Samuel Lee is the founder and Managing Director of True Academy (M) Sdn Bhd which presently has expanded from Kuala Lumpur to Penang and Johor Bahru. Samuel possesses a Master’s Degree in Business Administration from the IPE Management School, Paris.

He is humble, easy going and passionate. As an educator who is an expert in the academic process, he is also bonded closely with his learners and believe with his talent for inspiring, he’s able to coach complex subjects in a manner which allows learners to absorb and learn quickly. With his action on driving towards dream and reality, this allows the learners around him to effectively and immediately utilise the skills learned to impact their lives positively.

Samuel started his career since 2005 in the higher education industry in Kuala Lumpur involving e-learning project management; blended learning training system, adult’s skill enhancement development as well as career advancement programme. In year 2011, he founded True Academy – a lifelong learning centre which has substantially grown into an award-winning learning community of over 1000 learners. Today, True Academy provides high quality creative learning programmes including Stock Market Technical Analysis & Chart Reading Skill, Charting Software parameters development, and Professional Digital Marketing for Social Media Business.

Today, True Academy is recognized as a leading Stock Market Education in the industry. The company is now taking part in important role with one of the top stock market software company to develop special parameters and features to accommodate the market needs. Besides that, True Academy also takes part in various activities such as Technical Analysis Day, Investment Fair to further spur the interest and giving proper investment procedures or knowledge to audiences.

The skills for a lifetime
As an educator who has been through the process of academic study himself, he feels a natural affinity towards students and believes his talent for teaching complex subjects in a manner which allows learners to absorb and learn quickly. This allows them to effectively and immediately utilise the skills learned to impact their trading positively.

It is no surprise that Samuel’s strong commitment and passion has led him to the Golden Bull Award Emerging Business 2017. With a string of recognitions and accomplishments under its belt, True Academy is also recognised as an approved Training Center by Human Resources Development Fund (HRDF) as a milestone of support towards the industry.

As an insightful leader, Samuel has played significant roles in teaching, researching, managing, planning and strategic development. True Academy was created with the mission of becoming the go-to resource for Stock Market Share Trading Education in Malaysia. His aim is to be the provider of choice for dependable, trusted, respected and specialized stock market education. As a centre of academic learning, he remains true to his core values at all times hence the name “True Academy”.

As an entrepreneur and an educator, he has never forgotten the principle of hard work, integrity, honesty, and sincerity and pursuing what he knew best. He was determined to do better than other industry players by delivering more value added services like Distance Support, Free unlimited revision or retake the training programme without extra charges. By achieve this, he have set a goal of 100% satisfaction guaranteed testimony by students towards the academy. He understood that a long term relationship shall build a bond with the alumni and yet that is the most important key to success from this industry.

Despite possessing ample knowledge and skills from his technical background, Samuel strongly believes the importance of enhancing one’s personal skills profile throughout our lives. This is a major challenge for him, to build up foundations to develop high standards, achievements, and meaningful contributions at all levels. Through the delivery of a rigorous curriculum that meets the individual needs of every client, participants will receive an affordable, flexible and fun learning experience, regardless of age, ability or circumstances. By initiating sharing amongst the group and through individual mentoring, the company is able to enhance the individual’s skillset and to continually update them through the shared experience gained.