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CORPORATE EXCELLENCE CATEGORY

Muang Thai Life Assurance Public Company Limited

Information about the Company
Muang Thai Life Assurance Public Company Limited (MTL), one of the life insurance companies in Thailand, has developed its business direction to reinvent happiness and ensure its sustainability under the concept of “Happiness Reinvented” to consistently deliver happiness to customers, employees, partners, shareholders, and society. MTL helps customers attain financial security and lead healthy and fulfilling lives in volatile situations.

To confront fast challenges and disruption, MTL aspires to be the “No.1 Most Trusted Life & Health Partner” and become a regional company. As witnessed, MTL is in the Top 3 and Top 2 of new business premium (NBP) and health & CI rider in NBP of 14.2% and 12.9% market share (January – June 2023), respectively.

With 72 years of experience in operating an innovation-oriented life insurance business, MTL has successfully achieved its ambitious goals by earnestly following its vision: To be the customer’s trusted lifetime partner. Apart from its vision, the core values of “Customer Centricity, Commitment to Success, Collaboration, Caring, Innovation, and Data-Driven”, also play a crucial role in establishing a solid foundation and representing MTL’s corporate culture and business practice.

Corporate Culture & Company Activities
The company believes that people empowerment is the most important of breakthrough success in the business. MTL shapes its employees’ culture and mindset as below.

MTL cultivates a culture of openness & diversity that empowers employees to be open-minded, agile, and learn from experiments. For example, “CAP OFF” is a corporate activity in order to support and empower its employees to practice public speaking.

The company provides a happy workspace with a hybrid workspace for dynamic people and work processes, autonomy to squad teams, and fostering green culture embedded in employees’ DNA. For example, “The Garage by Muang Thai Life, Sansara Learning Center by MTL, and 66 Tower” is used as a creative workspace through up-skilling and re-skilling.

The “Happiness & Sustainability” program aims to promote the well-being of its employees by ensuring good health, wealth, and work support. This approach contributes to long-term employee engagement and productivity.

MTL also encourages the learning and development of essential skills. For example, “LearnRu” is a tailor-made learning application in the form of live streaming and virtual workshop sessions. Moreover, the company has practiced for its employees’ consumption records such as car energy and has joined “Go Green”, a corporate activity for environmental conservation.
Achievements and Impact
The year 2022 stands out for the company’s accomplishments, boasting total assets exceeding THB 620 billion, a net profit surpassing 5.7 billion Baht, and an impressive CAR of over 300% (surpassing the supervisory CAR threshold of 120%). Additionally, its new business premium experienced a remarkable 10% YoY growth, driven primarily by a 7% YoY expansion in health & CI insurance, a 10% YoY increase in annuity insurance, and a 62% share of all NBP from protection and investment insurance.

The company has promoted ESG practices to achieve a balance for all stakeholders as well as help the customers attain financial security and lead healthy and fulfilling lives. With the insurance democratization in its strategic direction, MTL has offered new products and unleashed remarkable services over the years for increasing its customer satisfaction and trust.

Recently, MTL has offered health products in order to respond to various customer needs in terms of personalization. For example, “Care Plus”, critical illness insurance designed to provide coverage for cancer and chronic kidney failure in every stage, with coverage of up to 10 million Baht per year. Its customers can enjoy the coverage provided for modern medical innovations for inpatient treatment (IPD) and outpatient treatment (OPD) such as chemotherapy, targeted therapy, stem cell transplantation, and immunotherapy. Moreover, “Care Plus” also provides coverage for “mental illness treatment”, including psychiatric consultation, room fees, medication expenses, and medical expenses.

Moreover, MTL greatly places focuses on its agents as its financial advisors to increase capability through facilitating collaboration and teamwork. “BAAN-YEN Club”, “GAMA Club”, “FA Club”, Takaful advisors, and MDRT were developed. Its clubs encourage its members to share and exchange sales tips in order to consistently deliver high customer satisfaction and crucial fit a financial need in all life stages and lifestyles.

Future Direction
MTL aims to be the “No.1 Most Trusted Life & Health Partner” in order to be “the customer’s Trusted Lifetime Partner”. MTL implemented a successful plan through democratizing insurance which reached untapped segments such as uninsured, uninsurable, and uninterested people through financial solutions and delivering excellent services.

Moreover, MTL has leveraged diversified preferred partners as ecosystem orchestrators across all industries and segments such as banks and nonbank partners, e-commerce platforms, real estate, and especially, healthcare partners in order to satisfy needs, digital lifestyle, and aged society in Thailand. MTL will expand its business across the AEC region to drive business toward world-class management standards in the long term.

CORPORATE EXCELLENCE CATEGORY

Muang Thai Life Assurance Public Company Limited

Information about the Company
Muang Thai Life Assurance Public Company Limited (MTL), one of the life insurance companies in Thailand, has developed its business direction to reinvent happiness and ensure its sustainability under the concept of “Happiness Reinvented” to consistently deliver happiness to customers, employees, partners, shareholders, and society. MTL helps customers attain financial security and lead healthy and fulfilling lives in volatile situations.

To confront fast challenges and disruption, MTL aspires to be the “No.1 Most Trusted Life & Health Partner” and become a regional company. As witnessed, MTL is in the Top 3 and Top 2 of new business premium (NBP) and health & CI rider in NBP of 14.2% and 12.9% market share (January – June 2023), respectively.

With 72 years of experience in operating an innovation-oriented life insurance business, MTL has successfully achieved its ambitious goals by earnestly following its vision: To be the customer’s trusted lifetime partner. Apart from its vision, the core values of “Customer Centricity, Commitment to Success, Collaboration, Caring, Innovation, and Data-Driven”, also play a crucial role in establishing a solid foundation and representing MTL’s corporate culture and business practice.

Corporate Culture & Company Activities
The company believes that people empowerment is the most important of breakthrough success in the business. MTL shapes its employees’ culture and mindset as below.

MTL cultivates a culture of openness & diversity that empowers employees to be open-minded, agile, and learn from experiments. For example, “CAP OFF” is a corporate activity in order to support and empower its employees to practice public speaking.

The company provides a happy workspace with a hybrid workspace for dynamic people and work processes, autonomy to squad teams, and fostering green culture embedded in employees’ DNA. For example, “The Garage by Muang Thai Life, Sansara Learning Center by MTL, and 66 Tower” is used as a creative workspace through up-skilling and re-skilling.

The “Happiness & Sustainability” program aims to promote the well-being of its employees by ensuring good health, wealth, and work support. This approach contributes to long-term employee engagement and productivity.

MTL also encourages the learning and development of essential skills. For example, “LearnRu” is a tailor-made learning application in the form of live streaming and virtual workshop sessions. Moreover, the company has practiced for its employees’ consumption records such as car energy and has joined “Go Green”, a corporate activity for environmental conservation.
Achievements and Impact
The year 2022 stands out for the company’s accomplishments, boasting total assets exceeding THB 620 billion, a net profit surpassing 5.7 billion Baht, and an impressive CAR of over 300% (surpassing the supervisory CAR threshold of 120%). Additionally, its new business premium experienced a remarkable 10% YoY growth, driven primarily by a 7% YoY expansion in health & CI insurance, a 10% YoY increase in annuity insurance, and a 62% share of all NBP from protection and investment insurance.

The company has promoted ESG practices to achieve a balance for all stakeholders as well as help the customers attain financial security and lead healthy and fulfilling lives. With the insurance democratization in its strategic direction, MTL has offered new products and unleashed remarkable services over the years for increasing its customer satisfaction and trust.

Recently, MTL has offered health products in order to respond to various customer needs in terms of personalization. For example, “Care Plus”, critical illness insurance designed to provide coverage for cancer and chronic kidney failure in every stage, with coverage of up to 10 million Baht per year. Its customers can enjoy the coverage provided for modern medical innovations for inpatient treatment (IPD) and outpatient treatment (OPD) such as chemotherapy, targeted therapy, stem cell transplantation, and immunotherapy. Moreover, “Care Plus” also provides coverage for “mental illness treatment”, including psychiatric consultation, room fees, medication expenses, and medical expenses.

Moreover, MTL greatly places focuses on its agents as its financial advisors to increase capability through facilitating collaboration and teamwork. “BAAN-YEN Club”, “GAMA Club”, “FA Club”, Takaful advisors, and MDRT were developed. Its clubs encourage its members to share and exchange sales tips in order to consistently deliver high customer satisfaction and crucial fit a financial need in all life stages and lifestyles.

Future Direction
MTL aims to be the “No.1 Most Trusted Life & Health Partner” in order to be “the customer’s Trusted Lifetime Partner”. MTL implemented a successful plan through democratizing insurance which reached untapped segments such as uninsured, uninsurable, and uninterested people through financial solutions and delivering excellent services.

Moreover, MTL has leveraged diversified preferred partners as ecosystem orchestrators across all industries and segments such as banks and nonbank partners, e-commerce platforms, real estate, and especially, healthcare partners in order to satisfy needs, digital lifestyle, and aged society in Thailand. MTL will expand its business across the AEC region to drive business toward world-class management standards in the long term.