Asia Commercial Bank (ACB) | APEA - Asia Pacific Enterprise Awards Asia Pacific Enterprise Awards

CORPORATE EXCELLENCE CATEGORY

Asia Commercial Bank (ACB)

Information about the Company
Asia Commercial Bank (ACB) has grown continuously since 1993 and is now consistently in the top 3 commercial banks in Vietnam. The bank serves more than 3 million active customers and maintains the highest efficiency and sustainability in the industry. It is also well known for offering the best customer experience and as a bank committed to sustainability.

Besides that, ACB targets strong financial results, risk management, and business ethics, and aims to be a pioneer in delivering products and services that meet the needs of customers in their life cycles. ACB consistently focuses on investing in the development of its human resources as key contributors to the bank's position in the banking and financial sector.

ACB has 28 years of development with a cultural foundation built on five core values: Integrity, Innovation, Prudence, Balance and Efficiency. A proud history and a colourful story about the bank’s successes are included in ACBers’ story.

ACB’s vision is to become a leading bank in Vietnam through its mission of continuously strengthening its competitive position in the market with a focus on sustainable growth. The bank focuses on investing in technology systems, human resources, and brand innovation to better serve customers and exceed banking standards.

Company Culture & Company Activities
ACB utilises every possible channel to communicate with its employees. Whether digital or non-digital, online or offline, on-site or off-site, each staff member is well engaged with the bank’s common objectives and is able to raise their voice. In addition, the bank usually participates in recognition awards of various professional associations to better understand its employees’ viewpoints.

Through these methods, the bank has received very positive comments with many outstanding highlights including being one of the leading retail banks in Vietnam with a stable and developed business. Moreover, its transparent and equal compensation policy and outstanding benefit packages ensure employees’ long-term dedication, and its flexible working style helps with continuous innovation. Employees are provided with a series of useful tools and the conditions required to quickly achieve their goals within the organisation. Employees are also empowered to master their own career development.

In addition, ACB aims to offer a colourful work life for employees through learning activities to improve competencies, achieve success in parallel with the organisation’s vision, meet the bank’s responsibilities to society and the environment, and pursue life-long learning. The bank’s communication about policies and internal activities are regularly updated as part of cohesive and synchronised system implementation planning, and employees are mentored, coached, and inspired by leaders, managers, and colleagues through many programmes tailored for targeted positions.

Furthermore, personal concerns are shared in a friendly environment that respects each other's development. Overall, the relationship between employees and ACB is a closely-connected partnership that goes hand in hand to create proud achievements.
Achievements & Impact
2020 marked the second year of ACB’s 5-year journey to build "The future bank", and ACB is happy with its performance and achievements via digital banking. In addition to the bank’s continued drive to strengthen the branch network, ACB also plans a shift of its customer base from physical branches to digital channels.

Digital transformation initiatives focused on customer service and acquisition through mobile and online banking channels such as expanding the range of banking services and products offered via online and mobile banking channels. The continuous upgrading of online and mobile banking channels include friendlier user interfaces, secure transactions, and customer loyalty features such as points redemption and the analysis of customers’ digital behaviour as additional data for customer insight.

ACB has continuously focused on its digital transformation and developed a comprehensive digital banking strategy for all aspects of business operations. In line with its digital strategy, ACB is committed to increasing financial resources to support digital banking transformation and information technology system modernisation. ACB will accelerate the migration to digital banking channels in line with the bank's strategy to acquire tech-savvy urban millennial customers, diversify products offered on digital channels, offer online and mobile banking promotions and provide a better customer experience by engaging in more partnerships with fintech companies.

Future Direction
Abiding by the vision of being the leading private bank, ACB will continue implementing the refreshed strategy of 2019-2024 with three strategic objectives: continue to focus on consumer and small and medium-sized enterprises (SME), deliver the best customer experience and be among the most profitable banks with a return on equity (ROE) rate of 20% or above. Consumer and SME segments are the key growth priorities while corporate segments will be placed under selectively growth priorities. In order for strategic initiatives to be effectively executed, ACB will invest more in technology and human resource in order to improve branch network potential and service to reach larger pools of targeted customers.

The five-year strategy has still been implemented through a set of initiatives, including Customer Value Proposition - Consumer Banking; Customer Value Proposition - Corporate Banking; Branch Productivity Improvement; ACB Mobile Banking Application; Credit process automation.

CORPORATE EXCELLENCE CATEGORY

Asia Commercial Bank (ACB)

Information about the Company
Asia Commercial Bank (ACB) has grown continuously since 1993 and is now consistently in the top 3 commercial banks in Vietnam. The bank serves more than 3 million active customers and maintains the highest efficiency and sustainability in the industry. It is also well known for offering the best customer experience and as a bank committed to sustainability.

Besides that, ACB targets strong financial results, risk management, and business ethics, and aims to be a pioneer in delivering products and services that meet the needs of customers in their life cycles. ACB consistently focuses on investing in the development of its human resources as key contributors to the bank's position in the banking and financial sector.

ACB has 28 years of development with a cultural foundation built on five core values: Integrity, Innovation, Prudence, Balance and Efficiency. A proud history and a colourful story about the bank’s successes are included in ACBers’ story.

ACB’s vision is to become a leading bank in Vietnam through its mission of continuously strengthening its competitive position in the market with a focus on sustainable growth. The bank focuses on investing in technology systems, human resources, and brand innovation to better serve customers and exceed banking standards.

Company Culture & Company Activities
ACB utilises every possible channel to communicate with its employees. Whether digital or non-digital, online or offline, on-site or off-site, each staff member is well engaged with the bank’s common objectives and is able to raise their voice. In addition, the bank usually participates in recognition awards of various professional associations to better understand its employees’ viewpoints.

Through these methods, the bank has received very positive comments with many outstanding highlights including being one of the leading retail banks in Vietnam with a stable and developed business. Moreover, its transparent and equal compensation policy and outstanding benefit packages ensure employees’ long-term dedication, and its flexible working style helps with continuous innovation. Employees are provided with a series of useful tools and the conditions required to quickly achieve their goals within the organisation. Employees are also empowered to master their own career development.

In addition, ACB aims to offer a colourful work life for employees through learning activities to improve competencies, achieve success in parallel with the organisation’s vision, meet the bank’s responsibilities to society and the environment, and pursue life-long learning. The bank’s communication about policies and internal activities are regularly updated as part of cohesive and synchronised system implementation planning, and employees are mentored, coached, and inspired by leaders, managers, and colleagues through many programmes tailored for targeted positions.

Furthermore, personal concerns are shared in a friendly environment that respects each other's development. Overall, the relationship between employees and ACB is a closely-connected partnership that goes hand in hand to create proud achievements.
Achievements & Impact
2020 marked the second year of ACB’s 5-year journey to build "The future bank", and ACB is happy with its performance and achievements via digital banking. In addition to the bank’s continued drive to strengthen the branch network, ACB also plans a shift of its customer base from physical branches to digital channels.

Digital transformation initiatives focused on customer service and acquisition through mobile and online banking channels such as expanding the range of banking services and products offered via online and mobile banking channels. The continuous upgrading of online and mobile banking channels include friendlier user interfaces, secure transactions, and customer loyalty features such as points redemption and the analysis of customers’ digital behaviour as additional data for customer insight.

ACB has continuously focused on its digital transformation and developed a comprehensive digital banking strategy for all aspects of business operations. In line with its digital strategy, ACB is committed to increasing financial resources to support digital banking transformation and information technology system modernisation. ACB will accelerate the migration to digital banking channels in line with the bank's strategy to acquire tech-savvy urban millennial customers, diversify products offered on digital channels, offer online and mobile banking promotions and provide a better customer experience by engaging in more partnerships with fintech companies.

Future Direction
Abiding by the vision of being the leading private bank, ACB will continue implementing the refreshed strategy of 2019-2024 with three strategic objectives: continue to focus on consumer and small and medium-sized enterprises (SME), deliver the best customer experience and be among the most profitable banks with a return on equity (ROE) rate of 20% or above. Consumer and SME segments are the key growth priorities while corporate segments will be placed under selectively growth priorities. In order for strategic initiatives to be effectively executed, ACB will invest more in technology and human resource in order to improve branch network potential and service to reach larger pools of targeted customers.

The five-year strategy has still been implemented through a set of initiatives, including Customer Value Proposition - Consumer Banking; Customer Value Proposition - Corporate Banking; Branch Productivity Improvement; ACB Mobile Banking Application; Credit process automation.