Information about the Company & Brand
Co Mem Natural Cosmetics Jsc (CO MEM) is a Vietnamese natural cosmetics brand founded in 2015 by a team of pharmacists who are passionate about various traditional herbs from ancient Vietnam. CO MEM applies modern science to traditional herbal medicine to develop personal care products that are completely free of harmful chemical substances, are safe for human health, and environmentally friendly. So far, CO MEM has developed and successfully launched eight main product lines, including skincare, haircare, body care, lipstick, sunscreen, natural soap, perfume, and essential oils. It has also developed a series of household cleaning products to substitute toxic industrial cleaners to help protect human health.
Brand Elements
CO MEM is one of the most trusted Vietnamese natural cosmetics brands in the market. The brand is well known as the first choice for people seeking safe and environmentally friendly personal care products, especially for those with sensitive skin, pregnant women, and children.
CO MEM is very popular due to the its outstanding products and services. Firstly, the brand’s products are a 100% non-toxic, safe, and environmentally friendly. CO MEM is a rare brand that publishes all its products’ ingredients and sources on its official website.
Secondly, CO MEM’s honest employees who are dedicated to customer service are a vital aspect that fuels the consumers’ trust in the company. Most of CO MEM's customers and partners stated that they are regarded as family members by the company’s employees.
Lastly, the brand develops and shares inspirational stories about traditional herbal ingredients and local Vietnamese culture. Vietnam has very well-developed traditional medicine, among which there are many folk medicinal herbs that have been used for years. The use of local materials not only creates great features in the products but also brings traditional cultural value to the CO MEM brand.
CO MEM - TRUE and SAFE natural cosmetics
Inspiring Identity
The founder, pharmacist Trinh Dang Thuan Thao, graduated with a Master's in the pharmaceutical industry at Louis Pasteur University, Strasbourg, France. During her 10 years of research and lecturing at Hanoi Pharmaceutical University, she had always wanted to make highly applicable products to help people improve their quality of life.
Once, Thuan Thao was advised to do an early cancer screening when she went to the doctor. It was then she realised that the age of people at risk of cancer are getting younger and younger, mainly as a result of unsafe chemicals in industrial products. As a mother-of-two, she always tries her best to protect the health of her children, family and herself. Therefore, she decided to research natural alternatives to the daily household products that contain harmful chemicals. She quit her job at the university to pursue her new dream of creating natural products for personal care. She founded CO MEM with the mission to develop and deliver safe natural products. With a passion for nature, she applies Vietnamese herbs to modern, convenient and effective products to protect people’s health and the sustainable development of the earth.
CO MEM has always maintained the core value of "TRUE & SAFE" which stands for "safe products and trustable people" in all its activities. CO MEM is not only interested in personal health care, but it also serves as a companion for women to take care of their families. CO MEM spreads the spirit of loving life and encourages women to love themselves and find happiness in the little things in life.
Achievements & Impact
After six years of ongoing operation, CO MEM is now a well-known and trusted brand in the Vietnamese market. It currently has a factory, office, and 17 stores nationwide with 170 employees.
The biggest achievement CO MEM has accomplished is educating customers about safe natural cosmetics. Thus, encouraging other small cosmetic brands in the Vietnamese market to improve their standards to deliver better products to customers as well.
CO MEM also advocates the movement of using environmentally friendly products. The company cares about reducing waste and using recyclable packaging. As a result, it has started a programme where customers can exchange used bottles for green plants at CO MEM stores. On the other hand, the Vietnam herbal industry is beginning to receive more recognition with the growing popularity of the company’s well-developed herbal products.
Moreover, CO MEM is an enterprise with high social responsibility. CO MEM builds a school for children suffering from poverty in mountainous areas each year. As of 2021, seven schools have been built to replace makeshift bamboo classrooms. CO MEM has also donated sanitiser liquid and antibacterial soaps to the community and health workers during the COVID-19 pandemic.
Lastly, CO MEM is proud of having helped millions of Vietnamese women become more beautiful, healthier, and increase their self-love.
Future Direction
In the near future, CO MEM plans to develop a full range of essential home care products free of harmful chemicals to help users protect their health. CO MEM will also continue focusing on promoting indigenous raw materials and experiences by incorporating Vietnamese traditional herbs in its products. In addition, the brand has a long-term plan of encouraging people to adopt a sustainable lifestyle, develop love and care for nature and the environment, and practise social responsibility.
INSPIRATIONAL BRAND CATEGORY
Co Mem Natural Cosmetics JSC
Information about the Company & Brand
Co Mem Natural Cosmetics Jsc (CO MEM) is a Vietnamese natural cosmetics brand founded in 2015 by a team of pharmacists who are passionate about various traditional herbs from ancient Vietnam. CO MEM applies modern science to traditional herbal medicine to develop personal care products that are completely free of harmful chemical substances, are safe for human health, and environmentally friendly. So far, CO MEM has developed and successfully launched eight main product lines, including skincare, haircare, body care, lipstick, sunscreen, natural soap, perfume, and essential oils. It has also developed a series of household cleaning products to substitute toxic industrial cleaners to help protect human health.
Brand Elements
CO MEM is one of the most trusted Vietnamese natural cosmetics brands in the market. The brand is well known as the first choice for people seeking safe and environmentally friendly personal care products, especially for those with sensitive skin, pregnant women, and children.
CO MEM is very popular due to the its outstanding products and services. Firstly, the brand’s products are a 100% non-toxic, safe, and environmentally friendly. CO MEM is a rare brand that publishes all its products’ ingredients and sources on its official website.
Secondly, CO MEM’s honest employees who are dedicated to customer service are a vital aspect that fuels the consumers’ trust in the company. Most of CO MEM's customers and partners stated that they are regarded as family members by the company’s employees.
Lastly, the brand develops and shares inspirational stories about traditional herbal ingredients and local Vietnamese culture. Vietnam has very well-developed traditional medicine, among which there are many folk medicinal herbs that have been used for years. The use of local materials not only creates great features in the products but also brings traditional cultural value to the CO MEM brand.
CO MEM - TRUE and SAFE natural cosmetics
Inspiring Identity
The founder, pharmacist Trinh Dang Thuan Thao, graduated with a Master's in the pharmaceutical industry at Louis Pasteur University, Strasbourg, France. During her 10 years of research and lecturing at Hanoi Pharmaceutical University, she had always wanted to make highly applicable products to help people improve their quality of life.
Once, Thuan Thao was advised to do an early cancer screening when she went to the doctor. It was then she realised that the age of people at risk of cancer are getting younger and younger, mainly as a result of unsafe chemicals in industrial products. As a mother-of-two, she always tries her best to protect the health of her children, family and herself. Therefore, she decided to research natural alternatives to the daily household products that contain harmful chemicals. She quit her job at the university to pursue her new dream of creating natural products for personal care. She founded CO MEM with the mission to develop and deliver safe natural products. With a passion for nature, she applies Vietnamese herbs to modern, convenient and effective products to protect people’s health and the sustainable development of the earth.
CO MEM has always maintained the core value of "TRUE & SAFE" which stands for "safe products and trustable people" in all its activities. CO MEM is not only interested in personal health care, but it also serves as a companion for women to take care of their families. CO MEM spreads the spirit of loving life and encourages women to love themselves and find happiness in the little things in life.
Achievements & Impact
After six years of ongoing operation, CO MEM is now a well-known and trusted brand in the Vietnamese market. It currently has a factory, office, and 17 stores nationwide with 170 employees.
The biggest achievement CO MEM has accomplished is educating customers about safe natural cosmetics. Thus, encouraging other small cosmetic brands in the Vietnamese market to improve their standards to deliver better products to customers as well.
CO MEM also advocates the movement of using environmentally friendly products. The company cares about reducing waste and using recyclable packaging. As a result, it has started a programme where customers can exchange used bottles for green plants at CO MEM stores. On the other hand, the Vietnam herbal industry is beginning to receive more recognition with the growing popularity of the company’s well-developed herbal products.
Moreover, CO MEM is an enterprise with high social responsibility. CO MEM builds a school for children suffering from poverty in mountainous areas each year. As of 2021, seven schools have been built to replace makeshift bamboo classrooms. CO MEM has also donated sanitiser liquid and antibacterial soaps to the community and health workers during the COVID-19 pandemic.
Lastly, CO MEM is proud of having helped millions of Vietnamese women become more beautiful, healthier, and increase their self-love.
Future Direction
In the near future, CO MEM plans to develop a full range of essential home care products free of harmful chemicals to help users protect their health. CO MEM will also continue focusing on promoting indigenous raw materials and experiences by incorporating Vietnamese traditional herbs in its products. In addition, the brand has a long-term plan of encouraging people to adopt a sustainable lifestyle, develop love and care for nature and the environment, and practise social responsibility.