Introduction
Established in the electronic marketplaces for more than 18 years, Thien Nam Hoa has created a solid foundation and foothold in the heart of customers. Thanks to that, the Company have a loyal source of valued customers for Thien Nam Hoa’s brand. The Company’s vision is to become the top 5 electrical-appliances retailer in Vietnam. Therefore, they strive to give their customers the best shopping experience with the most professional service style and perfect experience.

Over the past 18 years, the core employee team with optimal management skills and the ability to adapt to market changes through customer approach and market analysis in each region have also been shaped and never stopped improving on services. On the other hand, Thien Nam Hoa is constantly improving and developing incentive policies for customers that reach for valued customers’ needs appropriately. It can be said that all return to the slogan: “Vantage of circumstances - Vantage of the location - Human vantage” helps Thien Nam Hoa to exist and develop sustainably.

Thien Nam Hoa’s commitment is to continue giving customers the best shopping benefits with professional service style and attractive promotions, improving the quality of warranty, maintenance, delivery, installation and other services, committed to provide customers with high quality products, reasonable prices and prestigious brands, regularly searching, exploiting and distributing new and modern products, suitable to customer needs, commit to continue to innovate in all aspects to bring Thien Nam Hoa to a new level of professionalism more modern.

Impacts and Achievements
The Company retains its name and reputation through the organisation of a retail system of electronics products, household appliances, high-class furniture with a modern and most advanced retail model today. Six key business lines are: Electronics, Refrigeration, Electrical Appliance, Information Technology - Digital, Telecommunications - Office Equipment, Luxury Furniture, with more than 80,000 genuine products of the world’s leading brands such as Sony, Toshiba, LG, Panasonic, Samsung, Sharp, Sanyo, Toshiba, Elextrolux, Deawoo, Fujiyama, Canon, Nokia, HP, Black & White, Hitachi, Philips, TCL, Acer, JVC, Reetech and more. Thien Nam Hoa always wins the title “The most favorite electronics retail brand” in Vietnam market voted by consumers and constantly in the Top 500 largest enterprises in Vietnam.

All these awards that is achieved are thanks to the dedication of the sales staff and customers’ service. In addition to focusing on the selection of quality electronic products, Thien Nam Hoa also aims at utilities for customers through policies and quality of service before and after selling. We focus on the style and service of each department to give customers the best experience such as 4-hour delivery, 1-on-1 return and exchange policy within 45 days, repair services and quality service evaluation system ... to create the belief and adoration from valued customers.

Through the voting results, 90% of customers choose Thien Nam Hoa as a weekly shopping place for the following reasons: genuine high quality products with reasonable prices, professional, thoughtful and enthusiastic service style, quick payment procedure, attractive promotions, diverse and abundant products, convenient for shopping, customer service and attentive after-sales.