Experience.
Inspiring Identity
Vincom operates with a brand message, “Igniting inspiration – Connecting every moment”. It hopes customers can benefit from the latest fashion trend, look for beautiful moments inside-out, cherish the moment of the network connecting, relieve stress and recharge for a day full of energy, and receive positive energy.

Accompanying other retail partners, Vincom aspires to create a new lifestyle: Cherish every sincere emotion in a modern way. Vincom aims to be a place of inspiration, modernity, and memory with full of laughter and happiness.

It cherishes every moment that customers have because those moments are priceless. At Vincom, customers can discover the unique experience of shopping, enjoy cultural festivals and trend updates, and receive positive energy and endless inspiration for a joyful living style.

Over the years, Vincom provides dedicated services during hard times and it successfully established and enhanced the quality of retail services to the customers and through the tenant community.

Achievements & Impact
Vincom is the first retail property investor in Vietnam to "invest" in tenants. 100% of the trip costs of the Study Tour program in Singapore were financed by Vincom and no refund was required. Vincom also works hard to bring modern retail to Vietnamese consumers to raise their living standards.

Vincom Retail always affirms its position as the leading leasing partner in the market when it is a partner of nearly 1,000 domestic and international retail businesses and accompanies them in difficult times. Vincom strives to improve the quality of life and preserve local culture by organizing on-site marketing activities like tourism fairs, regional specialties, cultural festivals, and local traditional performing arts.

Future Direction
Vincom Retail will continue to emphasize developing the new generation product line, which is Vincom Mega Mall (VMM) in multi-center megacities such as Hanoi, Ho Chi Minh City, and other major cities in the country, to meet all needs of customers, including the needs of shopping and entertainment of the urban area and surrounding residents, to provide an area for shopping, connecting as well as updating trends with quality services and world-class experiences. In terms of tenant development, Vincom aims to connect the business community, seek and exchange cooperation opportunities and help bring new consumer products to the market. In terms of developing and serving consumers, Vincom continuously improves its concept by improving the shopping areas, bringing in new brands which match customers' preferences and incomes, supplying more utilities, upgrading infrastructure, applying technology to increase convenience, and deploying marketing activities to meet customers' preference and targeted marketing.

It will also continue to develop sustainably based on its 3C brand strategies, which are Customer Centric, Community, and Connection to provide experiences and enhance customer experience, and value for the community and society.

INSPIRATIONAL BRAND CATEGORY

VINCOM RETAIL., JSC

Information about the Company & Brand
Vincom is a retail real estate company of Vingroup. Vincom Retail is a subsidiary, designated to develop and operate Vingroup’s network of shopping malls. Launched in 2004, Vincom Retail has been the largest retail property investor in Vietnam. In 2004, Vincom Retail was the pioneer in bringing the concept of a modern all-in-one shopping mall associated with international brands to the Vietnamese market, anticipating the stage of the international economic integration of Vietnam to create customers' demand and lead consumption trends.

Vincom Retail aims to maintain its market share and customer preference in the Vietnam retail property market by driving market trends and addressing changing consumer behaviors nationwide. Vincom Retail has built a modern and all-in-one retail concept. Each Vincom shopping mall is an attractive and popular destination where shoppers experience global trends in fashion, F&B, and technology.

Brand Elements
Vincom is the leading developer, owner, and operator of shopping malls in Vietnam. For consumers, Vincom is the top-of-mind destination when looking for luxury shopping, dining, entertainment experiences, and preserving memorable moments during the festive season. For tenants and the retail market, Vincom is the leading leasing partner in the market, accompanying closely tenants at every stage of the business. For the community, Vincom shopping malls have become a new symbol of modern lifestyle and urban landscape highlight of the community.

Vincom shopping malls bring a complete experience journey for customers, built from core values of Leading Products, Trendsetters, Dedicated Service, and Enhanced Experience.
Inspiring Identity
Vincom operates with a brand message, “Igniting inspiration – Connecting every moment”. It hopes customers can benefit from the latest fashion trend, look for beautiful moments inside-out, cherish the moment of the network connecting, relieve stress and recharge for a day full of energy, and receive positive energy.

Accompanying other retail partners, Vincom aspires to create a new lifestyle: Cherish every sincere emotion in a modern way. Vincom aims to be a place of inspiration, modernity, and memory with full of laughter and happiness.

It cherishes every moment that customers have because those moments are priceless. At Vincom, customers can discover the unique experience of shopping, enjoy cultural festivals and trend updates, and receive positive energy and endless inspiration for a joyful living style.

Over the years, Vincom provides dedicated services during hard times and it successfully established and enhanced the quality of retail services to the customers and through the tenant community.

Achievements & Impact
Vincom is the first retail property investor in Vietnam to "invest" in tenants. 100% of the trip costs of the Study Tour program in Singapore were financed by Vincom and no refund was required. Vincom also works hard to bring modern retail to Vietnamese consumers to raise their living standards.

Vincom Retail always affirms its position as the leading leasing partner in the market when it is a partner of nearly 1,000 domestic and international retail businesses and accompanies them in difficult times. Vincom strives to improve the quality of life and preserve local culture by organizing on-site marketing activities like tourism fairs, regional specialties, cultural festivals, and local traditional performing arts.

Future Direction
Vincom Retail will continue to emphasize developing the new generation product line, which is Vincom Mega Mall (VMM) in multi-center megacities such as Hanoi, Ho Chi Minh City, and other major cities in the country, to meet all needs of customers, including the needs of shopping and entertainment of the urban area and surrounding residents, to provide an area for shopping, connecting as well as updating trends with quality services and world-class experiences. In terms of tenant development, Vincom aims to connect the business community, seek and exchange cooperation opportunities and help bring new consumer products to the market. In terms of developing and serving consumers, Vincom continuously improves its concept by improving the shopping areas, bringing in new brands which match customers' preferences and incomes, supplying more utilities, upgrading infrastructure, applying technology to increase convenience, and deploying marketing activities to meet customers' preference and targeted marketing.

It will also continue to develop sustainably based on its 3C brand strategies, which are Customer Centric, Community, and Connection to provide experiences and enhance customer experience, and value for the community and society.