Information about the Company & Brand
PIAGGIO Vietnam Co., Ltd was established in October 2007. It’s an Italian 100% invested company – the leading European two-wheel motor vehicle manufacturer. The company is based in Binh Xuyen Industrial Zone, Vinh Phuc province, and operates as the headquarter of Piaggio Asia Pacific. Piaggio Vietnam houses a scooter manufacturing plant, an engine production plant, and the regional R&D center – the only Piaggio R&D center in the Asia Pacific. The company produces scooters of Vespa and Piaggio brands for both the local market and export globally. It holds a leading role in the premium scooter market in Vietnam. With more than 900 employees, Piaggio Vietnam is the Group's third-largest production operation, after Pontedera, Italy, and Baramati in Maharashtra state, India.
Brand Elements
It was 1946 when Vespa made its debut on the roads of a Europe devastated by the recent conflict but, equally, full of creativity and a desire for renewal. After seventy-six years of history and more than 19 million scooters, Vespa is a global reference for style and elegance, Vespa is the expression of a unique and distinctive lifestyle. Vespa is an iconic made-in-Italy product, appreciated all over the world and that year by year wrote the history of global mobility. Vespa comes with huge equity and a set of deeply felt values that are linked to the Italian spirit, “joie de vivre” and an appreciation of beauty. On the strength of its heritage, Vespa can boast vintage and modern credentials at the same time, an unparalleled level of success worldwide, and an extraordinary brand image.
The beauty of Vespa scooters is not only reflected in their shape, but mostly in the fact that they also carry a very "Italian" lifestyle of confidence, enjoyment, and passion. It even has a catchy line, “Vespa – the classy, irreverent side of light mobility”.
PIAGGIO Vietnam Co., Ltd was established in October 2007. It’s an Italian 100% invested company – the leading European two-wheel motor vehicle manufacturer. The company is based in Binh Xuyen Industrial Zone, Vinh Phuc province, and operates as the headquarter of Piaggio Asia Pacific. Piaggio Vietnam houses a scooter manufacturing plant, an engine production plant, and the regional R&D center – the only Piaggio R&D center in the Asia Pacific. The company produces scooters of Vespa and Piaggio brands for both the local market and export globally. It holds a leading role in the premium scooter market in Vietnam. With more than 900 employees, Piaggio Vietnam is the Group's third-largest production operation, after Pontedera, Italy, and Baramati in Maharashtra state, India.
Brand Elements
It was 1946 when Vespa made its debut on the roads of a Europe devastated by the recent conflict but, equally, full of creativity and a desire for renewal. After seventy-six years of history and more than 19 million scooters, Vespa is a global reference for style and elegance, Vespa is the expression of a unique and distinctive lifestyle. Vespa is an iconic made-in-Italy product, appreciated all over the world and that year by year wrote the history of global mobility. Vespa comes with huge equity and a set of deeply felt values that are linked to the Italian spirit, “joie de vivre” and an appreciation of beauty. On the strength of its heritage, Vespa can boast vintage and modern credentials at the same time, an unparalleled level of success worldwide, and an extraordinary brand image.
The beauty of Vespa scooters is not only reflected in their shape, but mostly in the fact that they also carry a very "Italian" lifestyle of confidence, enjoyment, and passion. It even has a catchy line, “Vespa – the classy, irreverent side of light mobility”.
Inspiring Identity
To celebrate its 76th anniversary, more than 19 million Vespas translate into as many stories of guys and girls worldwide who have gained their freedom astride the most beloved two-wheeler in the world. Vespa has accompanied their lives and embodied feelings and the desire for freedom. Vespa is part of their culture. It is a protagonist in their lives, in the imagination of many generations of Italians, Europeans, Americans, Africans, and Asians. Today, Vespa is one of those rare products that are consistently part of the landscape in people’s daily lives.
Achievements & Impact
Sold in 83 countries on every continent, Vespa is now the most famous and most loved two-wheeled vehicle in the world. Vespa has far surpassed its function as an easy and elegant means of commuting to become a global brand, a symbol of Italian technology and style, capable of bringing millions of enthusiasts together in its name.
In the 1950s, Vespa from beautiful Mediterranean Italy arrived in Vietnam. Extraordinarily, the symbol of Italian culture is quickly rooted in this far land. The image of a Vespa, both vintage and modern in the old quarter of Hanoi or on crowded Sai Gon roads can easily remind one of a Vespa on ancient roads in Rome or Florence. It’s an interesting cultural mix of the East and the West. Notably, Vietnam is the second loved land of Vespa, only Italy where she was born. In Vietnam, many Vespa fan clubs gather hundreds of thousands of people regardless of their ages, gender, religion, or geographic distance who share the same passion – Vespa. Because Emotion is the brand narrative. Authenticity is its way.
In Vietnam, despite the global pandemic, Piaggio Asia Pacific continues to break new records. It became the best year of production, the best year of revenue and gross margin, and the best year of business performances across key markets Piaggio Asia Pacific
Future Direction
Riding towards 2022 strong with an evolved Customer Centric modality, delivering spotless service to customers with its authentic emotional narrative.
With a clear vision, its goal is to make Vietnam become No1 market on Piaggio Group's global growth map and continues to play a key role in Piaggio Group’s growth strategy in the region. To achieve this, the Piaggio cutting-edge scooters manufactured from the Vietnamese plant will sustainably grow to meet the strong rise in demand for two-wheelers in the Vietnamese market and other Asia Pacific markets, in the other hand, Piaggio Vietnam continues to be ranked among the top regional best place to work.
To celebrate its 76th anniversary, more than 19 million Vespas translate into as many stories of guys and girls worldwide who have gained their freedom astride the most beloved two-wheeler in the world. Vespa has accompanied their lives and embodied feelings and the desire for freedom. Vespa is part of their culture. It is a protagonist in their lives, in the imagination of many generations of Italians, Europeans, Americans, Africans, and Asians. Today, Vespa is one of those rare products that are consistently part of the landscape in people’s daily lives.
Achievements & Impact
Sold in 83 countries on every continent, Vespa is now the most famous and most loved two-wheeled vehicle in the world. Vespa has far surpassed its function as an easy and elegant means of commuting to become a global brand, a symbol of Italian technology and style, capable of bringing millions of enthusiasts together in its name.
In the 1950s, Vespa from beautiful Mediterranean Italy arrived in Vietnam. Extraordinarily, the symbol of Italian culture is quickly rooted in this far land. The image of a Vespa, both vintage and modern in the old quarter of Hanoi or on crowded Sai Gon roads can easily remind one of a Vespa on ancient roads in Rome or Florence. It’s an interesting cultural mix of the East and the West. Notably, Vietnam is the second loved land of Vespa, only Italy where she was born. In Vietnam, many Vespa fan clubs gather hundreds of thousands of people regardless of their ages, gender, religion, or geographic distance who share the same passion – Vespa. Because Emotion is the brand narrative. Authenticity is its way.
In Vietnam, despite the global pandemic, Piaggio Asia Pacific continues to break new records. It became the best year of production, the best year of revenue and gross margin, and the best year of business performances across key markets Piaggio Asia Pacific
Future Direction
Riding towards 2022 strong with an evolved Customer Centric modality, delivering spotless service to customers with its authentic emotional narrative.
With a clear vision, its goal is to make Vietnam become No1 market on Piaggio Group's global growth map and continues to play a key role in Piaggio Group’s growth strategy in the region. To achieve this, the Piaggio cutting-edge scooters manufactured from the Vietnamese plant will sustainably grow to meet the strong rise in demand for two-wheelers in the Vietnamese market and other Asia Pacific markets, in the other hand, Piaggio Vietnam continues to be ranked among the top regional best place to work.
INSPIRATIONAL BRAND CATEGORY
Vespa by Piaggio Vietnam Co. Ltd.
Information about the Company & Brand
PIAGGIO Vietnam Co., Ltd was established in October 2007. It’s an Italian 100% invested company – the leading European two-wheel motor vehicle manufacturer. The company is based in Binh Xuyen Industrial Zone, Vinh Phuc province, and operates as the headquarter of Piaggio Asia Pacific. Piaggio Vietnam houses a scooter manufacturing plant, an engine production plant, and the regional R&D center – the only Piaggio R&D center in the Asia Pacific. The company produces scooters of Vespa and Piaggio brands for both the local market and export globally. It holds a leading role in the premium scooter market in Vietnam. With more than 900 employees, Piaggio Vietnam is the Group's third-largest production operation, after Pontedera, Italy, and Baramati in Maharashtra state, India.
Brand Elements
It was 1946 when Vespa made its debut on the roads of a Europe devastated by the recent conflict but, equally, full of creativity and a desire for renewal. After seventy-six years of history and more than 19 million scooters, Vespa is a global reference for style and elegance, Vespa is the expression of a unique and distinctive lifestyle. Vespa is an iconic made-in-Italy product, appreciated all over the world and that year by year wrote the history of global mobility. Vespa comes with huge equity and a set of deeply felt values that are linked to the Italian spirit, “joie de vivre” and an appreciation of beauty. On the strength of its heritage, Vespa can boast vintage and modern credentials at the same time, an unparalleled level of success worldwide, and an extraordinary brand image.
The beauty of Vespa scooters is not only reflected in their shape, but mostly in the fact that they also carry a very "Italian" lifestyle of confidence, enjoyment, and passion. It even has a catchy line, “Vespa – the classy, irreverent side of light mobility”.
PIAGGIO Vietnam Co., Ltd was established in October 2007. It’s an Italian 100% invested company – the leading European two-wheel motor vehicle manufacturer. The company is based in Binh Xuyen Industrial Zone, Vinh Phuc province, and operates as the headquarter of Piaggio Asia Pacific. Piaggio Vietnam houses a scooter manufacturing plant, an engine production plant, and the regional R&D center – the only Piaggio R&D center in the Asia Pacific. The company produces scooters of Vespa and Piaggio brands for both the local market and export globally. It holds a leading role in the premium scooter market in Vietnam. With more than 900 employees, Piaggio Vietnam is the Group's third-largest production operation, after Pontedera, Italy, and Baramati in Maharashtra state, India.
Brand Elements
It was 1946 when Vespa made its debut on the roads of a Europe devastated by the recent conflict but, equally, full of creativity and a desire for renewal. After seventy-six years of history and more than 19 million scooters, Vespa is a global reference for style and elegance, Vespa is the expression of a unique and distinctive lifestyle. Vespa is an iconic made-in-Italy product, appreciated all over the world and that year by year wrote the history of global mobility. Vespa comes with huge equity and a set of deeply felt values that are linked to the Italian spirit, “joie de vivre” and an appreciation of beauty. On the strength of its heritage, Vespa can boast vintage and modern credentials at the same time, an unparalleled level of success worldwide, and an extraordinary brand image.
The beauty of Vespa scooters is not only reflected in their shape, but mostly in the fact that they also carry a very "Italian" lifestyle of confidence, enjoyment, and passion. It even has a catchy line, “Vespa – the classy, irreverent side of light mobility”.
Inspiring Identity
To celebrate its 76th anniversary, more than 19 million Vespas translate into as many stories of guys and girls worldwide who have gained their freedom astride the most beloved two-wheeler in the world. Vespa has accompanied their lives and embodied feelings and the desire for freedom. Vespa is part of their culture. It is a protagonist in their lives, in the imagination of many generations of Italians, Europeans, Americans, Africans, and Asians. Today, Vespa is one of those rare products that are consistently part of the landscape in people’s daily lives.
Achievements & Impact
Sold in 83 countries on every continent, Vespa is now the most famous and most loved two-wheeled vehicle in the world. Vespa has far surpassed its function as an easy and elegant means of commuting to become a global brand, a symbol of Italian technology and style, capable of bringing millions of enthusiasts together in its name.
In the 1950s, Vespa from beautiful Mediterranean Italy arrived in Vietnam. Extraordinarily, the symbol of Italian culture is quickly rooted in this far land. The image of a Vespa, both vintage and modern in the old quarter of Hanoi or on crowded Sai Gon roads can easily remind one of a Vespa on ancient roads in Rome or Florence. It’s an interesting cultural mix of the East and the West. Notably, Vietnam is the second loved land of Vespa, only Italy where she was born. In Vietnam, many Vespa fan clubs gather hundreds of thousands of people regardless of their ages, gender, religion, or geographic distance who share the same passion – Vespa. Because Emotion is the brand narrative. Authenticity is its way.
In Vietnam, despite the global pandemic, Piaggio Asia Pacific continues to break new records. It became the best year of production, the best year of revenue and gross margin, and the best year of business performances across key markets Piaggio Asia Pacific
Future Direction
Riding towards 2022 strong with an evolved Customer Centric modality, delivering spotless service to customers with its authentic emotional narrative.
With a clear vision, its goal is to make Vietnam become No1 market on Piaggio Group's global growth map and continues to play a key role in Piaggio Group’s growth strategy in the region. To achieve this, the Piaggio cutting-edge scooters manufactured from the Vietnamese plant will sustainably grow to meet the strong rise in demand for two-wheelers in the Vietnamese market and other Asia Pacific markets, in the other hand, Piaggio Vietnam continues to be ranked among the top regional best place to work.
To celebrate its 76th anniversary, more than 19 million Vespas translate into as many stories of guys and girls worldwide who have gained their freedom astride the most beloved two-wheeler in the world. Vespa has accompanied their lives and embodied feelings and the desire for freedom. Vespa is part of their culture. It is a protagonist in their lives, in the imagination of many generations of Italians, Europeans, Americans, Africans, and Asians. Today, Vespa is one of those rare products that are consistently part of the landscape in people’s daily lives.
Achievements & Impact
Sold in 83 countries on every continent, Vespa is now the most famous and most loved two-wheeled vehicle in the world. Vespa has far surpassed its function as an easy and elegant means of commuting to become a global brand, a symbol of Italian technology and style, capable of bringing millions of enthusiasts together in its name.
In the 1950s, Vespa from beautiful Mediterranean Italy arrived in Vietnam. Extraordinarily, the symbol of Italian culture is quickly rooted in this far land. The image of a Vespa, both vintage and modern in the old quarter of Hanoi or on crowded Sai Gon roads can easily remind one of a Vespa on ancient roads in Rome or Florence. It’s an interesting cultural mix of the East and the West. Notably, Vietnam is the second loved land of Vespa, only Italy where she was born. In Vietnam, many Vespa fan clubs gather hundreds of thousands of people regardless of their ages, gender, religion, or geographic distance who share the same passion – Vespa. Because Emotion is the brand narrative. Authenticity is its way.
In Vietnam, despite the global pandemic, Piaggio Asia Pacific continues to break new records. It became the best year of production, the best year of revenue and gross margin, and the best year of business performances across key markets Piaggio Asia Pacific
Future Direction
Riding towards 2022 strong with an evolved Customer Centric modality, delivering spotless service to customers with its authentic emotional narrative.
With a clear vision, its goal is to make Vietnam become No1 market on Piaggio Group's global growth map and continues to play a key role in Piaggio Group’s growth strategy in the region. To achieve this, the Piaggio cutting-edge scooters manufactured from the Vietnamese plant will sustainably grow to meet the strong rise in demand for two-wheelers in the Vietnamese market and other Asia Pacific markets, in the other hand, Piaggio Vietnam continues to be ranked among the top regional best place to work.