Information about the Company & Brand
T&A-Ogilvy, a WPP company, is an essential part of the growing Ogilvy Group in Vietnam and a member of Ogilvy Worldwide, one of the largest global multinational communications networks. T&A Ogilvy's mission is to empower brands and individuals to impact the world through endless innovation and creative transformation.
With decades of experience, T&A-Ogilvy provides strategic marketing communication counselling support to a variety of clients across its consumer marketing, corporate, healthcare, technology, public affairs, and social marketing practices. The agency also offers expert services in government relations and crisis management.
T&A Ogilvy's core capabilities are spanning across 5 areas: Advertising, Brand and Content; Public Relations; Experience, Growth and Innovation; and Health communication.
Brand Elements
While most companies turn on their defensive mode to lessen the impact of the global pandemic and inhospitable business environment, T&A-Ogilvy preferred the longer view with comprehensive investment by utilising its strength in Creative storytelling and PR expertise while growing Innovation capabilities to achieve sustainable growth. Ogilvy’s immediate challenge and objectives are transforming itself through innovative technology product offerings to clients, getting them to reappraise the values that no other agencies in the market but T&A Ogilvy can offer.
T&A-Ogilvy is the pioneer of Artificial Intelligence (AI) application in creativity. The company prioritises using AI processing data as the key innovation to infuse in its creative process. Moreover, its difference lies in how it brings together Data x Technology x Creativity and harnesses the maturity of partnership with technology providers to optimise effectiveness and efficiency. T&A-Ogilvy involves its local partners to deliver technology solutions to brands with its creative storytelling and PR expertise bridge. It’s a whole value chain that T&A-Ogilvy created to help clients redefine themselves and their influence.
We sell or else
Inspiring Identity
Since its inception in 2001 in Hanoi, T&A Communications grew to become one of the country's leading public relations firms, with a client base comprised of major multinational and leading local brands including Amway, Boeing, Canon, Cartier, Facebook, France Telecom, etc. It is also the long-term partner supporting community/ social work organisations such as US AIDS, Operation Smiles, Wild Aids as well as global meaningful platforms such as WEF, Woman Summit, Asia Society, etc.
In 2009, WPP announced that its wholly-owned operating company, Ogilvy, the global marketing services network, has acquired a majority stake in T&A Communications, establishing T&A Ogilvy and merging the company into the growing Ogilvy & Mather Group in Vietnam.
T&A Ogilvy is the leading Marketing communication agency in Vietnam. Its consultants draw from both its local heritage and international expertise. The company's deep understanding of Vietnam's culture, media, public perception and societal dynamics combined with Ogilvy's global network and proprietary expertise provides clients with localised services of international-standard.
Achievements & Impact
As the pioneer and innovator, T&A Ogilvy has touched many aspects in the world of business to become one of the country’s leading PR firms and prestigious partner choices of both big global and local businesses, evidenced by the 80% retention rate of its top 28 clients and 7 years average in partnership with top 13 biggest clients.
T&A Ogilvy leverages the experience and creation altogether rather than only building one-way communicating press releases and leadership talks alone. T&A Ogilvy improves the customer experience at every stage of the engagement lifecycle by creating opportunities for consumers to engage with the brand. The success of its strategy was evident in its business growth with 51% of total revenue. In 2020, T&A Ogilvy’s business gained an 8% growth in PR revenue, AI/ data applications contributed 4% to the total digital revenue and 18% growth in PR share.
T&A Ogilvy has helped 40 brands and clients impact the world. T&A Ogilvy successfully initiated the use of Big Data and AI products to identify audiences’ expectations of brands, defined the right messages down to individual levels, and redefined the industry’s concept of brand’s influence. T&A Ogilvy created the first AI-powered influencer for Clear, leveraged the social listening tool to understand consumers for Nutifood GrowPLUS+, and designed an auto-generated content hub for TalentNet.
Future Direction
T&A-Ogilvy combines three elements of data, creative content, and digitalisation, specifically employing the use of artificial intelligence (AI). The company's leaders believe in digital transformation and AI technology as the crucial "highway" that will lead the way for brands to reach customers.
Recently, it launched its new team—Creative Technologist, comprised of experts specialising in building communications solutions based on technological innovations. T&A-Ogilvy has also established the Ogilvy Content Studio in Vietnam, which was created to meet the increasing demand for large-volume instant content and for enhanced user compatibility in a social media-dominant world. This is the company's latest and biggest initiative aimed at making Vietnamese brands stand out from the crowd.
INSPIRATIONAL BRAND CATEGORY
T&A Ogilvy
T&A-Ogilvy, a WPP company, is an essential part of the growing Ogilvy Group in Vietnam and a member of Ogilvy Worldwide, one of the largest global multinational communications networks. T&A Ogilvy's mission is to empower brands and individuals to impact the world through endless innovation and creative transformation.
With decades of experience, T&A-Ogilvy provides strategic marketing communication counselling support to a variety of clients across its consumer marketing, corporate, healthcare, technology, public affairs, and social marketing practices. The agency also offers expert services in government relations and crisis management.
T&A Ogilvy's core capabilities are spanning across 5 areas: Advertising, Brand and Content; Public Relations; Experience, Growth and Innovation; and Health communication.
Brand Elements
While most companies turn on their defensive mode to lessen the impact of the global pandemic and inhospitable business environment, T&A-Ogilvy preferred the longer view with comprehensive investment by utilising its strength in Creative storytelling and PR expertise while growing Innovation capabilities to achieve sustainable growth. Ogilvy’s immediate challenge and objectives are transforming itself through innovative technology product offerings to clients, getting them to reappraise the values that no other agencies in the market but T&A Ogilvy can offer.
T&A-Ogilvy is the pioneer of Artificial Intelligence (AI) application in creativity. The company prioritises using AI processing data as the key innovation to infuse in its creative process. Moreover, its difference lies in how it brings together Data x Technology x Creativity and harnesses the maturity of partnership with technology providers to optimise effectiveness and efficiency. T&A-Ogilvy involves its local partners to deliver technology solutions to brands with its creative storytelling and PR expertise bridge. It’s a whole value chain that T&A-Ogilvy created to help clients redefine themselves and their influence.
We sell or else
Inspiring Identity
Since its inception in 2001 in Hanoi, T&A Communications grew to become one of the country's leading public relations firms, with a client base comprised of major multinational and leading local brands including Amway, Boeing, Canon, Cartier, Facebook, France Telecom, etc. It is also the long-term partner supporting community/ social work organisations such as US AIDS, Operation Smiles, Wild Aids as well as global meaningful platforms such as WEF, Woman Summit, Asia Society, etc.
In 2009, WPP announced that its wholly-owned operating company, Ogilvy, the global marketing services network, has acquired a majority stake in T&A Communications, establishing T&A Ogilvy and merging the company into the growing Ogilvy & Mather Group in Vietnam.
T&A Ogilvy is the leading Marketing communication agency in Vietnam. Its consultants draw from both its local heritage and international expertise. The company's deep understanding of Vietnam's culture, media, public perception and societal dynamics combined with Ogilvy's global network and proprietary expertise provides clients with localised services of international-standard.
Achievements & Impact
As the pioneer and innovator, T&A Ogilvy has touched many aspects in the world of business to become one of the country’s leading PR firms and prestigious partner choices of both big global and local businesses, evidenced by the 80% retention rate of its top 28 clients and 7 years average in partnership with top 13 biggest clients.
T&A Ogilvy leverages the experience and creation altogether rather than only building one-way communicating press releases and leadership talks alone. T&A Ogilvy improves the customer experience at every stage of the engagement lifecycle by creating opportunities for consumers to engage with the brand. The success of its strategy was evident in its business growth with 51% of total revenue. In 2020, T&A Ogilvy’s business gained an 8% growth in PR revenue, AI/ data applications contributed 4% to the total digital revenue and 18% growth in PR share.
T&A Ogilvy has helped 40 brands and clients impact the world. T&A Ogilvy successfully initiated the use of Big Data and AI products to identify audiences’ expectations of brands, defined the right messages down to individual levels, and redefined the industry’s concept of brand’s influence. T&A Ogilvy created the first AI-powered influencer for Clear, leveraged the social listening tool to understand consumers for Nutifood GrowPLUS+, and designed an auto-generated content hub for TalentNet.
Future Direction
T&A-Ogilvy combines three elements of data, creative content, and digitalisation, specifically employing the use of artificial intelligence (AI). The company's leaders believe in digital transformation and AI technology as the crucial "highway" that will lead the way for brands to reach customers.
Recently, it launched its new team—Creative Technologist, comprised of experts specialising in building communications solutions based on technological innovations. T&A-Ogilvy has also established the Ogilvy Content Studio in Vietnam, which was created to meet the increasing demand for large-volume instant content and for enhanced user compatibility in a social media-dominant world. This is the company's latest and biggest initiative aimed at making Vietnamese brands stand out from the crowd.