INSPIRATIONAL BRAND CATEGORY
Sai Gon Thuong Tin Commercial Joint Stock Bank (Sacombank)
Information about the Company & Brand
Sacombank, which was established in 1991, is one of the first Joint Stock Commercial Banks in Ho Chi Minh City with initial charter capital of VND 3 billion. The bank’s vision is to become the leading bank in Vietnam’s retail banking service. Its mission is providing the best-in-class comprehensive financial solutions for customers; maximising added value to partners, investors and stakeholders, creating value and prosperity for employees; contributing to the development of society and community. The core values of Sacombank include pioneering and paving towards success; providing innovative and dynamic approaches for sustainable development; making a difference via breakthrough innovations and advanced business governance; committing to quality assurance in customer service and partner cooperation; upholding its responsibility to the community and society for Eternal Happiness.
Brand Elements
In 2021, Sacombank has entered the Top 500 Global Largest Banking Brands (Brand Finance Banking 500) announced by the world's leading brand valuation consultancy Brand Finance UK. Sacombank and the Vietnamese banking sector have seen the greatest brand value growth compared to any other nation in the ranking.
Sacombank has a customer base of more than 14 million and is one of the banks with the largest customer ecosystem in Vietnam. With the motto, "always strive to serve customers in the best way", Sacombank constantly researches to create the most modern, versatile and optimal financial products, services and solutions for customers.
Sacombank also paid special attention to automation, digitalisation of operational processes to save costs and enhance productivity such as the customer relationship management (CRM) process, digital work environment, digitalised banking procedure and online approvals to create a paperless office environment, cloud computing, the credit approval process (LOS), and online training.
"Growing together": with shareholders to accompany the Bank, the Bank to accompany the customers, the Bank to accompany the society.
Inspiring Identity
In 2021, Sacombank will mark its 30-year journey of establishment and development with the focused orientation of restructuring its operations effectively and creating breakthroughs in digital banking. Accordingly, Sacombank will focus on restructuring all banking operations in the direction of digitising processes; speeding up the process of restructuring and dealing with bad debts; implementing new business models to enhance customer experience and satisfaction; improving the quality and efficiency of human resources; optimising capital efficiency and utilising capital; strengthening risk management.
"Fire tests gold, hardships test the resilient"—challenges during the development journey have forged the spirit and will of more than 18,500 Sacombank employees. This acts as a significant motivator for the bank to enter 2021 with a new mindset, belief and hope. With major orientations, policies and solutions already determined, Sacombank is confident in overcoming any difficulties and challenges to bring Sacombank back to its original position with solidarity, creativity and bravery.
Achievements & Impact
In 2019, Sacombank recorded outstanding achievements including ranking among the Top 40 Vietnamese valuable brands Forbes by Forbes and Top 10 prestigious private joint-stock commercial banks in Vietnam in 2019 by Vietnam Report.
In 2020, Sacombank continued to gain recognition for its tremendous success. The bank was ranked among the Top 20 Popular Trademarks in Vietnam in 2020 by Vietnam Intellectual Property Association. The “Sacombank Digitalization Strategy” received the International Innovation Award 2020 from Enterprise Asia. Its CEO was also awarded Asia Entrepreneur of the Year 2020 by the Asia Pacific Enterprise Awards.
Future Direction
Sacombank has developed an orientation for the coming 2 years. The plan includes restructuring capital structure and using capital towards safety, efficiency and sustainability; increasing the number of customers in the retail segment; developing products and service packages to meet the needs of the target customer segment following the motto "Simple - Friendly - Outstanding".
Moreover, the bank aims to promote distributed lending and selectively concentrated credit growth on retail businesses and increase multi-utility products and services to exploit the market potential; arrange and re-arrange the network of transaction points and evaluate the current status of transaction points to promote growth; build the image of a digital bank to serve diverse customer needs, especially customers in the golden age population.
Furthermore, Sacombank will apply international standards on risk management to improve its operational quality and exploit the outstanding features of the core banking system (Core banking), data warehouse system (Data warehouse), information management system (MIS) and Digital Banking to support customers. The bank also seeks to develop the project, "Building a digital enterprise architecture", with increasing automation, integrating digital platforms to best serve customer needs.
INSPIRATIONAL BRAND CATEGORY
Sai Gon Thuong Tin Commercial Joint Stock Bank (Sacombank)
Information about the Company & Brand
Sacombank, which was established in 1991, is one of the first Joint Stock Commercial Banks in Ho Chi Minh City with initial charter capital of VND 3 billion. The bank’s vision is to become the leading bank in Vietnam’s retail banking service. Its mission is providing the best-in-class comprehensive financial solutions for customers; maximising added value to partners, investors and stakeholders, creating value and prosperity for employees; contributing to the development of society and community. The core values of Sacombank include pioneering and paving towards success; providing innovative and dynamic approaches for sustainable development; making a difference via breakthrough innovations and advanced business governance; committing to quality assurance in customer service and partner cooperation; upholding its responsibility to the community and society for Eternal Happiness.
Brand Elements
In 2021, Sacombank has entered the Top 500 Global Largest Banking Brands (Brand Finance Banking 500) announced by the world's leading brand valuation consultancy Brand Finance UK. Sacombank and the Vietnamese banking sector have seen the greatest brand value growth compared to any other nation in the ranking.
Sacombank has a customer base of more than 14 million and is one of the banks with the largest customer ecosystem in Vietnam. With the motto, "always strive to serve customers in the best way", Sacombank constantly researches to create the most modern, versatile and optimal financial products, services and solutions for customers.
Sacombank also paid special attention to automation, digitalisation of operational processes to save costs and enhance productivity such as the customer relationship management (CRM) process, digital work environment, digitalised banking procedure and online approvals to create a paperless office environment, cloud computing, the credit approval process (LOS), and online training.
"Growing together": with shareholders to accompany the Bank, the Bank to accompany the customers, the Bank to accompany the society.
Inspiring Identity
In 2021, Sacombank will mark its 30-year journey of establishment and development with the focused orientation of restructuring its operations effectively and creating breakthroughs in digital banking. Accordingly, Sacombank will focus on restructuring all banking operations in the direction of digitising processes; speeding up the process of restructuring and dealing with bad debts; implementing new business models to enhance customer experience and satisfaction; improving the quality and efficiency of human resources; optimising capital efficiency and utilising capital; strengthening risk management.
"Fire tests gold, hardships test the resilient"—challenges during the development journey have forged the spirit and will of more than 18,500 Sacombank employees. This acts as a significant motivator for the bank to enter 2021 with a new mindset, belief and hope. With major orientations, policies and solutions already determined, Sacombank is confident in overcoming any difficulties and challenges to bring Sacombank back to its original position with solidarity, creativity and bravery.
Achievements & Impact
In 2019, Sacombank recorded outstanding achievements including ranking among the Top 40 Vietnamese valuable brands Forbes by Forbes and Top 10 prestigious private joint-stock commercial banks in Vietnam in 2019 by Vietnam Report.
In 2020, Sacombank continued to gain recognition for its tremendous success. The bank was ranked among the Top 20 Popular Trademarks in Vietnam in 2020 by Vietnam Intellectual Property Association. The “Sacombank Digitalization Strategy” received the International Innovation Award 2020 from Enterprise Asia. Its CEO was also awarded Asia Entrepreneur of the Year 2020 by the Asia Pacific Enterprise Awards.
Future Direction
Sacombank has developed an orientation for the coming 2 years. The plan includes restructuring capital structure and using capital towards safety, efficiency and sustainability; increasing the number of customers in the retail segment; developing products and service packages to meet the needs of the target customer segment following the motto "Simple - Friendly - Outstanding".
Moreover, the bank aims to promote distributed lending and selectively concentrated credit growth on retail businesses and increase multi-utility products and services to exploit the market potential; arrange and re-arrange the network of transaction points and evaluate the current status of transaction points to promote growth; build the image of a digital bank to serve diverse customer needs, especially customers in the golden age population.
Furthermore, Sacombank will apply international standards on risk management to improve its operational quality and exploit the outstanding features of the core banking system (Core banking), data warehouse system (Data warehouse), information management system (MIS) and Digital Banking to support customers. The bank also seeks to develop the project, "Building a digital enterprise architecture", with increasing automation, integrating digital platforms to best serve customer needs.