Information about the Company and Brand
As a pioneering force in Thailand’s innovative agricultural business, Chia Tai Company Limited (Chai Tai) proudly boasts over a century of experience in operating and advancing agricultural businesses, spanning the entire supply chain from upstream, midstream, to downstream. Its unwavering mission is to provide top-notch inputs, safe and state-of-the-art agricultural technology, as well as fresh produce and healthy food for all.
Its core purpose lies in a profound dedication to enhancing people’s quality of life on a sustainable basis by fostering agricultural innovations through quality products and services. At present, Chia Tai has 7 subsidiaries in Thailand, Asia, and America, along with 9 research and development stations located in Thailand and overseas.
Brand Elements
As the forefront leader in innovative agricultural business in Thailand, Chia Tai has an extensive range of products that has garnered widespread acceptance among farmers who rely on the company for their agricultural needs.
The company presents 485 high-quality seed varieties in 42 different crops. Chia Tai holds the distinction of being the first Thai company to earn certification from the International Seed Testing Association (ISTA). Additionally, it proudly leads the market as the number one provider of watermelon and pumpkin varieties, catering to the strong demand for these products.
Chia Tai has thoughtfully curated more than 20 formulas of its Rabbit Brand Fertilizer. Based on brand health research survey results and advertising media evaluation for the chemical fertilizer business conducted in 2020 -2021, the Rabbit Brand Fertilizer secured the top spot in the hearts of farmers, solidifying the company’s position as farmers’ preferred choice.
On top of that, Chia Tai provides an extensive array of products and services tailored to meet diverse market needs. It offers plant protection solutions, carefully designed to aid farmers safely and effectively. Plus, it offers state-of-the-art agricultural technology, accompanied by expert know-how and application solutions. Moreover, Chia Tai supplies fresh produce and healthy food directly sourced from farms. These offerings drive growth in the Thai agricultural industry and also ensure food security so that consumers have access to fresh, clean, and safe food sources throughout the year at a reasonable price.
As a pioneering force in Thailand’s innovative agricultural business, Chia Tai Company Limited (Chai Tai) proudly boasts over a century of experience in operating and advancing agricultural businesses, spanning the entire supply chain from upstream, midstream, to downstream. Its unwavering mission is to provide top-notch inputs, safe and state-of-the-art agricultural technology, as well as fresh produce and healthy food for all.
Its core purpose lies in a profound dedication to enhancing people’s quality of life on a sustainable basis by fostering agricultural innovations through quality products and services. At present, Chia Tai has 7 subsidiaries in Thailand, Asia, and America, along with 9 research and development stations located in Thailand and overseas.
Brand Elements
As the forefront leader in innovative agricultural business in Thailand, Chia Tai has an extensive range of products that has garnered widespread acceptance among farmers who rely on the company for their agricultural needs.
The company presents 485 high-quality seed varieties in 42 different crops. Chia Tai holds the distinction of being the first Thai company to earn certification from the International Seed Testing Association (ISTA). Additionally, it proudly leads the market as the number one provider of watermelon and pumpkin varieties, catering to the strong demand for these products.
Chia Tai has thoughtfully curated more than 20 formulas of its Rabbit Brand Fertilizer. Based on brand health research survey results and advertising media evaluation for the chemical fertilizer business conducted in 2020 -2021, the Rabbit Brand Fertilizer secured the top spot in the hearts of farmers, solidifying the company’s position as farmers’ preferred choice.
On top of that, Chia Tai provides an extensive array of products and services tailored to meet diverse market needs. It offers plant protection solutions, carefully designed to aid farmers safely and effectively. Plus, it offers state-of-the-art agricultural technology, accompanied by expert know-how and application solutions. Moreover, Chia Tai supplies fresh produce and healthy food directly sourced from farms. These offerings drive growth in the Thai agricultural industry and also ensure food security so that consumers have access to fresh, clean, and safe food sources throughout the year at a reasonable price.
Where Quality Food Begins.
Inspiring Identity
Chia Tai’s identity and unity are grounded in four core values: Integrity, Innovation, Partnership, and Passion. Over the years, these values have defined the traits of its people in both their professional and personal lives. As a result, the company has ultimately shaped the development of high-quality agricultural products and services that are delivered to the company’s farmers, partners, and valued customers.
Integrity is a fundamental aspect of the company’s corporate identity, represented by the Chinese characters that signify “great ethics and integrity”. Furthermore, the logo, a combination of square and circle shapes, embodies the values of creativity and flexibility that are balanced within the framework of morality and integrity.
In 1950, Chia Tai took a pioneering step by introducing a new practice of packaging seeds in sealed paper packets, clearly marked with an expiration date to ensure the enduring quality of its seeds and to demonstrate deep loyalty to its customers. The trust and support it has garnered from farmers, partners, and customers made Chia Tai grow stronger over 102 years. In this new century, it aims to become the leading solution provider, helping Thai farmers overcome challenges and embrace smart farming practices.
Achievements & Impact
Last year, Chia Tai achieved the targeted sales volume, driven by its unwavering effort to explore agricultural innovations. One of its key accomplishments lies in the advancement of plant species using cutting-edge and safe technologies. Chia Tai has developed premium seeds that boast exceptional quality, disease resistance, and heat tolerance, all of which are qualities that are highly sought after in the market. Essentially, one remarkable example of its success is the Chia Tai’s Century Star Watermelon which won a prestigious award from the United States of America in 2021.
Chia Tai also actively forges business partnerships to foster cooperation and promote the growth of the agricultural industry. Its collaborations with government agencies and private sectors extend to both domestic and international entities. Additionally, Chia Tai prioritizes personnel development, realizing that its people are key to success. As a testament to its commitment, the company has an award-winning HR department.
The company is also committed to sustainable development. Its efforts include organizing the Chia Tai Social Day activity, providing training on growing backyard vegetables, and offering essential resources to schools and temples to create community food sources.
Future Direction
Weather fluctuations brought by La Niña and El Niño phenomenona as well as the anticipated agricultural labor shortages threaten food security, Chia Tai has thus transformed from an Input Provider into a Solution Provider. In this new century, it focuses on delivering comprehensive agricultural solutions to assist Thai farmers by offering agricultural knowledge, innovation, and technology like drones and smart greenhouses. Chia Tai aims to push Thai agriculture towards a smart and sustainable future, addressing virtually all challenges facing the agricultural industry.
Chia Tai’s identity and unity are grounded in four core values: Integrity, Innovation, Partnership, and Passion. Over the years, these values have defined the traits of its people in both their professional and personal lives. As a result, the company has ultimately shaped the development of high-quality agricultural products and services that are delivered to the company’s farmers, partners, and valued customers.
Integrity is a fundamental aspect of the company’s corporate identity, represented by the Chinese characters that signify “great ethics and integrity”. Furthermore, the logo, a combination of square and circle shapes, embodies the values of creativity and flexibility that are balanced within the framework of morality and integrity.
In 1950, Chia Tai took a pioneering step by introducing a new practice of packaging seeds in sealed paper packets, clearly marked with an expiration date to ensure the enduring quality of its seeds and to demonstrate deep loyalty to its customers. The trust and support it has garnered from farmers, partners, and customers made Chia Tai grow stronger over 102 years. In this new century, it aims to become the leading solution provider, helping Thai farmers overcome challenges and embrace smart farming practices.
Achievements & Impact
Last year, Chia Tai achieved the targeted sales volume, driven by its unwavering effort to explore agricultural innovations. One of its key accomplishments lies in the advancement of plant species using cutting-edge and safe technologies. Chia Tai has developed premium seeds that boast exceptional quality, disease resistance, and heat tolerance, all of which are qualities that are highly sought after in the market. Essentially, one remarkable example of its success is the Chia Tai’s Century Star Watermelon which won a prestigious award from the United States of America in 2021.
Chia Tai also actively forges business partnerships to foster cooperation and promote the growth of the agricultural industry. Its collaborations with government agencies and private sectors extend to both domestic and international entities. Additionally, Chia Tai prioritizes personnel development, realizing that its people are key to success. As a testament to its commitment, the company has an award-winning HR department.
The company is also committed to sustainable development. Its efforts include organizing the Chia Tai Social Day activity, providing training on growing backyard vegetables, and offering essential resources to schools and temples to create community food sources.
Future Direction
Weather fluctuations brought by La Niña and El Niño phenomenona as well as the anticipated agricultural labor shortages threaten food security, Chia Tai has thus transformed from an Input Provider into a Solution Provider. In this new century, it focuses on delivering comprehensive agricultural solutions to assist Thai farmers by offering agricultural knowledge, innovation, and technology like drones and smart greenhouses. Chia Tai aims to push Thai agriculture towards a smart and sustainable future, addressing virtually all challenges facing the agricultural industry.
INSPIRATIONAL BRAND CATEGORY
Chia Tai Company Limited
Information about the Company and Brand
As a pioneering force in Thailand’s innovative agricultural business, Chia Tai Company Limited (Chai Tai) proudly boasts over a century of experience in operating and advancing agricultural businesses, spanning the entire supply chain from upstream, midstream, to downstream. Its unwavering mission is to provide top-notch inputs, safe and state-of-the-art agricultural technology, as well as fresh produce and healthy food for all.
Its core purpose lies in a profound dedication to enhancing people’s quality of life on a sustainable basis by fostering agricultural innovations through quality products and services. At present, Chia Tai has 7 subsidiaries in Thailand, Asia, and America, along with 9 research and development stations located in Thailand and overseas.
Brand Elements
As the forefront leader in innovative agricultural business in Thailand, Chia Tai has an extensive range of products that has garnered widespread acceptance among farmers who rely on the company for their agricultural needs.
The company presents 485 high-quality seed varieties in 42 different crops. Chia Tai holds the distinction of being the first Thai company to earn certification from the International Seed Testing Association (ISTA). Additionally, it proudly leads the market as the number one provider of watermelon and pumpkin varieties, catering to the strong demand for these products.
Chia Tai has thoughtfully curated more than 20 formulas of its Rabbit Brand Fertilizer. Based on brand health research survey results and advertising media evaluation for the chemical fertilizer business conducted in 2020 -2021, the Rabbit Brand Fertilizer secured the top spot in the hearts of farmers, solidifying the company’s position as farmers’ preferred choice.
On top of that, Chia Tai provides an extensive array of products and services tailored to meet diverse market needs. It offers plant protection solutions, carefully designed to aid farmers safely and effectively. Plus, it offers state-of-the-art agricultural technology, accompanied by expert know-how and application solutions. Moreover, Chia Tai supplies fresh produce and healthy food directly sourced from farms. These offerings drive growth in the Thai agricultural industry and also ensure food security so that consumers have access to fresh, clean, and safe food sources throughout the year at a reasonable price.
As a pioneering force in Thailand’s innovative agricultural business, Chia Tai Company Limited (Chai Tai) proudly boasts over a century of experience in operating and advancing agricultural businesses, spanning the entire supply chain from upstream, midstream, to downstream. Its unwavering mission is to provide top-notch inputs, safe and state-of-the-art agricultural technology, as well as fresh produce and healthy food for all.
Its core purpose lies in a profound dedication to enhancing people’s quality of life on a sustainable basis by fostering agricultural innovations through quality products and services. At present, Chia Tai has 7 subsidiaries in Thailand, Asia, and America, along with 9 research and development stations located in Thailand and overseas.
Brand Elements
As the forefront leader in innovative agricultural business in Thailand, Chia Tai has an extensive range of products that has garnered widespread acceptance among farmers who rely on the company for their agricultural needs.
The company presents 485 high-quality seed varieties in 42 different crops. Chia Tai holds the distinction of being the first Thai company to earn certification from the International Seed Testing Association (ISTA). Additionally, it proudly leads the market as the number one provider of watermelon and pumpkin varieties, catering to the strong demand for these products.
Chia Tai has thoughtfully curated more than 20 formulas of its Rabbit Brand Fertilizer. Based on brand health research survey results and advertising media evaluation for the chemical fertilizer business conducted in 2020 -2021, the Rabbit Brand Fertilizer secured the top spot in the hearts of farmers, solidifying the company’s position as farmers’ preferred choice.
On top of that, Chia Tai provides an extensive array of products and services tailored to meet diverse market needs. It offers plant protection solutions, carefully designed to aid farmers safely and effectively. Plus, it offers state-of-the-art agricultural technology, accompanied by expert know-how and application solutions. Moreover, Chia Tai supplies fresh produce and healthy food directly sourced from farms. These offerings drive growth in the Thai agricultural industry and also ensure food security so that consumers have access to fresh, clean, and safe food sources throughout the year at a reasonable price.
Where Quality Food Begins.
Inspiring Identity
Chia Tai’s identity and unity are grounded in four core values: Integrity, Innovation, Partnership, and Passion. Over the years, these values have defined the traits of its people in both their professional and personal lives. As a result, the company has ultimately shaped the development of high-quality agricultural products and services that are delivered to the company’s farmers, partners, and valued customers.
Integrity is a fundamental aspect of the company’s corporate identity, represented by the Chinese characters that signify “great ethics and integrity”. Furthermore, the logo, a combination of square and circle shapes, embodies the values of creativity and flexibility that are balanced within the framework of morality and integrity.
In 1950, Chia Tai took a pioneering step by introducing a new practice of packaging seeds in sealed paper packets, clearly marked with an expiration date to ensure the enduring quality of its seeds and to demonstrate deep loyalty to its customers. The trust and support it has garnered from farmers, partners, and customers made Chia Tai grow stronger over 102 years. In this new century, it aims to become the leading solution provider, helping Thai farmers overcome challenges and embrace smart farming practices.
Achievements & Impact
Last year, Chia Tai achieved the targeted sales volume, driven by its unwavering effort to explore agricultural innovations. One of its key accomplishments lies in the advancement of plant species using cutting-edge and safe technologies. Chia Tai has developed premium seeds that boast exceptional quality, disease resistance, and heat tolerance, all of which are qualities that are highly sought after in the market. Essentially, one remarkable example of its success is the Chia Tai’s Century Star Watermelon which won a prestigious award from the United States of America in 2021.
Chia Tai also actively forges business partnerships to foster cooperation and promote the growth of the agricultural industry. Its collaborations with government agencies and private sectors extend to both domestic and international entities. Additionally, Chia Tai prioritizes personnel development, realizing that its people are key to success. As a testament to its commitment, the company has an award-winning HR department.
The company is also committed to sustainable development. Its efforts include organizing the Chia Tai Social Day activity, providing training on growing backyard vegetables, and offering essential resources to schools and temples to create community food sources.
Future Direction
Weather fluctuations brought by La Niña and El Niño phenomenona as well as the anticipated agricultural labor shortages threaten food security, Chia Tai has thus transformed from an Input Provider into a Solution Provider. In this new century, it focuses on delivering comprehensive agricultural solutions to assist Thai farmers by offering agricultural knowledge, innovation, and technology like drones and smart greenhouses. Chia Tai aims to push Thai agriculture towards a smart and sustainable future, addressing virtually all challenges facing the agricultural industry.
Chia Tai’s identity and unity are grounded in four core values: Integrity, Innovation, Partnership, and Passion. Over the years, these values have defined the traits of its people in both their professional and personal lives. As a result, the company has ultimately shaped the development of high-quality agricultural products and services that are delivered to the company’s farmers, partners, and valued customers.
Integrity is a fundamental aspect of the company’s corporate identity, represented by the Chinese characters that signify “great ethics and integrity”. Furthermore, the logo, a combination of square and circle shapes, embodies the values of creativity and flexibility that are balanced within the framework of morality and integrity.
In 1950, Chia Tai took a pioneering step by introducing a new practice of packaging seeds in sealed paper packets, clearly marked with an expiration date to ensure the enduring quality of its seeds and to demonstrate deep loyalty to its customers. The trust and support it has garnered from farmers, partners, and customers made Chia Tai grow stronger over 102 years. In this new century, it aims to become the leading solution provider, helping Thai farmers overcome challenges and embrace smart farming practices.
Achievements & Impact
Last year, Chia Tai achieved the targeted sales volume, driven by its unwavering effort to explore agricultural innovations. One of its key accomplishments lies in the advancement of plant species using cutting-edge and safe technologies. Chia Tai has developed premium seeds that boast exceptional quality, disease resistance, and heat tolerance, all of which are qualities that are highly sought after in the market. Essentially, one remarkable example of its success is the Chia Tai’s Century Star Watermelon which won a prestigious award from the United States of America in 2021.
Chia Tai also actively forges business partnerships to foster cooperation and promote the growth of the agricultural industry. Its collaborations with government agencies and private sectors extend to both domestic and international entities. Additionally, Chia Tai prioritizes personnel development, realizing that its people are key to success. As a testament to its commitment, the company has an award-winning HR department.
The company is also committed to sustainable development. Its efforts include organizing the Chia Tai Social Day activity, providing training on growing backyard vegetables, and offering essential resources to schools and temples to create community food sources.
Future Direction
Weather fluctuations brought by La Niña and El Niño phenomenona as well as the anticipated agricultural labor shortages threaten food security, Chia Tai has thus transformed from an Input Provider into a Solution Provider. In this new century, it focuses on delivering comprehensive agricultural solutions to assist Thai farmers by offering agricultural knowledge, innovation, and technology like drones and smart greenhouses. Chia Tai aims to push Thai agriculture towards a smart and sustainable future, addressing virtually all challenges facing the agricultural industry.