INSPIRATIONAL BRAND CATEGORY
Mondelēz International (Thailand) Co., Ltd.
Information about the Company and Brand
Mondelēz International is an American multinational snacking company based in Chicago, Illinois. Mondelēz International has an annual revenue of about USD 26 billion and operates in approximately 160 countries around the world. Mondelēz’s purpose is “Snacking Made Right”. Under the Mondelēz International (Thailand) Co., Ltd. branch company, henceforth simply called Mondelēz, Halls is one of the Mondelēz Global Brands and is a heritage brand here in Thailand, where it has been refreshing Thai people for more than 56 years. Halls is the No.1 candy brand in Thailand and is available in multiple flavors and pack sizes to meet its consumers’ needs.
Brand Elements
Halls is the leading Refreshing Candy brand in Thailand. This product gives a long-lasting cooling sensation that helps people feel positively charged, centered, and clear, ready to take life on. Thus, leaning on its brand purpose of “Halls helps the world breathe better”. Halls caters to consumers aged 15 to 50+, having been there with its consumers for more than 56 years; its mini (Halls XS) candy was launched to match the lifestyles of the younger generation and working adults. The Halls brand consistently innovates to meet consumer needs and to continue to create excitement in the market. One example of this is its new Num Khang Sai (Shaved Ice) flavor, an innovation that was the talk of the town when launched.
Mondelēz International is an American multinational snacking company based in Chicago, Illinois. Mondelēz International has an annual revenue of about USD 26 billion and operates in approximately 160 countries around the world. Mondelēz’s purpose is “Snacking Made Right”. Under the Mondelēz International (Thailand) Co., Ltd. branch company, henceforth simply called Mondelēz, Halls is one of the Mondelēz Global Brands and is a heritage brand here in Thailand, where it has been refreshing Thai people for more than 56 years. Halls is the No.1 candy brand in Thailand and is available in multiple flavors and pack sizes to meet its consumers’ needs.
Brand Elements
Halls is the leading Refreshing Candy brand in Thailand. This product gives a long-lasting cooling sensation that helps people feel positively charged, centered, and clear, ready to take life on. Thus, leaning on its brand purpose of “Halls helps the world breathe better”. Halls caters to consumers aged 15 to 50+, having been there with its consumers for more than 56 years; its mini (Halls XS) candy was launched to match the lifestyles of the younger generation and working adults. The Halls brand consistently innovates to meet consumer needs and to continue to create excitement in the market. One example of this is its new Num Khang Sai (Shaved Ice) flavor, an innovation that was the talk of the town when launched.
“This product gives a long-lasting cooling sensation that helps people feel positively charged, centered, and clear, ready to take life on.”
Inspiring Identity
Halls continues to encourage its consumers to take a Halls, use the deep cooling to take a deep breath, hit pause, and then take on the next challenge ahead. This helps its consumers feel refreshed, recharged, and ready to take on anything.
Num Khang Sai (Shaved Ice) is a well-known dessert for Thai people, but over the years variations of this dish has faded into obscurity or has been modernized to things like Bingsu. People still have fond memories of how Num Khang Sai refreshed them on a hot summer day. Halls wanted to bring this feeling back to consumers but with a concept of “shaved ice without ice”. In addition to launching a candy flavored like Num Khang Sai, Halls also took the opportunity to help the street vendors, whose carts have been affected or run-down post Covid-19. 500 of these carts were refreshed with a new Halls makeover and the vendors were also given a shaved ice machine to help expand and grow their business.
Achievements & Impact
Halls is the number 1 brand in Thailand’s Candy Category and continues to lead with innovation and activation. As a global brand, Halls has strong R&D support from the region to ensure that Mondelēz is meeting its consumer’s needs.
As a market leader, Mondelēz continues to lead the way, whether it is in innovation, activation, or sustainability to set the right example for the company’s peers within the same category. Most importantly, consumers are always the center of what Mondelēz does.
Future Direction
Halls will continue to innovate more in the well-being sector coupled with sustainable packaging. Thailand being one of Mondelēz’s biggest markets for Halls, the company will continue to listen to its consumers and excite them with partnerships and new products. It is also committed to delivering the best quality product, as it has been for the last 57 years.
Mondelēz is also present in other categories like Biscuits & Chocolate, with global brands like Oreo & Cadbury Dairy Milk. The company will continue to drive growth in these categories with its company’s purpose of “Snacking Made Right”.
Halls continues to encourage its consumers to take a Halls, use the deep cooling to take a deep breath, hit pause, and then take on the next challenge ahead. This helps its consumers feel refreshed, recharged, and ready to take on anything.
Num Khang Sai (Shaved Ice) is a well-known dessert for Thai people, but over the years variations of this dish has faded into obscurity or has been modernized to things like Bingsu. People still have fond memories of how Num Khang Sai refreshed them on a hot summer day. Halls wanted to bring this feeling back to consumers but with a concept of “shaved ice without ice”. In addition to launching a candy flavored like Num Khang Sai, Halls also took the opportunity to help the street vendors, whose carts have been affected or run-down post Covid-19. 500 of these carts were refreshed with a new Halls makeover and the vendors were also given a shaved ice machine to help expand and grow their business.
Achievements & Impact
Halls is the number 1 brand in Thailand’s Candy Category and continues to lead with innovation and activation. As a global brand, Halls has strong R&D support from the region to ensure that Mondelēz is meeting its consumer’s needs.
As a market leader, Mondelēz continues to lead the way, whether it is in innovation, activation, or sustainability to set the right example for the company’s peers within the same category. Most importantly, consumers are always the center of what Mondelēz does.
Future Direction
Halls will continue to innovate more in the well-being sector coupled with sustainable packaging. Thailand being one of Mondelēz’s biggest markets for Halls, the company will continue to listen to its consumers and excite them with partnerships and new products. It is also committed to delivering the best quality product, as it has been for the last 57 years.
Mondelēz is also present in other categories like Biscuits & Chocolate, with global brands like Oreo & Cadbury Dairy Milk. The company will continue to drive growth in these categories with its company’s purpose of “Snacking Made Right”.
INSPIRATIONAL BRAND CATEGORY
Mondelēz International (Thailand) Co., Ltd.
Information about the Company and Brand
Mondelēz International is an American multinational snacking company based in Chicago, Illinois. Mondelēz International has an annual revenue of about USD 26 billion and operates in approximately 160 countries around the world. Mondelēz’s purpose is “Snacking Made Right”. Under the Mondelēz International (Thailand) Co., Ltd. branch company, henceforth simply called Mondelēz, Halls is one of the Mondelēz Global Brands and is a heritage brand here in Thailand, where it has been refreshing Thai people for more than 56 years. Halls is the No.1 candy brand in Thailand and is available in multiple flavors and pack sizes to meet its consumers’ needs.
Brand Elements
Halls is the leading Refreshing Candy brand in Thailand. This product gives a long-lasting cooling sensation that helps people feel positively charged, centered, and clear, ready to take life on. Thus, leaning on its brand purpose of “Halls helps the world breathe better”. Halls caters to consumers aged 15 to 50+, having been there with its consumers for more than 56 years; its mini (Halls XS) candy was launched to match the lifestyles of the younger generation and working adults. The Halls brand consistently innovates to meet consumer needs and to continue to create excitement in the market. One example of this is its new Num Khang Sai (Shaved Ice) flavor, an innovation that was the talk of the town when launched.
Mondelēz International is an American multinational snacking company based in Chicago, Illinois. Mondelēz International has an annual revenue of about USD 26 billion and operates in approximately 160 countries around the world. Mondelēz’s purpose is “Snacking Made Right”. Under the Mondelēz International (Thailand) Co., Ltd. branch company, henceforth simply called Mondelēz, Halls is one of the Mondelēz Global Brands and is a heritage brand here in Thailand, where it has been refreshing Thai people for more than 56 years. Halls is the No.1 candy brand in Thailand and is available in multiple flavors and pack sizes to meet its consumers’ needs.
Brand Elements
Halls is the leading Refreshing Candy brand in Thailand. This product gives a long-lasting cooling sensation that helps people feel positively charged, centered, and clear, ready to take life on. Thus, leaning on its brand purpose of “Halls helps the world breathe better”. Halls caters to consumers aged 15 to 50+, having been there with its consumers for more than 56 years; its mini (Halls XS) candy was launched to match the lifestyles of the younger generation and working adults. The Halls brand consistently innovates to meet consumer needs and to continue to create excitement in the market. One example of this is its new Num Khang Sai (Shaved Ice) flavor, an innovation that was the talk of the town when launched.
“This product gives a long-lasting cooling sensation that helps people feel positively charged, centered, and clear, ready to take life on.”
Inspiring Identity
Halls continues to encourage its consumers to take a Halls, use the deep cooling to take a deep breath, hit pause, and then take on the next challenge ahead. This helps its consumers feel refreshed, recharged, and ready to take on anything.
Num Khang Sai (Shaved Ice) is a well-known dessert for Thai people, but over the years variations of this dish has faded into obscurity or has been modernized to things like Bingsu. People still have fond memories of how Num Khang Sai refreshed them on a hot summer day. Halls wanted to bring this feeling back to consumers but with a concept of “shaved ice without ice”. In addition to launching a candy flavored like Num Khang Sai, Halls also took the opportunity to help the street vendors, whose carts have been affected or run-down post Covid-19. 500 of these carts were refreshed with a new Halls makeover and the vendors were also given a shaved ice machine to help expand and grow their business.
Achievements & Impact
Halls is the number 1 brand in Thailand’s Candy Category and continues to lead with innovation and activation. As a global brand, Halls has strong R&D support from the region to ensure that Mondelēz is meeting its consumer’s needs.
As a market leader, Mondelēz continues to lead the way, whether it is in innovation, activation, or sustainability to set the right example for the company’s peers within the same category. Most importantly, consumers are always the center of what Mondelēz does.
Future Direction
Halls will continue to innovate more in the well-being sector coupled with sustainable packaging. Thailand being one of Mondelēz’s biggest markets for Halls, the company will continue to listen to its consumers and excite them with partnerships and new products. It is also committed to delivering the best quality product, as it has been for the last 57 years.
Mondelēz is also present in other categories like Biscuits & Chocolate, with global brands like Oreo & Cadbury Dairy Milk. The company will continue to drive growth in these categories with its company’s purpose of “Snacking Made Right”.
Halls continues to encourage its consumers to take a Halls, use the deep cooling to take a deep breath, hit pause, and then take on the next challenge ahead. This helps its consumers feel refreshed, recharged, and ready to take on anything.
Num Khang Sai (Shaved Ice) is a well-known dessert for Thai people, but over the years variations of this dish has faded into obscurity or has been modernized to things like Bingsu. People still have fond memories of how Num Khang Sai refreshed them on a hot summer day. Halls wanted to bring this feeling back to consumers but with a concept of “shaved ice without ice”. In addition to launching a candy flavored like Num Khang Sai, Halls also took the opportunity to help the street vendors, whose carts have been affected or run-down post Covid-19. 500 of these carts were refreshed with a new Halls makeover and the vendors were also given a shaved ice machine to help expand and grow their business.
Achievements & Impact
Halls is the number 1 brand in Thailand’s Candy Category and continues to lead with innovation and activation. As a global brand, Halls has strong R&D support from the region to ensure that Mondelēz is meeting its consumer’s needs.
As a market leader, Mondelēz continues to lead the way, whether it is in innovation, activation, or sustainability to set the right example for the company’s peers within the same category. Most importantly, consumers are always the center of what Mondelēz does.
Future Direction
Halls will continue to innovate more in the well-being sector coupled with sustainable packaging. Thailand being one of Mondelēz’s biggest markets for Halls, the company will continue to listen to its consumers and excite them with partnerships and new products. It is also committed to delivering the best quality product, as it has been for the last 57 years.
Mondelēz is also present in other categories like Biscuits & Chocolate, with global brands like Oreo & Cadbury Dairy Milk. The company will continue to drive growth in these categories with its company’s purpose of “Snacking Made Right”.