Muang Thai Life Assurance Public Company Limited | APEA - Asia Pacific Enterprise Awards Asia Pacific Enterprise Awards
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MASTER ENTREPRENEUR CATEGORY

Sara Lamsam
CEO


Muang Thai Life Assurance Public Company Limited
www.muangthai.co.th



To be the customers’ trusted lifetime partner through innovative life, health and investment solutions, we put our customers at the heart of everything we do.

Information about the Entrepreneur
Mr. Sara Lamsam is the Chief Executive Officer of Muang Thai Life Assurance Public Company Limited (MTL). He earned a Bachelor of Science in Business in Administration from Northeastern University (USA), a Master of Science in Administrative Studies from Boston University, and an Honorary Degree of Arts from the University of the Thai Chamber of Commerce (UTCC). His favorite pastimes include participating in triathlons, running, and riding motorbikes.

With 30 years of experience, he has earned various recognition and accolades. At present, he is spearheading innovation and propelling the business to enhance its customer service. He has also led MTL to earn prestigious awards from various notable organizations.

He has served as the President of the Thai Life Assurance Association (TLAA) and worked with the Office of Insurance Commission (OIC) to enhance the industry standards for sustainable business even in times of uncertainty.

Other Interesting Facts about the Entrepreneur
Mr. Sara Lamsam recognizes the paramount importance of reskilling and upskilling. As such he has completed the Leadership/ Director Program and Advanced Management from the OIC, Nida, Harvard, and Boston University, as well as the National Defence College of Thailand, and Thailand Insurance Super Leadership Program.

Furthermore, he currently serves as the Chapter Chair of YPO Gold (Thailand) which is the global leadership community of extraordinary chief executives. Recently, he also joined the Climate Action Leaders Forum, believing that environmental stewardship is one of the novel ways to navigate sustainable business.
Company Achievements & Role as Entrepreneur
Under his leadership, the years 2022-2023 have witnessed remarkable strides in pioneering innovative products. For example, “Care Plus” is a critical illness insurance designed to provide coverage for cancer and chronic kidney failure in every stage, with coverage of up to THB 10 million per year. Moreover, “Care Plus” also provides coverage for “mental illness treatment”, including psychiatric consultation, room fees, medication, and medical expenses.

He has played a pivotal role in driving and spearheading the development of the company’s innovative applications, known as “MTL Click” and “MTL Fit”. MTL Click serves as an integrated platform, allowing customers to conveniently access policy management, digital claim submission, and teleconsultation services. MTL Fit integrates insurance benefits (dynamic pricing) with exercise incentives, turning workouts into rewarding experiences and promoting overall well-being. With a user-friendly interface, MTL Click and MTL Fit have 1,000,000+ and 100,000+ users, respectively.

Moreover, he has expanded business across CLMV countries and affiliated companies, such as “AIGEN” (Information Technology and Services), “Fuchsia Venture Capital (Leading Financial Conglomerate in Thailand and SEA), and “Benix” (Innovative Group/ Individual Insurance Services Provider). He has also initiated continuous investments in up-and-coming startups and engaged with various tech partners and non-tech partners through “Fuchsia Venture Capital”.

Vision, Mission, & Future Plans
Mr. Sara Lamsam aims for MTL to become the “Regional Life Insurance Leader” with international governance standards. In addition, he has focused on democratized insurance in health and wealth under “No.1 Most Trusted Life & Health Partner”, which covers integrated financial solutions for personalized needs, delivering superior products and excellent service through 5 areas of development including people, preferred partners, customers, beyond its customers (expansion of the adjacent industries) and regional expansion.

In addition, Mr. Sara Lamsamenhances the company’s image under the concept of “MTL Trusted Lifetime Partner” in line with principles of sustainable life insurance business development under good corporate governance and appropriate risk management. Currently, he has firstly driven the company to become a “Green Insurer” through a Future-Ready Workplace, encouraging all employees to learn and develop future skills.

MASTER ENTREPRENEUR CATEGORY

Sara Lamsam
CEO

Information about the Entrepreneur
Mr. Sara Lamsam is the Chief Executive Officer of Muang Thai Life Assurance Public Company Limited (MTL). He earned a Bachelor of Science in Business in Administration from Northeastern University (USA), a Master of Science in Administrative Studies from Boston University, and an Honorary Degree of Arts from the University of the Thai Chamber of Commerce (UTCC). His favorite pastimes include participating in triathlons, running, and riding motorbikes.

With 30 years of experience, he has earned various recognition and accolades. At present, he is spearheading innovation and propelling the business to enhance its customer service. He has also led MTL to earn prestigious awards from various notable organizations.

He has served as the President of the Thai Life Assurance Association (TLAA) and worked with the Office of Insurance Commission (OIC) to enhance the industry standards for sustainable business even in times of uncertainty.

Other Interesting Facts about the Entrepreneur
Mr. Sara Lamsam recognizes the paramount importance of reskilling and upskilling. As such he has completed the Leadership/ Director Program and Advanced Management from the OIC, Nida, Harvard, and Boston University, as well as the National Defence College of Thailand, and Thailand Insurance Super Leadership Program.

Furthermore, he currently serves as the Chapter Chair of YPO Gold (Thailand) which is the global leadership community of extraordinary chief executives. Recently, he also joined the Climate Action Leaders Forum, believing that environmental stewardship is one of the novel ways to navigate sustainable business.

Company Achievements & Role as Entrepreneur
Under his leadership, the years 2022-2023 have witnessed remarkable strides in pioneering innovative products. For example, “Care Plus” is a critical illness insurance designed to provide coverage for cancer and chronic kidney failure in every stage, with coverage of up to THB 10 million per year. Moreover, “Care Plus” also provides coverage for “mental illness treatment”, including psychiatric consultation, room fees, medication, and medical expenses.

He has played a pivotal role in driving and spearheading the development of the company’s innovative applications, known as “MTL Click” and “MTL Fit”. MTL Click serves as an integrated platform, allowing customers to conveniently access policy management, digital claim submission, and teleconsultation services. MTL Fit integrates insurance benefits (dynamic pricing) with exercise incentives, turning workouts into rewarding experiences and promoting overall well-being. With a user-friendly interface, MTL Click and MTL Fit have 1,000,000+ and 100,000+ users, respectively.

Moreover, he has expanded business across CLMV countries and affiliated companies, such as “AIGEN” (Information Technology and Services), “Fuchsia Venture Capital (Leading Financial Conglomerate in Thailand and SEA), and “Benix” (Innovative Group/ Individual Insurance Services Provider). He has also initiated continuous investments in up-and-coming startups and engaged with various tech partners and non-tech partners through “Fuchsia Venture Capital”.

Vision, Mission, & Future Plans
Mr. Sara Lamsam aims for MTL to become the “Regional Life Insurance Leader” with international governance standards. In addition, he has focused on democratized insurance in health and wealth under “No.1 Most Trusted Life & Health Partner”, which covers integrated financial solutions for personalized needs, delivering superior products and excellent service through 5 areas of development including people, preferred partners, customers, beyond its customers (expansion of the adjacent industries) and regional expansion.

In addition, Mr. Sara Lamsamenhances the company’s image under the concept of “MTL Trusted Lifetime Partner” in line with principles of sustainable life insurance business development under good corporate governance and appropriate risk management. Currently, he has firstly driven the company to become a “Green Insurer” through a Future-Ready Workplace, encouraging all employees to learn and develop future skills.

Muang Thai Life Assurance Public Company Limited
www.muangthai.co.th



To be the customers’ trusted lifetime partner through innovative life, health and investment solutions, we put our customers at the heart of everything we do.