Information about the Company & Brand
Established in 1993, Asia Commercial Bank (ACB) is one of the largest and fastest growing joint-stock banks in Vietnam.
For many years, besides focusing on the target to become one of the leading banks in retail markets, ACB has always focused on social activities, contributing to the community and the banking industry in general. Because ACB acts and develops based on 5 core values: Integrity - Prudence - Balance - Innovation – Efficiency, the values and changes we brought to the finance banking industry and communities are also related to these factors.
- As a commercial bank, ACB contributes to stimulating economic growth and monetary policy stabilization by providing financial product/service to customers in priority segments such as start-up, agriculture, environmental, education, technology, etc. with special rate.
- ACB promulgates many policies to ensure compliance with the law in the bank's credit activities, strengthen risk management and apply methods to prevent cybercrime. ACB strictly complies to the government requirements, commits to our customers and actively communicates to the next banker communities.
- ACB always focuses on customer’s satisfaction to provide the best product/service, timely response to customer needs and improve experience.
- During the difficult period of the prolonged covid epidemic, ACB has restructured loans, reduced and waived interest rate/fee as well as extended the repayment period to support customers.
ACB also supports the communities with many activities such as: provide education scholarships, communities support, donation for Vietnam covid prevention fund, environmental protection, ect. The talent in ACB ecosystem get acquainted to the action guidelines of working efficiently and responsibly, living healthy and green as well as learning actively and through their lifetime. And besides, “Close to O" (meaning Close to Earth) "Gan lai O” is one of the major campaigns which is held year after year with the purpose of raising awareness of environmental protection to all our stakeholders, including employees and customers.
ACB has also achieved many prestigious domestic and international awards including “Bank of the Year in Vietnam 2019” by The Banker and "Best Companies to Work for in Asia” four years in a row by HR Asia.
And ACB has been seen by customers as the best retail bank in Vietnam thanks to the following competitive advantages of providing high quality human resources for over 29 years. Prudent lending policy and a good risk management system, extensive experience in retail banking, providing quality products and services to customers, deep customer relationships and great customer experience and an inspirational identity.
Brand Elements
ACB has made commitments on its social responsibility to the local community, and in 2021 ACB conducted the following.
- The “Close to O” program aims to raise awareness of environmental protection among ACB’s employees and has operated for years. In 2021, ACB introduced the O-Branch award which is awarded to branches and sub-branches to encourage their enthusiasm for social responsibility. This can be considered the very first environment award by an enterprise and a bank in Vietnam. Such acts are proof that eco-friendliness and environment protection are a part of the ACB culture. ACB continued to work to raise the awareness of customers and community, and has distributed more than 25,000 plastic waste reduction kits.
- ACB also financed educational programs, including scholarships, contributions to education funds, construction of schools, houses, and funds for the poor, etc. ACB’s social responsibility was recognized and awarded with the Best CSR Bank Vietnam 2021 award by Global Banking & Finance Review.
Established in 1993, Asia Commercial Bank (ACB) is one of the largest and fastest growing joint-stock banks in Vietnam.
For many years, besides focusing on the target to become one of the leading banks in retail markets, ACB has always focused on social activities, contributing to the community and the banking industry in general. Because ACB acts and develops based on 5 core values: Integrity - Prudence - Balance - Innovation – Efficiency, the values and changes we brought to the finance banking industry and communities are also related to these factors.
- As a commercial bank, ACB contributes to stimulating economic growth and monetary policy stabilization by providing financial product/service to customers in priority segments such as start-up, agriculture, environmental, education, technology, etc. with special rate.
- ACB promulgates many policies to ensure compliance with the law in the bank's credit activities, strengthen risk management and apply methods to prevent cybercrime. ACB strictly complies to the government requirements, commits to our customers and actively communicates to the next banker communities.
- ACB always focuses on customer’s satisfaction to provide the best product/service, timely response to customer needs and improve experience.
- During the difficult period of the prolonged covid epidemic, ACB has restructured loans, reduced and waived interest rate/fee as well as extended the repayment period to support customers.
ACB also supports the communities with many activities such as: provide education scholarships, communities support, donation for Vietnam covid prevention fund, environmental protection, ect. The talent in ACB ecosystem get acquainted to the action guidelines of working efficiently and responsibly, living healthy and green as well as learning actively and through their lifetime. And besides, “Close to O" (meaning Close to Earth) "Gan lai O” is one of the major campaigns which is held year after year with the purpose of raising awareness of environmental protection to all our stakeholders, including employees and customers.
ACB has also achieved many prestigious domestic and international awards including “Bank of the Year in Vietnam 2019” by The Banker and "Best Companies to Work for in Asia” four years in a row by HR Asia.
And ACB has been seen by customers as the best retail bank in Vietnam thanks to the following competitive advantages of providing high quality human resources for over 29 years. Prudent lending policy and a good risk management system, extensive experience in retail banking, providing quality products and services to customers, deep customer relationships and great customer experience and an inspirational identity.
Brand Elements
ACB has made commitments on its social responsibility to the local community, and in 2021 ACB conducted the following.
- The “Close to O” program aims to raise awareness of environmental protection among ACB’s employees and has operated for years. In 2021, ACB introduced the O-Branch award which is awarded to branches and sub-branches to encourage their enthusiasm for social responsibility. This can be considered the very first environment award by an enterprise and a bank in Vietnam. Such acts are proof that eco-friendliness and environment protection are a part of the ACB culture. ACB continued to work to raise the awareness of customers and community, and has distributed more than 25,000 plastic waste reduction kits.
- ACB also financed educational programs, including scholarships, contributions to education funds, construction of schools, houses, and funds for the poor, etc. ACB’s social responsibility was recognized and awarded with the Best CSR Bank Vietnam 2021 award by Global Banking & Finance Review.
Inspiring Identity
Created in 1993, the ACB brand is positioned as a “Bank of people”. In 2015, with the strategy of focusing on customers and related individuals/organizations, ACB launched a new corporate identity as part of the strategic change in serving customers and putting the customer experience at the center of everything bank employees do. The brand image of ACB has inherited and developed its core values since the establishment and during its growth. The first logo consisted of 12 horizontal stripes representing cash flows. The new logo displays a dot embraced by the letter C implying the new “customer-centered” strategy of ACB and “ACB_Focus on You”.
When set vertically, the letter C encircling a dot symbolizes the brand of ACB. This symbol, viewed from various distances, represents the smile and the embrace of ever-growing relationships between ACB and customers, as well as between ACB’s staff and the community. Since 2015, the symbol of ACB has been used in all of ACB’s designs and products such as advertisement materials, customer areas, uniforms, gifts, stationery, etc. ACB has also been operating in the direction of “services with targets” to further enhance the relationships with customers, shareholders, partners, and the community.
ACB’s customer-centered attitude, in which customers are the top priority in the bank’s strategies, has been recognized by acclaimed international organizations. ACB was chosen as the most recommended retail bank in Vietnam and the 10th most recommended retail bank in the Asia Pacific region, according to the Bank Quality Consumer Survey and Ranking conducted by The Asian Banker which covered 11,000 bank customers in 11 markets across the region. Besides that, ACB was chosen as Best Customer Service Provider Asia by the International Banker (United Kingdom.)
Achievements & Impact
Innovation in the workplace is one of the success stories of the ACB brand.
Innovation is one of ACB’s five core values. That’s why we always make efforts to ensure our talents can continuously improve work efficiency and utilize innovation at the workplace.
There is a yearly innovation competition relating to fintech or financial services called We Innovate Now (WIN). ACBers can build team cross functions, cross departments or even with members outside the organization. Each team with its technological solution will run for the prize and opportunities cooperating with ACB as partners or suppliers.
Every year, the winning team of WIN and talented ACBers have opportunities to participate in the Singapore FinTech Festival. This chance supports them to shop latest technological innovation ideas and bring back to ACB’s services.
ACB applies a lot of digital tools to our system and procedure. ACBers are carefully trained to optimize these tools to get better and more effective collaboration despite the limitations of the physical workplace, able to go paperless and be greener in working behavior. They can also actively follow their performance dashboard and openly voice up ideas at the business kick-off. And these kinds of meetings are organized very flexibly to maximize collaboration and innovation. They can be held offline as usual at traditional meetings, workshops, town hall or online via conference, livestream.
Future Direction
For the next five years, technology and digital transformation will be the biggest challenges in the banking industry. To cope with this challenge, ACB has been focusing on technology infrastructure and human development that align with its customer-centric strategy to adapt to the changes in the banking industry.
Created in 1993, the ACB brand is positioned as a “Bank of people”. In 2015, with the strategy of focusing on customers and related individuals/organizations, ACB launched a new corporate identity as part of the strategic change in serving customers and putting the customer experience at the center of everything bank employees do. The brand image of ACB has inherited and developed its core values since the establishment and during its growth. The first logo consisted of 12 horizontal stripes representing cash flows. The new logo displays a dot embraced by the letter C implying the new “customer-centered” strategy of ACB and “ACB_Focus on You”.
When set vertically, the letter C encircling a dot symbolizes the brand of ACB. This symbol, viewed from various distances, represents the smile and the embrace of ever-growing relationships between ACB and customers, as well as between ACB’s staff and the community. Since 2015, the symbol of ACB has been used in all of ACB’s designs and products such as advertisement materials, customer areas, uniforms, gifts, stationery, etc. ACB has also been operating in the direction of “services with targets” to further enhance the relationships with customers, shareholders, partners, and the community.
ACB’s customer-centered attitude, in which customers are the top priority in the bank’s strategies, has been recognized by acclaimed international organizations. ACB was chosen as the most recommended retail bank in Vietnam and the 10th most recommended retail bank in the Asia Pacific region, according to the Bank Quality Consumer Survey and Ranking conducted by The Asian Banker which covered 11,000 bank customers in 11 markets across the region. Besides that, ACB was chosen as Best Customer Service Provider Asia by the International Banker (United Kingdom.)
Achievements & Impact
Innovation in the workplace is one of the success stories of the ACB brand.
Innovation is one of ACB’s five core values. That’s why we always make efforts to ensure our talents can continuously improve work efficiency and utilize innovation at the workplace.
There is a yearly innovation competition relating to fintech or financial services called We Innovate Now (WIN). ACBers can build team cross functions, cross departments or even with members outside the organization. Each team with its technological solution will run for the prize and opportunities cooperating with ACB as partners or suppliers.
Every year, the winning team of WIN and talented ACBers have opportunities to participate in the Singapore FinTech Festival. This chance supports them to shop latest technological innovation ideas and bring back to ACB’s services.
ACB applies a lot of digital tools to our system and procedure. ACBers are carefully trained to optimize these tools to get better and more effective collaboration despite the limitations of the physical workplace, able to go paperless and be greener in working behavior. They can also actively follow their performance dashboard and openly voice up ideas at the business kick-off. And these kinds of meetings are organized very flexibly to maximize collaboration and innovation. They can be held offline as usual at traditional meetings, workshops, town hall or online via conference, livestream.
Future Direction
For the next five years, technology and digital transformation will be the biggest challenges in the banking industry. To cope with this challenge, ACB has been focusing on technology infrastructure and human development that align with its customer-centric strategy to adapt to the changes in the banking industry.
INSPIRATIONAL BRAND CATEGORY
Asia Commercial Bank (ACB)
Information about the Company & Brand
Established in 1993, Asia Commercial Bank (ACB) is one of the largest and fastest growing joint-stock banks in Vietnam.
For many years, besides focusing on the target to become one of the leading banks in retail markets, ACB has always focused on social activities, contributing to the community and the banking industry in general. Because ACB acts and develops based on 5 core values: Integrity - Prudence - Balance - Innovation – Efficiency, the values and changes we brought to the finance banking industry and communities are also related to these factors.
- As a commercial bank, ACB contributes to stimulating economic growth and monetary policy stabilization by providing financial product/service to customers in priority segments such as start-up, agriculture, environmental, education, technology, etc. with special rate.
- ACB promulgates many policies to ensure compliance with the law in the bank's credit activities, strengthen risk management and apply methods to prevent cybercrime. ACB strictly complies to the government requirements, commits to our customers and actively communicates to the next banker communities.
- ACB always focuses on customer’s satisfaction to provide the best product/service, timely response to customer needs and improve experience.
- During the difficult period of the prolonged covid epidemic, ACB has restructured loans, reduced and waived interest rate/fee as well as extended the repayment period to support customers.
ACB also supports the communities with many activities such as: provide education scholarships, communities support, donation for Vietnam covid prevention fund, environmental protection, ect. The talent in ACB ecosystem get acquainted to the action guidelines of working efficiently and responsibly, living healthy and green as well as learning actively and through their lifetime. And besides, “Close to O" (meaning Close to Earth) "Gan lai O” is one of the major campaigns which is held year after year with the purpose of raising awareness of environmental protection to all our stakeholders, including employees and customers.
ACB has also achieved many prestigious domestic and international awards including “Bank of the Year in Vietnam 2019” by The Banker and "Best Companies to Work for in Asia” four years in a row by HR Asia.
And ACB has been seen by customers as the best retail bank in Vietnam thanks to the following competitive advantages of providing high quality human resources for over 29 years. Prudent lending policy and a good risk management system, extensive experience in retail banking, providing quality products and services to customers, deep customer relationships and great customer experience and an inspirational identity.
Brand Elements
ACB has made commitments on its social responsibility to the local community, and in 2021 ACB conducted the following.
- The “Close to O” program aims to raise awareness of environmental protection among ACB’s employees and has operated for years. In 2021, ACB introduced the O-Branch award which is awarded to branches and sub-branches to encourage their enthusiasm for social responsibility. This can be considered the very first environment award by an enterprise and a bank in Vietnam. Such acts are proof that eco-friendliness and environment protection are a part of the ACB culture. ACB continued to work to raise the awareness of customers and community, and has distributed more than 25,000 plastic waste reduction kits.
- ACB also financed educational programs, including scholarships, contributions to education funds, construction of schools, houses, and funds for the poor, etc. ACB’s social responsibility was recognized and awarded with the Best CSR Bank Vietnam 2021 award by Global Banking & Finance Review.
Established in 1993, Asia Commercial Bank (ACB) is one of the largest and fastest growing joint-stock banks in Vietnam.
For many years, besides focusing on the target to become one of the leading banks in retail markets, ACB has always focused on social activities, contributing to the community and the banking industry in general. Because ACB acts and develops based on 5 core values: Integrity - Prudence - Balance - Innovation – Efficiency, the values and changes we brought to the finance banking industry and communities are also related to these factors.
- As a commercial bank, ACB contributes to stimulating economic growth and monetary policy stabilization by providing financial product/service to customers in priority segments such as start-up, agriculture, environmental, education, technology, etc. with special rate.
- ACB promulgates many policies to ensure compliance with the law in the bank's credit activities, strengthen risk management and apply methods to prevent cybercrime. ACB strictly complies to the government requirements, commits to our customers and actively communicates to the next banker communities.
- ACB always focuses on customer’s satisfaction to provide the best product/service, timely response to customer needs and improve experience.
- During the difficult period of the prolonged covid epidemic, ACB has restructured loans, reduced and waived interest rate/fee as well as extended the repayment period to support customers.
ACB also supports the communities with many activities such as: provide education scholarships, communities support, donation for Vietnam covid prevention fund, environmental protection, ect. The talent in ACB ecosystem get acquainted to the action guidelines of working efficiently and responsibly, living healthy and green as well as learning actively and through their lifetime. And besides, “Close to O" (meaning Close to Earth) "Gan lai O” is one of the major campaigns which is held year after year with the purpose of raising awareness of environmental protection to all our stakeholders, including employees and customers.
ACB has also achieved many prestigious domestic and international awards including “Bank of the Year in Vietnam 2019” by The Banker and "Best Companies to Work for in Asia” four years in a row by HR Asia.
And ACB has been seen by customers as the best retail bank in Vietnam thanks to the following competitive advantages of providing high quality human resources for over 29 years. Prudent lending policy and a good risk management system, extensive experience in retail banking, providing quality products and services to customers, deep customer relationships and great customer experience and an inspirational identity.
Brand Elements
ACB has made commitments on its social responsibility to the local community, and in 2021 ACB conducted the following.
- The “Close to O” program aims to raise awareness of environmental protection among ACB’s employees and has operated for years. In 2021, ACB introduced the O-Branch award which is awarded to branches and sub-branches to encourage their enthusiasm for social responsibility. This can be considered the very first environment award by an enterprise and a bank in Vietnam. Such acts are proof that eco-friendliness and environment protection are a part of the ACB culture. ACB continued to work to raise the awareness of customers and community, and has distributed more than 25,000 plastic waste reduction kits.
- ACB also financed educational programs, including scholarships, contributions to education funds, construction of schools, houses, and funds for the poor, etc. ACB’s social responsibility was recognized and awarded with the Best CSR Bank Vietnam 2021 award by Global Banking & Finance Review.
Inspiring Identity
Created in 1993, the ACB brand is positioned as a “Bank of people”. In 2015, with the strategy of focusing on customers and related individuals/organizations, ACB launched a new corporate identity as part of the strategic change in serving customers and putting the customer experience at the center of everything bank employees do. The brand image of ACB has inherited and developed its core values since the establishment and during its growth. The first logo consisted of 12 horizontal stripes representing cash flows. The new logo displays a dot embraced by the letter C implying the new “customer-centered” strategy of ACB and “ACB_Focus on You”.
When set vertically, the letter C encircling a dot symbolizes the brand of ACB. This symbol, viewed from various distances, represents the smile and the embrace of ever-growing relationships between ACB and customers, as well as between ACB’s staff and the community. Since 2015, the symbol of ACB has been used in all of ACB’s designs and products such as advertisement materials, customer areas, uniforms, gifts, stationery, etc. ACB has also been operating in the direction of “services with targets” to further enhance the relationships with customers, shareholders, partners, and the community.
ACB’s customer-centered attitude, in which customers are the top priority in the bank’s strategies, has been recognized by acclaimed international organizations. ACB was chosen as the most recommended retail bank in Vietnam and the 10th most recommended retail bank in the Asia Pacific region, according to the Bank Quality Consumer Survey and Ranking conducted by The Asian Banker which covered 11,000 bank customers in 11 markets across the region. Besides that, ACB was chosen as Best Customer Service Provider Asia by the International Banker (United Kingdom.)
Achievements & Impact
Innovation in the workplace is one of the success stories of the ACB brand.
Innovation is one of ACB’s five core values. That’s why we always make efforts to ensure our talents can continuously improve work efficiency and utilize innovation at the workplace.
There is a yearly innovation competition relating to fintech or financial services called We Innovate Now (WIN). ACBers can build team cross functions, cross departments or even with members outside the organization. Each team with its technological solution will run for the prize and opportunities cooperating with ACB as partners or suppliers.
Every year, the winning team of WIN and talented ACBers have opportunities to participate in the Singapore FinTech Festival. This chance supports them to shop latest technological innovation ideas and bring back to ACB’s services.
ACB applies a lot of digital tools to our system and procedure. ACBers are carefully trained to optimize these tools to get better and more effective collaboration despite the limitations of the physical workplace, able to go paperless and be greener in working behavior. They can also actively follow their performance dashboard and openly voice up ideas at the business kick-off. And these kinds of meetings are organized very flexibly to maximize collaboration and innovation. They can be held offline as usual at traditional meetings, workshops, town hall or online via conference, livestream.
Future Direction
For the next five years, technology and digital transformation will be the biggest challenges in the banking industry. To cope with this challenge, ACB has been focusing on technology infrastructure and human development that align with its customer-centric strategy to adapt to the changes in the banking industry.
Created in 1993, the ACB brand is positioned as a “Bank of people”. In 2015, with the strategy of focusing on customers and related individuals/organizations, ACB launched a new corporate identity as part of the strategic change in serving customers and putting the customer experience at the center of everything bank employees do. The brand image of ACB has inherited and developed its core values since the establishment and during its growth. The first logo consisted of 12 horizontal stripes representing cash flows. The new logo displays a dot embraced by the letter C implying the new “customer-centered” strategy of ACB and “ACB_Focus on You”.
When set vertically, the letter C encircling a dot symbolizes the brand of ACB. This symbol, viewed from various distances, represents the smile and the embrace of ever-growing relationships between ACB and customers, as well as between ACB’s staff and the community. Since 2015, the symbol of ACB has been used in all of ACB’s designs and products such as advertisement materials, customer areas, uniforms, gifts, stationery, etc. ACB has also been operating in the direction of “services with targets” to further enhance the relationships with customers, shareholders, partners, and the community.
ACB’s customer-centered attitude, in which customers are the top priority in the bank’s strategies, has been recognized by acclaimed international organizations. ACB was chosen as the most recommended retail bank in Vietnam and the 10th most recommended retail bank in the Asia Pacific region, according to the Bank Quality Consumer Survey and Ranking conducted by The Asian Banker which covered 11,000 bank customers in 11 markets across the region. Besides that, ACB was chosen as Best Customer Service Provider Asia by the International Banker (United Kingdom.)
Achievements & Impact
Innovation in the workplace is one of the success stories of the ACB brand.
Innovation is one of ACB’s five core values. That’s why we always make efforts to ensure our talents can continuously improve work efficiency and utilize innovation at the workplace.
There is a yearly innovation competition relating to fintech or financial services called We Innovate Now (WIN). ACBers can build team cross functions, cross departments or even with members outside the organization. Each team with its technological solution will run for the prize and opportunities cooperating with ACB as partners or suppliers.
Every year, the winning team of WIN and talented ACBers have opportunities to participate in the Singapore FinTech Festival. This chance supports them to shop latest technological innovation ideas and bring back to ACB’s services.
ACB applies a lot of digital tools to our system and procedure. ACBers are carefully trained to optimize these tools to get better and more effective collaboration despite the limitations of the physical workplace, able to go paperless and be greener in working behavior. They can also actively follow their performance dashboard and openly voice up ideas at the business kick-off. And these kinds of meetings are organized very flexibly to maximize collaboration and innovation. They can be held offline as usual at traditional meetings, workshops, town hall or online via conference, livestream.
Future Direction
For the next five years, technology and digital transformation will be the biggest challenges in the banking industry. To cope with this challenge, ACB has been focusing on technology infrastructure and human development that align with its customer-centric strategy to adapt to the changes in the banking industry.