Sabuy Technology Public Company Limited | APEA - Asia Pacific Enterprise Awards

CORPORATE EXCELLENCE

Sabuy Technology Public Company Limited

Introduction
Established in 2014 under the name Vending Corporation Co., Ltd., The registered name was later changed to Sabuy Technology Public company limited in 2019. The Company started business as a manufacturer and distributor of top-up kiosks. The Company provides top-up services for mobile phone, utility payments, monthly bill payments, top-up games, insurance purchase, and bank transfers and deposit services. Sabuy Technology services the majority of the public along the outskirts of the city and communities who find inconvenience in their payment of goods and services in remote areas. This business can also be built as a supplementary career in order to find income from being an owner of the Termsabuy Plus Top-up machine service as well.

Sabuy Technology has also expanded its services to the automatic can dispenser under the name “Vending Plus” by being a quality vending machine which provides a variety of drinking and beverages. In 2018, the Company expanded its business to a technology development service provider, by opening the service of food court system under the “SSM” name. SSM is a company which holds the market share of the food court system in Thailand. It focused on creating a technology ecosystem that supports and connects technology systems in all Sabuy Technology’s products.

With the advent of digitalisation, top-up businesses have faced various challenges, and Sabuy Technology is prepared to overcome these obstacles – by adjusting its services to be more responsive, by adding new services such as opening deposit services (e.g., transferring money into bank accounts via top-up kiosks starting with Krungthai Bank, Kasikornbank , Government Saving Bank and Bank for Agriculture and Agricultural Cooperatives). Moreover, Termsabuy Plus developed top-up kiosks to sell SIM cards starting with Truemove H in March 2019.

Sabuy Technology holds to its vision, which is to sell products, services and convenient payment to every community. The Company aims to achieve its vision by creating products and services in response to the needs of customers; training its employees to be prepared for changes in technology and industry at all times, effectively manage costs, and to provide the best products and services; focusing on delivering high standards of customer service to build confidence and trust; and establishing a stable payment platform which is safe and easy to use by its consumers.

The Company’s values include customer satisfaction, achievement in building success, integrity and honesty, upright precision, and focus on benefitting society.

Corporate Culture
The dynamic management team at Sabuy Technology constantly adjusts its management style to suit the situation both inside and outside the organisation. The management focuses on the creation of a new generation of executives with a robust mentoring system for HR development. The Company provides a structured training plan and performance evaluation on a quarterly basis, and accelerate the development of weaknesses in each department in order to improve the employees and the organisation to improve their effectiveness.

Throughout the establishment of the company for three years, Sabuy Technology has continually supported charitable organisations and foundations in the areas of society, sports, health, medical care, and the environment. The Company supports funding to Samut Prakan Football club and Port Futsal Club Support Project. In addition, it helped the Institute Galya Rajanagarindra to raise more than 1.2 million baht in donations for further treatment of psychiatric patients. It also donated to Thai Red Cross by revenue sharing of the top-up machines at Thai Red Cross Project, King Chulalongkorn Memorial Hospital and Rajavithi Hospital.

Achievements and Impact
In 2018, Sabuy Technology generated over 1,087.96 million baht in revenue. Currently, the Company has more than 450 employees, divided into 3 main businesses namely; Top-Up Machine, Vending Machine and Food Court & POS Management System. The Company has more than 50,000 top-up kiosks, with transactions of 12 million times per month and total transaction value of over 570 million baht per month; vending machines amounting to 2,400 and a usage transaction of more than 3.1 million times per month, and food service systems providing more than 220 food centers with usage volume of over 12 million times per month.

Future Direction
Sabuy Technology has a policy to conduct business and support cashless society, with plans to expand the electronic money business (E-Payment provider platform) in order to connect transactions. In line with all types of shopping habits and daily usage needs of the Company’s target customers throughout Thailand. To allow customers to increase convenience in using the service and paying via automatic top-up machines automatic. Vending Machine and food court which will be able to create opportunities for growth for the entire business as a whole. In addition, the Company will continue to develop fast and secure technology and various operating systems.

CORPORATE EXCELLENCE

Sabuy Technology Public Company Limited

Introduction
Established in 2014 under the name Vending Corporation Co., Ltd., The registered name was later changed to Sabuy Technology Public company limited in 2019. The Company started business as a manufacturer and distributor of top-up kiosks. The Company provides top-up services for mobile phone, utility payments, monthly bill payments, top-up games, insurance purchase, and bank transfers and deposit services. Sabuy Technology services the majority of the public along the outskirts of the city and communities who find inconvenience in their payment of goods and services in remote areas. This business can also be built as a supplementary career in order to find income from being an owner of the Termsabuy Plus Top-up machine service as well.

Sabuy Technology has also expanded its services to the automatic can dispenser under the name “Vending Plus” by being a quality vending machine which provides a variety of drinking and beverages. In 2018, the Company expanded its business to a technology development service provider, by opening the service of food court system under the “SSM” name. SSM is a company which holds the market share of the food court system in Thailand. It focused on creating a technology ecosystem that supports and connects technology systems in all Sabuy Technology’s products.

With the advent of digitalisation, top-up businesses have faced various challenges, and Sabuy Technology is prepared to overcome these obstacles – by adjusting its services to be more responsive, by adding new services such as opening deposit services (e.g., transferring money into bank accounts via top-up kiosks starting with Krungthai Bank, Kasikornbank , Government Saving Bank and Bank for Agriculture and Agricultural Cooperatives). Moreover, Termsabuy Plus developed top-up kiosks to sell SIM cards starting with Truemove H in March 2019.

Sabuy Technology holds to its vision, which is to sell products, services and convenient payment to every community. The Company aims to achieve its vision by creating products and services in response to the needs of customers; training its employees to be prepared for changes in technology and industry at all times, effectively manage costs, and to provide the best products and services; focusing on delivering high standards of customer service to build confidence and trust; and establishing a stable payment platform which is safe and easy to use by its consumers.

The Company’s values include customer satisfaction, achievement in building success, integrity and honesty, upright precision, and focus on benefitting society.

Corporate Culture
The dynamic management team at Sabuy Technology constantly adjusts its management style to suit the situation both inside and outside the organisation. The management focuses on the creation of a new generation of executives with a robust mentoring system for HR development. The Company provides a structured training plan and performance evaluation on a quarterly basis, and accelerate the development of weaknesses in each department in order to improve the employees and the organisation to improve their effectiveness.

Throughout the establishment of the company for three years, Sabuy Technology has continually supported charitable organisations and foundations in the areas of society, sports, health, medical care, and the environment. The Company supports funding to Samut Prakan Football club and Port Futsal Club Support Project. In addition, it helped the Institute Galya Rajanagarindra to raise more than 1.2 million baht in donations for further treatment of psychiatric patients. It also donated to Thai Red Cross by revenue sharing of the top-up machines at Thai Red Cross Project, King Chulalongkorn Memorial Hospital and Rajavithi Hospital.

Achievements and Impact
In 2018, Sabuy Technology generated over 1,087.96 million baht in revenue. Currently, the Company has more than 450 employees, divided into 3 main businesses namely; Top-Up Machine, Vending Machine and Food Court & POS Management System. The Company has more than 50,000 top-up kiosks, with transactions of 12 million times per month and total transaction value of over 570 million baht per month; vending machines amounting to 2,400 and a usage transaction of more than 3.1 million times per month, and food service systems providing more than 220 food centers with usage volume of over 12 million times per month.

Future Direction
Sabuy Technology has a policy to conduct business and support cashless society, with plans to expand the electronic money business (E-Payment provider platform) in order to connect transactions. In line with all types of shopping habits and daily usage needs of the Company’s target customers throughout Thailand. To allow customers to increase convenience in using the service and paying via automatic top-up machines automatic. Vending Machine and food court which will be able to create opportunities for growth for the entire business as a whole. In addition, the Company will continue to develop fast and secure technology and various operating systems.