Nutifood Nutrition Food JSC | APEA - Asia Pacific Enterprise Awards

INSPIRATIONAL BRAND CATEGORY

Nutifood Nutrition Food JSC

Company Introduction
In 2000, NutiFood was established by a team of doctors and nutritionists whose business philosophy is “Every product was born not to profit, but to solve specific urgent demand for the community’s nutrition, for a full potential in stature and intelligence of the young generation of Vietnam.”

For nearly 20 years, NutiFood has been the pioneer Vietnamese enterprise in developing special nutritional products to replace imported products, with the culmination of GrowPlus +. Having 5,300 employees, NutiFood was honoured as the National Brand in 2018 and is currently among the top 3 largest dairy companies in Vietnam with 6 factories and a joint venture named NutiFood Sweden AB Dairy factory. All of them operated with a strict international quality management system and modern technology. NutiFood has a complete portfolio of powdered milk products for children of all ages and has invested in raw materials for milk and coffee production in the Central Highlands, including a 1000 ha dairy and grass farm in Gia Lai and a 1000 ha coffee farm in Daklak.

Corporate Culture
NutiFood was honoured as “Best Workplaces in Asia 2020” (HR Asia). Doctor, CEO Trần Thị Lệ said “I want all NutiFood’s employees to be happy when coming to work every day so that they can work hard and efficiently and go home with happiness."

In order to achieve this, the Company sets out a clear vision, value and culture, along with a reward system based on ability, equality and non-discrimination. To build a team of successors with a high rate of internal promotion, achieving almost 80%. The Company sponsored the “Project of developing physical strength and stature of Vietnamese people in the period 2011 - 2030” while organizing the “Journey for Vietnam without stunting & malnutrition” program in May 2019. The Company seeks to organize charitable programs to support people in epidemics and natural disasters and lastly, the Company carried out the “Vietnamese strength in the joint effort to repel COVID-19” campaign, providing 3.5 million nutritional products worth 40 billion VND.

Company’s Brand Story
The symbol of NutiFood business philosophy is a blender. In the ’80s and ’90s, 3 out of 10 children at Children’s Hospital, 1 couldn’t survive after undergoing surgery due to the lack of nutrition. At that time, a doctor searched for ways to prepare a meal for tube feeding from raw materials. The doctor back then became one of the founders of NutiFood. The old blender becomes the business philosophy: That each of the products, first of all, is not to seek profit but to solve specific urgent demand for the community’s nutrition. This philosophy once again expressed through the story of NutiFood GrowPlus+.

In the rural areas of Vietnam, in 2010, there were 3 children suffering from malnutrition and stunting for every 10 children. This not only affects the physical and intellectual development of children but also affects the quality of the Vietnamese workforce in the future. NutiFood was determined to find solutions and as a result, in 2012, GrowPlus + was launched, the first specialised product for malnourished and stunted children in Vietnam. Nutifood GrowPlus+ product has contributed to communication to mothers about the impact of malnutrition on malnourished children, delaying their growth in height, intelligence, physical strength, and adversity.
Achievements and Impact
Established in the period when Vietnam faced pressing nutritional problems but did not have adequate products, NutiFood pioneered specific product lines such as Enalaz (1994) feeding through a catheter, Pedia Plus - Special treatment for anorexia (2001), DiabetCare patients with diabetes (2002), NutiFood GrowPlus+ the first special treatment product in Vietnam for stunted malnourished children (2012),...

From 2016 to 2019, NutiFood GrowPlus+ was honored as Vietnam's Best Selling Product in the Specialty milk for children Category. From 2019, NutiFood achieved the position of “Vietnam’s No 1 Baby Milk Brand” with NutiFood GrowPlus+, accounting for 22% of revenue market share. The launch of the FDI formula (Foundation of Digestion & Immunity) in 2020 was the result of the research cooperation between NutiFood Vietnam and NutiFood’s Nutrition Research Institute in Sweden.

Aiming for sustainable growth, the company strives to pursue the “Product Quality is the core” strategy. NutiFood wants to develop nutritional products to meet the specific nutritional demands of the Vietnamese people as well as satisfying international standards and acquiring global achievements. NutiFood is the first Vietnamese enterprise to have a world-class fresh milk source 3.5g protein & 4.0g fat / 100ml. The pioneering spirit helps NutiFood export to the most demanding markets, being the first Vietnamese enterprise to meet the standards of the US Food and Drug Administration (US FDA) to bring Pedia Plus and pasteurized milk to close bottle into the US market, bringing Nuti soymilk to 450 dealers of Walmart China.

Future Direction
In addition to maintaining its position in the domestic market, NutiFood continues to expand into the export market. Aiming to get access to the US market, in 2018, NutiFood’s plant has strived to meet the rigorous standards of the US Food and Drug Administration (US FDA) - one of the strictest food standards organizations in the world. Nutifood will also continue to pursue its strategy of focusing on product quality, creating products of international quality and in line with the specific nutritional needs of Vietnamese.

INSPIRATIONAL BRAND CATEGORY

Nutifood Nutrition Food JSC

Company Introduction
In 2000, NutiFood was established by a team of doctors and nutritionists whose business philosophy is “Every product was born not to profit, but to solve specific urgent demand for the community’s nutrition, for a full potential in stature and intelligence of the young generation of Vietnam.”

For nearly 20 years, NutiFood has been the pioneer Vietnamese enterprise in developing special nutritional products to replace imported products, with the culmination of GrowPlus +. Having 5,300 employees, NutiFood was honoured as the National Brand in 2018 and is currently among the top 3 largest dairy companies in Vietnam with 6 factories and a joint venture named NutiFood Sweden AB Dairy factory. All of them operated with a strict international quality management system and modern technology. NutiFood has a complete portfolio of powdered milk products for children of all ages and has invested in raw materials for milk and coffee production in the Central Highlands, including a 1000 ha dairy and grass farm in Gia Lai and a 1000 ha coffee farm in Daklak.

Corporate Culture
NutiFood was honoured as “Best Workplaces in Asia 2020” (HR Asia). Doctor, CEO Trần Thị Lệ said “I want all NutiFood’s employees to be happy when coming to work every day so that they can work hard and efficiently and go home with happiness."

In order to achieve this, the Company sets out a clear vision, value and culture, along with a reward system based on ability, equality and non-discrimination. To build a team of successors with a high rate of internal promotion, achieving almost 80%. The Company sponsored the “Project of developing physical strength and stature of Vietnamese people in the period 2011 - 2030” while organizing the “Journey for Vietnam without stunting & malnutrition” program in May 2019. The Company seeks to organize charitable programs to support people in epidemics and natural disasters and lastly, the Company carried out the “Vietnamese strength in the joint effort to repel COVID-19” campaign, providing 3.5 million nutritional products worth 40 billion VND.
Company’s Brand Story
The symbol of NutiFood business philosophy is a blender. In the ’80s and ’90s, 3 out of 10 children at Children’s Hospital, 1 couldn’t survive after undergoing surgery due to the lack of nutrition. At that time, a doctor searched for ways to prepare a meal for tube feeding from raw materials. The doctor back then became one of the founders of NutiFood. The old blender becomes the business philosophy: That each of the products, first of all, is not to seek profit but to solve specific urgent demand for the community’s nutrition. This philosophy once again expressed through the story of NutiFood GrowPlus+.

In the rural areas of Vietnam, in 2010, there were 3 children suffering from malnutrition and stunting for every 10 children. This not only affects the physical and intellectual development of children but also affects the quality of the Vietnamese workforce in the future. NutiFood was determined to find solutions and as a result, in 2012, GrowPlus + was launched, the first specialised product for malnourished and stunted children in Vietnam. Nutifood GrowPlus+ product has contributed to communication to mothers about the impact of malnutrition on malnourished children, delaying their growth in height, intelligence, physical strength, and adversity.

Achievements and Impact
Established in the period when Vietnam faced pressing nutritional problems but did not have adequate products, NutiFood pioneered specific product lines such as Enalaz (1994) feeding through a catheter, Pedia Plus - Special treatment for anorexia (2001), DiabetCare patients with diabetes (2002), NutiFood GrowPlus+ the first special treatment product in Vietnam for stunted malnourished children (2012),...

From 2016 to 2019, NutiFood GrowPlus+ was honored as Vietnam's Best Selling Product in the Specialty milk for children Category. From 2019, NutiFood achieved the position of “Vietnam’s No 1 Baby Milk Brand” with NutiFood GrowPlus+, accounting for 22% of revenue market share. The launch of the FDI formula (Foundation of Digestion & Immunity) in 2020 was the result of the research cooperation between NutiFood Vietnam and NutiFood’s Nutrition Research Institute in Sweden.

Aiming for sustainable growth, the company strives to pursue the “Product Quality is the core” strategy. NutiFood wants to develop nutritional products to meet the specific nutritional demands of the Vietnamese people as well as satisfying international standards and acquiring global achievements. NutiFood is the first Vietnamese enterprise to have a world-class fresh milk source 3.5g protein & 4.0g fat / 100ml. The pioneering spirit helps NutiFood export to the most demanding markets, being the first Vietnamese enterprise to meet the standards of the US Food and Drug Administration (US FDA) to bring Pedia Plus and pasteurized milk to close bottle into the US market, bringing Nuti soymilk to 450 dealers of Walmart China.

Future Direction
In addition to maintaining its position in the domestic market, NutiFood continues to expand into the export market. Aiming to get access to the US market, in 2018, NutiFood’s plant has strived to meet the rigorous standards of the US Food and Drug Administration (US FDA) - one of the strictest food standards organizations in the world. Nutifood will also continue to pursue its strategy of focusing on product quality, creating products of international quality and in line with the specific nutritional needs of Vietnamese.