Chia Tai Company Limited | APEA - Asia Pacific Enterprise Awards Asia Pacific Enterprise Awards

MASTER ENTREPRENEUR CATEGORY

Manas Chiaravanond
CEO


Chia Tai Company Limited
www.chiataigroup.com



Integrity with partners in all sectors is the essential cornerstone of success.

Information about the Entrepreneur
For over four decades, Mr. Manas Chiaravanond has achieved remarkable success in the field of agriculture. Raised in an entrepreneurial family as one of the heirs of the founder of Chia Tai Company Limited (Chai Tai), he has consistently placed a primary focus on the advancement of Thailand’s agricultural industry. He always strives to elevate the sector to new heights in accordance with Chia Tai’s vision to become “the undisputed agribusiness leader that leverages innovative agriculture to offer food sustainability for the quality of life of people in all sectors”.

Mr. Manas holds a Bachelor’s degree and a Master’s degree in Business Administration from California State University, Sacramento, USA. His significant contributions to the agricultural sector have earned him widespread recognition not only in Thailand but also on the international stage. As a testament to his notable achievements and impact, he was bestowed with the prestigious Honorary Doctorate Degree in Agricultural Research and Development from Faculty of Agriculture at Kamphaeng Saen, Kasetsart University.

Mr. Manas kickstarted his career in agriculture as a Planning Manager at Chia Tai. After that, he assumed the role of General Manager of Seed Business before eventually ascending to the positions of Executive Vice President and Chief Operating Officer, respectively. Currently, as the Chief Executive Officer at Chia Tai, he serves as the primary driving force behind the management of the company’s five main businesses: Seed Business, Fertilizer Business, Plant Protection Business, Agricultural Technology Business, and Fresh Produce and Restaurant Business.

Other Interesting Facts about the Entrepreneur
Throughout his distinguished career, Mr. Manas has played a vital role in elevating Thailand’s agricultural industry to a more advanced level. One of his key contributions was the initiation of the Research and Development Center for Vegetable Varieties and Seed Quality in 1986. He also established the Thai Seed Trade Association, of which he was the President from 2002 to 2006. During his tenure, he advocated for the encouragement of private vegetable breeders, leading to a significant boost in vegetable varieties development in Thailand, eventually positioning the country as a leader in this field within Southeast Asia.

Additionally, Mr. Manas is one of the founding members of the Asia Pacific Seed Association (APSA) and served as its President from 1997 –1998.
Company Achievements & Role as Entrepreneur
Mr. Manas has emphasized the importance of innovation in progressing the Thai agricultural industry. Throughout the years, his unwavering commitment to advancing plant breeding by Thai breeders has been instrumental in obtaining high-quality seeds that are resilient to heat and diseases. As a result, farmers can confidently plant these premium seeds, leading to bountiful harvests. More importantly, Chia Tai has emerged as the market leader in the watermelon and pumpkin industry, earning farmers’ trust and gaining popularity among consumers.

In this new century, Mr. Manas is dedicated to the continuous development of Chia Tai, fostering collaborative growth with fellow farmers. He aspires to evolve Chia Tai from an Input Provider to becoming a Solution Provider. Chia Tai’s comprehensive agricultural solutions empower Thai farmers to overcome various cultivation challenges effectively by harnessing cutting-edge technology and innovation, such as agricultural drones and smart greenhouses. All these efforts transform Thai agriculture into a precision-driven industry, providing career stability and instilling pride in farmers, as well as ensuring sustainable food security.

At present, under Mr. Manas’s leadership, Chia Tai operates 7 subsidiaries in Asia and America, along with 9 strategically positioned research and development stations in Thailand and overseas. The company has a total workforce of over 1,300 employees.

Vision, Mission, & Future Plans
Believing that knowledge, technology, and innovation will contribute to the development of Thai agriculture, Mr. Manas intends to make it a primary goal of Chia Tai to enhance people’s quality of life on a sustainable basis by fostering agricultural innovations through quality products and services.

Mr. Manas focuses on prioritizing the delivery of highly effective agricultural solutions that yield benefits for all stakeholders, including farmers, public and private partners, and consumers. This commitment is driven by the overarching corporate goal to establish the leading position in innovative agricultural businesses, with a strong emphasis on transforming Thai farmers’ cultivation practices towards smart farming based on precision agriculture. In essence, precision farming methods empower farmers to leverage modern, safe, and suitable agricultural technologies to manage their plots more efficiently through the optimal utilization of resources, such as water, fertilizers, and labor. As a result, it contributes significantly to boosting the quantity and quality of agricultural produce.

When it comes to driving innovation at Chia Tai, Mr. Manas is regarded as an exemplary role model for employees, continuously engaging in self-development and embracing new technologies. This proactive approach enables Chia Tai to consistently innovate, developing state-of-the-art products and services that cater precisely to the evolving needs of the market.

MASTER ENTREPRENEUR CATEGORY

Manas Chiaravanond
CEO

Information about the Entrepreneur
For over four decades, Mr. Manas Chiaravanond has achieved remarkable success in the field of agriculture. Raised in an entrepreneurial family as one of the heirs of the founder of Chia Tai Company Limited (Chai Tai), he has consistently placed a primary focus on the advancement of Thailand’s agricultural industry. He always strives to elevate the sector to new heights in accordance with Chia Tai’s vision to become “the undisputed agribusiness leader that leverages innovative agriculture to offer food sustainability for the quality of life of people in all sectors”.

Mr. Manas holds a Bachelor’s degree and a Master’s degree in Business Administration from California State University, Sacramento, USA. His significant contributions to the agricultural sector have earned him widespread recognition not only in Thailand but also on the international stage. As a testament to his notable achievements and impact, he was bestowed with the prestigious Honorary Doctorate Degree in Agricultural Research and Development from Faculty of Agriculture at Kamphaeng Saen, Kasetsart University.

Mr. Manas kickstarted his career in agriculture as a Planning Manager at Chia Tai. After that, he assumed the role of General Manager of Seed Business before eventually ascending to the positions of Executive Vice President and Chief Operating Officer, respectively. Currently, as the Chief Executive Officer at Chia Tai, he serves as the primary driving force behind the management of the company’s five main businesses: Seed Business, Fertilizer Business, Plant Protection Business, Agricultural Technology Business, and Fresh Produce and Restaurant Business.

Other Interesting Facts about the Entrepreneur
Throughout his distinguished career, Mr. Manas has played a vital role in elevating Thailand’s agricultural industry to a more advanced level. One of his key contributions was the initiation of the Research and Development Center for Vegetable Varieties and Seed Quality in 1986. He also established the Thai Seed Trade Association, of which he was the President from 2002 to 2006. During his tenure, he advocated for the encouragement of private vegetable breeders, leading to a significant boost in vegetable varieties development in Thailand, eventually positioning the country as a leader in this field within Southeast Asia.

Additionally, Mr. Manas is one of the founding members of the Asia Pacific Seed Association (APSA) and served as its President from 1997 –1998.

Company Achievements & Role as Entrepreneur
Mr. Manas has emphasized the importance of innovation in progressing the Thai agricultural industry. Throughout the years, his unwavering commitment to advancing plant breeding by Thai breeders has been instrumental in obtaining high-quality seeds that are resilient to heat and diseases. As a result, farmers can confidently plant these premium seeds, leading to bountiful harvests. More importantly, Chia Tai has emerged as the market leader in the watermelon and pumpkin industry, earning farmers’ trust and gaining popularity among consumers.

In this new century, Mr. Manas is dedicated to the continuous development of Chia Tai, fostering collaborative growth with fellow farmers. He aspires to evolve Chia Tai from an Input Provider to becoming a Solution Provider. Chia Tai’s comprehensive agricultural solutions empower Thai farmers to overcome various cultivation challenges effectively by harnessing cutting-edge technology and innovation, such as agricultural drones and smart greenhouses. All these efforts transform Thai agriculture into a precision-driven industry, providing career stability and instilling pride in farmers, as well as ensuring sustainable food security.

At present, under Mr. Manas’s leadership, Chia Tai operates 7 subsidiaries in Asia and America, along with 9 strategically positioned research and development stations in Thailand and overseas. The company has a total workforce of over 1,300 employees.

Vision, Mission, & Future Plans
Believing that knowledge, technology, and innovation will contribute to the development of Thai agriculture, Mr. Manas intends to make it a primary goal of Chia Tai to enhance people’s quality of life on a sustainable basis by fostering agricultural innovations through quality products and services.

Mr. Manas focuses on prioritizing the delivery of highly effective agricultural solutions that yield benefits for all stakeholders, including farmers, public and private partners, and consumers. This commitment is driven by the overarching corporate goal to establish the leading position in innovative agricultural businesses, with a strong emphasis on transforming Thai farmers’ cultivation practices towards smart farming based on precision agriculture. In essence, precision farming methods empower farmers to leverage modern, safe, and suitable agricultural technologies to manage their plots more efficiently through the optimal utilization of resources, such as water, fertilizers, and labor. As a result, it contributes significantly to boosting the quantity and quality of agricultural produce.

When it comes to driving innovation at Chia Tai, Mr. Manas is regarded as an exemplary role model for employees, continuously engaging in self-development and embracing new technologies. This proactive approach enables Chia Tai to consistently innovate, developing state-of-the-art products and services that cater precisely to the evolving needs of the market.

Chia Tai Company Limited
www.chiataigroup.com



Integrity with partners in all sectors is the essential cornerstone of success.