Novaland Group | APEA - Asia Pacific Enterprise Awards Asia Pacific Enterprise Awards

CORPORATE EXCELLENCE CATEGORY

Novaland Group

Company Introduction
Throughout 28 years of development, Novaland Group has faced difficulties and challenges, like the steadfast famous saying “The airplane takes off against the wind, not with it,” and “Successes are recognized not only by what we have accomplished but also the obstacles we have overcome.”

Being in the long-term strategy, Novaland has maintained its position as a leading property developer highly appreciated by its shareholders and investors for managerial sustainability and business breakthroughs, and recognized by the market through its outstanding portfolio and a product list that frequently meets higher and higher client demands.

In keeping pace with national development, the whole staff of Novaland keeps focusing on developing projects and creating tourism destinations. With around 50 housing and tourism property projects and over 60,000 products as well as hundreds of facilities of tourism, leisure, culture and healthcare, Novaland is proud to gain support and confidence from more than 260,000 regular clients.

Novaland’s brand, with the green Rubik symbol, has been being illuminating frequently in HCMC and lots of major southern cities and provinces, displaying Novaland Group’s message of working together to build a happy, modern life for the development of the whole country.

Corporate Culture
Novaland Group employees all work towards one single Core Value, which consists of 3 integrated elements: Efficiency - Integrity - Professionalism. This Core Value is reflected in all aspects of our activities and together with our Mission & Vision, plays the role as a compass in guiding our business. At Novaland, all members, from the Chairman to the employees, undertake to create the best working environment. Special attention is paid to such criteria as salaries, bonuses, benefits, and promotion. Novaland’s policies is based on a high average level of the market.

Novaland undertakes to continuously improve employees’ lives both mentally and physically by offering specific and competitive wellfare policies in the labour market. Novaland uses its own products and conveniences as benefits and rewards. Each employee is always encouraged to use the working environment to increase their value and build their future career development roadmap.

Achievements and Impact
Being listed in top 30 largest companies on HoSE (VN30) and also listed Convertible bond on the Singapore Exchange Limited (SGX), Novaland is one of Vietnam’s most prestigious brands in the international capital market, strategic cooperation with many esteemed commercial banks and financial organizations such as Credit Suisse AG, Standard Chartered and DEG (an investment fund of the KFW Development Bank).

Together with the long-term mobilization of financial resources, Novaland has been conducting M&A activities in an active and effective way, ensuring stable financial sources with an aim of deploying the group’s Phase 2 strategy.

In 2020, Novaland stepped into the second phase of Novaland’s strategy started in 2018. Apart from residences such as The Grand Manhattan (District 1, HCMC) and Eco-urban complexes Aqua City (Bien Hoa, Dong Nai), Novaland has focused on planning, designing and deploying a series of large-scale projects and creating attractive tourism destinations such as NovaWorld Mekong (Mekong Delta), NovaWorld Ho Tram (Ba Ria – Vung Tau), and NovaWorld Phan Thiet (Phan Thiet, Binh Thuan). These projects are located in prime locations, synchronous infrastructure development helps to connect to the market of 15 million people in HCMC, in addition to being convenient for domestic and foreign tourists. These destinations will contribute to the national tourism development strategy.

Also, Novaland has incorporated and integrated Sustainable Development aspects in the overall operation; ensuring harmony between growth and environmental objectives and benefits, while improving corporate social responsibility. Hundreds of these activities were participated by Novaland Group’s employees, customers and partners.

Apart from stabilizing staff life and creating the best workplace, Novaland Group has been actively taking part in CSR activities and contributing hundreds of billions of VND to carry out long-term charity programs for years. While joining hands to fight the Covid-19 pandemic, the Group donated ambulances and specialized medical equipment such as blood purification machines, ventilators, negative pressure isolation rooms, etc..

All Novaland employees strive to become an elite, close-knit team to deal with difficulties and head for the target.

Novaland’s staff is proud of our meaningful activities, while Novaland’s success helps bring the community prosperity and happiness.

Future Direction
Novaland revised its vision towards comprehensive and complementary development: Novaland is a leading economic group in Real Estate - Finance - Tourism Destination - Transport Infrastructure.” Therefore, the Novaland’s development strategy roadmap is also updated accordingly to reflect the market requirements and the development process of the product lines.

The Company’s roadmap is split in 3 phase and the first phase (2007 - 2017) focused on developing residential products in HCMC. The second phase (2018 - 2025), the Company will continue to focus on central residential real estate market in HCMC and to expand into satellite urban areas and second home projects to integrate resorts. Lastly, the third phase (from 2026), will focus on four areas, property, tourism, infrastructure development and finance. Developing an ecosystem with the aim to facilitate Novaland’s residential community and to add value for customers’ investments in Novaland’s projects.

CORPORATE EXCELLENCE CATEGORY

Novaland Group

Company Introduction
Throughout 28 years of development, Novaland Group has faced difficulties and challenges, like the steadfast famous saying “The airplane takes off against the wind, not with it,” and “Successes are recognized not only by what we have accomplished but also the obstacles we have overcome.”

Being in the long-term strategy, Novaland has maintained its position as a leading property developer highly appreciated by its shareholders and investors for managerial sustainability and business breakthroughs, and recognized by the market through its outstanding portfolio and a product list that frequently meets higher and higher client demands.

In keeping pace with national development, the whole staff of Novaland keeps focusing on developing projects and creating tourism destinations. With around 50 housing and tourism property projects and over 60,000 products as well as hundreds of facilities of tourism, leisure, culture and healthcare, Novaland is proud to gain support and confidence from more than 260,000 regular clients.

Novaland’s brand, with the green Rubik symbol, has been being illuminating frequently in HCMC and lots of major southern cities and provinces, displaying Novaland Group’s message of working together to build a happy, modern life for the development of the whole country.

Corporate Culture
Novaland Group employees all work towards one single Core Value, which consists of 3 integrated elements: Efficiency - Integrity - Professionalism. This Core Value is reflected in all aspects of our activities and together with our Mission & Vision, plays the role as a compass in guiding our business. At Novaland, all members, from the Chairman to the employees, undertake to create the best working environment. Special attention is paid to such criteria as salaries, bonuses, benefits, and promotion. Novaland’s policies is based on a high average level of the market.

Novaland undertakes to continuously improve employees’ lives both mentally and physically by offering specific and competitive wellfare policies in the labour market. Novaland uses its own products and conveniences as benefits and rewards. Each employee is always encouraged to use the working environment to increase their value and build their future career development roadmap.

Achievements and Impact
Being listed in top 30 largest companies on HoSE (VN30) and also listed Convertible bond on the Singapore Exchange Limited (SGX), Novaland is one of Vietnam’s most prestigious brands in the international capital market, strategic cooperation with many esteemed commercial banks and financial organizations such as Credit Suisse AG, Standard Chartered and DEG (an investment fund of the KFW Development Bank).

Together with the long-term mobilization of financial resources, Novaland has been conducting M&A activities in an active and effective way, ensuring stable financial sources with an aim of deploying the group’s Phase 2 strategy.

In 2020, Novaland stepped into the second phase of Novaland’s strategy started in 2018. Apart from residences such as The Grand Manhattan (District 1, HCMC) and Eco-urban complexes Aqua City (Bien Hoa, Dong Nai), Novaland has focused on planning, designing and deploying a series of large-scale projects and creating attractive tourism destinations such as NovaWorld Mekong (Mekong Delta), NovaWorld Ho Tram (Ba Ria – Vung Tau), and NovaWorld Phan Thiet (Phan Thiet, Binh Thuan). These projects are located in prime locations, synchronous infrastructure development helps to connect to the market of 15 million people in HCMC, in addition to being convenient for domestic and foreign tourists. These destinations will contribute to the national tourism development strategy.

Also, Novaland has incorporated and integrated Sustainable Development aspects in the overall operation; ensuring harmony between growth and environmental objectives and benefits, while improving corporate social responsibility. Hundreds of these activities were participated by Novaland Group’s employees, customers and partners.

Apart from stabilizing staff life and creating the best workplace, Novaland Group has been actively taking part in CSR activities and contributing hundreds of billions of VND to carry out long-term charity programs for years. While joining hands to fight the Covid-19 pandemic, the Group donated ambulances and specialized medical equipment such as blood purification machines, ventilators, negative pressure isolation rooms, etc..

All Novaland employees strive to become an elite, close-knit team to deal with difficulties and head for the target.

Novaland’s staff is proud of our meaningful activities, while Novaland’s success helps bring the community prosperity and happiness.

Future Direction
Novaland revised its vision towards comprehensive and complementary development: Novaland is a leading economic group in Real Estate - Finance - Tourism Destination - Transport Infrastructure.” Therefore, the Novaland’s development strategy roadmap is also updated accordingly to reflect the market requirements and the development process of the product lines.

The Company’s roadmap is split in 3 phase and the first phase (2007 - 2017) focused on developing residential products in HCMC. The second phase (2018 - 2025), the Company will continue to focus on central residential real estate market in HCMC and to expand into satellite urban areas and second home projects to integrate resorts. Lastly, the third phase (from 2026), will focus on four areas, property, tourism, infrastructure development and finance. Developing an ecosystem with the aim to facilitate Novaland’s residential community and to add value for customers’ investments in Novaland’s projects.