Information about the Company
Home Credit Vietnam Finance Company Limited (Home Credit) is a leading international consumer finance provider established in the Czech Republic in 1997. The company now operates in 10 countries, serving more than 70 million customers around the world. It started its operation in Vietnam in 2008 as an industry pioneer. Since then, the company have always been a role model in the consumer finance industry that pursues disruptive but sustainable growth with innovative products, a responsible lending approach, customer experience and social responsibility focus and tech-driven solutions.
Home Credit helps Vietnamese customers to easily access financing, quickly and safely achieve their daily financial goals to enable them to feel good and positive about life. The company's vision is to continue to be a consumer finance provider of choice for all Vietnamese people, a most desired brand in the market, leading controlled foreign corporation (CFC) company that makes people feel good. The company cares to set the standards of transparency, integrity, and customer care in the market they operate, respect local cultures, and traditions, and pursue a long-term vision for sustainable, win-win relationships with customers, partners, and community. In terms of unique selling points, what makes us different is its promise to make the customer “feel good” which is guided by sustainable growth and its customer obsession approach.
Brand Elements
As people are at the heart of the company, its mission is to build a workplace that can make people feel good and create values. Each of its people is empowered every single day to achieve greater career success and together with the company, they are on the journey to bring an exceptional experience to millions of customers.
The company’s uniqueness lies in its Home Credit DNA which seeks to foster diversity, equity, and inclusion in its daily work. It has also gone above and beyond to keep its people #FeelingConnected, #FeelingStrong, and #FeelingGood across geographies while working remotely with its engagement activities like HomeChat, Wellness Talk, WFH challenges, DNA Stars Awards, etc.
Feeling good with Home Credit
Inspiring Identity
Home Credit is a role model in the consumer finance industry that pursues disruptive but sustainable growth with innovative products, responsible lending approach, customer experience, social responsibility focus, and tech-driven solutions. As a result, the company is rated as the “Most Desired Brand in Vietnam”.
The company pioneers providing products and services that are innovative, easily accessible, affordable and manageable to serve Vietnamese’s daily living needs, assisting them to quickly realise their dreams in a financially effective and secure way.
The 4th wave of COVID-19 was one of the biggest challenges for the company’s branding in 2021. Due to the lockdown in key cities in Vietnam, nearly all of the company’s marketing campaigns were left pending. However, Home Credit took this challenge as an opportunity to connect with its customers and distinguish itself from its competitors. Therefore, it conducted a series of campaigns that not only focused on promoting its services but also to support customers to overcome the difficult time.
Achievements & Impact
The company launched its first game application (songvuihomecredit.com) to spread its message, “Feeling good with Home Credit” in 2020. Since its launch, it has successfully evolved the application to multi-purpose assets for branding, engagement and acquisition. It has become one of the company’s key channels to communicate and connect closely with its customers.
After over 4 versions were released, Home Credit gained more than 5 million play turns, 318K registered users and thousands of leads for products with a reasonable budget. The asset was shared among its Home Credit branches and earned lots of interest from international colleagues for its combination of a branding asset and serving business objectives at the same time.
Future Direction
Home Credit consistently aims to bring long-term positive social impacts and better the lives of the underserved through responsible and creative financial inclusion activities in support of the government’s national financial inclusion strategy until 2025 with a vision to 2030 as well as strongly promoting environmental, social, and governance (ESG) strategies.
To make the company stand among competitors in the market, Home Credit places customers as the centre for all their activities. The company constantly acts with transparency, compliance, customer care and always ensures long-term benefits for customers, partners, and society. It optimises financial solutions driven by customer experience and powered by international expertise and local experience with innovative tech solutions. Additionally, Home Credit applies the latest technology in its operations and focuses on digital transformation to bring innovative solutions to improve customer experience throughout their journey with the company.
INSPIRATIONAL BRAND CATEGORY
Home Credit Vietnam Finance Company Limited
Information about the Company
Home Credit Vietnam Finance Company Limited (Home Credit) is a leading international consumer finance provider established in the Czech Republic in 1997. The company now operates in 10 countries, serving more than 70 million customers around the world. It started its operation in Vietnam in 2008 as an industry pioneer. Since then, the company have always been a role model in the consumer finance industry that pursues disruptive but sustainable growth with innovative products, a responsible lending approach, customer experience and social responsibility focus and tech-driven solutions.
Home Credit helps Vietnamese customers to easily access financing, quickly and safely achieve their daily financial goals to enable them to feel good and positive about life. The company's vision is to continue to be a consumer finance provider of choice for all Vietnamese people, a most desired brand in the market, leading controlled foreign corporation (CFC) company that makes people feel good. The company cares to set the standards of transparency, integrity, and customer care in the market they operate, respect local cultures, and traditions, and pursue a long-term vision for sustainable, win-win relationships with customers, partners, and community. In terms of unique selling points, what makes us different is its promise to make the customer “feel good” which is guided by sustainable growth and its customer obsession approach.
Brand Elements
As people are at the heart of the company, its mission is to build a workplace that can make people feel good and create values. Each of its people is empowered every single day to achieve greater career success and together with the company, they are on the journey to bring an exceptional experience to millions of customers.
The company’s uniqueness lies in its Home Credit DNA which seeks to foster diversity, equity, and inclusion in its daily work. It has also gone above and beyond to keep its people #FeelingConnected, #FeelingStrong, and #FeelingGood across geographies while working remotely with its engagement activities like HomeChat, Wellness Talk, WFH challenges, DNA Stars Awards, etc.
Feeling good with Home Credit
Inspiring Identity
Home Credit is a role model in the consumer finance industry that pursues disruptive but sustainable growth with innovative products, responsible lending approach, customer experience, social responsibility focus, and tech-driven solutions. As a result, the company is rated as the “Most Desired Brand in Vietnam”.
The company pioneers providing products and services that are innovative, easily accessible, affordable and manageable to serve Vietnamese’s daily living needs, assisting them to quickly realise their dreams in a financially effective and secure way.
The 4th wave of COVID-19 was one of the biggest challenges for the company’s branding in 2021. Due to the lockdown in key cities in Vietnam, nearly all of the company’s marketing campaigns were left pending. However, Home Credit took this challenge as an opportunity to connect with its customers and distinguish itself from its competitors. Therefore, it conducted a series of campaigns that not only focused on promoting its services but also to support customers to overcome the difficult time.
Achievements & Impact
The company launched its first game application (songvuihomecredit.com) to spread its message, “Feeling good with Home Credit” in 2020. Since its launch, it has successfully evolved the application to multi-purpose assets for branding, engagement and acquisition. It has become one of the company’s key channels to communicate and connect closely with its customers.
After over 4 versions were released, Home Credit gained more than 5 million play turns, 318K registered users and thousands of leads for products with a reasonable budget. The asset was shared among its Home Credit branches and earned lots of interest from international colleagues for its combination of a branding asset and serving business objectives at the same time.
Future Direction
Home Credit consistently aims to bring long-term positive social impacts and better the lives of the underserved through responsible and creative financial inclusion activities in support of the government’s national financial inclusion strategy until 2025 with a vision to 2030 as well as strongly promoting environmental, social, and governance (ESG) strategies.
To make the company stand among competitors in the market, Home Credit places customers as the centre for all their activities. The company constantly acts with transparency, compliance, customer care and always ensures long-term benefits for customers, partners, and society. It optimises financial solutions driven by customer experience and powered by international expertise and local experience with innovative tech solutions. Additionally, Home Credit applies the latest technology in its operations and focuses on digital transformation to bring innovative solutions to improve customer experience throughout their journey with the company.