Apollo English | APEA - Asia Pacific Enterprise Awards Asia Pacific Enterprise Awards
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INSPIRATIONAL BRAND CATEGORY

Apollo English

Information about the Company & Brand
Established in 1995, Apollo English (Apollo) believes that learning has the power to change lives. With this belief, Apollo strives to become an inspiring learning environment where students are nurtured with a love of learning and where they actively explore and discover every day. Its unique selling proposition lies in the learning experience that Apollo English provides for its students.

Its vision is to help them cultivate confidence and fulfill their potential in an ever-changing world. The company will turn its vision into reality through its mission of bringing English to life through real-world learning.

Currently, Apollo has nearly 60 centers in Vietnam and continues to expand.

Brand Elements
Being the first foreign-owned English Educator in Vietnam, Apollo English is a leading organization in the premium segment of the education industry. Its brand has been trusted for over 25 years and has always been the top-of-mind brand of many customers.

The Apollo brand consists of 5 pillars that deeply influence its operation, including brand essence – “We believe learning has the power to change lives.”; vision – “Generations of confident children fulfilling their potential in a changing World”; mission – “Bringing English to life through real-world learning”; values – “Partnership, Innovation, Accountability, Passion, Integrity”; promises – “Confidence & Fluency, International Experts, Impactful & Effective Learning, Future Skills, Parent Partnership, Guaranteed Academic Success”.
Inspiring Identity
From the realization that children are full of potential, Apollo sets its mission to fulfill their potential through a personalized learning experience. Apollo teaches English not only as a tool to communicate but also as a way to think, be aware, and apply skills in life. It provides them with knowledge about the world and provides them with future skills that will become useful assets in their lives using English.

The company emphasizes the importance of joy in learning and its passion to create an environment that can ignite the love of learning. It believes that a student who loves what they learn will keep learning and become an active learner.

Despite the challenges in making its learning experience truly beneficial and inspiring, Apollo believes if it put its students at heart, it can overcome any challenges.

Achievements & Impact
Apollo has always been innovative according to the changing needs of the market. Its latest change moved its brand from promoting service quality to a student-centric focus. Apollo wanted to tell parents that it focuses on their children, and that is how it builds up its services, including teacher quality, curriculum, and operation.

Besides the core business that is teaching English, with the hope to bring English closer to every Vietnamese child, Apollo also partnered with Vietnam National Television (VTV3, VTV7, VTV6) to do English shows. It also collaborates with more than 200 schools all over the country by sending its teachers to host special events and activities at schools.

It also brings international explorers from National Geographic Learning to interact and inspire Apollo students. This sparks a love of learning in its students through real-world learning.

Future Direction
Apollo is moving forward to become an education brand that promotes student-centric methods and ignites a love of learning within students. This is the foundation for them to become active and life-long learners. Hence, they will gain confidence in English skills, academic success, and future skills.

Its new approach does not only stay in its communication messages. It will soon launch a brand-new model of learning experience in late 2022, namely Apollo Active. Apollo Active ignites a love of learning in students by creating a virtuous cycle: Children who love learning to spend more time doing it. This leads to tangible outcomes and inspires them to keep learning more.

To develop Apollo Active, it is working with some world’s top content creators and technology solutions including National Geography Learning, Oxford University Press, BBC, DLA (Digital Learning Associate), and OOOLab.

INSPIRATIONAL BRAND CATEGORY

Apollo English

Information about the Company & Brand
Established in 1995, Apollo English (Apollo) believes that learning has the power to change lives. With this belief, Apollo strives to become an inspiring learning environment where students are nurtured with a love of learning and where they actively explore and discover every day. Its unique selling proposition lies in the learning experience that Apollo English provides for its students.

Its vision is to help them cultivate confidence and fulfill their potential in an ever-changing world. The company will turn its vision into reality through its mission of bringing English to life through real-world learning.

Currently, Apollo has nearly 60 centers in Vietnam and continues to expand.

Brand Elements
Being the first foreign-owned English Educator in Vietnam, Apollo English is a leading organization in the premium segment of the education industry. Its brand has been trusted for over 25 years and has always been the top-of-mind brand of many customers.

The Apollo brand consists of 5 pillars that deeply influence its operation, including brand essence – “We believe learning has the power to change lives.”; vision – “Generations of confident children fulfilling their potential in a changing World”; mission – “Bringing English to life through real-world learning”; values – “Partnership, Innovation, Accountability, Passion, Integrity”; promises – “Confidence & Fluency, International Experts, Impactful & Effective Learning, Future Skills, Parent Partnership, Guaranteed Academic Success”.
Inspiring Identity
From the realization that children are full of potential, Apollo sets its mission to fulfill their potential through a personalized learning experience. Apollo teaches English not only as a tool to communicate but also as a way to think, be aware, and apply skills in life. It provides them with knowledge about the world and provides them with future skills that will become useful assets in their lives using English.

The company emphasizes the importance of joy in learning and its passion to create an environment that can ignite the love of learning. It believes that a student who loves what they learn will keep learning and become an active learner.

Despite the challenges in making its learning experience truly beneficial and inspiring, Apollo believes if it put its students at heart, it can overcome any challenges.

Achievements & Impact
Apollo has always been innovative according to the changing needs of the market. Its latest change moved its brand from promoting service quality to a student-centric focus. Apollo wanted to tell parents that it focuses on their children, and that is how it builds up its services, including teacher quality, curriculum, and operation.

Besides the core business that is teaching English, with the hope to bring English closer to every Vietnamese child, Apollo also partnered with Vietnam National Television (VTV3, VTV7, VTV6) to do English shows. It also collaborates with more than 200 schools all over the country by sending its teachers to host special events and activities at schools.

It also brings international explorers from National Geographic Learning to interact and inspire Apollo students. This sparks a love of learning in its students through real-world learning.

Future Direction
Apollo is moving forward to become an education brand that promotes student-centric methods and ignites a love of learning within students. This is the foundation for them to become active and life-long learners. Hence, they will gain confidence in English skills, academic success, and future skills.

Its new approach does not only stay in its communication messages. It will soon launch a brand-new model of learning experience in late 2022, namely Apollo Active. Apollo Active ignites a love of learning in students by creating a virtuous cycle: Children who love learning to spend more time doing it. This leads to tangible outcomes and inspires them to keep learning more.

To develop Apollo Active, it is working with some world’s top content creators and technology solutions including National Geography Learning, Oxford University Press, BBC, DLA (Digital Learning Associate), and OOOLab.