Tri Petch Isuzu Sales is the core company of the Isuzu Group in Thailand with more than 750 employees. It distributes Isuzu vehicles throughout over 330 dealership network nationwide.

Tri Petch Isuzu Sales is recognized as the highly successful business model of how Mitsubishi Corporation and Isuzu conduct their global joint venture business operations. Owing to the excellent achievement over the past 60 years of the business operations in Thailand, Tri Petch Isuzu Sales has been authorized in 2016 by Isuzu Motors Ltd.(Japan) to oversee the Isuzu pickup and SUV distribution in Laos and Cambodia.

Mr. Toshiaki Maekawa has vast experiences in the Isuzu business both in Thailand and overseas. He has good command of the Thai language in addition to his fluent English as well as the in-depth knowledge of the Thai cultures and his excellent interpersonal skills, which enable him to directly communicate with all Thais without any language barrier and win their hearts – be it the customers, the journalists, the Isuzu dealers or the Isuzu Group employees.

As Tri Petch Isuzu Sales Co., Ltd. is considered one of the most important companies in Mitsubishi Corporation group, being chosen by the Mother Company to be the President of Tri Petch Isuzu Sales at the age of only 49 years is a rare case, which clearly reflects his unmatched ability and professionalism.

Even though he is the CEO, he is always open-minded and modest without a big ego. He always listens to others and put their useful opinions into practice. No matter how tense the situations are, he can stay calm and adjust himself to cope with them with outstanding flexibility. He believes in teamwork and encourages everyone to do what is right and beneficial to both the Isuzu Group and the society.

He is committed to making the Isuzu Group be the good corporate citizen of the Thai society because he thinks that the business entrepreneurs cannot take only the corporate profits into consideration but they also have to consider social contribution as one of the main policies to foster the customer’s trust and engagement to the brand for the sustainable growth in the future. The Isuzu business has been so successful during the past 6 decades up to now owing to the strong support of Thai people, so it is the duty of the Isuzu Group to contribute to the Thai society in return as he beliefs in the saying, “Unity is strength.”

As the world is now changing rapidly on an unprecedented scale, many things that everyone once thought impossible have become possible. Mr. Toshiaki Maekawa as a leader of Tri Petch Isuzu Sales, always takes the frequent policy changes into account in response to the changing business environment to effectively run the Group’s businesses. He has told all employees at the New Year’s gathering that his keyword for this year is “Flexibility”, which can be made possible by means of “effective communication” and “strong organizational capability”.

He puts emphasis on “Employee Satisfaction” in the same manner as “Customer Satisfaction” because he believes that only happy employees can make the customers feel happy.

Not only does 2017 mark the 60th anniversary of the Isuzu business in Thailand, it is also the threshold of the Group’s big leap to the next successful 60 years, and being the President of Tri Petch Isuzu Sales Co., Ltd. at the very young age is considered a rewarding experience for him.