Royal Cliff Hotels Group | APEA - Asia Pacific Enterprise Awards

CORPORATE EXCELLENCE

Royal Cliff Hotels Group and Pattaya Exhibition and Convention Hall (PEACH)

Mr. Vitanart Vathanakul is the Chief Executive Officer of the Royal Cliff Hotels Group and Pattaya Exhibition and Convention Hall (PEACH). His innovative mindset coupled with his approach of constantly challenging the status quo has led the Royal Cliff to win over 220 awards to date. He has always been ambitious at a young age. At eight years old he moved to study at a boarding school in England at his own request because he wanted to have the best education. His experience studying abroad has developed him into a driven, focused, independent and compassionate leader. He eventually earned two Master’s Degrees from the prestigious Cambridge University and the famous London School of Economics. Aside from his work he is a passionate sportsman and was selected to be in the Cambridge University Lawn Tennis team competing in the varsity match as well as the London School of Economics Squash team. He still competes in both sports in various tournaments in Thailand. His final passion is in meditation which he practices daily.

Nature of the Business and Background The original purpose of the business was to establish a Thai hospitality brand that promotes domestic travel. Back then, there were not many resorts in Thailand so Vitanart’s mother wanted to offer a holiday destination for the Thai people to spend fun and quality time together. She wanted to bring smiles and create memorable moments for guests. As the business grew, the team set the goal to promote Thai hospitality and tourism to the world. Royal Cliff’s team wanted people of various cultures to explore the charm, magic and beauty of authentic Thai culture. After focusing on the leisure market, they also found opportunities in the MICE business. That is why the convention centre was built to offer an integrated solution for M.I.C.E travelers.

As one of the first beach resorts in Pattaya, Royal Cliff Hotels Group represents 4 luxury hotels which has its own style, character and charm to suit the different lifestyles of the guests. This is the only property that adapts a resort-convention model in Thailand as well as being the first to develop a convention center outside of Bangkok. The convention center, PEACH, can cater up to 10,00 delegates. Royal Cliff Hotels have been the setting for some important meetings and events in the region; in 1991, the resort played host to the Cambodian Peace talks; in 1997, the hotel was the venue for the drafting of the new Thai constitution; and in 2003, it hosted the APEC Tourism Working Group, attended by senior tourism officials from 21-member countries. In 2009 Royal Cliff was the chosen venue for the prestigious ASEAN summit where 11 heads of states stayed at the property. Since then PEACH has hosted numerous meetings, conferences, product launches, Gala dinners, Concerts, Art Exhibitions, Weddings, Sports and more with the aim of making each event extraordinary. A proud Thai brand, they utilize an independent management model where the focus is on quality and efficiency in solving problems. As symbolized by the Phra Apai Mani (Thai mythical hero) logo, the property does not open doors but entices, charms and ultimately, opens hearts.

Vision and strategic direction
A leading Asian luxury hospitality group that is recognized as:

  • A destination for extraordinary events
  • A place for magical holidays
  • A timeless brand cherished by every generation
  • A business appreciated and celebrated by employees
  • A company that nurtures the local community and the environment

The brand message focuses on the property as a State of Exclusivity and Fascination. A promise is made that every guest who enters this destination will delight in experiencing exclusive services and exceptional rooms and facilities. Royal Cliff offers a destination experience where guests are well taken-cared of for the whole duration of their stay. Their well-being, comfort, experience and safety remains a top priority. They aim to leave an impression on every traveler.

Corporate activities
The culture of the Royal Cliff revolves around the word, ROYAL.
Respect, Honesty, Integrity, Trust, Support
Obsession to Thainess
Yearning for Success
Above and Beyond Expectations
Learning Continuously

Mr. Vitanart Vathanakul is the Chief Executive Officer of the Royal Cliff Hotels Group and Pattaya Exhibition and Convention Hall (PEACH). His innovative mindset coupled with his approach of constantly challenging the status quo has led the Royal Cliff to win over 220 awards to date. He has always been ambitious at a young age. At eight years old he moved to study at a boarding school in England at his own request because he wanted to have the best education. His experience studying abroad has developed him into a driven, focused, independent and compassionate leader. He eventually earned two Master’s Degrees from the prestigious Cambridge University and the famous London School of Economics. Aside from his work he is a passionate sportsman and was selected to be in the Cambridge University Lawn Tennis team competing in the varsity match as well as the London School of Economics Squash team. He still competes in both sports in various tournaments in Thailand. His final passion is in meditation which he practices daily.

Nature of the Business and Background The original purpose of the business was to establish a Thai hospitality brand that promotes domestic travel. Back then, there were not many resorts in Thailand so Vitanart’s mother wanted to offer a holiday destination for the Thai people to spend fun and quality time together. She wanted to bring smiles and create memorable moments for guests. As the business grew, the team set the goal to promote Thai hospitality and tourism to the world. Royal Cliff’s team wanted people of various cultures to explore the charm, magic and beauty of authentic Thai culture. After focusing on the leisure market, they also found opportunities in the MICE business. That is why the convention centre was built to offer an integrated solution for M.I.C.E travelers.

As one of the first beach resorts in Pattaya, Royal Cliff Hotels Group represents 4 luxury hotels which has its own style, character and charm to suit the different lifestyles of the guests. This is the only property that adapts a resort-convention model in Thailand as well as being the first to develop a convention center outside of Bangkok. The convention center, PEACH, can cater up to 10,00 delegates. Royal Cliff Hotels have been the setting for some important meetings and events in the region; in 1991, the resort played host to the Cambodian Peace talks; in 1997, the hotel was the venue for the drafting of the new Thai constitution; and in 2003, it hosted the APEC Tourism Working Group, attended by senior tourism officials from 21-member countries. In 2009 Royal Cliff was the chosen venue for the prestigious ASEAN summit where 11 heads of states stayed at the property. Since then PEACH has hosted numerous meetings, conferences, product launches, Gala dinners, Concerts, Art Exhibitions, Weddings, Sports and more with the aim of making each event extraordinary. A proud Thai brand, they utilize an independent management model where the focus is on quality and efficiency in solving problems. As symbolized by the Phra Apai Mani (Thai mythical hero) logo, the property does not open doors but entices, charms and ultimately, opens hearts.

Vision and strategic direction
A leading Asian luxury hospitality group that is recognized as:

  • A destination for extraordinary events
  • A place for magical holidays
  • A timeless brand cherished by every generation
  • A business appreciated and celebrated by employees
  • A company that nurtures the local community and the environment

The brand message focuses on the property as a State of Exclusivity and Fascination. A promise is made that every guest who enters this destination will delight in experiencing exclusive services and exceptional rooms and facilities. Royal Cliff offers a destination experience where guests are well taken-cared of for the whole duration of their stay. Their well-being, comfort, experience and safety remains a top priority. They aim to leave an impression on every traveler.

Corporate activities
The culture of the Royal Cliff revolves around the word, ROYAL. Respect, Honesty, Integrity, Trust, Support Obsession to Thainess Yearning for Success Above and Beyond Expectations Learning Continuously

Our corporate activities are aligned with our purpose, culture and brand. The staff must understand the importance of their functions and how each aspect contributes to the whole experience of the guest. Having an innovative mindset is aligned to learning continuously. For example, the marketing team is very technology driven and is always constantly experimenting. We instill the thinking of continual iteration in design, checking the results and experimenting again. With the fast advancement of technology, the marketing landscape has changed dramatically in the last 10 years and we innovate to adapt to these changes. We have platforms to monitor reviews around the clock. We utilize guest messaging apps, experiment with chatbots, try out new email marketing platforms, use Google analytics, tag managers and AdWords and do social media marketing. When Vitanart joined the company in 2008 he quickly set up the digital marketing arm for the company.

For CSR, giving back to the community has also always been a part of Royal Cliff’s identity. They have supported and worked with charitable institutions throughout the years, to improve the quality of life of those in need. They are always helping the local communities and contributing to charities. They have organized a city clean-up day before where our team helps clean the public beaches and surrounding roads. They also contributed funds to the Pattaya Orphanage and School for the Handicap. Finally, Royal Cliff gives the less privileged in these charities desirable job opportunities as well.

Succession Planning
Working closely with HR, Vitanart has set up a strategic plan to smoothly transition new leaders into their role. Each department have 2 – 3 potential candidates to succeed their leader. Along the way, the company will offer them more responsibilities and challenges to see how they cope. Leaders coming into their retirement age are focused on developing new talents. They emphasize on utilizing a coaching style of working where the leaders are instructed to bring out the best in their team members. There is also a guide that each department must develop so that when the next person steps in, he has a clear set of Standard Operating Procedures that would also serve as an instruction manual. HR is working more strategically in identifying who is coming into retirement and the departments that need more emphasis on developing leaders. For Vitanart he attends a series of workshop with numerous specialists on family business and succession planning where he went through different case studies and learn about the best practices.

Workplace best practices

  • Providing clear expectations
  • Giving staff the opportunity to use their skills which would include job rotations in various departments for new graduates
  • Encouraging leaders to support their teams, teaching their teams and coaching their teams
  • Encouraging the staff to contribute new ideas and getting involved in decision making.
  • Keeping a mindset where customers’ needs always take precedence.
  • Encouraging learning and development by creating strategies to develop people to become elite players as well as continually growing them, challenging them and bringing out the best in that person.
  • Aligning the purpose, culture and brand in each task
  • Encouraging staff to have a sense of ownership – wherein if they present the problem, they must come up with the solution. Each person is responsible for acknowledging and solving the problem right through to the end.
  • Building a culture where everyone says thank you and where acknowledgement of great work is encouraged. This also includes sharing and complimenting brilliant examples.
  • Adapting a flat structure in the organization where staff can go directly to the person that can help solve the problem straightaway

CORPORATE EXCELLENCE

Royal Cliff Hotels Group and Pattaya Exhibition and Convention Hall (PEACH)

Mr. Vitanart Vathanakul is the Chief Executive Officer of the Royal Cliff Hotels Group and Pattaya Exhibition and Convention Hall (PEACH). His innovative mindset coupled with his approach of constantly challenging the status quo has led the Royal Cliff to win over 220 awards to date. He has always been ambitious at a young age. At eight years old he moved to study at a boarding school in England at his own request because he wanted to have the best education. His experience studying abroad has developed him into a driven, focused, independent and compassionate leader. He eventually earned two Master’s Degrees from the prestigious Cambridge University and the famous London School of Economics. Aside from his work he is a passionate sportsman and was selected to be in the Cambridge University Lawn Tennis team competing in the varsity match as well as the London School of Economics Squash team. He still competes in both sports in various tournaments in Thailand. His final passion is in meditation which he practices daily.

Nature of the Business and Background The original purpose of the business was to establish a Thai hospitality brand that promotes domestic travel. Back then, there were not many resorts in Thailand so Vitanart’s mother wanted to offer a holiday destination for the Thai people to spend fun and quality time together. She wanted to bring smiles and create memorable moments for guests. As the business grew, the team set the goal to promote Thai hospitality and tourism to the world. Royal Cliff’s team wanted people of various cultures to explore the charm, magic and beauty of authentic Thai culture. After focusing on the leisure market, they also found opportunities in the MICE business. That is why the convention centre was built to offer an integrated solution for M.I.C.E travelers.

As one of the first beach resorts in Pattaya, Royal Cliff Hotels Group represents 4 luxury hotels which has its own style, character and charm to suit the different lifestyles of the guests. This is the only property that adapts a resort-convention model in Thailand as well as being the first to develop a convention center outside of Bangkok. The convention center, PEACH, can cater up to 10,00 delegates. Royal Cliff Hotels have been the setting for some important meetings and events in the region; in 1991, the resort played host to the Cambodian Peace talks; in 1997, the hotel was the venue for the drafting of the new Thai constitution; and in 2003, it hosted the APEC Tourism Working Group, attended by senior tourism officials from 21-member countries. In 2009 Royal Cliff was the chosen venue for the prestigious ASEAN summit where 11 heads of states stayed at the property. Since then PEACH has hosted numerous meetings, conferences, product launches, Gala dinners, Concerts, Art Exhibitions, Weddings, Sports and more with the aim of making each event extraordinary. A proud Thai brand, they utilize an independent management model where the focus is on quality and efficiency in solving problems. As symbolized by the Phra Apai Mani (Thai mythical hero) logo, the property does not open doors but entices, charms and ultimately, opens hearts.

Vision and strategic direction
A leading Asian luxury hospitality group that is recognized as:

  • A destination for extraordinary events
  • A place for magical holidays
  • A timeless brand cherished by every generation
  • A business appreciated and celebrated by employees
  • A company that nurtures the local community and the environment

The brand message focuses on the property as a State of Exclusivity and Fascination. A promise is made that every guest who enters this destination will delight in experiencing exclusive services and exceptional rooms and facilities. Royal Cliff offers a destination experience where guests are well taken-cared of for the whole duration of their stay. Their well-being, comfort, experience and safety remains a top priority. They aim to leave an impression on every traveler.

Corporate activities
The culture of the Royal Cliff revolves around the word, ROYAL.
Respect, Honesty, Integrity, Trust, Support
Obsession to Thainess
Yearning for Success
Above and Beyond Expectations
Learning Continuously


353 Phra Tamnuk Road, Pattaya, Chonburi,
Thailand
Tel: +66 38 250421
www.Royalcliff.Com

Our corporate activities are aligned with our purpose, culture and brand. The staff must understand the importance of their functions and how each aspect contributes to the whole experience of the guest. Having an innovative mindset is aligned to learning continuously. For example, the marketing team is very technology driven and is always constantly experimenting. We instill the thinking of continual iteration in design, checking the results and experimenting again. With the fast advancement of technology, the marketing landscape has changed dramatically in the last 10 years and we innovate to adapt to these changes. We have platforms to monitor reviews around the clock. We utilize guest messaging apps, experiment with chatbots, try out new email marketing platforms, use Google analytics, tag managers and AdWords and do social media marketing. When Vitanart joined the company in 2008 he quickly set up the digital marketing arm for the company.

For CSR, giving back to the community has also always been a part of Royal Cliff’s identity. They have supported and worked with charitable institutions throughout the years, to improve the quality of life of those in need. They are always helping the local communities and contributing to charities. They have organized a city clean-up day before where our team helps clean the public beaches and surrounding roads. They also contributed funds to the Pattaya Orphanage and School for the Handicap. Finally, Royal Cliff gives the less privileged in these charities desirable job opportunities as well.

Succession Planning
Working closely with HR, Vitanart has set up a strategic plan to smoothly transition new leaders into their role. Each department have 2 – 3 potential candidates to succeed their leader. Along the way, the company will offer them more responsibilities and challenges to see how they cope. Leaders coming into their retirement age are focused on developing new talents. They emphasize on utilizing a coaching style of working where the leaders are instructed to bring out the best in their team members. There is also a guide that each department must develop so that when the next person steps in, he has a clear set of Standard Operating Procedures that would also serve as an instruction manual. HR is working more strategically in identifying who is coming into retirement and the departments that need more emphasis on developing leaders. For Vitanart he attends a series of workshop with numerous specialists on family business and succession planning where he went through different case studies and learn about the best practices.

Workplace best practices

  • Providing clear expectations
  • Giving staff the opportunity to use their skills which would include job rotations in various departments for new graduates
  • Encouraging leaders to support their teams, teaching their teams and coaching their teams
  • Encouraging the staff to contribute new ideas and getting involved in decision making.
  • Keeping a mindset where customers’ needs always take precedence.
  • Encouraging learning and development by creating strategies to develop people to become elite players as well as continually growing them, challenging them and bringing out the best in that person.
  • Aligning the purpose, culture and brand in each task
  • Encouraging staff to have a sense of ownership – wherein if they present the problem, they must come up with the solution. Each person is responsible for acknowledging and solving the problem right through to the end.
  • Building a culture where everyone says thank you and where acknowledgement of great work is encouraged. This also includes sharing and complimenting brilliant examples.
  • Adapting a flat structure in the organization where staff can go directly to the person that can help solve the problem straightaway