The Southern Rubber Industry JSC (Casumina) | APEA - Asia Pacific Enterprise Awards

CORPORATE EXCELLENCE CATEGORY

The Southern Rubber Industry JSC (Casumina)

Company Introduction
The Southern Rubber Industry JSC (Casumina) is a manufacturer of tires for bicycles, motorbikes and cars, with main raw materials such as synthetic rubber, natural rubber, steel, curtain fabric and black coal. When it comes to tire and tube brand, Vietnamese consumers can hardly ignore Casumina, a reputable, guaranteed brand that has been affirmed for 44 years. Casumina’s products are diversified to serve the diverse needs of tires for road vehicles, from truck tires, passenger cars, motorcycle, tubeless motorcycle, industrial tires, agricultural tires or bicycle tires.

Corporate Culture
Over the years, despite the competition from domestic and foreign tire products, Casumina has maintained its leading role in the domestic market with many efforts and maintained its leading role in the domestic market. with foreign brands of tires and tubes. In addition to manufacturing according to the most advanced Japanese standards and the ISO 9001 international quality management system, the Company also cooperates with Continental AG Group of Germany to produce high-quality products, meet European E4 standards, step by step penetrating deeply into difficult markets such as Europe and North America.

The product that the company expects to have the largest output growth rate is PCR tires - Casumina invests in the most advanced production lines with the most optimized technology to produce PCR - passenger and sports tires - multi-purpose. With the desire to bring safety, smooth driving feeling, high durability, on all roads. And this is also a strategic product group that Casumina has provided to US partners. Casumina has developed a product line specific to the US market with its American partner, such as lighter tires, not overloaded, but highly durable.

Achievements and Impact
Along with the development of the market, people's lives have been improved day by day, the travel needs of people are also constantly changing. Foreseeing that, car manufacturers have launched a series of new cars, with advanced applications integrated into the car. Understanding these things, Casumina has constantly invested in machinery and equipment, strictly controlled from input materials to produce and supply tubes and tires of all kinds, with good quality and many features. preeminent, suitable to supply to the assembly market and meet the increasing demands of users.

With the variety of vehicles available today, along with all the sizes required specifically for digital cars and scooters, Casumina has boldly invested in a new tubeless tire called Euromina specializing in all kinds of scooters since 2009. It can be said that this is a very wise decision of Casumina because with sales increasing and consumers also prefer scooters for convenience, nice design, and price. sell relatively. Euromina has gradually conquered the confidence of consumers when continuously leading the country in the consumption market share.

In 2020, Casumina will offer to the domestic market a new line of PCR tires for passenger cars. This is a completely new product line compared to before, produced with the most advanced technology, with the most modern and sporty design. This brand new PCR tire product will be branded as Advenza.

Future Direction
Over the past few years, in the face of complicated market developments, difficult production, and business, leading to a decrease in income, at the turning point in 2019, accumulated for the whole year, CSM reached 4,265 billion dongs of net revenue, up 10%. Over the same period, EAT is 53 billion dongs, 9 times higher than the result achieved in 2018. Thanks to the phenomenal growth results in Q4, by the end of the year, CSM also fulfilled 96% of its revenue target and 82% of its EBT target. These results are expected to create a favorable premise for Casumina to strive to remain a proud brand of Vietnam and a leading regional brand.

CORPORATE EXCELLENCE CATEGORY

The Southern Rubber Industry JSC (Casumina)

Company Introduction
The Southern Rubber Industry JSC (Casumina) is a manufacturer of tires for bicycles, motorbikes and cars, with main raw materials such as synthetic rubber, natural rubber, steel, curtain fabric and black coal. When it comes to tire and tube brand, Vietnamese consumers can hardly ignore Casumina, a reputable, guaranteed brand that has been affirmed for 44 years. Casumina’s products are diversified to serve the diverse needs of tires for road vehicles, from truck tires, passenger cars, motorcycle, tubeless motorcycle, industrial tires, agricultural tires or bicycle tires.

Corporate Culture
Over the years, despite the competition from domestic and foreign tire products, Casumina has maintained its leading role in the domestic market with many efforts and maintained its leading role in the domestic market. with foreign brands of tires and tubes. In addition to manufacturing according to the most advanced Japanese standards and the ISO 9001 international quality management system, the Company also cooperates with Continental AG Group of Germany to produce high-quality products, meet European E4 standards, step by step penetrating deeply into difficult markets such as Europe and North America.

The product that the company expects to have the largest output growth rate is PCR tires - Casumina invests in the most advanced production lines with the most optimized technology to produce PCR - passenger and sports tires - multi-purpose. With the desire to bring safety, smooth driving feeling, high durability, on all roads. And this is also a strategic product group that Casumina has provided to US partners. Casumina has developed a product line specific to the US market with its American partner, such as lighter tires, not overloaded, but highly durable.

Achievements and Impact
Along with the development of the market, people's lives have been improved day by day, the travel needs of people are also constantly changing. Foreseeing that, car manufacturers have launched a series of new cars, with advanced applications integrated into the car. Understanding these things, Casumina has constantly invested in machinery and equipment, strictly controlled from input materials to produce and supply tubes and tires of all kinds, with good quality and many features. preeminent, suitable to supply to the assembly market and meet the increasing demands of users.

With the variety of vehicles available today, along with all the sizes required specifically for digital cars and scooters, Casumina has boldly invested in a new tubeless tire called Euromina specializing in all kinds of scooters since 2009. It can be said that this is a very wise decision of Casumina because with sales increasing and consumers also prefer scooters for convenience, nice design, and price. sell relatively. Euromina has gradually conquered the confidence of consumers when continuously leading the country in the consumption market share.

In 2020, Casumina will offer to the domestic market a new line of PCR tires for passenger cars. This is a completely new product line compared to before, produced with the most advanced technology, with the most modern and sporty design. This brand new PCR tire product will be branded as Advenza.

Future Direction
Over the past few years, in the face of complicated market developments, difficult production, and business, leading to a decrease in income, at the turning point in 2019, accumulated for the whole year, CSM reached 4,265 billion dongs of net revenue, up 10%. Over the same period, EAT is 53 billion dongs, 9 times higher than the result achieved in 2018. Thanks to the phenomenal growth results in Q4, by the end of the year, CSM also fulfilled 96% of its revenue target and 82% of its EBT target. These results are expected to create a favorable premise for Casumina to strive to remain a proud brand of Vietnam and a leading regional brand.