GreenFeed Vietnam Corporation | APEA - Asia Pacific Enterprise Awards

MASTER ENTREPRENEUR CATEGORY

Ly Anh Duy Quang
Chairman


GreenFeed Vietnam Corporation
www.greenfeed.com.vn


Information about Entrepreneur
Growing up in a family with business mindsets, Quang is determined to be an entrepreneur. He began his first startup when he was studying in the US. His first company, founded in 2006, is a computer device trading company. With four of his college friends, his business grew from just a humble garage setting. He left the business to his friends after his graduation.

His academic background and success in his startup caught the attention of the Board of Directors of GREENFEED. They saw the potential in him and invited him to sit on the Board. However, Quang rejected the offer and instead chose to start at a lower level, learning how workers seal bags and count pallets.

With 9 feed mills across Vietnam, Cambodia and Myanmar, breeder and commercial farm systerms in Vietnam, its products being distributed by 3,000 dealers and farms. GREENFEED is one of Vietnam’s top five feed producers and among the biggest businesses and best working environments in the country. The company is comprised of three divisions – feed, intended for pigs, cows, fowl and aquaculture

Other Interesting Facts about Entrepreneur
Quang is also keen on investing in potential start-ups and ideas. In 2017, he founded 9Stays, a travel company with an innovative interface that allows travel bloggers from professional to amateur levels to contribute reviews and insights of homestays, hostels and hotels around the world. 9Stays partners homestay hosts to provide facilities such as 3G sim cards, maps and brochures to travellers. Cityboiz Tea & Coffee Chain, founded in 2016, is a young and vibrant coffee shop chain that provides healthy drinks and affordable coffee for youths in Ho Chi Minh City.
Company Achievements and Role as Entrepreneur
As the fastest growing feed miller in ASEAN, GREENFEED prides itself in covering 10 % market share in Vietnam and Cambodia. Not satisfied with that result, Quang is one of the GREENFEED team to enter Myanmar markets. During his exceptional visits in Myanmar, Quang played an important role not just being the pioneer in the industry, but also strengthening the connection between those Governments and Vietnam officials. GREENFEED had open its branches and feed millers in Myanmar, hoping to create plenty of jobs for local people.

During his time at GREENFEED, Quang noticed the need for automation in the administration. He put up the idea of initialising SAP software solutions for all GREENFEED company members. Effectively implemented SAP ERP systems will bring many cost benefits to GREENFEED - reducing the level of inventory through improved planning and control, improving production efficiency by minimising shortages and interruptions and reducing materials cost through improved procurement and payment protocols. Labour costs will also be reduced through the better allocation of staff and reducing the need to work overtime and sales revenue will increase through better managed customer relations.

Quang also saw the need to complete the Feed - Farm - Food cycle as a way of providing safe and clean products to customers by controlling the source of the meat, how the cattle were raised and where they were slaughtered. The Feed - Farm - Food project was successfully implemented this year.

Vision, Mission & Future Plans
Consumers across Vietnam and South–East Asia are starting to pay more attention to healthy, safe and environmentally sustainable food, “GREENFEED very proud to be one of the first companies that offers safe food to the market. We produce animal feed and have our own swine breeds now, with the help of the biggest pig breeders in the world, PIC (Pig Improvement Company). We own farms, a slaughtering factory and a transportation company, and this year we are proud to offer safe meat to the consumer”.

“GreenFeed isn’t about my own personal achievements. This is group work and we have a big group of team members. Today, we’ve only achieved the first stage in providing clean and healthy food and feed to the market. That is the ultimate aim, the big achievement of the company", ” he asserts.

“We have bigger dreams that go beyond what we’ve already accomplished and we are going to get there. I think, at that point, the consumer will want us for what we provide in the future. But, for now, I believe if we just do a good job for the consumer, if we deliver on what we promise now, then they’ll come back to us later.”

MASTER ENTREPRENEUR CATEGORY

Ly Anh Duy Quang
Chairman

Information about Entrepreneur
Growing up in a family with business mindsets, Quang is determined to be an entrepreneur. He began his first startup when he was studying in the US. His first company, founded in 2006, is a computer device trading company. With four of his college friends, his business grew from just a humble garage setting. He left the business to his friends after his graduation.

His academic background and success in his startup caught the attention of the Board of Directors of GREENFEED. They saw the potential in him and invited him to sit on the Board. However, Quang rejected the offer and instead chose to start at a lower level, learning how workers seal bags and count pallets.

With 9 feed mills across Vietnam, Cambodia and Myanmar, breeder and commercial farm systerms in Vietnam, its products being distributed by 3,000 dealers and farms. GREENFEED is one of Vietnam’s top five feed producers and among the biggest businesses and best working environments in the country. The company is comprised of three divisions – feed, intended for pigs, cows, fowl and aquaculture

Other Interesting Facts about Entrepreneur
Quang is also keen on investing in potential start-ups and ideas. In 2017, he founded 9Stays, a travel company with an innovative interface that allows travel bloggers from professional to amateur levels to contribute reviews and insights of homestays, hostels and hotels around the world. 9Stays partners homestay hosts to provide facilities such as 3G sim cards, maps and brochures to travellers. Cityboiz Tea & Coffee Chain, founded in 2016, is a young and vibrant coffee shop chain that provides healthy drinks and affordable coffee for youths in Ho Chi Minh City.

Company Achievements and Role as Entrepreneur
As the fastest growing feed miller in ASEAN, GREENFEED prides itself in covering 10 % market share in Vietnam and Cambodia. Not satisfied with that result, Quang is one of the GREENFEED team to enter Myanmar markets. During his exceptional visits in Myanmar, Quang played an important role not just being the pioneer in the industry, but also strengthening the connection between those Governments and Vietnam officials. GREENFEED had open its branches and feed millers in Myanmar, hoping to create plenty of jobs for local people.

During his time at GREENFEED, Quang noticed the need for automation in the administration. He put up the idea of initialising SAP software solutions for all GREENFEED company members. Effectively implemented SAP ERP systems will bring many cost benefits to GREENFEED - reducing the level of inventory through improved planning and control, improving production efficiency by minimising shortages and interruptions and reducing materials cost through improved procurement and payment protocols. Labour costs will also be reduced through the better allocation of staff and reducing the need to work overtime and sales revenue will increase through better managed customer relations.

GreenFeed Vietnam Corporation
www.greenfeed.com.vn


Quang also saw the need to complete the Feed - Farm - Food cycle as a way of providing safe and clean products to customers by controlling the source of the meat, how the cattle were raised and where they were slaughtered. The Feed - Farm - Food project was successfully implemented this year.

Vision, Mission & Future Plans
Consumers across Vietnam and South–East Asia are starting to pay more attention to healthy, safe and environmentally sustainable food, “GREENFEED very proud to be one of the first companies that offers safe food to the market. We produce animal feed and have our own swine breeds now, with the help of the biggest pig breeders in the world, PIC (Pig Improvement Company). We own farms, a slaughtering factory and a transportation company, and this year we are proud to offer safe meat to the consumer”.

“GreenFeed isn’t about my own personal achievements. This is group work and we have a big group of team members. Today, we’ve only achieved the first stage in providing clean and healthy food and feed to the market. That is the ultimate aim, the big achievement of the company", ” he asserts.

“We have bigger dreams that go beyond what we’ve already accomplished and we are going to get there. I think, at that point, the consumer will want us for what we provide in the future. But, for now, I believe if we just do a good job for the consumer, if we deliver on what we promise now, then they’ll come back to us later.”