FORESTAR BROKERAGE CO., LTD. | APEA - Asia Pacific Enterprise Awards Asia Pacific Enterprise Awards
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MASTER ENTREPRENEUR CATEGORY

RICK LIAO
CHAIRMAN


FORESTAR BROKERAGE CO., LTD.
www.fs-brokerage.com


Information about Entrepreneur
Over the past five decades, Taiwan's insurance industry has evolved into a vital component of the country's economic landscape. Insurance companies have actively contributed to the nation's development by prioritizing research and development of innovative insurance products that meet the diverse needs of Taiwanese consumers.

Beyond crafting personalized insurance plans that address both protection and retirement needs, insurance brokers play a crucial role in safeguarding clients' interests. In the unfortunate event of an accident, brokers leverage their legal expertise to negotiate favorable terms in contracts or services. By standing as dedicated advocates, brokers ensure that client rights are protected and their well-being is prioritized.

In 2007, Chairman Rick Liao Xuemao and a group of elites in the insurance industry noticed this trend and jointly established FORESTAR Insurance Brokers. “Adhering to the business philosophy of professionalism, integrity and responsibility, the company will be built "for all customers" and will provide a multi-service platform offering the best products. It will become the best professional leader of insurance brokers,” said the chairman.

After fifteen years of hard work, FORESTAR has become a leader in Taiwan’s insurance broker industry.

Other Interesting Facts about Entrepreneur
Led by Chairman Rick Liao, FORESTAR insurance brokers currently has business bases all over the northern, central, southern, and eastern parts of Taiwan. The company employs more than 3,000 professionals possessing insurance and financial expertise.

The colleges, the three major research institutes, and the course lecturers are all top representatives of the industry, government and academia. The company uses a comprehensive education and training system to enhance the professionalism and vision of employees, and concretely prove to customers that "Choose FORESTAR, and happiness can be achieved quickly."

FORESTAR insurance brokers are not just a synonym for "happiness" in the minds of customers. Chairman Rick Liao, as a core member of the society, not only focuses on business operations, but also pays attention to his own corporate social responsibility. Since the company’s establishment, he has continuously invested in social welfare. He is currently the chairman of the Taipei Teacher Zhang Foundation and leads the company's employees to take actions to implement a civic spirit.

Company Achievements & Role as Entrepreneur
Chairman Rick Liao attaches great importance to the training of employees. Through the systematic course planning of FORESTAR Insurance Brokers’ "five colleges and three research institutes", the company provides complete training for all employees.

In addition to insurance-related content, the company also includes all-round lectures and courses on finance, management, and operation, so that all employees can continue to enrich themselves and grow during their tenure at FORESTAR.

Although Taiwan's economic growth has not been as good as expected under the influence of COVID-19 during the past three years, FORESTAR 's operating income has grown significantly every year, especially in 2022, where it grew by 12.08%. This is the result of education and training.

In addition, FORESTAR is committed to providing customers with a full range of insurance product choices, and acts as the best bridge between insurance companies and customers. Currently, it acts as an agent for 32 large life and property insurance companies.

Another of the company’s solutions, Fuji-ta, provides personalized insurance services tailored to each customer's unique needs. It leverages the strengths of various insurance products while maintaining an objective and impartial perspective. It enables commitment to transparency and fairness, ensuring a mutually beneficial relationship for policyholders, insurance companies, and brokers.

Vision, Mission, & Future Plans
Chairman Rick Liao believes human beings are unique because they have dreams. With the joint efforts of all internal and external partners, FORESTAR has turned its dream into a reality by achieving excellent brand reputation and impressive performance in the market.

The goal at FORESTAR is to create a thriving environment where all employees can not only find stability but also reach their full potential. To maintain momentum, the company must consistently exceed its own performance standards, optimize its manpower, and strive for continuous improvement in policy quality.

FORESTAR is committed to enhancing its corporate governance practices to drive sustainable value growth. The company will strengthen its core functions and expand its reach beyond Taiwan, targeting the broader Taiwan Strait market as its development goal.

It will continue to collaborate with Taiwan's financial and insurance industry, fostering a mutually beneficial environment for customers, insurance companies, and brokers. It is also dedicated to fulfilling its corporate social responsibility and contributing to the global community.

MASTER ENTREPRENEUR CATEGORY

RICK LIAO
CHAIRMAN

Information about Entrepreneur
Over the past five decades, Taiwan's insurance industry has evolved into a vital component of the country's economic landscape. Insurance companies have actively contributed to the nation's development by prioritizing research and development of innovative insurance products that meet the diverse needs of Taiwanese consumers.

Beyond crafting personalized insurance plans that address both protection and retirement needs, insurance brokers play a crucial role in safeguarding clients' interests. In the unfortunate event of an accident, brokers leverage their legal expertise to negotiate favorable terms in contracts or services. By standing as dedicated advocates, brokers ensure that client rights are protected and their well-being is prioritized.

In 2007, Chairman Rick Liao Xuemao and a group of elites in the insurance industry noticed this trend and jointly established FORESTAR Insurance Brokers. “Adhering to the business philosophy of professionalism, integrity and responsibility, the company will be built "for all customers" and will provide a multi-service platform offering the best products. It will become the best professional leader of insurance brokers,” said the chairman.

After fifteen years of hard work, FORESTAR has become a leader in Taiwan’s insurance broker industry.

Other Interesting Facts about Entrepreneur
Led by Chairman Rick Liao, FORESTAR insurance brokers currently has business bases all over the northern, central, southern, and eastern parts of Taiwan. The company employs more than 3,000 professionals possessing insurance and financial expertise.

The colleges, the three major research institutes, and the course lecturers are all top representatives of the industry, government and academia. The company uses a comprehensive education and training system to enhance the professionalism and vision of employees, and concretely prove to customers that "Choose FORESTAR, and happiness can be achieved quickly."

FORESTAR insurance brokers are not just a synonym for "happiness" in the minds of customers. Chairman Rick Liao, as a core member of the society, not only focuses on business operations, but also pays attention to his own corporate social responsibility. Since the company’s establishment, he has continuously invested in social welfare. He is currently the chairman of the Taipei Teacher Zhang Foundation and leads the company's employees to take actions to implement a civic spirit.

FORESTAR BROKERAGE CO., LTD.
www.fs-brokerage.com


Company Achievements & Role as Entrepreneur
Chairman Rick Liao attaches great importance to the training of employees. Through the systematic course planning of FORESTAR Insurance Brokers’ "five colleges and three research institutes", the company provides complete training for all employees.

In addition to insurance-related content, the company also includes all-round lectures and courses on finance, management, and operation, so that all employees can continue to enrich themselves and grow during their tenure at FORESTAR.

Although Taiwan's economic growth has not been as good as expected under the influence of COVID-19 during the past three years, FORESTAR 's operating income has grown significantly every year, especially in 2022, where it grew by 12.08%. This is the result of education and training.

In addition, FORESTAR is committed to providing customers with a full range of insurance product choices, and acts as the best bridge between insurance companies and customers. Currently, it acts as an agent for 32 large life and property insurance companies.

Another of the company’s solutions, Fuji-ta, provides personalized insurance services tailored to each customer's unique needs. It leverages the strengths of various insurance products while maintaining an objective and impartial perspective. It enables commitment to transparency and fairness, ensuring a mutually beneficial relationship for policyholders, insurance companies, and brokers.

Vision, Mission, & Future Plans
Chairman Rick Liao believes human beings are unique because they have dreams. With the joint efforts of all internal and external partners, FORESTAR has turned its dream into a reality by achieving excellent brand reputation and impressive performance in the market.

The goal at FORESTAR is to create a thriving environment where all employees can not only find stability but also reach their full potential. To maintain momentum, the company must consistently exceed its own performance standards, optimize its manpower, and strive for continuous improvement in policy quality.

FORESTAR is committed to enhancing its corporate governance practices to drive sustainable value growth. The company will strengthen its core functions and expand its reach beyond Taiwan, targeting the broader Taiwan Strait market as its development goal.

It will continue to collaborate with Taiwan's financial and insurance industry, fostering a mutually beneficial environment for customers, insurance companies, and brokers. It is also dedicated to fulfilling its corporate social responsibility and contributing to the global community.