MASTER ENTREPRENEUR CATEGORY
Prasit Boondoungprasert
CEO
Charoen Pokphand Food Public Company Limited
www.cpfworldwide.com
Do not take the easy path if the challenging one is likelier to yield better results.
Information about the Entrepreneur
Prasit Boondoungprasert is a transformational leader noted for his exceptional ability to enhance business efficiency through value creation and digital transformation. His management is profoundly evident as the head of Charoen Pokphand Foods PCL (CPF), a fully integrated agro-industrial and food conglomerate. His guidance in strengthening the company’s value chain and implementing digital transformation has significantly expanded the business, improved efficiencies, and increased profits, which is clearly demonstrated by the company’s continually robust business performance. In 2022, CPF recorded sales revenue of THB 614,197 million, marking a 20% growth from the previous year.
Mr. Boondoungprasert has further ambitions to elevate CPF, a company deeply rooted in Thailand, to global prominence. He envisions CPF as more than an agro-industrial and food business company and foresees its potential as a leader at the forefront of agri-food technology that can materially contribute to global food security.
Before joining CPF, Mr. Boondoungprasert laid the foundation for his career in the financial services industry as an investment banker and worked at international consulting firms, including Arthur Andersen and KPMG. Later, Mr. Boondoungprasert began his CPF journey as the Head of Commercial for Domestic and Export Operations in poultry and food-related categories. Concurrently, as a member of the company’s M&A team, he sought out further opportunities for diversification and expansion into new categories and markets. These efforts culminated in his appointment as the CEO of CPF in mid-2019.
Harnessing his diverse experiences across various industries, Mr. Boondoungprasert has cultivated an all-encompassing understanding of the business and emerged as a dynamic leader. He has the ability to manage CPF’s complex, multifaceted operations which include manufacturing bases in 17 countries, exports to 40 countries, and serving the needs of over 4,000 million customers worldwide.
Other Interesting Facts about the Entrepreneur
Mr. Boondoungprasert believes that strengthening his team is the best investment possible and prioritizes nurturing talent through mentoring and guidance. In this way, each individual can achieve success as quickly as possible. “A true leader”, he contends, “understands his success is tied to the success of the collective”.
Prasit Boondoungprasert is a transformational leader noted for his exceptional ability to enhance business efficiency through value creation and digital transformation. His management is profoundly evident as the head of Charoen Pokphand Foods PCL (CPF), a fully integrated agro-industrial and food conglomerate. His guidance in strengthening the company’s value chain and implementing digital transformation has significantly expanded the business, improved efficiencies, and increased profits, which is clearly demonstrated by the company’s continually robust business performance. In 2022, CPF recorded sales revenue of THB 614,197 million, marking a 20% growth from the previous year.
Mr. Boondoungprasert has further ambitions to elevate CPF, a company deeply rooted in Thailand, to global prominence. He envisions CPF as more than an agro-industrial and food business company and foresees its potential as a leader at the forefront of agri-food technology that can materially contribute to global food security.
Before joining CPF, Mr. Boondoungprasert laid the foundation for his career in the financial services industry as an investment banker and worked at international consulting firms, including Arthur Andersen and KPMG. Later, Mr. Boondoungprasert began his CPF journey as the Head of Commercial for Domestic and Export Operations in poultry and food-related categories. Concurrently, as a member of the company’s M&A team, he sought out further opportunities for diversification and expansion into new categories and markets. These efforts culminated in his appointment as the CEO of CPF in mid-2019.
Harnessing his diverse experiences across various industries, Mr. Boondoungprasert has cultivated an all-encompassing understanding of the business and emerged as a dynamic leader. He has the ability to manage CPF’s complex, multifaceted operations which include manufacturing bases in 17 countries, exports to 40 countries, and serving the needs of over 4,000 million customers worldwide.
Other Interesting Facts about the Entrepreneur
Mr. Boondoungprasert believes that strengthening his team is the best investment possible and prioritizes nurturing talent through mentoring and guidance. In this way, each individual can achieve success as quickly as possible. “A true leader”, he contends, “understands his success is tied to the success of the collective”.
Company Achievements & Role as Entrepreneur
In 2022, the company recorded sales revenue totaling THB 614,197 million, marking a 20% increase from 2021 and a compound annual growth rate of 10.52% between 2004 to 2022. The company’s asset values stands at THB 926,987 million, with a net profit of THB 13,970 million, equivalent to a 7% growth from the previous year.
At heart, Mr. Boondoungprasert is an entrepreneur who fosters a “Growth Thinking and Entrepreneurial Mindset” in the way he runs the company. Under his watch, CPF employees are encouraged to adopt the attitude of business owners. The company actively promotes the free exchange of ideas and opens up opportunities for innovations while encouraging team members to go beyond their comfort zone and experiences with the ethos: “Failure is merely a stepping stone to success”. CPF’s motto is to “fail fast, learn fast, and move fast”. This growth-centric mindset, epitomized by Mr. Boondoungprasert’s governance, is the core reason CPF has been able to expand rapidly and achieve such outstanding double-digit growth.
Vision, Mission, & Future Plans
Mr. Boondoungprasert envisions leading the way for Thai food companies to grow to global prominence. “Thailand has a strong brand position, which bolsters the Thai food industry. With the right support, it can become a major source of national income. My ambition is for us to achieve THB 1 trillion revenue without compromising quality,” he asserts.
A pragmatic approach anchors this ambitious dream, his mission is to ‘Challenge the current limits to drive sustainable excellence in business operations.’ He believes that continuous improvement is key. Initiatives must be implemented, results learned, and strategies adjusted to shape a better future.
As an entrepreneur, Mr. Boondoungprasert gives equal priority to economic growth and sustainable development, both environmentally and socially, under the umbrella of good corporate governance. In 2022, the company joined the Science Based Targets initiative (SBTi), thereby committing to reducing its GHG emissions to Net Zero by 2050. The company has also championed the reduction of coal energy usage and the increased adoption of renewable energy.
In 2022, the company recorded sales revenue totaling THB 614,197 million, marking a 20% increase from 2021 and a compound annual growth rate of 10.52% between 2004 to 2022. The company’s asset values stands at THB 926,987 million, with a net profit of THB 13,970 million, equivalent to a 7% growth from the previous year.
At heart, Mr. Boondoungprasert is an entrepreneur who fosters a “Growth Thinking and Entrepreneurial Mindset” in the way he runs the company. Under his watch, CPF employees are encouraged to adopt the attitude of business owners. The company actively promotes the free exchange of ideas and opens up opportunities for innovations while encouraging team members to go beyond their comfort zone and experiences with the ethos: “Failure is merely a stepping stone to success”. CPF’s motto is to “fail fast, learn fast, and move fast”. This growth-centric mindset, epitomized by Mr. Boondoungprasert’s governance, is the core reason CPF has been able to expand rapidly and achieve such outstanding double-digit growth.
Vision, Mission, & Future Plans
Mr. Boondoungprasert envisions leading the way for Thai food companies to grow to global prominence. “Thailand has a strong brand position, which bolsters the Thai food industry. With the right support, it can become a major source of national income. My ambition is for us to achieve THB 1 trillion revenue without compromising quality,” he asserts.
A pragmatic approach anchors this ambitious dream, his mission is to ‘Challenge the current limits to drive sustainable excellence in business operations.’ He believes that continuous improvement is key. Initiatives must be implemented, results learned, and strategies adjusted to shape a better future.
As an entrepreneur, Mr. Boondoungprasert gives equal priority to economic growth and sustainable development, both environmentally and socially, under the umbrella of good corporate governance. In 2022, the company joined the Science Based Targets initiative (SBTi), thereby committing to reducing its GHG emissions to Net Zero by 2050. The company has also championed the reduction of coal energy usage and the increased adoption of renewable energy.
MASTER ENTREPRENEUR CATEGORY
Prasit Boondoungprasert
CEO
Information about the Entrepreneur
Prasit Boondoungprasert is a transformational leader noted for his exceptional ability to enhance business efficiency through value creation and digital transformation. His management is profoundly evident as the head of Charoen Pokphand Foods PCL (CPF), a fully integrated agro-industrial and food conglomerate. His guidance in strengthening the company’s value chain and implementing digital transformation has significantly expanded the business, improved efficiencies, and increased profits, which is clearly demonstrated by the company’s continually robust business performance. In 2022, CPF recorded sales revenue of THB 614,197 million, marking a 20% growth from the previous year.
Mr. Boondoungprasert has further ambitions to elevate CPF, a company deeply rooted in Thailand, to global prominence. He envisions CPF as more than an agro-industrial and food business company and foresees its potential as a leader at the forefront of agri-food technology that can materially contribute to global food security.
Before joining CPF, Mr. Boondoungprasert laid the foundation for his career in the financial services industry as an investment banker and worked at international consulting firms, including Arthur Andersen and KPMG. Later, Mr. Boondoungprasert began his CPF journey as the Head of Commercial for Domestic and Export Operations in poultry and food-related categories. Concurrently, as a member of the company’s M&A team, he sought out further opportunities for diversification and expansion into new categories and markets. These efforts culminated in his appointment as the CEO of CPF in mid-2019.
Harnessing his diverse experiences across various industries, Mr. Boondoungprasert has cultivated an all-encompassing understanding of the business and emerged as a dynamic leader. He has the ability to manage CPF’s complex, multifaceted operations which include manufacturing bases in 17 countries, exports to 40 countries, and serving the needs of over 4,000 million customers worldwide.
Other Interesting Facts about the Entrepreneur
Mr. Boondoungprasert believes that strengthening his team is the best investment possible and prioritizes nurturing talent through mentoring and guidance. In this way, each individual can achieve success as quickly as possible. “A true leader”, he contends, “understands his success is tied to the success of the collective”.
Company Achievements & Role as Entrepreneur
In 2022, the company recorded sales revenue totaling THB 614,197 million, marking a 20% increase from 2021 and a compound annual growth rate of 10.52% between 2004 to 2022. The company’s asset values stands at THB 926,987 million, with a net profit of THB 13,970 million, equivalent to a 7% growth from the previous year.
At heart, Mr. Boondoungprasert is an entrepreneur who fosters a “Growth Thinking and Entrepreneurial Mindset” in the way he runs the company. Under his watch, CPF employees are encouraged to adopt the attitude of business owners. The company actively promotes the free exchange of ideas and opens up opportunities for innovations while encouraging team members to go beyond their comfort zone and experiences with the ethos: “Failure is merely a stepping stone to success”. CPF’s motto is to “fail fast, learn fast, and move fast”. This growth-centric mindset, epitomized by Mr. Boondoungprasert’s governance, is the core reason CPF has been able to expand rapidly and achieve such outstanding double-digit growth.
Vision, Mission, & Future Plans
Mr. Boondoungprasert envisions leading the way for Thai food companies to grow to global prominence. “Thailand has a strong brand position, which bolsters the Thai food industry. With the right support, it can become a major source of national income. My ambition is for us to achieve THB 1 trillion revenue without compromising quality,” he asserts.
A pragmatic approach anchors this ambitious dream, his mission is to ‘Challenge the current limits to drive sustainable excellence in business operations.’ He believes that continuous improvement is key. Initiatives must be implemented, results learned, and strategies adjusted to shape a better future.
As an entrepreneur, Mr. Boondoungprasert gives equal priority to economic growth and sustainable development, both environmentally and socially, under the umbrella of good corporate governance. In 2022, the company joined the Science Based Targets initiative (SBTi), thereby committing to reducing its GHG emissions to Net Zero by 2050. The company has also championed the reduction of coal energy usage and the increased adoption of renewable energy.
Prasit Boondoungprasert is a transformational leader noted for his exceptional ability to enhance business efficiency through value creation and digital transformation. His management is profoundly evident as the head of Charoen Pokphand Foods PCL (CPF), a fully integrated agro-industrial and food conglomerate. His guidance in strengthening the company’s value chain and implementing digital transformation has significantly expanded the business, improved efficiencies, and increased profits, which is clearly demonstrated by the company’s continually robust business performance. In 2022, CPF recorded sales revenue of THB 614,197 million, marking a 20% growth from the previous year.
Mr. Boondoungprasert has further ambitions to elevate CPF, a company deeply rooted in Thailand, to global prominence. He envisions CPF as more than an agro-industrial and food business company and foresees its potential as a leader at the forefront of agri-food technology that can materially contribute to global food security.
Before joining CPF, Mr. Boondoungprasert laid the foundation for his career in the financial services industry as an investment banker and worked at international consulting firms, including Arthur Andersen and KPMG. Later, Mr. Boondoungprasert began his CPF journey as the Head of Commercial for Domestic and Export Operations in poultry and food-related categories. Concurrently, as a member of the company’s M&A team, he sought out further opportunities for diversification and expansion into new categories and markets. These efforts culminated in his appointment as the CEO of CPF in mid-2019.
Harnessing his diverse experiences across various industries, Mr. Boondoungprasert has cultivated an all-encompassing understanding of the business and emerged as a dynamic leader. He has the ability to manage CPF’s complex, multifaceted operations which include manufacturing bases in 17 countries, exports to 40 countries, and serving the needs of over 4,000 million customers worldwide.
Other Interesting Facts about the Entrepreneur
Mr. Boondoungprasert believes that strengthening his team is the best investment possible and prioritizes nurturing talent through mentoring and guidance. In this way, each individual can achieve success as quickly as possible. “A true leader”, he contends, “understands his success is tied to the success of the collective”.
Company Achievements & Role as Entrepreneur
In 2022, the company recorded sales revenue totaling THB 614,197 million, marking a 20% increase from 2021 and a compound annual growth rate of 10.52% between 2004 to 2022. The company’s asset values stands at THB 926,987 million, with a net profit of THB 13,970 million, equivalent to a 7% growth from the previous year.
At heart, Mr. Boondoungprasert is an entrepreneur who fosters a “Growth Thinking and Entrepreneurial Mindset” in the way he runs the company. Under his watch, CPF employees are encouraged to adopt the attitude of business owners. The company actively promotes the free exchange of ideas and opens up opportunities for innovations while encouraging team members to go beyond their comfort zone and experiences with the ethos: “Failure is merely a stepping stone to success”. CPF’s motto is to “fail fast, learn fast, and move fast”. This growth-centric mindset, epitomized by Mr. Boondoungprasert’s governance, is the core reason CPF has been able to expand rapidly and achieve such outstanding double-digit growth.
Vision, Mission, & Future Plans
Mr. Boondoungprasert envisions leading the way for Thai food companies to grow to global prominence. “Thailand has a strong brand position, which bolsters the Thai food industry. With the right support, it can become a major source of national income. My ambition is for us to achieve THB 1 trillion revenue without compromising quality,” he asserts.
A pragmatic approach anchors this ambitious dream, his mission is to ‘Challenge the current limits to drive sustainable excellence in business operations.’ He believes that continuous improvement is key. Initiatives must be implemented, results learned, and strategies adjusted to shape a better future.
As an entrepreneur, Mr. Boondoungprasert gives equal priority to economic growth and sustainable development, both environmentally and socially, under the umbrella of good corporate governance. In 2022, the company joined the Science Based Targets initiative (SBTi), thereby committing to reducing its GHG emissions to Net Zero by 2050. The company has also championed the reduction of coal energy usage and the increased adoption of renewable energy.
Charoen Pokphand Food Public Company Limited
www.cpfworldwide.com