Golden Gate Trade Services Joint Stock Company | APEA - Asia Pacific Enterprise Awards

CORPORATE EXCELLENCE

Golden Gate Trade Services Joint Stock Company

Founded in 2005, Golden Gate is recognised as a leading restaurant chain operator in Vietnam in terms of sales, number of concepts, outlets and professionalism. It currently operates 20 concepts with more than 250 restaurants nationwide, and it is in plans for further development. Golden Gate currently owns 20 brands and 190 multiform restaurants nationwide and is constantly expanding. Golden Gate realizes a tremendous opportunity in the Vietnam restaurant market, and the Company has been continuously expanding various follow-on restaurant concepts. Furthermore, it aims to continuously strengthen their system, especially in operation excellence and they are committed to attracting and retaining talents. The values which they commit themselves to are dynamism, diversification, wholeheartedness, and professionalism. The Company’s 2020 vision are to lead Vietnam Food and Beverage Market to be on par with Asian Class, to be the first mover, a market leader, and to provide the best offers.

Core Values of Golden Gate
1. Excellence:

  • Continuous Improvement: Golden Gate does everything as if it is doing for themselves, and they strive for continuous daily improvement. The improvements made are based on many small changes rather than inventions.
  • Doing Ordinary Things In Extraordinary Ways: Golden Gate optimizes their products and customer services in persistent and consistent ways.
  • High Performance Culture: Golden Gate serves as excellent as possible and do not accept average performance.
2. Values:
  • Going the Extra Mile for Customers: Golden Gate put a lot of efforts into what they serve to add more value and to exceed expectations of their customers. They strive to be The Home Kitchen of Vietnam.
3. Humanity
  • Respect: Golden Gate is open-minded to diversity. They respect people.
  • Developing People: The Company create opportunities for dedication and ceaselessly develop people.
Golden Gate’s Culture
Some of Golden Gate’s culture include a desire for innovation - to make improvement on daily tasks; a passion for customer service – to take care of customers with a smile; development in people capability – to treat people with respect and motivate them; find root causes and work out solutions; and integrity – selfaccomplishment and self-commitment.

Apart from that, Golden Gate encourages its employees to take responsibility in their mistakes. When problems occur, individuals tend to ask themselves what he did or did not do, and tend to blame others. This culture represents the spirit of mastery of their work.

The Company also ensures their staff are honour their commitments to provide timely response to their customers. If a staff realizes that he is not able to deliver on his promise, he should immediately notify the relevant party.

In addition, Golden Gate regularly organizes activities such as integration training, orientation so that each new member can quickly catch up and integrate into their work culture. During the work process, each member receives enthusiastic guidance from colleagues and management. In addition, collective activities and team building within the Company is indispensable, this is an opportunity for each member to exchange, connect and share their experience. Golden Gate builds a roadmap for advancement, creating opportunities for personal growth among their employees.

Lastly, the Company commits to the motto that “Customer is God”. Their commitment is reflected in all the activities that take place at the Golden Gate. Customer satisfaction is the success of Golden Gate. The power of the Golden Gate is created by each member. Every employee of Golden Gate is aware that customer satisfaction is the premise for its success. With its goal of leading the growing F & B market in Vietnam, Golden Gate aims to expand its 400 restaurants by 2018.

CSR ACTIVITIES
One of Golden Gates’ Corporate Social Responsibility Events was named “The Second Journey of Plastic Bottles”. The aim of the event was to raise public awareness of the use of plastic bottles, contributing to minimizing the impact of plastic waste on the environment. In July, 1818, Golden Gate, Coca-Cola and its partners implemented the project to collect and recycle used plastic bottles.

Another event organized by Golden Gate was named “Run for Heart 2015”. The Heart Fellowship Festival took place on December 6, 2015 at Yen So Park, attracting over 5,000 attendees. Golden Gate is proud to be one of the main sponsors of the program through the Vuvuzela brand. Each participant donated 100,000 VND to the heart surgery fund and in return, receive a special T-shirt from the program. All the charity money was donated to Vietnam Heart Foundation on the day of the event.

Other CSR activities organized by Golden Gate include “Transport Culture”, a joint effort between UNESCO-CEP Vietnam and Golden Gate Restaurant Group to enhance the awareness of traffic participants.

Furthermore, Golden Gate has made donations to build schools for poor children in Na Coc and Yen Bai, and to Vietnam Autism Network. In addition, CFC, which was sponsored by Golden Gate (VND130 million) collected plastic bottles from Golden Gate’s restaurants to build children’s playgrounds using the plastic bottles which they have collected. Golden Gate has also donated for VAN with the revenue from selling notebooks. VAN will sponsor for Tròn Xoe bakery to teach children to make cakes.

CORPORATE EXCELLENCE

Golden Gate Trade Services Joint Stock Company

Founded in 2005, Golden Gate is recognised as a leading restaurant chain operator in Vietnam in terms of sales, number of concepts, outlets and professionalism. It currently operates 20 concepts with more than 250 restaurants nationwide, and it is in plans for further development. Golden Gate currently owns 20 brands and 190 multiform restaurants nationwide and is constantly expanding. Golden Gate realizes a tremendous opportunity in the Vietnam restaurant market, and the Company has been continuously expanding various follow-on restaurant concepts. Furthermore, it aims to continuously strengthen their system, especially in operation excellence and they are committed to attracting and retaining talents. The values which they commit themselves to are dynamism, diversification, wholeheartedness, and professionalism. The Company’s 2020 vision are to lead Vietnam Food and Beverage Market to be on par with Asian Class, to be the first mover, a market leader, and to provide the best offers.

Core Values of Golden Gate
1. Excellence:

  • Continuous Improvement: Golden Gate does everything as if it is doing for themselves, and they strive for continuous daily improvement. The improvements made are based on many small changes rather than inventions.
  • Doing Ordinary Things In Extraordinary Ways: Golden Gate optimizes their products and customer services in persistent and consistent ways.
  • High Performance Culture: Golden Gate serves as excellent as possible and do not accept average performance.
2. Values:
  • Going the Extra Mile for Customers: Golden Gate put a lot of efforts into what they serve to add more value and to exceed expectations of their customers. They strive to be The Home Kitchen of Vietnam.
3. Humanity
  • Respect: Golden Gate is open-minded to diversity. They respect people.
  • Developing People: The Company create opportunities for dedication and ceaselessly develop people.
Golden Gate’s Culture
Some of Golden Gate’s culture include a desire for innovation - to make improvement on daily tasks; a passion for customer service – to take care of customers with a smile; development in people capability – to treat people with respect and motivate them; find root causes and work out solutions; and integrity – selfaccomplishment and self-commitment.

Apart from that, Golden Gate encourages its employees to take responsibility in their mistakes. When problems occur, individuals tend to ask themselves what he did or did not do, and tend to blame others. This culture represents the spirit of mastery of their work.

The Company also ensures their staff are honour their commitments to provide timely response to their customers. If a staff realizes that he is not able to deliver on his promise, he should immediately notify the relevant party.

In addition, Golden Gate regularly organizes activities such as integration training, orientation so that each new member can quickly catch up and integrate into their work culture. During the work process, each member receives enthusiastic guidance from colleagues and management. In addition, collective activities and team building within the Company is indispensable, this is an opportunity for each member to exchange, connect and share their experience. Golden Gate builds a roadmap for advancement, creating opportunities for personal growth among their employees.

Lastly, the Company commits to the motto that “Customer is God”. Their commitment is reflected in all the activities that take place at the Golden Gate. Customer satisfaction is the success of Golden Gate. The power of the Golden Gate is created by each member. Every employee of Golden Gate is aware that customer satisfaction is the premise for its success. With its goal of leading the growing F & B market in Vietnam, Golden Gate aims to expand its 400 restaurants by 2018.

CSR ACTIVITIES
One of Golden Gates’ Corporate Social Responsibility Events was named “The Second Journey of Plastic Bottles”. The aim of the event was to raise public awareness of the use of plastic bottles, contributing to minimizing the impact of plastic waste on the environment. In July, 1818, Golden Gate, Coca-Cola and its partners implemented the project to collect and recycle used plastic bottles.

Another event organized by Golden Gate was named “Run for Heart 2015”. The Heart Fellowship Festival took place on December 6, 2015 at Yen So Park, attracting over 5,000 attendees. Golden Gate is proud to be one of the main sponsors of the program through the Vuvuzela brand. Each participant donated 100,000 VND to the heart surgery fund and in return, receive a special T-shirt from the program. All the charity money was donated to Vietnam Heart Foundation on the day of the event.

Other CSR activities organized by Golden Gate include “Transport Culture”, a joint effort between UNESCO-CEP Vietnam and Golden Gate Restaurant Group to enhance the awareness of traffic participants.

Furthermore, Golden Gate has made donations to build schools for poor children in Na Coc and Yen Bai, and to Vietnam Autism Network. In addition, CFC, which was sponsored by Golden Gate (VND130 million) collected plastic bottles from Golden Gate’s restaurants to build children’s playgrounds using the plastic bottles which they have collected. Golden Gate has also donated for VAN with the revenue from selling notebooks. VAN will sponsor for Tròn Xoe bakery to teach children to make cakes.