V. One Asset Co., Ltd. | APEA - Asia Pacific Enterprise Awards

CORPORATE EXCELLENCE

V. One Asset Co., Ltd.

Introduction
V. One Asset Co., Ltd. (“V. One Asset”) was established in 1988 as part of Thai Life Insurance Group. The Company first started with just a single property and has now expanded to 17 properties. It has also professionalised its operations by bringing in outside expertise to help manage the Company.

As of present, the Company operates in two key sectors: property and beverages. The Company owns and manages 15 apartments with over 1700 rooms located across the country. Most of the tenants are young professionals who value and appreciate the safety, cleanliness and convenience these apartments provide. Additionally, V. One Asset also owns Novotel Rayong Rimpae Resort. Every year the hotel attracts visitors from far flung corners of the earth due to its location on Bann Pae beach which is considered as one of Rayong’s most beautiful beaches. Moreover, the Company is also the distributor of beverages for Thai Asia Pacific Brewery which includes brands such as Heineken, Guinness, Kilkenny and Tiger beer.

V. One Asset strives to become a long lasting and established firm within the hospitality industry in Thailand. The Company hopes to achieve this through the continuation of diversification in its portfolio. The different revenue streams help to make sure that the company can remain in a financially stable position. Besides, the experience and meticulous processes used by the management team will help the Company to constantly adapt and cater to the changing needs of the consumers.

Corporate Culture
The Company strongly believes and enforces the equal treatment of all employees and a meritocratic system. All employees are encouraged to freely express their own ideas and opinions. This not only helps improve the work life of employees but also fosters respect and teamwork within the Company. Ideas are selected on the basis of their merit as it will be the idea which will be most beneficial to the growth of the Company and its consumers.

Furthermore, the management aims to give opportunities for employees to help retain the talent it develops. This has been done through allowing employees to rotate across to different roles within the Company which is of interest to them. This initiative has had a strikingly positive effect on the culture of the Company. This is because when employees are interested and actively engaged with the work they do there is a drastic improvement in their work efficiency. These core values have underpinned the Company’s continued growth and success.

Additionally, V. One Asset is a strong supporter of Corporate Social Responsibility (CSR) events. At present, the Company’s CSR activities include the cleaning of public beaches and the planting of trees in a mangrove forest. Through CSR events, the Company hopes to encourage employees to engage in more charitable activities that aim for the betterment of society and the environment.

Achievements and Impact
To date, V. One Asset has achieved a total 2,472 million Thai Baht in assets. The Company has established an impressive track record due to being in a consistently financially strong position. This can be attributed to the passionate and insightful management team who bring years of experience with them. V. One Asset employs people from all walks of life as the Company places their trust in the positive benefits of diversity. The Company believes that when people with different backgrounds and opinions are brought to work together; better decisions will be made and more creative ideas will be formed as the working process will not just be an echo chamber but will have everyone contributing their own unique point of view and skills resulting in a diversity of expertise.

Future Direction
V. One Asset plans to further integrate technology into its operations as well as continue to develop its IT infrastructure to help improve the consumer experience and the efficiency in its operations. This will help the Company adapt to the growing demand for digitalisation in the hospitality industry. The Company also plans to expand its property management business by using its expertise and experience to manage other companies’ apartment buildings. Besides, it plans to reinvest its profits to help expand the number of apartments it owns and operates across Thailand.

CORPORATE EXCELLENCE

V. One Asset Co., Ltd.

Introduction
V. One Asset Co., Ltd. (“V. One Asset”) was established in 1988 as part of Thai Life Insurance Group. The Company first started with just a single property and has now expanded to 17 properties. It has also professionalised its operations by bringing in outside expertise to help manage the Company.

As of present, the Company operates in two key sectors: property and beverages. The Company owns and manages 15 apartments with over 1700 rooms located across the country. Most of the tenants are young professionals who value and appreciate the safety, cleanliness and convenience these apartments provide. Additionally, V. One Asset also owns Novotel Rayong Rimpae Resort. Every year the hotel attracts visitors from far flung corners of the earth due to its location on Bann Pae beach which is considered as one of Rayong’s most beautiful beaches. Moreover, the Company is also the distributor of beverages for Thai Asia Pacific Brewery which includes brands such as Heineken, Guinness, Kilkenny and Tiger beer.

V. One Asset strives to become a long lasting and established firm within the hospitality industry in Thailand. The Company hopes to achieve this through the continuation of diversification in its portfolio. The different revenue streams help to make sure that the company can remain in a financially stable position. Besides, the experience and meticulous processes used by the management team will help the Company to constantly adapt and cater to the changing needs of the consumers.

Corporate Culture
The Company strongly believes and enforces the equal treatment of all employees and a meritocratic system. All employees are encouraged to freely express their own ideas and opinions. This not only helps improve the work life of employees but also fosters respect and teamwork within the Company. Ideas are selected on the basis of their merit as it will be the idea which will be most beneficial to the growth of the Company and its consumers.

Furthermore, the management aims to give opportunities for employees to help retain the talent it develops. This has been done through allowing employees to rotate across to different roles within the Company which is of interest to them. This initiative has had a strikingly positive effect on the culture of the Company. This is because when employees are interested and actively engaged with the work they do there is a drastic improvement in their work efficiency. These core values have underpinned the Company’s continued growth and success.

Additionally, V. One Asset is a strong supporter of Corporate Social Responsibility (CSR) events. At present, the Company’s CSR activities include the cleaning of public beaches and the planting of trees in a mangrove forest. Through CSR events, the Company hopes to encourage employees to engage in more charitable activities that aim for the betterment of society and the environment.

Achievements and Impact
To date, V. One Asset has achieved a total 2,472 million Thai Baht in assets. The Company has established an impressive track record due to being in a consistently financially strong position. This can be attributed to the passionate and insightful management team who bring years of experience with them. V. One Asset employs people from all walks of life as the Company places their trust in the positive benefits of diversity. The Company believes that when people with different backgrounds and opinions are brought to work together; better decisions will be made and more creative ideas will be formed as the working process will not just be an echo chamber but will have everyone contributing their own unique point of view and skills resulting in a diversity of expertise.

Future Direction
V. One Asset plans to further integrate technology into its operations as well as continue to develop its IT infrastructure to help improve the consumer experience and the efficiency in its operations. This will help the Company adapt to the growing demand for digitalisation in the hospitality industry. The Company also plans to expand its property management business by using its expertise and experience to manage other companies’ apartment buildings. Besides, it plans to reinvest its profits to help expand the number of apartments it owns and operates across Thailand.