DatVietVAC Group Holdings – APEA – Asia Pacific Enterprise Awards

CORPORATE EXCELLENCE

DatVietVAC Group Holdings

Introduction
Founded in 1994, DatVietVAC is Vietnam’s first privatelyowned media and communications agency. The group is positioned for the 4.0 industrial revolution, having evolved into the largest media entertainment technology ecosystem in Vietnam with multiple platforms capable of reaching and collecting data from 95 million Vietnamese. Leading the national market share, the Company continues to make important investments in M&A and new businesses to build a world class digital Vietnamese economy to complement its three key core business pillars – Communication Services, Content Provision and Media Platform.

The Company’s mission is to transform the way of thinking about media, communication and entertainment. Their vision is to author the essence of humanity by evolving technology into a media entertainment universe.

Corporate Culture & Company Activities
As the market leader, DatVietVAC has created an inclusive and passionate workplace, implementing professional working practices that foster digitalization with digital DNA: speed, logic, accuracy and data-proven practices. DatVietVAC’s members have a clear sense of effective work and continuous improvement.

The Company organises regular activities both for employees and the community. Internal activities are aimed at engaging leaders with employees and employees with other employees to build up DatVietVAC’s culture through boot camps, training, team building, a year end party and Happy Friday. Furthermore, contributing to the community has always been the Company’s priority. This included sponsoring the Nam Phuong Foundation (NPF) to build bridges for the poor. We don’t just build bridges, we build gateways of opportunities for those in need.

Working together with the NPF and local governments, the Company is dedicated to improving the lives of these communities through micro-infrastructure projects that are low cost, high impact and long term. We believe that by supporting local projects we can make a greater impact on issues that would not normally be addressed by larger philanthropic organizations. Additionally, we continuously strive to create greater positive impact on society year by year by sponsoring the Charity Fun Run of British Business Group Vietnam (BBGV), a longstanding partnership.

Achievements and Impact
DatVietVAC’s impact on the Vietnamese cultural landscape is enormous. One of their TV drama series, Sticky Rice & Plain Rice (Gao Nep Gao Te) achieved #1 in Google searches in Vietnam with 5.1 billion impressions on Youtube & Facebook. Another outstanding national achievement is “Nguoi Ay la Ai”, the 1st dating show in Vietnam to change the perception of the LGBT community, reaching top trending on YouTube. Both programs were recognized by the Youtube Premier Global Case Study for the highest CCU locally and globally.

As Vietnam’s largest provider of entertainment, the Company has the ability to set a tone that has the potential to greatly impact the entire future generations in everything from ethics to world perception. The content has crossed borders, appealing mostly to the many Vietnamese communities around the world, in particular in the US, Australia, Canada and Korea. The Company plans to expand its initiatives to the OTT business and eSports.

The Company’s growth strategy is to continue to provide customized premium content through heavy investment in new formats, production and use of technology. We are searching for the best talents - those who have the digital DNA to engage with the Company’s culture and values. The Company is headquartered in HCMC with branches in Hanoi and Da Nang, with nearly 700 employees to date.

Future Direction
Premium content is in the Company’s DNA with general entertainment programs such as game shows, TV shows, TV movies and dramas. In keeping with the fast changing preferences of viewers, DatVietVAC is also a leader in providing content in news, eSports and kids’ entertainment.

As Vietnamese media consumption pattern change from traditional media to digital platforms, DatVietVAC will continue to lead the way in providing premium, innovative and cutting-edge entertainment formats. The Group is making a successful digital transformation to be the technology leader in the media and entertainment with its own OTT - VieOn, various UGC (user generated content) initiatives, eSports, mobile gaming and advanced data analytics. The Company continues to attract leading players in the region, both as investors, start-ups and business partners, developing the next chapter in the Vietnamese media landscape.

CORPORATE EXCELLENCE

DatVietVAC Group Holdings

Introduction
Founded in 1994, DatVietVAC is Vietnam’s first privatelyowned media and communications agency. The group is positioned for the 4.0 industrial revolution, having evolved into the largest media entertainment technology ecosystem in Vietnam with multiple platforms capable of reaching and collecting data from 95 million Vietnamese. Leading the national market share, the Company continues to make important investments in M&A and new businesses to build a world class digital Vietnamese economy to complement its three key core business pillars – Communication Services, Content Provision and Media Platform.

The Company’s mission is to transform the way of thinking about media, communication and entertainment. Their vision is to author the essence of humanity by evolving technology into a media entertainment universe.

Corporate Culture & Company Activities
As the market leader, DatVietVAC has created an inclusive and passionate workplace, implementing professional working practices that foster digitalization with digital DNA: speed, logic, accuracy and data-proven practices. DatVietVAC’s members have a clear sense of effective work and continuous improvement.

The Company organises regular activities both for employees and the community. Internal activities are aimed at engaging leaders with employees and employees with other employees to build up DatVietVAC’s culture through boot camps, training, team building, a year end party and Happy Friday. Furthermore, contributing to the community has always been the Company’s priority. This included sponsoring the Nam Phuong Foundation (NPF) to build bridges for the poor. We don’t just build bridges, we build gateways of opportunities for those in need.

Working together with the NPF and local governments, the Company is dedicated to improving the lives of these communities through micro-infrastructure projects that are low cost, high impact and long term. We believe that by supporting local projects we can make a greater impact on issues that would not normally be addressed by larger philanthropic organizations. Additionally, we continuously strive to create greater positive impact on society year by year by sponsoring the Charity Fun Run of British Business Group Vietnam (BBGV), a longstanding partnership.

Achievements and Impact
DatVietVAC’s impact on the Vietnamese cultural landscape is enormous. One of their TV drama series, Sticky Rice & Plain Rice (Gao Nep Gao Te) achieved #1 in Google searches in Vietnam with 5.1 billion impressions on Youtube & Facebook. Another outstanding national achievement is “Nguoi Ay la Ai”, the 1st dating show in Vietnam to change the perception of the LGBT community, reaching top trending on YouTube. Both programs were recognized by the Youtube Premier Global Case Study for the highest CCU locally and globally.

As Vietnam’s largest provider of entertainment, the Company has the ability to set a tone that has the potential to greatly impact the entire future generations in everything from ethics to world perception. The content has crossed borders, appealing mostly to the many Vietnamese communities around the world, in particular in the US, Australia, Canada and Korea. The Company plans to expand its initiatives to the OTT business and eSports.

The Company’s growth strategy is to continue to provide customized premium content through heavy investment in new formats, production and use of technology. We are searching for the best talents - those who have the digital DNA to engage with the Company’s culture and values. The Company is headquartered in HCMC with branches in Hanoi and Da Nang, with nearly 700 employees to date.

Future Direction
Premium content is in the Company’s DNA with general entertainment programs such as game shows, TV shows, TV movies and dramas. In keeping with the fast changing preferences of viewers, DatVietVAC is also a leader in providing content in news, eSports and kids’ entertainment.

As Vietnamese media consumption pattern change from traditional media to digital platforms, DatVietVAC will continue to lead the way in providing premium, innovative and cutting-edge entertainment formats. The Group is making a successful digital transformation to be the technology leader in the media and entertainment with its own OTT - VieOn, various UGC (user generated content) initiatives, eSports, mobile gaming and advanced data analytics. The Company continues to attract leading players in the region, both as investors, start-ups and business partners, developing the next chapter in the Vietnamese media landscape.