Pongsak Medical Clinic Co., Ltd | APEA - Asia Pacific Enterprise Awards

CORPORATE EXCELLENCE

Pongsak Medical Clinic Co., Ltd

Introduction
Pongsak Aesthetic and Laser Clinic was established in 1990 as one of the first aesthetic and laser clinics in Thailand. Over the past 26 years it has expanded its operations to become a front-runner of affordable aesthetic care for teenagers.

Over two decades, the Company received the trust from its customers to take care of their concerns; however, their customers’ requirements eventually changed. At the same time, the global trend on aesthetic technology has shifted to non-invasive technology such as laser, radio frequency and ultrasound. In addition, aesthetic business in Thailand is significantly growing; not only from local demand but also from global customers, due to the support from both public and private sectors to drive Thailand to be the medical hub in South-East Asia. Due to demands, opportunities and passion of the management, the new era of Pongsak Clinic started in June 11, 2015 when the Company was reformed by new young shareholders with the willingness to transform the traditional aesthetic clinic to the first-choice-in-mind for affordable world class aesthetic and laser services in Thailand. The capital investment was increased from 1 million to 88 million THB to drive Pongsak Clinic to a new chapter.

At presents, Pongsak Clinic operates eight branches and has a plan to cover the major cities across the country. Three value propositions are being implemented to ensure the Company’s direction; namely, restructure - the Company has been restructured together with process improvement allowing it to have lean and effective operations. While the operating cost is systematically controlled, it can focus more on its customers; renovation - the new total look and feel of Pongsak Clinic was identified not only to give the first impression but create the experience to its customers through a comfortable atmosphere and professional service; reinvestment – the Company invests in two dimensions, technology and people. The global standard product including innovation solution such as laser equipment and scientific-proof medicine is carefully selected to ensure safety and the best result to customers. As human resource is the key success of its business, the Company invest in its employees by improving their knowledge and skills to ensure that they can provide the professional service to their valued customers.

Pongsak Clinic’s vision is to be the first-choice-in-mind for affordable world class aesthetic and laser services in Thailand. The Company strives to offer the best-value choice by continuously providing world-class technologies to deliver safe and positive results to its customers. To achieve the Company’s mission, it focuses on three strategic values namely; product - providing professional services base on proven scientific research and technology; price – providing affordable price with customised aesthetic treatment plans; and people – recruiting professional doctors and therapists to provide efficient and effective services.

Corporate Culture
The main focus of Pongsak Clinic is its “people”. The management team ensures that their staff have work-life balance, as well as provide them the career path and personal development plan including personality development, product knowledge and team engagement. Personality development is designed for each individual role. Some skills include personal makeup, personality improvement, service mind, relationship building and effective communication.

Product knowledge is provided to the Company’s staffs by specialists. The training includes theory and practice. The evaluation is conducted to make sure that its staffs are knowledgeable and meet its standards before providing service to customers. Further evaluation is also continued on the quarterly basis to ensure that its staffs maintains their skill to meet the standards.

Technology is one of the Company’s key success. It has started implementing digital transformation in the back office. This innovative solution allows better data analysis, data sharing and transparency. For the customers, the best-in-class aesthetic technologies are carefully selected by Pongsak Clinic’s experts to ensure that their customer receives the best results.

Lastly, the Company focuses on its customers. This is the reason why the team commit to provide the best service to them. It also sets up the activities, such as makeup class, to promote the relationship with its customer on a yearly basis.

Achievements and Impact
Through the continuous use of genuine products and providing outstanding services, the Company is well recognised for its award-winning aesthetic laser service at the national level. Focusing on its customers’ happiness, Pongsak Clinic aims to continuously provide world-class treatment with affordable prices.

Future Direction
With its robust investment plan, the team at Pongsak Clinic will expand its scale to cover major cities across the country. It also set up a solid plan to become a public company within 5 years.

CORPORATE EXCELLENCE

Pongsak Medical Clinic Co., Ltd

Introduction
Pongsak Aesthetic and Laser Clinic was established in 1990 as one of the first aesthetic and laser clinics in Thailand. Over the past 26 years it has expanded its operations to become a front-runner of affordable aesthetic care for teenagers.

Over two decades, the Company received the trust from its customers to take care of their concerns; however, their customers’ requirements eventually changed. At the same time, the global trend on aesthetic technology has shifted to non-invasive technology such as laser, radio frequency and ultrasound. In addition, aesthetic business in Thailand is significantly growing; not only from local demand but also from global customers, due to the support from both public and private sectors to drive Thailand to be the medical hub in South-East Asia. Due to demands, opportunities and passion of the management, the new era of Pongsak Clinic started in June 11, 2015 when the Company was reformed by new young shareholders with the willingness to transform the traditional aesthetic clinic to the first-choice-in-mind for affordable world class aesthetic and laser services in Thailand. The capital investment was increased from 1 million to 88 million THB to drive Pongsak Clinic to a new chapter.

At presents, Pongsak Clinic operates eight branches and has a plan to cover the major cities across the country. Three value propositions are being implemented to ensure the Company’s direction; namely, restructure - the Company has been restructured together with process improvement allowing it to have lean and effective operations.

While the operating cost is systematically controlled, it can focus more on its customers; renovation - the new total look and feel of Pongsak Clinic was identified not only to give the first impression but create the experience to its customers through a comfortable atmosphere and professional service; reinvestment – the Company invests in two dimensions, technology and people. The global standard product including innovation solution such as laser equipment and scientific-proof medicine is carefully selected to ensure safety and the best result to customers. As human resource is the key success of its business, the Company invest in its employees by improving their knowledge and skills to ensure that they can provide the professional service to their valued customers.

Pongsak Clinic’s vision is to be the first-choice-in-mind for affordable world class aesthetic and laser services in Thailand. The Company strives to offer the best-value choice by continuously providing world-class technologies to deliver safe and positive results to its customers. To achieve the Company’s mission, it focuses on three strategic values namely; product - providing professional services base on proven scientific research and technology; price – providing affordable price with customised aesthetic treatment plans; and people – recruiting professional doctors and therapists to provide efficient and effective services.

Corporate Culture
The main focus of Pongsak Clinic is its “people”. The management team ensures that their staff have work-life balance, as well as provide them the career path and personal development plan including personality development, product knowledge and team engagement. Personality development is designed for each individual role. Some skills include personal makeup, personality improvement, service mind, relationship building and effective communication.

Product knowledge is provided to the Company’s staffs by specialists. The training includes theory and practice. The evaluation is conducted to make sure that its staffs are knowledgeable and meet its standards before providing service to customers. Further evaluation is also continued on the quarterly basis to ensure that its staffs maintains their skill to meet the standards.

Technology is one of the Company’s key success. It has started implementing digital transformation in the back office. This innovative solution allows better data analysis, data sharing and transparency. For the customers, the best-in-class aesthetic technologies are carefully selected by Pongsak Clinic’s experts to ensure that their customer receives the best results.

Lastly, the Company focuses on its customers. This is the reason why the team commit to provide the best service to them. It also sets up the activities, such as makeup class, to promote the relationship with its customer on a yearly basis.

Achievements and Impact
Through the continuous use of genuine products and providing outstanding services, the Company is well recognised for its award-winning aesthetic laser service at the national level. Focusing on its customers’ happiness, Pongsak Clinic aims to continuously provide world-class treatment with affordable prices.

Future Direction
With its robust investment plan, the team at Pongsak Clinic will expand its scale to cover major cities across the country. It also set up a solid plan to become a public company within 5 years.