Established in 2006, Bibo Mart – Supply chain for mom and baby managed by Bibo Mart TM Joint Stock Company, which was founded by Chairwoman and CEO – Mrs. Trinh Lan Phuong (holder of approximately 80% of the company shares). Bibo Mart founded One-Stop- Shop model for mom & baby and supply products for mothers (pregnancy and after giving birth) and babies (0 - 6 years old).

After 13 years of establishment and development, Bibo Mart has 150 stores located in 22 provinces/cities. Bibo Mart has become the No. 1 retail chain for mom and baby leading sales in Vietnam.

From the love for babies and empathy & sharing with mothers in during pregnancy to taking care of babies, Bibo Mart TM Joint Stock Company was founded with the desire to help the mothers can find and buy safety products, competitive price for their children with convenience. Bibo Mart has also organized 5000 free pregnancy training classes that help to improve knowledge & confidence for Moms to give birth successfully. With that love, Bibo Mart’s commitment is to accompany the parents with all the enthusiasm to develop a generation of healthy children both physically and mentally, which is a foundation for a better future of Vietnam.

The Company’s 5 Core Values was developed from “Bibo’s DNA”: Devotion, Integrity, Responsibility, Enthusiasm and Innovation are the key to Bibo Mart’s success “Treat others the way you want to be treated” is considered one of the principles that apply to internal 12 employees, to customers, the community and society. It shows that Bibo mart’s corporate culture is a culture of sincerity, kindness, and humanity.

During these 13 years, Bibo Mart has always held annual cultural activities at the company. Bibo Mart also regularly organizes activities for the community and always receives a strong response from partners and customers such as: Run for chilren, Me do dau (Godmother), Chung tay gui tam long vang (Joining hands to send Golden hearts) (For children of Oncology Department – National Institute of Pediatrics), Chan am vung cao (Warm blankets in the highlands.

Started from a small 64m2 store in 2006, after 13 years of operation under the direction of CEO Trinh Lan Phuong, Bibo Mart has achieved strong growth with impressive numbers over the years, confirming the No. 1 position in mother and baby retail chains in Vietnam. After continuous efforts, Bibo Mart has the honor to become the most loved brand in the field of mother & baby in Vietnam.

In the era of 4.0, the application of high technology in the retail sector was always considered by the CEO Trinh Lan Phuong to bring more convenience to customers such as: Automation, One touch - Scan & Buy, Big Data, Subscription, IoT, AI and many more have been researched and applied by the Bibo Mart Team.

Bibo Mart has officially released two important applications which are Bibo Mart App and Virtual Store - Bibo Mart 4.0 in order to help customers to have a faster and easier shopping experience at Bibo Mart stores.

Customer-oriented service is the focus and guideline for all business and development activities of Bibo Mart. Bibo Mart is willing to invest in improving customer experience, providing many quality and safe products Investment in customer-oriented education, experts connecting, developing courses for Mothers, Families having babies. Having Automate and digitize activities from internal staff to future customers.