Information about the Company & Brand
VieON is the leading OTT app in Vietnam, made by Vietnamese for Vietnamese people. Backed by 30 years of media heritage by DatVietVAC Group Holdings, VieON provides a diverse content library, with 100,000+ hours of local and international drama series, original TV shows, blockbuster movies, documentaries, live sports, and 200 TV channels. The business model includes AVOD, SVOD, and TVOD, serving the 360° entertainment needs of the Vietnamese.
VieON is positioned as a destination for premium entertainment content with 100% copyrighted, carefully curated and produced, properly localized, and suitable for the unique taste & behaviors of Vietnamese viewers.
VieON has assumed its unique position as a purveyor of Vietnamese culture, history, values, and pride through the offering of truly unique, highly progressive, and extremely entertaining content.
Brand Elements
It took DatVietVAC 4 years to research, develop and test the product, with the help of a strategic consulting partner, BCG Digital Ventures, before the official product launch in June 2020. This helps to ensure that the business is projected to grow sustainably. BCG also advised the company on its long-term goal to expand to neighboring markets where there are large communities of Vietnamese ex-pats.
After only 2 years in operation, VieON has established its position as one of the top 3 OTT players in Vietnam, besides Netflix and FPT Play. The VieON brand is synonymous with wave-making content such as the Korean drama series Penthouse (seasons 1, 2, 3), TV shows Rap Viet, The Masked Singer, 2 Days 1 Night, and Original series Gao Nep Gao Te (part 1 & 2), Cay Tao No Hoa, Giac Mo Cua Me.
Today, the app has 30 million users and has average ratings of 4.5 on iOS and 4.2 on CHPlay.
VieON is the leading OTT app in Vietnam, made by Vietnamese for Vietnamese people. Backed by 30 years of media heritage by DatVietVAC Group Holdings, VieON provides a diverse content library, with 100,000+ hours of local and international drama series, original TV shows, blockbuster movies, documentaries, live sports, and 200 TV channels. The business model includes AVOD, SVOD, and TVOD, serving the 360° entertainment needs of the Vietnamese.
VieON is positioned as a destination for premium entertainment content with 100% copyrighted, carefully curated and produced, properly localized, and suitable for the unique taste & behaviors of Vietnamese viewers.
VieON has assumed its unique position as a purveyor of Vietnamese culture, history, values, and pride through the offering of truly unique, highly progressive, and extremely entertaining content.
Brand Elements
It took DatVietVAC 4 years to research, develop and test the product, with the help of a strategic consulting partner, BCG Digital Ventures, before the official product launch in June 2020. This helps to ensure that the business is projected to grow sustainably. BCG also advised the company on its long-term goal to expand to neighboring markets where there are large communities of Vietnamese ex-pats.
After only 2 years in operation, VieON has established its position as one of the top 3 OTT players in Vietnam, besides Netflix and FPT Play. The VieON brand is synonymous with wave-making content such as the Korean drama series Penthouse (seasons 1, 2, 3), TV shows Rap Viet, The Masked Singer, 2 Days 1 Night, and Original series Gao Nep Gao Te (part 1 & 2), Cay Tao No Hoa, Giac Mo Cua Me.
Today, the app has 30 million users and has average ratings of 4.5 on iOS and 4.2 on CHPlay.
Inspiring Identity
“Vie” is a prefix for DatVietVAC Group Holdings' companies and represents Vietnamese heritage and pride. “ON” is the English for activating something. So, VieON stands for a platform where Vietnamese can actively watch and continuously engage with content they love. The brand identity is in two main colors, black and neon green, which conveys an innovative, premium, and bold image. The brand assets are visualized in an energetic, youthful, approachable look and feel.
VieON was developed entirely in Vietnam and can best represent the harmonious collision of the modern spirit and the long-standing cultural heritage. VieON wants to instill a sense of pride when locally-produced content receives global attention and recognition. Leveraging DatVietVAC’s expertise in media & production over the past 30 years, VieON assumes an important role as a catalyst for cultural shifts in modern Vietnamese society.
Although the product and the identity have generally been well received, VieON continues to work on building a more consistent brand identity & creative messaging and developing a clearer tone of voice for the brand's client-facing channels.
Achievements & Impact
Soon after its launch in 2020, VieON quickly received attention and became the top 1 destination for premium local entertainment in Vietnam. On the first day of its launch, VieON rose to the top of the AppStore and Google Play rankings in several downloads. VieON has been able to establish strong partnerships. For instance, the strategic partnership with Samsung allows VieON to be the only local OTT to own a button on the Samsung TV remote control, putting a Vietnamese OTT player alongside hugely popular global brands like Netflix and Amazon Prime.
Future Direction
Marketing strategies include expansive outreach to young, entertainment-loving communities online and offline. With Covid being mostly behind us, VieON is planning more offline activities to engage directly with and understand its audience on a deeper level.
“Vie” is a prefix for DatVietVAC Group Holdings' companies and represents Vietnamese heritage and pride. “ON” is the English for activating something. So, VieON stands for a platform where Vietnamese can actively watch and continuously engage with content they love. The brand identity is in two main colors, black and neon green, which conveys an innovative, premium, and bold image. The brand assets are visualized in an energetic, youthful, approachable look and feel.
VieON was developed entirely in Vietnam and can best represent the harmonious collision of the modern spirit and the long-standing cultural heritage. VieON wants to instill a sense of pride when locally-produced content receives global attention and recognition. Leveraging DatVietVAC’s expertise in media & production over the past 30 years, VieON assumes an important role as a catalyst for cultural shifts in modern Vietnamese society.
Although the product and the identity have generally been well received, VieON continues to work on building a more consistent brand identity & creative messaging and developing a clearer tone of voice for the brand's client-facing channels.
Achievements & Impact
Soon after its launch in 2020, VieON quickly received attention and became the top 1 destination for premium local entertainment in Vietnam. On the first day of its launch, VieON rose to the top of the AppStore and Google Play rankings in several downloads. VieON has been able to establish strong partnerships. For instance, the strategic partnership with Samsung allows VieON to be the only local OTT to own a button on the Samsung TV remote control, putting a Vietnamese OTT player alongside hugely popular global brands like Netflix and Amazon Prime.
Future Direction
Marketing strategies include expansive outreach to young, entertainment-loving communities online and offline. With Covid being mostly behind us, VieON is planning more offline activities to engage directly with and understand its audience on a deeper level.
INSPIRATIONAL BRAND CATEGORY
VieON Corporation
Information about the Company & Brand
VieON is the leading OTT app in Vietnam, made by Vietnamese for Vietnamese people. Backed by 30 years of media heritage by DatVietVAC Group Holdings, VieON provides a diverse content library, with 100,000+ hours of local and international drama series, original TV shows, blockbuster movies, documentaries, live sports, and 200 TV channels. The business model includes AVOD, SVOD, and TVOD, serving the 360° entertainment needs of the Vietnamese.
VieON is positioned as a destination for premium entertainment content with 100% copyrighted, carefully curated and produced, properly localized, and suitable for the unique taste & behaviors of Vietnamese viewers.
VieON has assumed its unique position as a purveyor of Vietnamese culture, history, values, and pride through the offering of truly unique, highly progressive, and extremely entertaining content.
Brand Elements
It took DatVietVAC 4 years to research, develop and test the product, with the help of a strategic consulting partner, BCG Digital Ventures, before the official product launch in June 2020. This helps to ensure that the business is projected to grow sustainably. BCG also advised the company on its long-term goal to expand to neighboring markets where there are large communities of Vietnamese ex-pats.
After only 2 years in operation, VieON has established its position as one of the top 3 OTT players in Vietnam, besides Netflix and FPT Play. The VieON brand is synonymous with wave-making content such as the Korean drama series Penthouse (seasons 1, 2, 3), TV shows Rap Viet, The Masked Singer, 2 Days 1 Night, and Original series Gao Nep Gao Te (part 1 & 2), Cay Tao No Hoa, Giac Mo Cua Me.
Today, the app has 30 million users and has average ratings of 4.5 on iOS and 4.2 on CHPlay.
VieON is the leading OTT app in Vietnam, made by Vietnamese for Vietnamese people. Backed by 30 years of media heritage by DatVietVAC Group Holdings, VieON provides a diverse content library, with 100,000+ hours of local and international drama series, original TV shows, blockbuster movies, documentaries, live sports, and 200 TV channels. The business model includes AVOD, SVOD, and TVOD, serving the 360° entertainment needs of the Vietnamese.
VieON is positioned as a destination for premium entertainment content with 100% copyrighted, carefully curated and produced, properly localized, and suitable for the unique taste & behaviors of Vietnamese viewers.
VieON has assumed its unique position as a purveyor of Vietnamese culture, history, values, and pride through the offering of truly unique, highly progressive, and extremely entertaining content.
Brand Elements
It took DatVietVAC 4 years to research, develop and test the product, with the help of a strategic consulting partner, BCG Digital Ventures, before the official product launch in June 2020. This helps to ensure that the business is projected to grow sustainably. BCG also advised the company on its long-term goal to expand to neighboring markets where there are large communities of Vietnamese ex-pats.
After only 2 years in operation, VieON has established its position as one of the top 3 OTT players in Vietnam, besides Netflix and FPT Play. The VieON brand is synonymous with wave-making content such as the Korean drama series Penthouse (seasons 1, 2, 3), TV shows Rap Viet, The Masked Singer, 2 Days 1 Night, and Original series Gao Nep Gao Te (part 1 & 2), Cay Tao No Hoa, Giac Mo Cua Me.
Today, the app has 30 million users and has average ratings of 4.5 on iOS and 4.2 on CHPlay.
Inspiring Identity
“Vie” is a prefix for DatVietVAC Group Holdings' companies and represents Vietnamese heritage and pride. “ON” is the English for activating something. So, VieON stands for a platform where Vietnamese can actively watch and continuously engage with content they love. The brand identity is in two main colors, black and neon green, which conveys an innovative, premium, and bold image. The brand assets are visualized in an energetic, youthful, approachable look and feel.
VieON was developed entirely in Vietnam and can best represent the harmonious collision of the modern spirit and the long-standing cultural heritage. VieON wants to instill a sense of pride when locally-produced content receives global attention and recognition. Leveraging DatVietVAC’s expertise in media & production over the past 30 years, VieON assumes an important role as a catalyst for cultural shifts in modern Vietnamese society.
Although the product and the identity have generally been well received, VieON continues to work on building a more consistent brand identity & creative messaging and developing a clearer tone of voice for the brand's client-facing channels.
Achievements & Impact
Soon after its launch in 2020, VieON quickly received attention and became the top 1 destination for premium local entertainment in Vietnam. On the first day of its launch, VieON rose to the top of the AppStore and Google Play rankings in several downloads. VieON has been able to establish strong partnerships. For instance, the strategic partnership with Samsung allows VieON to be the only local OTT to own a button on the Samsung TV remote control, putting a Vietnamese OTT player alongside hugely popular global brands like Netflix and Amazon Prime.
Future Direction
Marketing strategies include expansive outreach to young, entertainment-loving communities online and offline. With Covid being mostly behind us, VieON is planning more offline activities to engage directly with and understand its audience on a deeper level.
“Vie” is a prefix for DatVietVAC Group Holdings' companies and represents Vietnamese heritage and pride. “ON” is the English for activating something. So, VieON stands for a platform where Vietnamese can actively watch and continuously engage with content they love. The brand identity is in two main colors, black and neon green, which conveys an innovative, premium, and bold image. The brand assets are visualized in an energetic, youthful, approachable look and feel.
VieON was developed entirely in Vietnam and can best represent the harmonious collision of the modern spirit and the long-standing cultural heritage. VieON wants to instill a sense of pride when locally-produced content receives global attention and recognition. Leveraging DatVietVAC’s expertise in media & production over the past 30 years, VieON assumes an important role as a catalyst for cultural shifts in modern Vietnamese society.
Although the product and the identity have generally been well received, VieON continues to work on building a more consistent brand identity & creative messaging and developing a clearer tone of voice for the brand's client-facing channels.
Achievements & Impact
Soon after its launch in 2020, VieON quickly received attention and became the top 1 destination for premium local entertainment in Vietnam. On the first day of its launch, VieON rose to the top of the AppStore and Google Play rankings in several downloads. VieON has been able to establish strong partnerships. For instance, the strategic partnership with Samsung allows VieON to be the only local OTT to own a button on the Samsung TV remote control, putting a Vietnamese OTT player alongside hugely popular global brands like Netflix and Amazon Prime.
Future Direction
Marketing strategies include expansive outreach to young, entertainment-loving communities online and offline. With Covid being mostly behind us, VieON is planning more offline activities to engage directly with and understand its audience on a deeper level.