Orient Commercial Bank | APEA - Asia Pacific Enterprise Awards

CORPORATE EXCELLENCE

Orient Commercial Bank

Orient Commercial Bank (OCB) was established on June 10, 1996. After 23 years, the Bank still adheres to its motto of always reaching out to customers and putting them at the centre of its products and services. The OCB logo is an expression of the Bank’s commitment to develop products and services in the financial sector. Yellow conveys Sun of the East, Currency and Prosperity; Green symbolises friendliness.

The Bank’s Vision is to become a leader in offering multiple services in retail banking and for small - medium enterprises in Vietnam. Its core values include being customer-centred, understanding and friendly, committed to meeting customers’ needs and being transparent and keeping to professional codes of conduct. The Bank is also committed to ensuring a friendly and healthy working environment for its staff.

Corporate Culture & Company Activities
OCB has implemented several programmes to attract and keep talents. These include the OCB Local Recruitment Programme to attract local talents. The OCB Talented Banker Programme seeks to develop and train the next generation of leaders for the Bank. OCB also upgrades its salary, bonus and welfare packages frequently to ensure they comply with regulations. In addition, the Bank also has a compensation mechanism to encourage productivity and motivation among its employees. Employees also enjoy preferential loans and health insurance and share options for its Board of Directors.

On the Corporate Social Responsibility front, the Bank organises programmes to help the poor and victims of natural disasters such as floods. The Bank’s employees also regularly participate in blood donation campaigns, construction of houses in local districts and provinces as well as giving out scholarships for community-based students in local universities throughout the country.

Achievements and Impact
OCB currently has nearly 200 trading units in 130 transaction points in all major cities and economic zones in the country. OCB has affirmed its leading position with more than 6,000 staffs with high level of expertise and modern technology. The Bank has been acknowledged as a financial institution with good and stable growth in the past 5 years in Vietnam. Additionally, OCB is among the Top 3 banks with the highest growth rate and with the highest rate of returns on capital in Vietnam. In terms of profits and total assets, OCB in now ranked among the Top 12.

OCB is also the first bank in the banking and financial sector in Vietnam to successfully implement the Basel II standard since December 2017. In 2018, OCB was honoured with two awards by International Finance Magazine of UK - Most Innovative Digital Banking Solution Vietnam and Fastest Growing Digital Bank Vietnam.

OCB’s growth rate is double the industry average. Bad debt ratio has been kept at a low level, ensuring a high and stable operating ratio. OCB is also the first Vietnamese bank which has completed a risk management project under Basel II (2017); is rated Ba3 by Moody’s- the highest level of commercial banks in Vietnam; and is the first bank in Vietnam to have an integrated channel, with the Omni Channel (2018).

Future Direction
Moving forward, the Bank aims to achieve a growth rate of over 30 percent in operational targets, control CIR (the ratio of operating expenses to total net revenue) at 37 percent and targeting profits to reach over 3,000 billion.

The Bank will also continue to restructure its medium and long-term loans, focussing on industries and individual customers, promoting sales and diversifying products and bringing non-interest rates to 30 percent of total net revenue. Simultaneously, the Bank will actively carry out branding campaigns and to extend its community outreach at transaction points to be among the Top 10 in the market. The Bank seeks to improve its credit rating by Moody’s to “A” and to further develop its digital platform.

CORPORATE EXCELLENCE

Orient Commercial Bank

Orient Commercial Bank (OCB) was established on June 10, 1996. After 23 years, the Bank still adheres to its motto of always reaching out to customers and putting them at the centre of its products and services. The OCB logo is an expression of the Bank’s commitment to develop products and services in the financial sector. Yellow conveys Sun of the East, Currency and Prosperity; Green symbolises friendliness.

The Bank’s Vision is to become a leader in offering multiple services in retail banking and for small - medium enterprises in Vietnam. Its core values include being customer-centred, understanding and friendly, committed to meeting customers’ needs and being transparent and keeping to professional codes of conduct. The Bank is also committed to ensuring a friendly and healthy working environment for its staff.

Corporate Culture & Company Activities
OCB has implemented several programmes to attract and keep talents. These include the OCB Local Recruitment Programme to attract local talents. The OCB Talented Banker Programme seeks to develop and train the next generation of leaders for the Bank. OCB also upgrades its salary, bonus and welfare packages frequently to ensure they comply with regulations. In addition, the Bank also has a compensation mechanism to encourage productivity and motivation among its employees. Employees also enjoy preferential loans and health insurance and share options for its Board of Directors.

On the Corporate Social Responsibility front, the Bank organises programmes to help the poor and victims of natural disasters such as floods. The Bank’s employees also regularly participate in blood donation campaigns, construction of houses in local districts and provinces as well as giving out scholarships for community-based students in local universities throughout the country.

Achievements and Impact
OCB currently has nearly 200 trading units in 130 transaction points in all major cities and economic zones in the country. OCB has affirmed its leading position with more than 6,000 staffs with high level of expertise and modern technology. The Bank has been acknowledged as a financial institution with good and stable growth in the past 5 years in Vietnam. Additionally, OCB is among the Top 3 banks with the highest growth rate and with the highest rate of returns on capital in Vietnam. In terms of profits and total assets, OCB in now ranked among the Top 12.

OCB is also the first bank in the banking and financial sector in Vietnam to successfully implement the Basel II standard since December 2017. In 2018, OCB was honoured with two awards by International Finance Magazine of UK - Most Innovative Digital Banking Solution Vietnam and Fastest Growing Digital Bank Vietnam.

OCB’s growth rate is double the industry average. Bad debt ratio has been kept at a low level, ensuring a high and stable operating ratio. OCB is also the first Vietnamese bank which has completed a risk management project under Basel II (2017); is rated Ba3 by Moody’s- the highest level of commercial banks in Vietnam; and is the first bank in Vietnam to have an integrated channel, with the Omni Channel (2018).

Future Direction
Moving forward, the Bank aims to achieve a growth rate of over 30 percent in operational targets, control CIR (the ratio of operating expenses to total net revenue) at 37 percent and targeting profits to reach over 3,000 billion.

The Bank will also continue to restructure its medium and long-term loans, focussing on industries and individual customers, promoting sales and diversifying products and bringing non-interest rates to 30 percent of total net revenue. Simultaneously, the Bank will actively carry out branding campaigns and to extend its community outreach at transaction points to be among the Top 10 in the market. The Bank seeks to improve its credit rating by Moody’s to “A” and to further develop its digital platform.