TVBS Media Inc. | APEA - Asia Pacific Enterprise Awards Asia Pacific Enterprise Awards

MASTER ENTREPRENEUR CATEGORY

Sheena Liu
GENERAL MANAGER


TVBS Media Inc.
www.tvbs.com.tw


Information about the Entrepreneur
In the contemporary media landscape, the convergence of digital resources with diverse communication platforms has been the survival key to the media industry. Since its establishment in 1993, TVBS Media Inc. (TVBS) has led Taiwan’s television media. In response to the changes in how audiences view programs and receive information, General Manager Sheena Liu has initiated the digital transformation of TVBS. Through IP brand management of programs and continuous efforts to diversify its media channels, Sheena Liu has successfully built media influence by spreading TVBS’ production and broadcasting capabilities and strengthening its brand name.

Furthermore, the company’s expansion in the digital media field has won many acknowledgments, with several of its programs receiving awards, reflecting the industry’s recognition of TVBS’ achievements in its digital presence.

When faced with challenges as viewership shifted to Over-the-Top (OTT) platforms, Sheena Liu had TVBS adapt to the trends and enhance its content production capacity and breadth. Through its transnational OTT influence, well-received original series were delivered to Chinese-speaking viewers worldwide, creating a multi-faceted business model that brings original content to multiple platforms.

Other Interesting Facts about the Entrepreneur
Content creation is an essential part of media, and Sheena Liu considers talent incubation the key to supporting business development and stimulating creativity and growth. She believes that promoting a “hybrid culture” will bring excellent benefits to the company’s transformation and serve as the cultural foundation for a smooth transition. For that reason, TVBS continues investing in content creators and actively introduces digital and internet-native talents, training both parties through reskilling and upskilling to harness new technologies, enabling learning through cross-team training to gain insight into each other’s work, and sparking creativity.

At the same time, Sheena Liu advocates using Accountability, Reward, and Hybrid Culture as guidelines to lead the company forward. Accountability will encourage employees to align themselves with the company’s goals and develop digital mindsets; Rewards will encourage employee performance in the direction of the company’s digital objectives with a unified goal across all departments; Hybrid Culture will strategically integrate license business and content creation, enabling early integration of IP content with sales tactics; merging public relations and marketing for maximized media influence. All of these will collectively promote the infusion of data-driven thinking into the organizational DNA and establish a strong foundation for its digital transformation.
Company Achievements & Role as Entrepreneur
Sheena Liu drives the digital transformation of TVBS’ media, turning it into a role model for positive profitability amid the challenges posed by viewing behavior changes. Programs such as “Super Taste”, “Queen”, “Health 2.0”, and “Global Golden Line” utilize IP-based management and creative diversified business models including content creation, talent management, brand licensing, digital advertising, and various business initiatives. IP management has brought double-digit revenue growth annually.

Sheena Liu also invested in new technologies, including Metaverse, VR, AR, and AI applications, enhancing entertainment experience and enabling big data marketing.

She is also marching the company toward global expansion with several TVBS shows (incested and original) finding popularity on Netflix, the Tencent Video platform, China’s Youko platform, and the VIU platform in Southeast Asia.

At the same time, TVBS has ventured into artist and influencer management, recruiting well-known artists, specialists in various fields, and KOLs. Network not only ranks as the top news media in Taiwan but has also spawned the international news brand “TVBS Global News Channel” digital channels and app, along with “TVBS World Taiwan” English news website and real-time news on Twitter. This has enabled the TVBS international news brand to reach new heights.

Vision, Mission, & Future Plans
Sheena Liu possesses a wealth of experience in media, entertainment, and marketing, combining multi-industry expertise with innovation and identifying potential business strategies for future growth potential. In the current era where companies have significantly lowered creative production budgets, Sheena Liu upholds the TVBS ORIGINALS philosophy, boldly investing in original IP productions like the youthful “Light” series reality show, “Lovely Villain”, and “Youngsters on Fire” series. Coupled with licensing business to OTT platforms and overseas channels, she has set unprecedented levels of viewership while creating astounding revenue growth.

Sheena Liu successfully led the digital transformation of an over-thirty-year-old television media company and became a digital media benchmark. While the company continues to innovate and evolve, TVBS remains grounded in its three core values: Truth, Trust, and Technology. These values allow diverse creativity to be presented through new technologies; simultaneously, quality content wins viewers’ favor and trust at home and abroad. TVBS will continue to globalize its news and IP content, delving into trusted news with depth and breadth. It vows to become the voice of Taiwan to touch the hearts of its audiences and give them broader perspectives.

MASTER ENTREPRENEUR CATEGORY

Sheena Liu
GENERAL MANAGER

Information about the Entrepreneur
In the contemporary media landscape, the convergence of digital resources with diverse communication platforms has been the survival key to the media industry. Since its establishment in 1993, TVBS Media Inc. (TVBS) has led Taiwan’s television media. In response to the changes in how audiences view programs and receive information, General Manager Sheena Liu has initiated the digital transformation of TVBS. Through IP brand management of programs and continuous efforts to diversify its media channels, Sheena Liu has successfully built media influence by spreading TVBS’ production and broadcasting capabilities and strengthening its brand name.

Furthermore, the company’s expansion in the digital media field has won many acknowledgments, with several of its programs receiving awards, reflecting the industry’s recognition of TVBS’ achievements in its digital presence.

When faced with challenges as viewership shifted to Over-the-Top (OTT) platforms, Sheena Liu had TVBS adapt to the trends and enhance its content production capacity and breadth. Through its transnational OTT influence, well-received original series were delivered to Chinese-speaking viewers worldwide, creating a multi-faceted business model that brings original content to multiple platforms.

Other Interesting Facts about the Entrepreneur
Content creation is an essential part of media, and Sheena Liu considers talent incubation the key to supporting business development and stimulating creativity and growth. She believes that promoting a “hybrid culture” will bring excellent benefits to the company’s transformation and serve as the cultural foundation for a smooth transition. For that reason, TVBS continues investing in content creators and actively introduces digital and internet-native talents, training both parties through reskilling and upskilling to harness new technologies, enabling learning through cross-team training to gain insight into each other’s work, and sparking creativity.

At the same time, Sheena Liu advocates using Accountability, Reward, and Hybrid Culture as guidelines to lead the company forward. Accountability will encourage employees to align themselves with the company’s goals and develop digital mindsets; Rewards will encourage employee performance in the direction of the company’s digital objectives with a unified goal across all departments; Hybrid Culture will strategically integrate license business and content creation, enabling early integration of IP content with sales tactics; merging public relations and marketing for maximized media influence. All of these will collectively promote the infusion of data-driven thinking into the organizational DNA and establish a strong foundation for its digital transformation.

Company Achievements & Role as Entrepreneur
Sheena Liu drives the digital transformation of TVBS’ media, turning it into a role model for positive profitability amid the challenges posed by viewing behavior changes. Programs such as “Super Taste”, “Queen”, “Health 2.0”, and “Global Golden Line” utilize IP-based management and creative diversified business models including content creation, talent management, brand licensing, digital advertising, and various business initiatives. IP management has brought double-digit revenue growth annually.

Sheena Liu also invested in new technologies, including Metaverse, VR, AR, and AI applications, enhancing entertainment experience and enabling big data marketing.

She is also marching the company toward global expansion with several TVBS shows (incested and original) finding popularity on Netflix, the Tencent Video platform, China’s Youko platform, and the VIU platform in Southeast Asia.

At the same time, TVBS has ventured into artist and influencer management, recruiting well-known artists, specialists in various fields, and KOLs. Network not only ranks as the top news media in Taiwan but has also spawned the international news brand “TVBS Global News Channel” digital channels and app, along with “TVBS World Taiwan” English news website and real-time news on Twitter. This has enabled the TVBS international news brand to reach new heights.

Vision, Mission, & Future Plans
Sheena Liu possesses a wealth of experience in media, entertainment, and marketing, combining multi-industry expertise with innovation and identifying potential business strategies for future growth potential. In the current era where companies have significantly lowered creative production budgets, Sheena Liu upholds the TVBS ORIGINALS philosophy, boldly investing in original IP productions like the youthful “Light” series reality show, “Lovely Villain”, and “Youngsters on Fire” series. Coupled with licensing business to OTT platforms and overseas channels, she has set unprecedented levels of viewership while creating astounding revenue growth.

Sheena Liu successfully led the digital transformation of an over-thirty-year-old television media company and became a digital media benchmark. While the company continues to innovate and evolve, TVBS remains grounded in its three core values: Truth, Trust, and Technology. These values allow diverse creativity to be presented through new technologies; simultaneously, quality content wins viewers’ favor and trust at home and abroad. TVBS will continue to globalize its news and IP content, delving into trusted news with depth and breadth. It vows to become the voice of Taiwan to touch the hearts of its audiences and give them broader perspectives.

TVBS Media Inc.
www.tvbs.com.tw



Always look at the big picture.