Nova Consumer Group Joint Stock Company | APEA - Asia Pacific Enterprise Awards Asia Pacific Enterprise Awards
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FAST ENTERPRISE CATEGORY

Nova Consumer Group Joint Stock Company

Information about the Company
Nova Consumer Group Joint Stock Company (Nova Consumer), which has been renamed from Anova, is a corporation with more than 29 years of experience in the agricultural sector. Nova Consumer will continue to inherit and promote its values for Vietnam's agricultural industry while developing the consumer goods sector. Today, consumption trends have changed and consumers have begun to prioritise choosing clean and safe foods guaranteed by reputable brands. Specifically, Nova Consumer will continue to implement the 3F model — a closed food production chain from farm to table. The 3F model is an opportunity for Nova Consumer to strengthen the value of Vietnam's agricultural industry, bring Vietnamese agriculture deeper into the global supply chain, and create its own value and brand.

Corporate Culture & Initiatives
It can be said that inheriting the foundation of more than 29 years of experience in the agricultural field is a solid stepping stone in helping Nova Consumer make rapid and outstanding development steps. Nova Consumer is the first company in Vietnam to own a complete and fully-integrated supply chain that brings a lot of value to the consumer. These values include strict control over raw material in the full chain to ensure traceable and premium quality and mastery of the full value chain for profitability expansion. The company’s 29 years of experience also helps Nova Consumer build a strong team of research and development (R&D) specialists who continuously improve and develop differentiated products to help meet the different needs of the company's business strategy. In addition, the company always prioritises helping and supporting Vietnam's agricultural industry as well as Vietnamese farmers. Nova Consumer has many different policies and after-sales services to help and provide technical support to farmers, bringing huge economic and spiritual benefits. This has contributed to building trust, connecting farmers and businesses and helping to raise the value of Nova Consumer's brand.

Growth Initiatives
Nova Consumer is also proud to be the company that actively utilises advanced technology applications in production and business. Specifically, Nova Consumer quickly applied automation technologies in high-tech agricultural production to ensure safety and increase production efficiency and productivity. In addition, Nova Consumer has also provided many livestock improvement methods, new breeding techniques and etc. to improve the quality of meat to fit the taste of consumers. Furthermore, Nova Consumer also digitises processes to save time and optimise business operations.

Nova Consumer officially entered the fast-moving consumer goods (FMCG) business sector in 2021. Nova Consumer always prioritises the 3 main aspects of speed, flexibility and ability to continuously innovate. These are the key factors affecting the sustainable success and scalability of the organisation. Additionally, a solid foundation is also a premise for businesses to face difficulties. Therefore, in parallel with strengthening the solid foundation that Nova Consumer has inherited, the company also quickly consolidated and improved the production process as well as the distribution system. In the digital age, Nova Consumer actively plans to convert to online sales channels through e-commerce to promote and distribute products and, at the same time, optimise digital tools to reach customers.

Achievements & Impact
Sustainable development activities are also among the top priorities of Nova Consumer. Currently, with the support from partners who are experts from the Philippines, Nova Consumer has researched, developed and localised products to create competitive advantages and match breeding conditions in Vietnam for the veterinary medicine segment. Moreover, with the goal of developing clean agriculture, bringing competitive value to Vietnam's agricultural industry and providing consumers with quality products, Nova Consumer continues to pursue and implement the 3F model (Feed – Farm – Food) which is a closed food supply chain from farm to food.

Future Direction
The expected development plans of Nova Consumer in the next 5 years of Nova Consumer include continuing to develop the animal health-feed-farm-food-beverage-nutrition business model; boosting brand awareness of FMCG products and expanding market share, which drives top-line growth; increasing its product selling points; expanding and strengthening its distribution network; and expanding the new export market to overseas for Agricultural products.

Nova Consumer also aims to continue seeking mergers and acquisition (M&A) opportunities in all attractive FMCG fields, and NCG has planned to invest in the company to aggressively expand the FMCG segment to complete the whole value chain. Furthermore, Nova Consumer will work to control cash flow and increase its profit; create specific plans to develop new, high-quality product lines, especially in line with the trends and tastes of Vietnamese consumers in the new normal period; continue to develop the goal of pursuing the method of Operation Excellence (Operation Excellence); implementing transformation of management model; and focusing on expertise and operations.

FAST ENTERPRISE CATEGORY

Nova Consumer Group Joint Stock Company

Information about the Company
Nova Consumer Group Joint Stock Company (Nova Consumer), which has been renamed from Anova, is a corporation with more than 29 years of experience in the agricultural sector. Nova Consumer will continue to inherit and promote its values for Vietnam's agricultural industry while developing the consumer goods sector. Today, consumption trends have changed and consumers have begun to prioritise choosing clean and safe foods guaranteed by reputable brands. Specifically, Nova Consumer will continue to implement the 3F model — a closed food production chain from farm to table. The 3F model is an opportunity for Nova Consumer to strengthen the value of Vietnam's agricultural industry, bring Vietnamese agriculture deeper into the global supply chain, and create its own value and brand.

Corporate Culture & Initiatives
It can be said that inheriting the foundation of more than 29 years of experience in the agricultural field is a solid stepping stone in helping Nova Consumer make rapid and outstanding development steps. Nova Consumer is the first company in Vietnam to own a complete and fully-integrated supply chain that brings a lot of value to the consumer. These values include strict control over raw material in the full chain to ensure traceable and premium quality and mastery of the full value chain for profitability expansion. The company’s 29 years of experience also helps Nova Consumer build a strong team of research and development (R&D) specialists who continuously improve and develop differentiated products to help meet the different needs of the company's business strategy. In addition, the company always prioritises helping and supporting Vietnam's agricultural industry as well as Vietnamese farmers. Nova Consumer has many different policies and after-sales services to help and provide technical support to farmers, bringing huge economic and spiritual benefits. This has contributed to building trust, connecting farmers and businesses and helping to raise the value of Nova Consumer's brand.

Growth Initiatives
Nova Consumer is also proud to be the company that actively utilises advanced technology applications in production and business. Specifically, Nova Consumer quickly applied automation technologies in high-tech agricultural production to ensure safety and increase production efficiency and productivity. In addition, Nova Consumer has also provided many livestock improvement methods, new breeding techniques and etc. to improve the quality of meat to fit the taste of consumers. Furthermore, Nova Consumer also digitises processes to save time and optimise business operations.

Nova Consumer officially entered the fast-moving consumer goods (FMCG) business sector in 2021. Nova Consumer always prioritises the 3 main aspects of speed, flexibility and ability to continuously innovate. These are the key factors affecting the sustainable success and scalability of the organisation. Additionally, a solid foundation is also a premise for businesses to face difficulties. Therefore, in parallel with strengthening the solid foundation that Nova Consumer has inherited, the company also quickly consolidated and improved the production process as well as the distribution system. In the digital age, Nova Consumer actively plans to convert to online sales channels through e-commerce to promote and distribute products and, at the same time, optimise digital tools to reach customers.

Achievements & Impact
Sustainable development activities are also among the top priorities of Nova Consumer. Currently, with the support from partners who are experts from the Philippines, Nova Consumer has researched, developed and localised products to create competitive advantages and match breeding conditions in Vietnam for the veterinary medicine segment. Moreover, with the goal of developing clean agriculture, bringing competitive value to Vietnam's agricultural industry and providing consumers with quality products, Nova Consumer continues to pursue and implement the 3F model (Feed – Farm – Food) which is a closed food supply chain from farm to food.

Future Direction
The expected development plans of Nova Consumer in the next 5 years of Nova Consumer include continuing to develop the animal health-feed-farm-food-beverage-nutrition business model; boosting brand awareness of FMCG products and expanding market share, which drives top-line growth; increasing its product selling points; expanding and strengthening its distribution network; and expanding the new export market to overseas for Agricultural products.

Nova Consumer also aims to continue seeking mergers and acquisition (M&A) opportunities in all attractive FMCG fields, and NCG has planned to invest in the company to aggressively expand the FMCG segment to complete the whole value chain. Furthermore, Nova Consumer will work to control cash flow and increase its profit; create specific plans to develop new, high-quality product lines, especially in line with the trends and tastes of Vietnamese consumers in the new normal period; continue to develop the goal of pursuing the method of Operation Excellence (Operation Excellence); implementing transformation of management model; and focusing on expertise and operations.